There’s too much information available in the market today. That is the precise reason why Infographics (graphical visual representations of data or knowledge) have gained such a huge stature among marketers. Infographics help people grasp information quickly & easily. However, for a marketer without much (or ‘any’) design knowledge, creating an infograph is not easy.

Therefore, here is a list of the Top 6 Infographic Tools for Marketers, to create great infographs without design knowledge.

1. Visual.ly

2. Infogr.am

3. Piktochart

4. Easel.ly

5. Visme

6. Creately

Why do you need an infographic?  You can simply write down details and people will read and understand them right?

Here’s why infographics is a red-hot marketing tool:

Effective way to grab attentionMost people decide whether to stay on a website or not within the first 5 seconds they enter the site. Now, 5 seconds is a narrow window, isn’t it? This is where graphical representations through infographics become an effective way to grab attention.
Easy InterpretationOur ability to interpret and grasp visual information is better than that of written words.
Social Media MarketingPeople are more likely to choose and share something that is visually compelling and easy to digest than plain content. This makes infographwhich also turn out to be great viral marketing tools.
Search Engine OptimizationSomeone sees your infographic, publishes it, and links it back to your website; great way to do some authentic off-page SEO.
Increases Brand AwarenessAdd your company logo, name and link on the infographic that you create and you automatically increase your brand awareness.
Problem-solving methodInfographics can be a step-by-step guide and solution to help readers understand something that is really hard to communicate and very complicated.

A business owner or marketer (with limited time and budget) need not be a rocket scientist to be able to create high quality effective infographic videos.

Here are 5 infographic tools for Marketers:

1. Visual.ly:

Their mantra is to “Tell stories with data, drive traffic and amplify a businesses’ social media presence.” You will find data nerds, visual junkies and marketing gurus, all under one roof at Visual.ly –  a data visualization and infographic platform.

visual.ly image

How is Visual.ly helpful to a marketer?

✔️ Sourcing + Story boarding + Distribution: Marketers don’t have to do much. Visual.ly’s services include sourcing (obtaining information from various sources), storyboarding (basic story development) and distribution of the infographic. Their marketplace platform lets a marketers’ complex data/ideas reach millions through their distribution services which are all inclusive in the package.

✔️ Viral Marketing Tool: The infographic created by Visual.ly is presented in front of 10+ million users. They can publish them in their social profiles thereby increasing the virality of the infographic and in-turn the company name.

✔️ Flexibility of paid plans: Creating an infographic using Visual.ly is not free. Here are their various plans:

PlanPriceBest Suited for
Basic$999Presentations, pitches, data science & blog posts
Video$5000Demo videos, pitches & presentations
Interactive$10,000iPad apps & touch screen presentations

(You can upload a Static Image, Interactive data visualization and Video – currently accepting only from YouTube and Vimeo. Once you have submitted any of the above, you can get a motion graphic created from the existing infographic for as less as $500.)

2. Infogr.am:

Since its inception last year, Infogr.am has quickly catapulted into what they call themselves as ‘world’s most popular infographic creator’. They help create infographics with pre-designed themes and are aimed mainly at news portals, journalists and  bloggers.

infogram image
How is Infogr.am helpful to marketers?

tick mark Free Services & Easy sign up: Marketers can easily log in using Facebook. This is apt for marketers who do not have the time fill up elaborate forms. Currently services provided by Infogr.am are free. (But they will soon be adding custom elements which will be charged).

tick mark Additional features at low rates: For business owners who are running a tight ship, you can use Infogr.am’s new pro features:

a. Downloadable infographics –  marketer will be able to save infographics in PDF or PNG format (not possible currently, because all items are stored only in the respective users’ library, nowhere else)

b. Privacy controls – control exactly who sees your creations through privacy tools such as private links and password protection

These will be charged $18 per month (if you are an early bird, you might even get them for just $9).

tick mark Ready Made Templates: Templates are built in. All you have to do so is replace the dummy texts and images with your data.

tick mark Simple Extra Features: By the side of the infographic, you can see various features that you can add to enhance its look. Features include – charts, map, picture, text and video. Don’t worry, everything is professionally arranged and you won’t miss a thing.

tick mark Sharing: You can share your infographics publicly or privately for personal use. You can also download the file (but for this, you will have to upgrade to the pro version.)

How does it work?

1. Once you sign up at Infogr.am, you will be taken to the home screen having three buttons, Create, Library and Upgrade to Pro.

2. When you click on the ‘Create’ button, you will be taken to the various templates which will assist you in the infographics creation. Once you are through choosing, all you have to do is replace the dummy text with your data and your infographic is good to go.

3. While creating the infographic, you can add details like Charts, Maps, Text, Video or Image to your creation.

4. All your infographics are auto stored in your Library as you proceed with your work.

3. Piktochart:

Infographics made easy, Do away with boring data and create the ultimate presentation…this is the  yardstick of Piktochart.

piktochart

How is Piktochart helpful to a marketer?

tick mark Simple to create: All you have to do is drag and drop stuff already present on your canvas to create awesome infographics. Voila! your infograph is ready!

tick mark Engages the consumer: You can craft easy presentations (which are attractive & easy to digest) off your mundane data which may be very difficult to understand and communicate.

tick mark Sharing & Brand Awareness: The graphics on Piktochart are of high-resolution and thematic. Once they have been created, you can also share them via social networking sites to increase brand awareness.

How does it work? 

The basic plan is free, which cobtains 6 basic themes, 10 slots for images and Piktochart’s watermark. You can get the premium plan details here.

4. Easel.ly

Easely is a theme based web app to create infographics. It has easy drag and drop features and a simple interface. You can easily create and share visual ideas online, which are supported by what they call ‘vhemes’ or visual themes. All you have to do is drag and drop a ‘vheme’ onto the canvas, add your data and create great infographics.

infographic for non designers
 How is Ease.ly helpful to a Marketer?

tick mark It is free: For marketers/business owners running on a tight budget, here’ some good news. Unlike other infographic tools, Easel.ly is completely free.

tick mark Easy to use: For amateurs in the field, user interface for easel.ly is is extremely easy. This tool can be used both on Mac or PC.

tick mark Wide Range of themes: You can choose your layouts from a wide range of ready to use themes and then also embed the infographic onto your blog or website. This enhances the outlook of your website. (People will also think you to be pretty knowledgeable). 

How does it Work?

Once you register yourself at the Ease.ly website, here are the steps you need to follow:

1. Drag a theme onto the canvas (the place where you will create your infographic – it opens automatically when you log in).

2. The themes have auto fed details which are removable. Clear them and add the data you want to showcase.

3. Add editable symbols, objects, text & charts to your infographic to enhance its outlook.

4. That’s it, you are done. Yes, don’t forget to save your file and share on your social networking sites and embed the codes onto your blog and website.

5. Visme

Visme is known as an all-in-one visual design service. It offers a wide range of tools to make your content visually appealing. The best part of Visme is that everyone can use it without any hustle – whether you are a seasoned designer or a total novice. Apart from various visual design tools, Visme has created a powerful infographic maker. It is an actionable tool that can help marketers accomplish their marketing goals. 

Visme logo

How is Visme helpful for marketers? 

✔️ It is free of charge. There is no need to spend for an infographic maker. Any marketer can sign up for free and start creating infographics right off the bat. 

✔️ Easy to use. Infographic maker from Visme doesn’t require you to have deep knowledge of design and the tool itself to create infographics. Just sign in, create a project, and play with the number of features the infographic maker suggests. It has never been easier than designing any infographic in three simple steps. 

✔️ A huge library of templates. Visme offers over 1000s of easy-to-edit pre-designed infographic templates. 

✔️ Database of additional visual elements. Use over 1.5 million high-resolution stock images, thousands of vector icons, over 125 fonts. Plus, visualize data with more than 50 charts, graphs, data widgets, etc.

How does it work? 

  1. Sign up to Visme with your free plan

2. Hover your arrow to the top menu and choose the “Create” option

3. Click on the “Infographics” tab

4. Click on the “Create Your Infographic” button

5. Create a new project and choose an infographic template you like (or use a blank template)

6. Customize your template using additional visual elements available in the left side menu

7. Download, share and save the ready-to-go infographic

6. Creately:

This infographic tool aims at making visual details simple for people. And, they do this by giving users great online application which is a breeze to use.

infographic for non designers

 

How Creately helpful to a Marketer?

tick mark Easy to use: An amateur can easily drag and drop objects to create flowcharts, wireframes & many more diagrams from hundreds of templates available.

tick mark Sharing: You can work with multiple users on the same diagram at the same time, create multiple projects and share easily with others on Twitter and Facebook. On the right hand side bar, you can type in the email id of the person you want to work with, once he/she accepts it, you can collaborate and work.

tick mark Powerful tools: Creately has one click styling options to add definition to your presentations. The  contextual toolbars offer less clutter and more drawing space for amateurs who need more time to practice.

How does it work?

1. Creately’s features are divided into 5 major categories. Check out their pricing details here. You can either opt for a premium plan or a free one.

2. Once you have logged in using your Google or Facebook Account, you will be lead to the homepage showing the various features of Creately.

3. Once you reach the canvas, you can create infographics in no time with the in built diagrams and designs.

4. Here’s something unique. On Creately, you can collaborate with anybody and work with them simultaneously. Invite anybody to collaborate by adding their e-mail and start creating your infographic in real time. From 2 to 20 people can work on the same file at the same time anywhere around the world.

5. You can also download the Creately Desktop feature on your PC or MAC Book and work offline and save your files. Later, you can upload them online.

Here is an infographic that we have created:

infographic tools

So, these are the top 6 infographics tools for marketers. Which one will you use? Do leave a comment and share your thoughts.

Did you know that Facebook has a whopping 27 different types of ads? Confusing as it sounds, this sure might land a marketer visiting Facebook for the first time in a dilemma. But, fret not, Facebook has decided to simplify its ads and the changes will be rolled out over the next few months.

In the previous post, I had discussed about Advertising on Facebook and how each ad type can be used for specific marketing goals. In this article, I will discuss how Facebook Simplifies Advertising Options to make things simpler for marketers and business owners.

Why did Facebook take this decision?

Cutting out on ad options will see an increase in the inflow of ads from small businesses who are:

a. Still new to Facebook and would like to take a step at a time to create their ad campaigns.

b. Have less time to create ads.

This drive may not in a way affect big players though who already have enough knowledge about the different types of Facebook ads and know how to tackle problems related to advertising when they arise.

Earlier, when marketers wanted to post ads, Facebook would flood them with several options. At a first glance, it is very difficult to differentiate between a sponsored ad, page like ad or a promoted post. Keeping all these bedlam aside, Facebook has come up with the plan of asking one simple question to marketers,

What is your objective?

Based on this, marketers can set their advertising goals for:

1. Increasing page likes
2. Gain more views for a video/ad
3. Get more installs for an application
4. Get more footfall on their website

What faces the axe?        

Questions:  Why need a specific ‘Questions’ segment when marketers can simply ask the question in a status update and get their answers in comments?

Offers:  Marketers can post a Page Post ad with an offer and drive sales to their website/physical store location instead of creating a new ad under ‘Offer’.

Sponsored stories:  Earlier, when marketers bought Marketplace ads, it did not give them social content – likes, comments, shares from friends. They would then be obligated to buy a Sponsored ad in order to get noticed. Not anymore!

What will be added?

Social Context Ads:  Sponsored ads will not be axed completely, but will be replaced with ‘Social Context Ads’ . These ads will be a combination of Marketplace Ads and Sponsored ads (‘sponsored’ ad + social content from friends). This will enhance performance of the ad, eliminate the extra effort of creating a sponsored ad and prevent bombarding a users’ news feed with unnecessary updates.

FBX:  Millions of users spend millions of hours daily on Facebook. Using Facebook Exchange (the retargeting tool), marketers can easily re-target users on Facebook who have left their websites without converting or taking an action. These ads will be seen on the right hand side bar of the home page and also in your news feed. FBX is currently in the beta testing mode and will soon be rolled out officially. Stay tuned for a post on FBX.

Partner Categories:  Partner categories OR third party sources are external online advertising tools to help marketers target audiences better. Data (collected online and offline) from third party sources like Datalogix and Epsilon will be used by marketers to know the interests of users’ better such as shopping behavior,  people who buy children’s cereals etc.

Till now marketers have been able to show ads to people based on their expressed interest on Facebook, but, now, with Partner Categories, they can show their ads to people based on the products they buy on mobile and desktop.

Here’s an example:

1 A user uses a customer loyalty data card to buy perfume at a physical store namely ABC.
2 Third party sources match the contact details of the membership card with details already present on Facebook.
3 Third party sources inform Facebook about the potential perfume buyer.
4 Facebook targets the user with a competitive company, namely XYZ’s perfume ad. 
5 When the user clicks on the ad and buys, the third party source informs Facebook that a purchase worth XXX Rs has been made.
6 Third party user lets Facebook know that the user has purchased for XXX Rs while the advertiser spent only YY Rs on the ad. This shows a ROI of Rs ZZ.
7 Facebook tells XYZ company that by advertising with them, they can get Rs ZZ ROI.
8 This lets XYZ place more ads with Facebook.

Ads on Mobiles: More and more consumers are using Facebook on mobile phones. Facebook will soon be rolling out various ad options specifically for mobile phones.

Video Advertising Platform: Talks are ripe that Facebook will soon be launching its very own video advertising which will occupy the left and right sides of the Facebook newsfeed. But be prepared to shell out loads for the same. According an executive, Facebook is expected to charge $1 million per video ad.

“Facebook is currently selling four daily summer “slots,” each targeting a relatively large demographic: women over 30; women under 30; men over 30; and men over 30. The ads will be capped at 15 seconds and frequency capped to ensure that no user sees more than three per day, with an asking price of upwards of $1 million.” 

Here is a table to sum things up for you:

Will be removed Will be added
Questions Social Context Ads
Offers Partner Categories
Sponsored Stories FBX
  Mobile Ads
  Video Advertising

Do you think these updates will make it easier for marketers to reach the right groups of people with the right message and drive results? What do do think of these changes in Facebook. Refreshing or not so much? Do leave us a comment and share.

Add custom tabs on your Facebook pages that link to LeadSquared’s landing pages here.

google adwords call extensions

Google Adwords Call Extensions have become quite popular recently. It enables your visitor to contact you directly, with just one click (instead of filling up a form and waiting for your representatives to give a call back) and that is probably the sole reason why it is being used more than any other ad extension; and that is why we also use it in our Adwords campaigns.

Google Adwords Call extensions vary depending on the type of devices your viewers are using. Like, for:

  • High-end mobile devices: Your ad will show a click-able “Call” button to your viewers. Using this they can directly contact you on your business number.
  • Desktops, laptops and tablets: You ad will appear with a phone number if you either use legacy call extensions with forwarding phone numbers or use upgraded call extensions

You may read about more of its features and benefits on my previous blog post- Google Adwords Ad Extensions Benefits.

For now, let’s discuss about the two types of Call Extensions.

  • Legacy Call Extensions: To help you enable your customers, to make a direct call on your business number (even though you don’t have an enhanced ad campaign on Adwords).
  • Upgraded Call Extensions: This call extension can only be added to enhanced ad campaigns.

Now that you know about the types of Call Extensions, let’s discuss the:

Steps to Add Google Adwords Call Extensions in your Ad Campaigns

Steps to add Legacy Call Extensions

Step 1

Login into your Adwords account

Step 2

Select the Campaign you would like to call extensions

Step 3

Click on the Ad Extension tab

Step 4

In the drop down menu “View”, select Call Extensions google adwords call extensions

Step 5

Click on +New Extension google adwords call extensions

Step 6

Choose which type of call extension you would want o enable:
Google Forwarding Number or your own Business Number

Step 7

Choose whether to put both your business phone number and your website;
or just your phone number google adwords call extensions

Step 8

Enter your phone number and your country.
You can edit the number whenever you wish.

Step 9

Click Save
Note: You can add upto 20 Call extension to an ad campaign or ad group.

Step to add Upgraded Call Extensions

Step 1

Login into your Adwords account

Step 2

Select the Campaign you would like to call extensions.
Make sure you choose an Enhanced ad campaign only.

Step 3

Click on the Ad Extension tab

Step 4

In the drop down menu “View”, select Call Extensions. google adwords call extensions
Then select Upgrade from the adjacent menu.

Step 5

Click Edit, next to Call Extension Settings.

Step 6

In the form that appears, you’ll see a picker with phone numbers
(both legacy and upgraded) that you previously set up. You can
either select one of these extensions or create a new one google adwords call extensions

 

  • Select a legacy extension: It will automatically get upgraded
    for all the campaigns currently using it. Click save and you’re done.
  • Add a new call extension: click the +New phone number button
    and follow the instructions further

Step 7

Enter your phone number and your country.
You can edit the number whenever you wish.

Step 8

Choose which type of phone number you’ll use for your call extension: google adwords call extensions

 

With upgraded extensions, your own phone number can appear on all devices, whereas
with legacy extensions, it can appear only on mobile devices.

Step 9

Choose whether to put both your business phone number and your website;
or just your phone number

Step 10

Specify how long a call should be for it to be reported as a conversion.
Calls longer than the duration you specified will be reported as a conversion
in the “Phone call conversion” column in the Campaigns and Ad groups tab
(under the Conversions menu)

Step 11

Click Save

google adwords call extensions

Facebook ads have taken the social media ad world by storm. And why not? A marketer can easily target a particular section of their 900+ million users on Facebook. But, with so many ad options, how do you know which Facebook ad type suits your marketing goal?

In earlier posts, I have discussed how a business owner or a marketer can Create Facebook Ads (Basic News Feed ad) and Set up Facebook Conversion Tracking. In this post, I will discuss about Advertising on Facebook and how each type can be used for specific marketing goals.

feature image 1 take

1. Marketplace/Standard Ads:

Marketplace ads are the most familiar ones on Facebook and an advertiser has full control of the ad’s creative elements – headline, body content and image. These ads can be seen on the right hand sidebar of your regular news feed page. The ad should be limited to 292 pixels x 154 pixels for an image, 90 characters for the body text and 25 characters for the title. This is how the ad looks:

marketplace-ads-1-png

Key Features: 
1 In these ads, you can drive users to your website. It can be an external URL or any other page on Facebook. If you take a closer look at the image, you will see that just below the ad headline, the website has also been mentioned.
2 Marketplace ads drive user engagement by letting users see how many of their friends have ‘liked’ a page. If a friend of a user likes a page, the same will pop up on the users’ home page. This increases the chances of the user visiting the page and potentially converting.
Use this ad type if your marketing goals are:   

facebook ads Lead Generation: This type of ad allows you to drive visitors to an external landing page; therefore you can use it to land your visitors to a lead collection page (with a ‘Sign Up’ form). Because of the targeting options, you can target the ads perfectly (well, almost), so that each click is relevant. For instance, if you are targeting tech savvy folks, within a certain age-group, Facebook allows you to do that, using broad and precise targeting options.

Example:  An author who has written a romantic novel keeping adolescents and young adults in mind, he/she can very well target the same group based on demographics, geographic location, age group etc. Thanks to the Precise Interests targeting, the targeting can be done by typing specific keywords, like Reading, Novels, Romantic Movies etc.

facebook ads Increase sales: These ads are perfect for B2C marketers to lead users onto their e-commerce websites.

Example: E-commerce sites like Jabong, eBay, Voylla etc, drive users directly to their online shopping sites when they click on their ads on Facebook.

facebook ads Brand Awareness: These ads help enhance brand awareness. Since this ad does not have the option of ‘Like’, an enticing ad caption & image can get curious users to click on the ad, visit your page and engage.

Example: With several online shopping portals/small businesses cropping up by the day, it may not be possible for all Facebook users to know each one of them. These ads are an easy way to get users onto a freshly launched website/landing page.

2. Sponsored Ads:

These ads are built around user activity. A marketer pays to highlight an action (like, comment and share) that a user has taken and then that action is shown to a users’ friends and their friends.

Let us take it one step at a time to make it easier to understand:

i) A Facebook User (let’s call him ‘A’) likes a Post on a new Company’s Facebook Page (let’s call the company XYZ Co.).

ii) This action can now be advertised by ‘XYZ Co.’ using Sponsored Ads, to A’s friends and friends’ friends.

Check out the image below. Because someone on my friend list has ‘liked’ Samsung Mobile’s Facebook Page, a sponsored ad appears in my newsfeed, letting me know of the action.

Sponsored_ad_1-png

Now Samsung Mobile we all know of, but let’s think of XYZ Co. again. They are just trying to spread awareness about themselves. So, if on A’s friend’s newsfeed something similar to this shows up, there is a good chance that the ad would get clicked, or the page liked.

Key Features:
1 You can target a particular section of the audience by narrowing down the specifications while creating the ad.
2 Sponsored advertising on Facebook is available for both business profiles and pages. 
3 Such ads are triggered by actions like, liking, commenting, sharing, installing an app, joining an event or liking/sharing a website. So when a friend does any of the above mentioned activity on an ad, it will show up on the users’ news feed. Promoted posts are labelled ‘Sponsored’ posts either on the right hand column or on the desktop of your news feed page.
4 Unlike a marketplace ad where you cannot ‘like, ‘comment’ or ‘share’ an ad, a sponsored ad lets you do that. This enhances exposure and your ad gets new fans.
Use this ad type if your marketing goals are:   

facebook ads Getting more likes: There is a ‘Like’ button in the ad itself. Apart from liking the ad, this ad can also be used to take a user to the landing page/sign up page.

facebook ads Brand Awareness: Expose your site/brand name to like-minded people.

Example: When a friend likes a page, it shows up on the users’ news feed. The user might be interested in what his/her friend has liked and visits the page/profile.

However, over the next few months, Sponsored Stories, one of Facebook’s more insidious ad campaigns will slowly be cut out.

3. Page Post Ads

Page Post Ads are geared towards small business owners/starters who are looking for a foothold in Facebook. These ads can include links, photos, videos, offers, events or even questions. These ads come as ‘Recommended Pages’ on your right side bar on your news feed. Whenever your fans are online, they will be shown your post in the form of an ad.

See the image below.

Page_post_ad-png

Go to your timeline, can you see the text which reads, ‘Create an ad to get more people to like your Page’ and a budget drop down box? Click on this to increase your page likes. Your budget can range from $5 to $50 depending on the amount of ‘Likes’ you want to get.

Page_post_ad_how_to_do_it-png

Key Features: 
1 Users are directly led to the particular page once they click on the ad. This helps make the content on the page go viral and engage more users. The ad is just a way of driving more users to ‘like’ your page.
2 These ads are aimed at small business owners/starters who do have the time to go through the elaborate process of creating ads or are looking to gain foothold on Facebook.
Use this ad type if your marketing goals are:  

facebook ads Driving Engagement & Brand Awareness: These ads are visible to anyone who is on Facebook. Unlike marketplace ads, a user can like, share and comment on the ad itself without being swayed into an external URL and it also shows any action that has been taken by a friend.  

Example: Like you can see from the image shown above and the name of the ad suggests, page post ads are mostly added by celebrities, fans who create Pages for celebrities, communities & groups, fan page etc. Advertisers can specifically target a group of people with these ads.

facebook ads Get more likes: The most important aspect of this ad is to get more likes on your page.

Example: A new product/service in the market can advertise on Facebook and build on their brand awareness. This ad is almost a sure shot way of attracting new fans through ‘Likes’.

4. Promoted Ad Post: 

Like the name suggests, these Facebook ads allow you to promote anything that you can create through the status sharing bar. When you are updating your status – photos/videos, offers/ event/milestone/questions, click on the ‘Boost Post’ button to promote the feed. The cost of a promoted post can range from anything between $5 and go up to $300, depending on the target you choose. The farther you want your ad to reach, the more you shell out.

Over the last few months Facebook has been on a drive to simplify things on their site and prevent marketers from getting confused. Facebook will soon be removing the option of posting ‘Questions’. Marketers can simply ask their questions in a regular post and get answers through comments. 

Key Features: 
1 This ad appear in News Feeds and not on the right-hand column of a news feed page where they might be neglected by some users.
2 These ads are also easy to set up and work well for promoting events, special offers and engaging images.
3 But, here’s the catch – you can promote a post only when your page has 400 or more likes.

Here is an example. In the image below see how by increasing your budget, you can increase your target reach.

promoted_ad_post-png

Use this ad type if your Marketing Goals are:  

facebook ads Get more likes: To help push the ad content to more fans who would not have organically seen your content.

facebook ads Drive Engagement: To increase engagement on your page. You can set your budget based on the estimated reach you have in mind. (Like $300 can reach your ad to 240000 to 440000 people).

facebook ads Lead Generation: This ad type lets you promote a new post that needs lead generation, like a webinar, competition or an event.

Here is a table to quickly summarize things for you: 

Marketplace Ads Sponsored Ad Page Post Ad Promoted Ad
What can you promote? Facebook pages, Apps, Events, External URL Facebook Pages Posts from your Facebook Page Any post on your Facebook page
What is the content? Image, headline and content text created by you Stories from Facebook about your page Page post including comments, likes & shares Page post including comments, likes & shares
Where are they placed?  Sidebar Side bar and desktop news feed  Side bar and desktop news feed Desktop news feed
Whom can you target? Everyone regardless of whether they are connected to your page or not Can target any user (or friends) connected to your page Everyone regardless of whether they are connected to your page or not Everyone on Facebook
Where can you buy them?  Facebook.com/ads  Facebook.com/ads  Facebook.com/ads Below each post on your page

Like you can see above, there is an ad for each situation. Striking the right chord is all that it takes for leads to flow in and enhance the visibility of your brand through Facebook.

Add custom tabs on your Facebook pages that link to LeadSquared’s landing pages here.

google adwords product extensions

Social Media and Networking has been extremely beneficial to all businesses around the globe. With so much to gain from this advancement, adding Social Extensions to your Google Adwords ad campaigns will surely be a great idea. I have already discussed the benefits of Google Adwords Social Extensions in my previous blog post. So, today I will discuss the steps to ad Social extensions in your ad campaigns.

First let’s look at how Ads with Social Extensions appear on Google SERP. Check out the image below.

Google adwords social extensions
Note: Google Adwords Social Extensions automatically appear in enhanced ad campaigns (no manual setup required, except a few requirements). But for non-enhanced ads, you need to manually setup the social extension in each campaign.

Steps to Setup Google Adwords Social Extensions in your enhanced ad campaigns

Well, as mentioned above, enhanced ad campaigns automatically show social annotations. It doesn’t require manual settings and management. You just have to make sure that the ads meet the following criteria to be eligible for social extensions:

Link your Google+ account with your business website. Follow the link to know the steps to link your Google+ page and your website
The domain of your ad’s display URL must match your website URL (the one which you have added to your Google+ page)
Your Google+ page must have recent and high quality posts along with a significant number of followers (minimum 100)

Now if you don’t have an enhanced campaign, you can still enable social extensions on your Adwords campaigns. So. let’s discuss the:

Steps to Setup Google Adwords Social Extensions in your non-enhanced ad campaigns

Sign into your Adwords account
Click on the Campaigns Tab
Click on the non-enhanced campaign where you want to add the social extension
Click on the Add Extension tab
Select the “Social Extension” from the drop down menu bar “View” google adwords social extensions
Click on the “+New Extension” button google adwords social extensions
Enter the URL of your Google+ page
Click Save and Continue

Linking your Google+ page to your ad campaigns is an important step. So ensure you link the correct page (Make sure that you don’t end up linking your Google+ profile page). Follow these steps to link a Google+ to your ad campaign.

Login into your Google+ account.
Go to the sidebar and click on Pages
Click on the Google+ page you want to link to your ad campaign
Copy the URL of the page google adwords social extensions
Enter the URL in Adwords to enable social extension.

Simple, isn’t it? So, get going and enable Google Adwords Social Extensions on your ad campaign to enhance your ads for more conversions.

To know more about Google Adwords Social Extensions, go to Support.Google.com

Also read:

google adwords product extensions

In my previous article I had discussed How to create a basic Facebook Ad, taking the example of a coaching center. Now, once your ad is up and running on Facebook, you sure want to measure your return on investment, don’t you? In this post, I will discuss how a marketer/small business owner can measure his Facebook ad performance using Facebook’s Conversion tracking tool.

facebook conversion tracking

What is Facebook Conversion Tracking Tool?

Early this year, Facebook introduced their conversion tracking tool to help advertisers measure the return on investment of their Facebook ads. In simple words, you can see when an ad displayed on Facebook leads to a sale or an action that you wanted your user to take. For example: when someone registers/redeems a coupon/ shares your page post/ adds to cart/ checkout your ad etc.

The idea of conversion tracking can be explained in three simple steps:

Step 1: Create a conversion tracking pixel – a javascript code snippet (don’t worry, you don’t actually need to create it; Facebook would do it for you)

Step 2: Identify/Create your Check out page: Add this pixel to the page where conversions will happen. (For example: When a user fills the form on LeadSquared’s landing page (image shown below) they are redirected to a Thank You page (shown below the landing page image).

LS_Landing_page
facebook conversion tracking

Step 3: Place the Conversion Pixel on the Page: Since our main objective is to keep count of the conversions, i.e people who have filled in the registration form, we have created this pixel (shown in image) and added to the ‘Thank You’ page mentioned in Step 2.

Facebook Conversion Tracking

**Terms mentioned above might sound a bit technical for a first timer. Don’t worry, I will break it down into simple steps and explain each one in detail.**

How does Facebook Conversion Tracking work?

1. When a Facebook user loads a page with the code on it, the code lets Facebook know that the conversion process has occurred. In the example above, as the Thank You page loads only after a visitor has submitted his/her details, the tracking pixel on it would notify Facebook of a conversion, every time it loads.

2. Facebook then matches the conversion with the set of visitors who have already viewed or clicked on your ad.

3. After this, the ‘Ad Manager’ gives the final report on ad clicks. See the image below.

Ad_Manager take

Here is a quick tip: It is advisable that you create the pixel code of your ad which will help you track conversion before creating your Facebook ad.

Step-by-Step guide to Facebook Conversion Tracking:

Step 1: Once you log in to your ‘Ads Manager’ tab, click on the Conversion Tracking button on the left side bar.

facebook conversion tracking

Step 2: Then click on the ‘Create Conversion Pixel’ tab to begin the process.

Step 3: You will be directed to this pop-up, which will ask you for a:

1. Name: An appropriate name will help you remember what you are tracking. (Example: Lead Generation – GATE Ad)

2. Category: This will help you decide the type of action that you want to track on your site. You can choose from the following:

1. Checkouts

2. Registrations

3. Leads

4. Key Page Views

5. Adds to Cart

6. Other Website Conversions

(For the purpose of this example, we have selected ‘Leads’).

Untitled

Step 4: You will be able to see a pop-up window with a JavaScript code. This is the code that you will have to add to the page where the conversion will happen. This will let you track the conversions back to ads which you are running on Facebook.

Facebook Conversion Tracking

Here is the tricky part. The code should not go on all pages. For that matter, it should not even go to the landing page of your product. The code should be placed on the page that a user will finally see when the transaction is complete.

For Example: If you want to track when students register for your GATE coaching, paste the code on the registration confirmation page/thank you page and not on the form that they need to submit.

How do you confirm that your conversion is working properly?

Check that the javascript snippet has been placed on the correct conversion page. Visit the page where the pixel has been embedded, right click and go to ‘View Page Source’ to find the pixel. The code should have the tag of the HTML. See image below.

Conversion-tracking-Facebook

Check that Facebook is receiving the conversion events from your website. Go to the conversion tracking tab in your Ads Manager account. There you will see a list of the conversion tracking pixels that you have created. If the conversion tracking pixel has been successfully implemented and a conversion event has been recorded, it will be reflected in the Pixel Status column. If the status shows active, it means that the page which contains the pixel has been viewed by users. If it shows inactive, it means that over the last 24 hours, the page with the pixel has not been viewed.

Conversion tracking

Keep track of important actions people take on your website after the view or click on your ads.

facebook campaign pricing and schedule

Later, when you create your Facebook ad, you need to check the track conversions box under the campaign, pricing and schedule tab to enable tracking.

A word of caution here: If you delete the Pixel Code, you will lose all activities related to that particular ad. You will have to create the pixel and then an ad all over again. 

 
For further queries, you can check out Facebook’s help center. What do you think of the Facebook Conversion Tracking Tool? Are you using it yet? Do share by leaving us a comment.