6 Steps to Create Facebook Landing Pages
Not too long ago, life was easier for Facebook marketers; they could custom land the page visitors to a static page, and drive them to an action (for instance, liking their page, or even filling in a form), in return for something desirable (like access to Follower-Only content).
Generating leads or garnering ‘likes’ was easier back then.
That option, however, Facebook did away with, when they introduced the Timeline, back in early 2012. Therefore, a static landing page is not possible anymore. However, what you can do is create a customized tab, and place it in one of the App areas that you see on your Facebook Page (yes, the one just below your cover image, where you have the ‘Photos’ section).
Today I would guide you through the process to create Facebook Landing Pages, and this is how the end product would appear:
How exactly would this help?
Now, this would help you because:
1) This tab would have its own URL, thus allowing you to link it to a Facebook Ad, or a post elsewhere on Facebook.
2) People landing on your Timeline might also notice and click on it due to curiosity.
3) You can use this space, not just for a custom form, but to add a number of different tabs, for instance content of your YouTube Channel, your blog posts etc.
Let us get started then:
Steps to Create Facebook Landing Pages
There are quite a few third party applications that would allow you to create Facebook Landing Pages; I am going with the most basic option, which is Thunderpenny’s static HTML, because it is very easy to set up.
Step 1: Install the Static IFrame Tab
1. Folks over at Thunderpenny have really made this one a no-brainer. If this the first time you are creating a Facebook Tab, go to this link. This is what you would see:
2. Click on ‘Add Static HTML to a Page’.
3. You would then be prompted to ‘Choose the Page’ where you want the tab installed (if you admin multiple Facebook pages). You would see a drop-down box alongside, prompting you to select the page.
4. Select the page where you want to install the tab. Check out the image below; I have selected the LeadSquared page. As soon as you make the selection, a button appears (Add Static HTML). Click on the button.
5. After authorizing the app, you would see a new box added to your Facebook tabs, named ‘Welcome’.
That is it; you have successfully installed your very first Static HTML Tab. Just click on the Tab, and you would be able to edit it.
Step 2: Choosing the Application you wish to display
This would depend on the action you want your visitors to take. There are two kinds of applications – Pro Apps and Free Apps. As you would imagine, Pro apps are premium.
1. As soon as you click on the Welcome tab from the timeline; you would be redirected to the following screen, and you have to click on ‘Edit Tab’ to be able to edit the tab.
2. The default app that opens next is the Static HTML app. You can do the coding yourself in the space provided for the purpose, upload an image or choose one of the 3 HTML templates provided by Thunderpenny:
- Google Maps
3. You would now reach the following screen; it shows all the different apps available to be used.
Here are the different types of available apps that you can use to create Facebook landing pages depending on your requirement:
- Static HTML – This free application allows you to create Facebook Landing Pages by directly pasting the HTML code here. You would use this if you are a coder, or if you have the HTML code of the page you want to display as your Facebook Landing Page. It also gives you three templates – YouTube, PayPal and Location (Google Maps). These Static HTML templates are available as separate App options as well.
- Image – This free app provides the most basic option of uploading custom images to create Facebook Landing Pages. The action that you would be able to drive is getting ‘Likes’ on your Page.
- Website – All you need to do to pull external content to Facebook using this core application is place the URL in the given space. In this particular post, I have used this method to create a lead capture landing page.
- Image Plus - Another free app; this would allow you to add an image, plus title and description, and most importantly a URL, where you can again redirect your visitors.
- PayPal - This free app allows you to create a Paypal Buy Now button. So, you can have a Purchase option on your Facebook page itself.
- YouTube - You can pull your entire YouTube Channel to display in this free app.
- Form - This is a new option to create Facebook Landing Pages that ThunderPenny has recently introduced. You can paste the HTML Code of a form here to display a lead capture form on the tab.
- Location - This app uses Google Maps to display your location.
- Drag and Drop –This one is a premium app, and would allow you to put together a proper landing page using its drag and drop features. You would have the option to add videos, images and whatnot without any coding.
- Contact Form – Premium option once again; you can allow users to email you using this app; you would therefore be able to get their queries, as well their email addresses.
- Coupon App - This premium option allows you to create a Discount Coupon Code and send the users to a link to a URL to avail the discount.
I am using the Website app, as it would allow me to display an existing webpage (a landing page that I have already created for lead generation) as a Facebook Landing Page using just the page URL.
4. I would now select the ‘Website’ App. As soon as you click on Website in the left sidebar, you would see a screen similar to the following image:
5. Click on ‘Use Website App’ now. You would see the following screen:
This is where you paste the landing page URL to pull your existing page onto Facebook (you would need to complete Step 3, before actually doing this). After pasting the URL, the settings to adjust tab size also appear, so that it fits perfectly in the page.
Step 3: Creating the Landing Page
This is the tricky part; there can be three scenarios here:
1) You already have a form that you want to import in Facebook for lead generation. You can do that easily; all you have to do is insert the URL here. It would pull the page. If instead of a URL, you have the HTML code of the Form, use Form App instead. All that you’ll need to do is paste the code in the option provided for it.
2) You do not already have a form; but you have coding skills. In this case, you can use the Static HTML tab; all you have to do is code the form there (this would include adding the code for Zoho (or any other CRM) integration too, as you would want to collect the leads somewhere, right.
3) You do not have a form, and you do not have coding skills either. This is the case with most marketers. A landing page tool would aid in such cases. You can use LeadSquared to create unlimited number of forms for the purpose. I have done the same. You can take LeadSquared free trial to create a form in this manner.
Or, if you have another landing page tool, you can use that as well. Once again, all you have to do is add the URL of the landing page to the space provided in the tab.
Step 4: Displaying the Landing Page on Facebook
Now, all you have to do is place the Landing Page URL here, and save the settings; the tab will pull the external page on its own.
This is the final Landing Page that I got; you can go and look at it here if you wish!
Step 5: Enabling the Fan Gate and Additional Settings
Having inserted the Landing Page URL, now you can take care of a few additional things. You have an option to enable Fan Gate for the application you just published. Fan Gate means that any visitor who is not your Facebook page’s follower would see a different (customizable) content. Only if they ‘Like’ your page, would they be able to pass through to see the main content of your app.
The image below shows the default fangate content provided by ThunderPenny. Not only can you edit this message, but you can use one of the apps (HTML app, Image app etc.) to create a customized fan gate as well.
Fangating is optional, and would depend on what you are trying to achieve. In this particular app, I have chosen to disable it, because I am trying to capture leads using this page. I would not want to make it any tougher for the visitors (the bounce rate would increase if I enable a fan gate too).
When to Select a Fan Gate?
You should choose a fan-gate, if the aim of the app you just created is to generate more ‘likes’ on your Facebook Page. I would use a fan gate if I want to display some Follower-only content (for instance, an informative video that I want only my Facebook followers to see) in the custom app.
There are other settings as well that you can customize for your landing page, including Google Analytics. Here is how the additional settings look like:
a) Shareable URL - You get a URL that you can use while creating Facebook Ads etc.
b) You can add more custom tabs from right here.
c) Set up Google Analytics - All that you have to do is add your Google Analytics ID number in the box provided in such case, and the tab visits would start getting tracked.
d) Facebook Settings – In this option, you can change the name of the tab, and create a Custom Icon for your tab (this is optional)
That’s it; your additional settings are done now. You can Save and Publish your Tab now.
Step 6: Adding a Custom Image/Call to Action on the Tab (visible on Facebook Timeline)
This is important, because you would want the visitors landing on the Timeline to notice it (in addition to linking it to your ad campaigns). Here’s how you can do it.
1) Go to your timeline; you would see the Tab you just created (with ‘Welcome’ on it).
2) Click on the Dropdown arrow, you see just next to your tab.
3) Now, if you hover over the Welcome Tab that you had created, you would see an edit option on the top right corner.
4) Click on it, and then click on Edit Settings. (The first 4 steps are summarized in the image below)
5) You would now see an option called ‘Custom Tab Image’
6) Click on ‘Change’
7) Upload the image of your choice, and you are done. (*The image has to be 111 * 74 px in dimension)
That’s it; you have successfully created a Facebook Landing Page, and a CTA on the application area to guide people to it.
A bonus tip: Static HTML allows you to create 12 tabs. This you can use to display various things like your YouTube Channel etc. This URL (https://apps.facebook.com/static_html_plus/) would only allow you to create one. You can add more tabs from ‘Additional Settings’ option, by clicking ‘Add More Tabs’.
You can also just change the ‘plus’ in the url to ‘two’, ‘three’ and so on. For instance https://apps.facebook.com/static_html_two/ would lead you to the second tab.
Talking of multiple tabs, here’s a look at one of our client’s Facebook tabs:
Go ahead; create Facebook landing pages on your own now, and let us know how it went.
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