“The LeadSquared platform is flexible, making the adoption and execution of your existing sales process very simple. It has helped us a lot in integrating other tech platforms to make it our one stop solution for tracking and processing leads.”
Cut your lead leakage to zero
Capture student inquiries from all your online sources – Google Adwords, social media (Facebook, LinkedIn, Instagram, Twitter etc.), and website with landing pages, social integrations and APIs.
Capture leads from all your traditional campaigns like newspaper and TV ads, events and conferences etc. Track the exact source of the lead capture with telephony integration and tracking URLs.
Capture all the student enquiries you get via phone calls, including missed calls. Identify the campaigns generating the maximum number of calls and reinvest accordingly.
Make sure each lead is attended to, based on their locations, and course of interest
Segment your leads based on locations, interests, preferences and programs of choice. Accordingly engage them with content they’ll find interesting to nudge them to conversion.
Automate marketing actions and sales notifications
Capture student queries from all sources, and engage them according to their interests and activities. This would help you convert more prospects to students without much intervention.
Analyze the performance of your drips, email campaigns and SMS campaigns. Know exactly how many students are engaging with the content you sent them.
Notify the sales person as soon as their leads take an important action. For instance: if a lead looks at the pricing details of a course, or if their lead score exceeds a certain threshold, notify sales to call them.
Use lead quality score and activity scoring to identify which leads to call first.
For example: High School Student + Interested in Physics + Location = "Bangalore" might be a high quality lead for you. Assign high scores to important activities (like pricing page view) and lower scores to generic engagement activities (like downloading an test paper).
Follow your prospective students closely
Total time spent on the app, total time spent on a screen or on a webpage, all button taps, link clicks, video views – everything that you want tracked, can be tracked.
Know if a smartphone was used to make a course enquiry or a feature phone. Prioritize the enquiries being made from smartphones, because they are more likely to buy your course.
Track if the students are checking and engaging with your email and SMS campaigns, and trigger based communication.
Identify the best lead sources, star salespeople and best performing locations and plans
Identify the campaigns working best for you in terms of the quantity and the quality of leads and the student enrollment rates.
Analyze the performance of all the salespeople across centers. Identify the members of the sales team doing the best work in terms of call-time, no. of calls and number of enrollments.
Identify the most in-demand programs based on the number of queries generated for each, and the revenue they bring in.
Integrates with all the popular marketing, sales, telephony and call center apps that you use and love. You can even sync data wit your CRM applications. Also, Zapier integration helps you create any Zaps you might need.
“LeadSquared has put us in complete control of our leads. It’s easy to track them, share information between teams and follow up in a timely manner. The sales team is also much more efficient, because they know exactly which leads to contact first.”
Marketing, Storm Internet