This is how an ad with Product Extensions enabled on it would appear. Pretty neat, isn’t it!
Product Extensions are not available anymore. So we have taken this image from Quick Online Tips, to present an example of how Product Extensions work.
Product extensions pull product details (like product title, images, prices, brand name, etc.) from your Google Merchant Center (GMC) account. It highlights relevant products below the ad copy, whenever a user enters a search query that matches any of the product details present in your GMC account.
For Instance: Look at the image above. As a result to the search query ‘Sony Vaio’, five images and product details of Sony Vaio Laptops are shown as sponsored ads on the page along with there prices. Looks good, right?
Now to enable this extension on your ad campaigns, it is really important that you have (or create) a Google Merchant Center account and upload your product details there. You can click on the link to read how to Set up a Google Merchant Center Account.
So, if you already have a GMC account, let’s discuss how you can link it with your Adwords account. This will help Adwords pull relevant product details and show it to your users.
Steps to Link your Google Merchant account with Adwords:
Login into your Google Merchant Center account (or create one and upload all the product details)
Go to Settings
Click on Adwords
Enter your Adwords Customer Id
Click Link Account
Great job, marketers! Now that you have linked your Google Merchant account with your Adwords, let’s discuss how you can setup Product extensions in your ad campaigns.
Steps to setup Product extensions in your ‘New’ ad campaigns:
Login in to your Adwords account
Click on the New Campaigns tab
Select Campaign type (make sure you check the radio button next to ‘All Features’)
Under Ad Extensions > Product listings ads, check the box next to ‘Use product information from Google Merchant Center to create and target ads’
Select the Google Merchant account you would like to associate with the ad campaign
Click Save and Continue
Simple, right? While creating a new Adwords campaign with product extension comes easy, inserting product extension in an existing campaign is easier. Have a look!
Steps to setup Production Extensions in your ‘Existing’ ad campaign:
Login in to your Adwords account
Click on the name of the Campaign in which you want to insert the product extension
Click on Ad Extension tab
Select View: Product extension from the drop down menu
Then click on the New Extension tab
Choose the Google Merchant account from the ‘Select extension’ drop down menu
Well, there is a lot more to Google Adwords Product Extensions; but I don’t want to overload you all with extra information. So that’s all for this blog post. I will surely expand on the topic on my next post, very soon. Keep reading till then!
All of us have used LinkedIn to make professional acquaintances; however, have you ever tried using LinkedIn advertising to reach out to your prospective customers? This post will teach you how to create ads in 4 simple steps for successful LinkedIn Lead Generation.
LinkedIn Lead Generation – Getting Started with Ads
Once you get to the LinkedIn Advertising page, hold on. If you are running the Ad for LinkedIn Lead Generation for yourself, only then proceed. But if you are running the ad on behalf of your company, then you will need to create business account for your ad campaign. You will find this option under the drop-down of your name, on the top right of the page.
All you need to fill here is the name of the company and the “Account Name”. You can also add the name of a representative of the company, if you wish to. The other options available for you include information about Admin, Access, and Contacts.
There are four stages in the ad creation process.
Create Ad Campaign
Step 1: Create LinkedIn Ad Campaign
Log in with your LinkedIn profile and go to https://www.linkedin.com/ads/ to create LinkedIn Ads. Once you have done that, you will need to fill in basic details about the ad. The screen shot below shows you exactly what information is required from you.
Before moving to the other options, set a proper name for your ad campaign. This name would be a crucial recognition factor when you have multiple ad campaigns running.
Step 1 (a):
Picking a language is a fairly simple decision. Pick the language required for your target group. Selecting a local language would be the best idea.
For instance, if your target group is from a country, where official language is English, select English. You can pick from 19 different languages for your ad. However, there is a catch. Once you have picked your language and your ad campaign goes live, you cannot change the language thereafter.
Step 1 (b):
Select Media Type
You also have the option of going for an image-based ad or a video-based ad. Under Media Type, you can either go for the “Basic” type which allows you to add text and images. But if you are a little more ambitious, then you could opt for “Video” which allows you to promote videos. However, videos must be 30 seconds or less so be careful so choose wisely.
Step 1 (c):
Create Ad Copy and Specify Landing Page
This is perhaps one of the most important steps involved in creating an ad. Once your customer clicks on your ad, they will be directed to another page. This could be a standalone landing page or even the LinkedIn profile of your company or a discussion page regarding the same. It would depend on the objective of your ad (if you are trying to capture leads, a standalone landing page with lead capture form is recommended). Whatever the case may be, it is important to sustain the customer’s interest in the product or service.
One of the benefits of using LinkedIn to create ads is that you can “Create up to 15 ad variations to test which image and text performs best.” This would help you test different variations of an ad, to finally select which one works the best.
Once you have filled in the details, proceed to the next step by clicking on “Next Step”.
Step 2: Ad Targeting
There are a number of things you need to fill, in this step. Targeting is by far the most important step of any ad campaign, and LinkedIn ads are no exception. This would help you reach out to the most relevant audience.
LinkedIn allows you multiple broad targeting options like:
1. Location: It is important to determine the location you wish to target beforehand. If your company caters to customers only in India, there is no use targeting individuals in US, right!
2. Job Title: The Job Title option is given to make your target group more specific. For example, an ad may be very relevant for Marketing Managers, but not for CEOs.
3. Age Group: The Age group is of course a big factor when it comes to advertising. A 40 year old might not have the same interests as a 20 year old. Hence, you as the ad maker must be completely sure of your ad campaign.
There are multiple other targeting options as you can see in the image below; you can set the filters accordingly.
Some targeting options are highly specific, like “School” and “Company”. You could choose to select companies by “name” or by “category”. If you cater to Construction companies only, then it would make no sense to target companies under Agriculture Industry, right! That’s where this option would help you.
At the end, you have the option of connecting with other people through the “LinkedIn Audience Network”. The LinkedIn Audience Network is a ‘profile-based targeting technology’ that has a specific target audience consisting of ‘influential and affluent professionals’ from a vast number of high profile ‘brand-name publisher’.
Once you have finished filling in the details, you could go to the ‘Next Step’ or ‘Go Back’ to make any changes.
Step 3: Campaign Options
Step 3 includes the technical aspects of your ad campaign. The mode of payment, budget, lead management and a preview of your campaign is what you will find here.
Under payment options, you can choose to “Pay per click (CPC)” or “Pay per 1000 Impressions (CPM), whatever you think will benefit your business for successful LinkedIn Lead Generation.
While creating your ad campaign on LinkedIn, you will notice that there are tips (on the right side of the page) to guide you through the process. Starters should definitely refer to this and proceed accordingly.
Step 4: Payment Options and Checkout
In the final step you need to fill in details regarding transfer of payment for your ad campaign. You can pay by credit or debit card. Once that is done, you can preview your ad campaign and voila, it’s ready to go live.
Be sure to read the guidelines provided before you create an ad. You don’t want to get into trouble for something offensive or improper when you’re at it.
Like Facebook says it, “Over 1 billion people. We’ll help you reach the right ones.”
The ultimate goal for any marketer/business owner is to convert his leads into customers. However, for leads to convert, you need to get hold of them first, right? Running ads on social media biggie, Facebook is a time tested approach to grab attention and get more leads for your business.
There are multiple ways to run ads/promoted posts on Facebook. Today, I will discuss how to create Facebook ads in 8 simple steps. Let us take the example of a GATE coaching institute trying to capture student leads through Facebook. For those of you who don’t know, GATE stands for Graduate Aptitude Test in Engineering, and is an all India examination for Engineering in MSc, MTech and PhD programmes. (This article is relevant for Facebook beginners).
Here is how to create Facebook ads
Step 1 – Logging into Facebook
Log into your Facebook account using your personal or business profile and go to the ‘Advertise’ page. You will get this in the drop down menu next to the settings button on your home page.
Step 2 – Start Creating Your Ad
You will be led to this page as shown below. Click on the ‘Create an Ad’ tab to begin the process of creating an ad for Facebook.
Step 3 – Select Facebook Page/Landing Page to Promote
You will be asked to enter a URL, destination name or a destination ID that you want to place the ad for. Now, in this step, there are two ways in which you can create your ad:
1. Enter a page URL which is already there on Facebook
2. Enter an external URL
In the first instance, you choose the place, page, app or event that you would like to promote. For example: Here we are advertising a page which is dedicated toward GATE coaching. Check out how you can create a Facebook Landing Page for lead capture.
In the second instance, if you enter an external URL (like in the image shown below I have placed the URL of the lead capture page for LeadSquared’s 15 day trial) you will be directly lead to designing your headline, the ad copy and image.
In short, when you place an external URL, you jump Step 4 and move straight to Step 5.
Step 4 – Set the Ad Objective
Your next step is named, ‘What would you like to do?’
1. Get more page likes: Drive more Facebook users to your ad/page.
2. Promote page posts: Promote a particular post out of all the posts that you have made on your page, ex. a blog post, picture etc. This will not only enhance your reach, but also your chances to be placed in news feeds – the center column of your home page.
3. See advanced options: Drive traffic to your website. You can configure your advanced creative and pricing options. This is so intricate that you can also bid for the number of clicks on a particular post. (Remember, each category is different and offers different features to help you target your audience better.)
Since our main goal here is to collect leads and get better control over our ads, we will opt for the ‘See Advanced Options’.
Step 5 – Create the Ad copy
You begin designing ‘Your ad’ here. FB ads are simple, comprising 25 character headline and a 90 character description. You can also add a thumbnail photograph measuring 100 pixels x 72 pixels here. Make sure to keep it very relevant for your audience. For instance, if you are a GATE institute, this would be a good ad copy:
Looking for Best Coaching for GATE? Join Now – 1 Week Free Trial Period!
You can then set the landing page of the ad. For instance, you can choose to land the visitors on your Facebook Page’s timeline, or a lead capture page (when you are aiming at lead capture, it is recommended that you set a landing page, instead of directing people to the timeline). Here’s how you can create one and the image on your right shows how your ad will look.
*Do go through these guidelines before you create your ad copy.*
Step 6 – Choose your Audience
Next, you narrow down your target audience under the ‘Choose your audience’ category. Before we begin, in the image shown below, see the number of people under ‘Audience’ section before the filters have been set.
This is the most important step, as this is where you choose your perfect target.
1. Location: You can micro target by location (state/city/zip code). Ex: Students on Facebook giving GATE ‘14 exams will be India specific only. If you are a physical institute based in Bangalore, you might want to choose by city: Bangalore, Nelamangala, Hosur etc.
2. Age: You can also target by age. Ex: GATE will mostly include students who have completed/ pursuing their B.Tech – 22-24 years.
3. Gender: You can also choose gender, based on the kind of ad you are advertising. Here, since we are talking about exam specific ads, gender will be categorized as ‘All’.
4. Precise Interests: Under the ‘Precise Interests’ section, you can choose interests that you are looking for in your target audience. In this case, your interests can be Engineering, IIT, studies etc. Once you have entered precise interest, you don’t have to choose the broader interest.
If you have opted for the ‘Advanced options’ under the ad category, you can also detail down to relationship status, languages spoken, college attended and workplace. By the process of trial and error, you can boil down your audience from a whopping 167 million users in the US to as few as 1 lakh people in India or a particular city.
Now, take a look at the image shown below which shows the targeted audience once the filters have been set.
Step 7 – Campaign Pricing and Schedule Options
This step is ‘Campaign, Pricing and Schedule’ for your Facebook ad.
1. Choose the currency, country and time zone in which you are placing your ad.
2. The ‘New Campaign Name’ should be distinct and definite.
3. Next, choose how much you are willing to spend for your ad campaign. You can choose from a daily budget or a lump sum amount that you will spend for as long as the ad runs. (Payments on Facebook are either pay-per-click – you pay every time someone clicks your ad or per thousand impressions – you pay every time 1000 people see your ad.) We have opted for the Pay-per-click payment service.
Step 8 – Review your Ad
Once you ‘Review your ad’, you will be able to see the details of your ads that you have fed and how your ad will look. Next, you will be prompted to make payments for your ad. You can use a credit/debit card, PayPal or Facebook ad coupon.
Facebook will hold your ad for review for a minimum of 24 hours. Your ad will either appear in news feeds or in the right column of any page in search results.Later, you can use the ‘Ads Manager tool’ to keep track of your ads’ progress.
So, this is how to create a Facebook ad: Basic News-feed ad. Be creative, think outside the box and you are good to go. For further queries, please do visit Facebook’s Help Centre or leave us a comment and we will get back to you ASAP.
Add custom tabs on your Facebook pages that link to LeadSquared’s landing pages here.
https://www.leadsquared.com/wp-content/uploads/2021/11/Feature-image-take1-1.jpg410700Deepuhttps://www.leadsquared.com/wp-content/uploads/2022/04/340-x-156-300x138.pngDeepu2013-05-29 10:25:582021-07-07 12:47:32How to create Facebook Ads in 8 Steps
Imagine how wonderful it would be, if you could reach out to each of your potential customers, and travel to places where they are located. But, it isn’t a perfect world!
However, thanks to Google location extensions, you can now help your customers search and locate your business easily. They can find directions on the map to reach you, or even better, they can call you directly to feed their queries or place orders. Wow! So much with only one simple step; add Location Extensions to your Google Adwords Campaign.
I have already discussed the benefits of using Location Extensions in my previous blog post. So, I am going to keep this post focused on Google Adwords Location Extensions Setup. But before I begin, I should inform you that location extensions work only on the following types of campaigns:
Search & Display Networks – Standard & All Features
Great job guys! Now that you are done setting up Location Extensions in your ad campaigns, enjoy the increased CTR and Conversion rates on your website. Stay tuned to get more information on other Ad Extensions setups and keep reading.
Simply put, Powtoon video marketing tool ups the ante of your power point presentations using animated characters and music. If you are an amateur and worried about using this tool, fret not! As a marketer, you will need minimalist technical skills to design professional looking animated explainer videos using Powtoon.
Before we begin explaining the step-by-step procedure, take a look at a video that we took a shot at using Powtoon.
How to create a video using Powtoon?
Step 1: Once you get to the Powtoon home page, you will need to create a login id. You can also log in using your Facebook, Google or Linkedin id.
Step 2: After logging in, click on the ‘Start Now’ button. This will take you to this page shown on your right. Click on the ‘Start Creating Awesome Powtoons’ button to begin the fun!
Step 3: Next, you will be taken through a pop-up window wherein you will have to choose a category, template and name of your video.
Step 4: Once you have saved your choice, you will be directed to a new window to begin your work. This is how your ‘stage’ will look. The ‘stage’ is the window where your presentation will take shape.
Step 5: Before we begin, let us quickly run you through the various features of the ‘stage’.
1. At the bottom of the page you have the ‘Duration Bar’ and on its left, there is the play and replay buttons.
2. On the right hand side of your screen, you have the various tools which will help you create your videos.
3. At the top of your page you have the menu panel very similar to one on your Microsoft PPT.
4. On the left side you can preview, edit and delete your slides.
Step 6: First and foremost, choose a particular style for your video from the ‘My Styles’ tab on your tool bar. (Remember, each style has a different set of characters and features that you can use in your video).
Step 7: Then choose a background for your video using the ‘Backgrounds’ tab from the tool bar.
Step 8: Once the background has been set, click on the ‘Add Text (T)’ functionality on the top of your page if you want to write something. You can also select one of the many ‘Text Effects’ from the tool bar to add text.
Step 9: You can then add props, characters, markers and several other elements and animate them as you like from the tool bar on the right.
Step 10: Click on the ‘More’ button beside every option on your tool bar to reveal available characters and items under each category.
Step 11: You need to control your characters using the red ‘playhead’ on the timeline bar. Now, this can be a little tricky, but with practice and patience, you will be able to master the art in no time. By moving the red play head left and right, you can decide when your character/object comes on ‘stage’ and for how long it stays. (The length of each slide is 10 seconds by default. You can increase/decrease them by clicking on the plus and minus buttons on your timeline’s right. However, you cannot go beyond 20 seconds per slide.)
Step 12: Add music to your video by exporting a music file saved on your computer by clicking on the ‘Import’ button on the top of your page.
Finally, explore, explore & explore, you will get better with each try.
** The video shown in this article has been created using the basic free plan of Powtoon. You can upgrade to a paid package for better features. **
https://www.leadsquared.com/wp-content/uploads/2021/11/Using-Powtoon-Video-Marketing-Tool-for-Lead-Generation.jpg327680Deepuhttps://www.leadsquared.com/wp-content/uploads/2022/04/340-x-156-300x138.pngDeepu2013-05-27 10:01:582021-07-07 10:40:25Using Powtoon Video Marketing Tool for Lead Generation
Google Adwords Ad Extensions have been around for quite some time now, but many of us are still unaware of the benefits of these extensions.
Therefore, let’s dig deeper today to find how Google Adword extensions can help you get the best out of your PPC Marketing efforts on Google. Below is a list of all the Ad extensions available on Google Adwords (Click on these to read about their features and benefits).
Imagine you have a Bakery shop on a busy street corner. A person might do a quick Google search on his phone for a bakery in your area and your ad appears in the paid search results. Great work! But, wait, there are 10 other bakeries running similar ads. What will make you stand out?
Make it convenient for customer to reach you, and your work is done. Adwords Location extension would allow you to display your address, phone number and directions to your shop.
Providing a business number (phone number) into the ad text will help your customers to call you right away; thus allowing customers to place home delivery order, or just ask for directions. Who knows you might just save on your CPC amount if instead of clicking on the ad, a prospect makes a direct call.
Here’s an example of Location Extension used correctly:
Now that you have set up Product Extension on your ad campaigns and find that your CTR is increasing (just because your visitors are responding well to your ads and clicking on the products directly to visit the pages); try providing your customer more of what they love. Instead of four product options below your ad copy, why not give six sitelinks to additional webpages?
Wouldn’t it be great, if you could provide six more webpages links along with one main landing page? It is now possible with the Ad Sitelinks Extension of Google Adwords. The image below displays an example of Ad Sitelinks used in an ad campaign on Google.
The image below shows an ad at the top of Google SERP with Ad Sitelinks Extensions to four additional pages of the company’s website. It means the user who is searching for ‘leather shoes for women’, get four additional page options to visit along with the main landing page.
However, it’s also a fact that these Sitelinks appear only for those ads that appear either at the top or bottom of the Google SERP (Get going marketers, gear up now to make your ads rank higher).
Let’s now discuss the benefits of using Ad Sitelinks Extensions in your ads:
Short-cuts to site pages: It helps creates short-cuts for your audiences to visit popular and high-converting pages of your website.
Regular Updates: You can update these sitelinks (test and URLs) anytime according to the sales and special offers without losing its performance statistics.
Easy Customization: Sitelinks can be customized for mobile devices and also schedule specific start and end dates.
Ads for Special Promotions: You can also opt to select a landing page for advertising a special promotion, instead of creating a new ad for it.
Nothing Extra: No additional cost/charge (only standard CPC) for the additional advertisement space below each ad.
Remember, Location extensions on Adwords helps you provide your business phone number along with ad text. Call Extensions helps you go a step ahead and makes the phone number clickable. Great, isn’t it? It means your viewers can call you right away, using there smart phones or tablets (desktops and laptops also).
Call Extension options provides for a Click-to-Call phone number beside your ad text and make it convenient for your users to contact you or your business with just one click. Now you can select any one, out of the two types of call extensions below:
1. Actual phone number on the ad 2. Google forwarding numbers(only for UK and US)
Actual business number will make it easier for your users (a convenient option for all smart phone users) to click and call you directly. The same Cost-per-click will be applicable here.
In contrast to it, Google forwarding number will not highlight your number. In place of that, a custom Google number will be highlighted that forwards the call to your number. The benefit of using this option is that not only mobile users but also desktop users will be able o click to call your number. Plus, you get CPP (Click-per-Phone call) bidding option on this sub-type of the call extension.
Not many, but there are a few benefits of using Call Extensions in your ads; like:
Increased Conversions: It attracts leads to contact you directly with just a click, thereby increases your conversion rates dramatically.
No Extra Charge: Like most other extensions, here also standard CPC rates apply to calls that are made on your actual business number (from laptops, computers, mobiles, etc.)
Bidding Options: Calls to Google forwarding numbers are only charged at a minimum rate of $1 per call (or as set in the bidding option) for computers, laptops, etc. Mobile calls are charged at standard CPC rates.
Social media is the only platform that can connect you to the largest number of audiences around the globe. So why not make your business connected to these social platforms; giving a chance to your customers (both new and old) to interact and share with each other (reviews, comments and experiences about your business, product or services).
Google Adwords Social Extensions enables you to show all the recommendations and +1s that you have received on your Google+ pages for your business and content.
In short, it links your Google+ page endorsements to your ad campaigns. It brings credibility to your business and users prefer clicking on ads that have received recommendations. Thus your Click-through-rate increases (by 5-10% according an experiment conducted by Google) giving a boost to your ad quality score.
So, what are the benefits of using Social Extensions in your ads:
Authentication: Integrating your website,Google+ account and ad campaigns helps authenticate your business details and proves that it’s a legitimate one.
More Visibility: Linking social extensions helps increase visibility and rank on search engines as you get involved in Google’s social network.
Highlights recommendations: Shows all the +1s you have received and helps boost your viewers’ trust on your brand or service.
Hmmm…Great work Marketers! You all are really putting great efforts in your business and its marketing tasks. But wait, do your customers know about that? Have you ever thought about a way to show how efficient your business is or how satisfied your existing customers are?
It is really important (positively influences your business) that your Viewers get a chance see all those reviews and comments you have received for your business. Seller Ratings extensions are just the right way to achieve that.
Take a look at the image below. The 5 star rating displayed just next to your display URL highlights the increasing goodwill and positive reviews for your service. If all the stars are colored yellow it means your customers are well satisfied with your service/product.
Utilize the customer-submitted ratings (measures of customers’ buying experiences) on your business to convert viewers into customers right away. These ratings are based on customer ratings that is collected by Google Shopping and Google Wallet.Google matches the reviews to your ads using the domain of your display URL. These reviews can appear on desktops, laptops and high-end mobile devices also.
Requirements to enable seller ratings appear next to your ad:
Reviews are aggregated from a broad base of sources available on the internet. But to make these ratings appear next to your ad campaigns, you will have to fulfill certain criteria (specified by Google) as follows:
Your ad campaign type should be “Search & Display Networks” or “Search Network only.
The customer must be searching on Google.com, Google.co.uk, Google.de, Google.fr, or Google.nl.
You must be an advertiser who provides customers with paid goods or services, or one that enables the buying or selling of products or services by way of a marketplace.
Your business must have at least 30 unique reviews, each from the past 12 months, and a composite rating of 3.5 stars or higher on Google Shopping.
At least 10 of these reviews must be in the customer’s Google interface language.
Google Shopping seller ratings consist of an aggregate ratings score with snippets of customer reviews from third-party sites and Google Wallet.
You don’t need to have a Google Merchant Center account for your ads to be eligible for seller ratings.
Let’s discuss a few benefits of using Seller Rating Extensions in your ads:
Customer Reviews: Ratings help you show the recommendation and experience of your buyers or customers to searchers and visitors.
Gain Viewers Trust: Higher ratings helps boost your viewers’ trust and confidence over your product and services, thereby increasing the CTR (upto 17%) and conversion rates.
Free of cost: This extension doesn’t charge anything extra if the visitor clicks on the ratings to see your business reviews and comments.
Improve your business ratings by providing excellent user experience and service. Be proactive in solving your business issue and make sure that Google Shopping has the correct business details and URL for your business listings.
Note: Google Adwords Product Extensions are not available anymore. Adwords Product Listing Ads are new search ad formats in place of product extensions that displays product details and images. Read More
https://www.leadsquared.com/wp-content/uploads/2021/11/Adwods-II-1.jpg300700Dhivya Bhttps://www.leadsquared.com/wp-content/uploads/2022/04/340-x-156-300x138.pngDhivya B2013-05-24 13:33:072021-07-08 16:38:25Google Adwords Ad Extensions Benefits for your Business