The webinar on ‘6 Lead Generation Strategies using Social Media’ conducted by Meenu Joshi and Nilesh Patel was a huge success. We saw a record number of participants and attendees. Over 60 questions were asked during the session, some of which were left unanswered due to lack of time. As there were so many questions, we will be writing another post to include all the questions.

If for some reason, you were unable to attend the webinar, here’s the recording:

Lead Generation Strategies

View the Recording

Question 1

What should be the bidding strategy for running Facebook ads?

You should start off with CPC. Once you get the hang of it, you should go for CPM optimized for website conversions. Since these are lead generation ads, you would choose website conversions as goal. Facebook allows you to optimize your bidding for different actions, like website conversions.

Lead Generation Strategies

This means that your ad would be shown to people that are more likely to click through to your website and fill a form there. This should be the case for newsfeed ads. However, if you are running your right column ads, then always go for CPC, not CPM.

Question 2

Can I draw a direct co-relation between lead generation and revenue?

Yes, of course you can. However, if you have the right systems in place, it would be easier to do it, otherwise it may be difficult.

Question 3

How good is YouTube for reaching out to Tier II audiences?

First you need to find out if YouTube as a medium is right for you or not. There are a couple of ways you can do that. YouTube is a global medium so there is no Tier I, Tier II, Tier III concept here embedded into the medium itself. If for instance, you are using YouTube for targeting ads, there you can certainly use YouTube to show your Google ads in Tier II cities, and only YouTube as a channel. These are some things you can do. Now, whatever videos you upload on YouTube, they are discovered naturally by users who search for it. That phenomenon is not city-driven. For example, if you are searching for Russian videos, you would get more of that. So basically it has nothing to do with the location. If you want to use YouTube as a place where the ads are shown, you can control that from AdWords.

Question 4

For education and training provider institutes, what kind of targeting options would work? What all can be the Facebook strategies?

There are a lot of targeting options available while creating your ads. First off, set the Age and Location targeting options. Location would be relevant to you if you are based only in some specific cities. I’ll take an example – suppose you are an IIT JEE coaching institute. Following are a few of the Interest targets that you can use. Look at the image below – IIT JEE, AIEEE, IIT Roorkee are a few interest options that I have selected. Based on that and my other targeting options, Facebook shows 2,000,000 as my ad’s potential reach.

Lead Generation Strategies

There can be many more options – just type relevant keywords in, and if it is available as an Interest targeting option, it would show up in the drop down, and you can select it.

In addition to that, if you have a subscriber list, then you can use custom and lookalike audience as well.

Question 5

How to increase organic reach in Facebook?

Right now it is very difficult because at a given point in time, more than 1500 posts are vying for a user’s attention every time he/she logs in. If you don’t really want to invest in ads, then you should create very high quality sharable content to post on your social channels (Facebook). For instance, if you get a lot of traffic on your website, you should link that to your Facebook page so that, you can drive relevant traffic to your Facebook page as well. We have done a post on the topic as well. You can take a look at it here.

Question 6

Anything you recommend for B2B Leads?

We have been using Facebook for B2B as well. We have had success with that. Take a look at this guide to understand how it works. In addition to that, you should make use of LinkedIn as well. Email marketing has always been one viable option for B2B marketers. However, you have to be really careful so that you aren’t spamming people. You can look at this webinar recording to get B2B email marketing tips for lead generation.

Question 7

Do you recommend Facebook for B2B franchise sales?

Facebook can be used for B2B franchise sales. Let’s say you are selling a franchise for health or fitness chain. The business owners, who would be potentially looking at the franchise, can also be on Facebook. If you think they are on Facebook, you may want to target them. The important aspect here is targeting. Ideally you would not want to target 18 year old’s. You may only want to focus on people who are 35 years of age and above. The other thing you can look for, particularly for franchise sales, is LinkedIn. There you could find working professionals working in IT companies in top jobs who have the money to buy franchises. Those profiles are available on LinkedIn. Based on their role, designation, etc., you may also want to target them. The key goal here is to identify those persons to whom you can sell the idea of buying a franchise or can afford to have a franchise.

Question 8

What target audience options are available on Facebook?

There are multiple target audience options available. You can target people based on the different kinds of interests, their online behaviour, the mobile phones they use, their location, age, etc. Read this post to get a better idea.

Question 9

I want more details about uploading process of email ID’s and how it helps?

When you go to the Facebook Ad Creator Tool, it’s a pretty straightforward thing. You can find the details in this E-Book.

Question 10

Any particular strategies/platforms for Film Production Houses?

I would recommend Facebook and YouTube. You could look out for people with similar interests in Twitter as well.

Question 11

Is Google Places relevant for MBA Institutes?

Yes, it is relevant for MBA Institutes and all other education and training institutes.

Question 12

Can you explain Google Business in a more detailed manner? What is it exactly?

If you have used Google Places or Google Local Page before, then it is an extension of that. Google has just made it easier for people to manage all of their pages in one place (local business in one place). You can get started with that here.

Question 13

How is it different from Google AdWords?

If you are referring to Google Places then Google Places is your free local listing, unlike Google Ads on search results, which are paid for.

Here’s an example. The content on the left is free (Google Places) but the content on the right is paid for (Google AdWords):

6 Lead Generation Strategies using Social Media

Question 14

We are a group of Immigration Consultants. What should be our online strategy to improve the number of direct walk-ins?

I think an important element to improve walk-ins is going to be very quick response, and credibility of the business.
For quick response, you should have a system in place to connect with the prospects as soon as the leads come in – by email and by call.
For credibility, you can have trust elements, like number of years in business, how many people have you helped (helped 10,000 people with immigration), 50 countries, etc. You should have testimonials as well. All this should be communicated nicely on the website, landing pages, email auto-responders etc.

Question 15

We are a software development company which offers SAAS solutions for the enterprise. Which medium is best for us?

Look at Facebook and LinkedIn and see what works for you.

Question 16

Is it recommended for small businesses to invest in LinkedIn ads and Twitter ads?

It depends on the business. Here at LeadSquared, we tried to run LinkedIn Ads but did not see much value in it. As for Twitter ads, they are not available to everybody. You have to meet a certain criteria to be able to run ads on Twitter. You can check here to see if you are eligible. If you are, nothing like it. Then you can look at Twitter lead generation cards also, that work like ads (i.e. help you capture leads, but are free). To find out if something works for you or now, you’ll have to try it.

Question 17

Any suggestion on organic reach potential of Google Plus?

Google Plus has a lot of organic reach potential because without paying for anything, you are showing up on top, when you are a local business. For other businesses also, the knowledge graph that shows up on right is eye-catching and gives your business good visibility. Hashtags and other sharing tools that are used to share on Google Plus are searchable and show up on Google Search Results. The image below shows you the potential of Google Plus (notice the knowledge graph on the right).
6 Lead Generation Strategies using Social Media

Question 18

Please share details on how to set up local business on ‘Google My Business’

Read this post to find out how.

Question 19

In Google Places, which number should be provided? Mobile number or office landline number?

I would recommend using the office landline number.

Question 20

How will I get more ‘Likes’ from my Facebook post?

I would emphasize on the fact that you should not go after ‘Likes’ as a metric. If you are trying to generate leads, then that is what your aim should be. However, when you run your ads (lead generation ads), there is a ‘Like’ option there as well. Even if they don’t fill up the form, but they look at the ad on the newsfeed, they would ‘Like’ your page from there.

Other than that, if you want to do it organically, create a lot of engaging content. Use a lot of images in your organic posting, etc., and if people like your stuff, they would ‘Like’ your page.

Question 21

Can we integrate Facebook with LeadSquared?

Yes, you can use LeadSquared landing pages to capture your Facebook leads. We have a LeadSquared Facebook app as well for your page.

Question 22

How can I use Facebook ads to generate leads for my web development business? What demographics and interests should I choose?

There are multiple options that are available there. Take a look at this Guide to Generate Leads with Facebook Ads. The image below gives you a glimpse of the multiple options available to you.

Lead Generation StrategiesQuestion 23

Which platform should we focus on for ads for real estate?

Look at Facebook and also take a look at Twitter Advanced Search. I think Facebook would work well for you and so would Google Adwords.

Question 24

Should I use landing pages for my business?

If you want to capture leads, you would of course need to have some sort of lead capture mechanism. Hence, it is recommendable to use landing pages.

Continuing with the FAQ from the previous post, this post includes the rest of the questions asked at the webinar on ‘6 Lead Generation Strategies using Social Media’. You can access the webinar content here:

Social Media

View the Recording

Question 24

Can you give a comparison overview with Google AdWords and Facebook?

You can find a basic overview of how to create ads on Facebook and Google Adwords in these respective guides. To give you a brief overview, Adwords is way more complicated than Facebook as an advertising platform. One major difference between both is that on Adwords, people search for what you have to offer (i.e. using keywords on search, they would see your ads), whereas on Facebook you target people not necessarily looking for what you have to offer, but interested in it, based on their Interests as expressed on their Facebook profiles. This might cause you to believe that Adwords would get you more qualified leads than Facebook, but personally we have seen that Facebook lead quality is pretty good; oftentimes, better than Adwords. It is cheaper than Adwords as well. But, it would all really depend on how well you are running your ads. On Adwords, you regularly have to monitor what keywords are getting you quality leads, and which ones are getting you junk ones, and accordingly mark those keywords as negative keywords.
On Facebook, on the other hand, you have to make sure that your reach doesn’t go down. For that, you have to keep changing the creatives and targeting. It’s best to change creative every week, or as and when the reach starts to drop.

Question 25

Is it possible to integrate Twitter and Facebook?

If by integration, you mean cross-posting from one channel to another, then of course it is possible. Both, Twitter and Facebook, provide integration options. This can also be achieved through third-parties like Hootsuite. Ideally you should try not to cross-post, and post customized updates on each of the platforms.

Question 26

What would be the best platform for me to advertise? We are into the business of setting up modular kitchen gardens and terrace top farms (organic food).

As you are a niche business, I think Twitter would make a  lot of sense for you, as you can find like-minded people there. Use hashtags to allow people to find you. You can also look at Facebook ads. There are a lot of Interest targeting options relevant for you like Organic Food under “Food” category, and “Home and Garden” under Hobbies. In addition, you can also create Facebook Groups, because they seem to work well for niche businesses.

Question 27

How can LinkedIn be used for content marketing?

Other than posting your regular blog stuff on LinkedIn like other social networks, you can make use of LinkedIn’s publishing platform now, as LinkedIn has opened it for users other than influencers as well.

Question 28

Can we generate a lead by using social media for Software product?

LeadSquared is a software product and social media is among the top lead generation sources here. Leads come in from Facebook, Twitter, Google Plus and LinkedIn. We also participate extensively on Open Forum and Quora to generate unique leads. So I think it should definitely work for you.

Question 29

What is the use of Twitter Advanced Search and how does it help in generating leads? Any such data driven analysis available?

Social Media

You can use Twitter Advanced Search to find what people are talking about real-time on Twitter. You can search using specific phrases, hashtags and timelines. Check out this example. Here, to demonstrate that it can work for real estate businesses, I have taken “house hunting” as the keyword, and #bangalore as the hashtag for location. I could find quite a people searching for houses in Bangalore, so real estate guys would find this interesting.

The drawback is that you have to keep listening continuously; in addition you can set streams in tools like HootSuite as well. And, no I don’t really have any data-driven analysis for this, as businesses have only recently started using this. You can find out if it would make sense for your business by trying a few random keywords. This is where you can do it.

Question 30

Can you brief me about LinkedIn as a social media tool? Any tips about LinkedIn Ads?

LinkedIn is primarily a social tool for B2B marketing. It can of course assist  in B2C marketing as well but the type of audience on LinkedIn would perhaps not be a right fit for B2C marketing.

If you are planning to start running LinkedIn Ads, get started with this post. We tried to run ads for sometime on LinkedIn but it didn’t really get great results. The reason can be that we did not give it enough time, so you can give it a shot. In addition, joining relevant groups and making meaningful contribution can help build your credibility as an expert in your field, and you can get leads from there as well. Of course, this is a time-consuming exercise, and you need to see if you have the bandwidth for it.

Question 31

Any options to advertise specifically in open groups on Facebook?

Unfortunately, it is not possible to advertise in Facebook groups.

Question 32

How frequently do we need to update our posts on social network sites?

Your audience is looking for the most recent information out there; hence, keeping up with the times is a necessity. If you are talking about how many times one must post in a day, on social media, I’d say three or four times. You could also use certain tools available to find out the best times to post in a day. Facebook Insights (image below) and Tweriod help in case of Facebook and Twitter respectively.

Social Media

Tip: Based on the data above, if you see your traffic increasing, keep up the regular updates. However, if there are more ‘Unlikes’ then reduce the regular update by a little and analyse again.

For more information on this, take a look at this post that I came across on

Question 33

How do you qualify the leads from Social Media?

We generally qualify the leads by looking at whether or not the lead moved to the next stage on LeadSquared. We have this logical way of categorizing leads on LeadSquared, so if the lead is showing engagement, it moves to the next upward stage, closer to conversion. However, if the lead’s persona does not meet our ideal customer profile, or if he/she does not express interest, then they are moved to lower stages, like Disqualified or Invalid.

Question 34

In B2B business, the professional and personal IDs used are often different. How do we operate in that scenario?

That situation is a little difficult, and we have received this question in the past. What you can do is try uploading whatever email IDs you have, and see whether Facebook creates a big enough custom audience or not. If it doesn’t, which is your concern, then you can stick to the normal Interest and Behaviour targeting options. Also, if you have phone numbers available for these leads, then you can upload phone numbers as well to create custom audience.

Question 35

How can I convert YouTube visitors?

You can send traffic from YouTube to your website or blog, where you can capture their details. You can put links to your website in video descriptions, and clickable annotations for this.

Question 36

How can I correct address of centres on Google?

You can just go to your respective page and edit and correct the address there. Google Plus would give you an option to verify your address by means of a phone call or postcard. You can choose either, but you must verify your business to get all the benefits that Google Local has to offer.

Question 37

Briefly explain Google Places.

Google Places for Business allows you to control what information shows up for your business in Local Listings (local searches). You can specify information including Business Address, Contact number, hours of operation, etc. Google generally pulls information (about your local business) from multiple sources to show in local listings; creating a Places account gives you control over what information is displayed.

Google Places

This is how a Google Places listing would look like:

This is how the Google Places for Business Page would appear:


Read this post for more information. You could also listen to this webinar recording to know all about Google Plus for Businesses.

Question 38

Please send a link to help me run Facebook Lookalike Ads

Here are links to the post, the webinar and the E-Book on Facebook Lookalike Ads.

Question 39

What elements should be there on an ideal landing page?

Yes, landing page should be very closely targeted depending on what your offer/ad says. It shouldn’t have all the information about your business, but primarily information about your offer and related elements. Try to avoid navigation elements as well, as they distract people and would increase bounce rates. Following are the elements that must be there in your landing pages.

Question 40

How can I repeat sales through social media?

If you have already made a sale to a customer, and you are the kind of business that can make a repeat sale, like a travel business, or an e-commerce business, then you can upload the list of your customers on Facebook, create a custom audience and target them. Make sure that the product/service you are targeting them is similar to what they bought/showed interest in before.

Question 41

Which ad platforms should an educational institution focus on?

Facebook is probably a good bet for you, as most students are there on Facebook, and they make buying decisions as well by looking at their peers’ recommendations on Facebook.

Should I use landing pages for my business?

– See more at:

Question 23

Should I use landing pages for my business?

– See more at:

A number of interesting questions were asked at the webinar on ‘Lead Engagement Index – The New Trend in Town’ conducted by Prashant Singh, CCO of LeadSquared. Those of you who missed the webinar, here’s a summary of some of the questions asked during that session. You could also listen to the webinar recording on ‘Lead Engagement Index – The New Trend in Town’ here.  

Lead Engagement Index: The New Trend in Town

View the Recording

Webinar FAQs:

Question 1

Apart from sending emails & SMS (text messages) what else can we do to engage leads?

It depends on the business. There are several ways of engaging leads. Within email and SMS also, there are advanced used cases of doing drip marketing. For example, you can set up a series of email campaigns (nurturing campaigns), automated emails, and automated SMS based on time or certain events that happen. Those are the standard ways. Apart from that you can invite leads to events like workshops, webinars, counselling sessions, in context of education companies particularly. You can also share case studies, whitepapers, recorded videos, etc.

Question 2

Could you please show an example how well we can set the score to for optimized use of lead engagement index?

First of all, you need to define the activity score. Fundamentally if you have leads in your system, whether it is LeadSquared or any other system, activities are happening on the leads. These activities could be inbound activities where the lead is actually initiating the activity. It could be outbound like calling the lead or giving a demo to lead. However, not all activities are as important.

Ideally you would want to give a different weightage to each of these activities and that’s where this particular setting around activity scoring helps in LeadSquared. It enables you to define the score of each of the activities that may happen in the lead life-cycle. So you can define the scores of email activities, web activities, phone call activities, etc. This is the starting point – to define the score. For example, for opening an email, you might want to give a score of 1 while for clicking the link on an email, you might want to give a score of 10. Similarly, for a phone call, you might want to give a score of 5, but for a demo you might want to give a score of 20 because a demo may take the lead deeper into your sales funnel than just a phone call.

Thus, define the scores of these activities. Once it is done, then, within the engagement score, there are three parameters.

1. To capture the recency effect – what is the time frame in which I am going to consider the activity for the activity to make an impact on the engagement score.

2. Lead Stage – Your leads might be in several stages but all of those stages may not be important in context of the engagement because you might be running engagement activities only the score of leads in certain stages.

3. The third is – choosing the actual activities. There might be hundreds of activities that you do on the lead but all of them may not be engaging activities. Therefore, define which are the activities that actually translate to engagement.

Question 3

What constitutes engagement for a lead?

Engagement means a meaningful activity that has happened in a recent time frame on a lead which is in an active lead stage. If you have thousands of leads in the system, meaningful activities may not have taken place with all of them in the recent past. If you are nurturing your leads, keeping them engaged with email campaigns, then the people who have opened your email campaigns or clicked on links from the email campaigns in the recent past and if those leads are in active lead stage, then that means they are engaged. Engagement is always in the context of recency. For example, you may have leads in the system for the past one year but somebody who was dormant earlier may suddenly become engaged and further move down in the marketing funnel and become a customer. Hence, you need to figure out which are the top leads and how should you act/respond in that week, month or in the next few days.

Question 4

If the first email sent is opened by the prospect but the next two are not, then is that not considered to be engaged?

It would depend on the parameters that you have defined. Here we have considered past 30 days as the time line when the lead’s activities would matter for engagement.  Hence, if the first email link was clicked, and the second was not, but overall if the sum of all the engagement activities is high enough, your lead would be considered engaged.

Question 5

What is the ideal time and day to achieve maximum engagement?

I’m presuming this is in context of email campaigns. Based on our experience, our customers send email campaigns to India and other geographies. Specifically in India, we have seen that when you send promotional emails, the ‘open’ and ‘click’ rates are higher if the campaigns are sent on Wednesdays or Thursdays (second half), typically between 2-4pm.

Question 6

With each interaction with the lead, the lead may move forward or backward in your marketing funnel. How can I manage that?

This can be managed with lead stages. Typically lead stages are sequential. In the content of real estate, it may start from ‘Inquiry’ and then it may end up as a ‘Buyer’. Between Inquiry and Buyer, there may be several intermediate lead stages and a lead may move back and forth depending upon the kind of intermediate activity that has happened.

Within the LeadSquared system, you can always change the stage based on what has happened. Your lead engagement in that particular stage will start reflecting once you do that.

Question 7

Should we already have a targeted database or can we link this to the website?

If you are referring to leads in LeadSquared, you can import the leads from your database and also capture leads from your website. Leads can be captured from both the sources and once you start running your campaigns, you will have access to engagement index on the leads from all sources, whether it is coming from the database or the website.

I know it’s a primitive topic – it’s refrained from being talked about, (at least in reputable SEO circles, anyway); it is spoken of only in hushed whispers, in dingy corners of the web, where only the black hat SEOs lurk. Okay, let’s cut the drama. I’ll tell you why I am writing about it now!

The Aim

One of customers is planning to revamp their website. They are smart guys, and understand that website redesign is more than just aesthetics. They know that the content should complement the design to really appeal to humans and search engines alike. So, reworking the content is a part of their redesign plan. Smart move!

The Roadblock

However, as they began to analyze their existing content, they hit a little roadblock. The content that needs rework is quite a bit, and we all know that creating great content is not an overnight job. They were therefore debating article spinning using Robot Spinners you know the online thesaurus powered tools that reword content that you feed into them.

Article Spinning - do you really want to create clone content that adds no value to your readers

They wanted to know if that was a wise idea!

Yea I know, if you hear closely, you can hear a million content marketers yelling a resounding “no” in the background. (Many of whom may have actually done their bit to clutter the already overflowing content junk-yard).

Before I handle the question at hand, let’s look at what article spinning is, and what’s fundamentally wrong with that.

So, what is Article Spinning?

For all you goodie goodies, who haven’t even heard the word (although, I don’t know how that’s possible), article spinners are tools that are used to generate multiple variants of one original article.

What’s wrong with that, you ask?

If you have been around the world of SEO long enough, it’s apparent what’s fundamentally wrong with that definition. Here it goes:

1. The aim of the new contextual SEO also gets beat from this purpose. Search query for “apple juice” would in this case return one original article and 100 clones that provide no new information to the searcher (If it worked; though it really won’t, thanks to the wrath of Google’s panda that penalized many sites with low-quality spun content). Go Google!

The Wrath of Google Panda

2. In many cases, it’s unethical as well, because many people spin content off their competitors’ websites to create their own. Not good, lazy marketers, not good! Getting inspired is great – “The secret to creativity is knowing how to hide your sources”, Einstein said. Great advice, but believe me, this is not how you wanna to do it.

3. It most definitely contributes to all the content clutter that’s already there in the web junkyard, because these articles lack any kind of thought leadership. Earlier this year, this brilliant presentation spoke volumes about the content deluge, and without a doubt, automated article spinning is the worst way to add to the clutter in web-space.

4. You are doing it only for the bots, not for humans; this goes against Google’s definition of quality content. In the process, you would end up losing respect in the eyes of your readers, who would otherwise have loved you for thought leadership in your original article, and Google, who’s a smarter robot police than your article spinning tools.

Spam Police Google

5. Won’t really work, especially with all the content directories like Ezine, HubPages etc. already penalized by Panda. So, it’s really not the safest choice for quick link-building any more.

I really did not answer the question at hand, did I! Here it goes.

Answering the Question – Should you Use Article Spinning, even for Ethical Reasons?

So, our customers weren’t really looking at article spinning for link-building, or plagiarism. They just wanted to revamp their old content. So even with all my reservations, I decided to give Article Spinners a shot before giving them a feedback on their plan.

It got really funny.

A couple of minutes on a few free ones, and free trials of a few paid ones, and I was in splits.

Reason – I felt pretty close to doing what Joey did in his recommendation letter for Chandler and Monica to the Adoption Agency with all synonyms being thrown in my face, most of the times failing the context of the sentence or the paragraph. Now, just for the love of FRIENDS, this was the conversation:

Now, you gotta love Joey, but you know that this time, allying with Joey is not the right way to go.

To be fair, there were a few tools that gave me options of synonyms to choose. See, there you go; the ones that could add some actual value are the ones that would use some “human” effort. Doesn’t this sum it all?

The Advice

Let’s move past my rant; this is the advice I ended up giving them, and would give to anyone else looking to use article spinning to rework their content during a website redesign:

1. Have your in-house team do the work: the results would be much more human. To be clear, they are a travel business and human connection is very important for them to stand out amidst competition. This would also give you an opportunity to look at the content from SEO perspective, and you can naturally include relevant contextual keywords for the different pages that you are working on. For this, you would need to do a proper keyword research before you begin the work, so that you have a clear idea of what to focus on.

2. Use Freelancers: If you do not have an in-house team, use freelance writers from ODesk or to do the rework.

3. DIY: If you can spare the time (I know it would be very hard), do it yourself.

4. Use Article Spinning, but with human intervention: As a last resort, if you completely lack the resources to do it yourself, or hire a freelancer, you “can” use content spinners, but a human editor. You can choose to do the editing yourself, or hire someone to do it for you. This is absolutely necessary, because just using a content spinner might even change the context of your content.

Article Spinning with human editing is not completely a bad idea if helped by human editing

For those of you, who would decide to go this way, following are a few of the tools that I tried; there can be better ones out there, but these are the ones that I know of:

a) Chimp Rewriter: This is a paid article spinning tool, with a free trial. This is one of those that allowed me to spin the content, with some context intact, but it would need quite a bit of manual input from your end, so be prepared for that.

b) Content Professor is another paid one that seemed okay.

c) All the online forums that I checked seemed to be promoting the Best Spinner. So, that’s worth checking out as well.

d) Above listed are all paid; one free one that at least returned correctly worded sentences is Spin Bot.

I hope I haven’t offended a lot of copywriters with these recommendations, but I hope it’s clear that I don’t stand by the practice. And if you absolutely have to, strictly use it for your own content, not to copy stuff from your competition, nor link-building.

(Saying this for your own benefit – maybe if you have black-hat SEO ninjas aiding you, you would be able to pull it off – for sometime – otherwise “NOT”, and to be clear, there aren’t many out there, and even if there are – Big Brother is watching you!)

Spammy article spinners - Google is watching you

What’s your take on article spinning – Have you ever been tempted to move to the dark side?