Real-time marketing ideas that you can use

We were expecting breaking news on the American Elections. We sure as hell did not expect this – Our beloved PM Narendra Modiji announcing the demonetization of the 500 and 1000 Rupee notes

The impact it had was definitely BIG. It set the Twitteratis in a frenzy, with constant tweets, hilarious memes and endless opinions. The media house talked of it non-stop and everyone tried to understand the move – and how it affected them.Real-time marketing ideas

Thank you @Allindiabakchod – we definitely needed this meme.

What also happened is that a lot of brands capitalized on it! Big news – means Big Impact. And if you can use it to convert the audience to customers, well that is called successful real-time marketing! (News-jacking is similar and you can use news-jacking for successful content creation).

What made them successful though? Will it work for you as well? Well, that is what we are going to discuss here -so that next time such big news hits, you can be ready!

Real-time marketing hack #1 Be quick to respond

Big news also becomes old news quite fast. Though your audience may never stop talking about it, you get a very small window of opportunity, after which, your audience’s enthusiasm on that topic flags.

It is no longer interesting, and they in turn are no longer interested.

When the demonetization exercise was announced around 9:00 PM on the 8th Nov, the first response I noticed was by Paytm

Real-time marketing idea

Check out the time stamp on the post. It was a mere 3 minutes from when the news became public. It was quick, it was witty and it was loved by the Twitteratis.

They did not wait to come up with an offer. They did not wait to publish an indepth analysis. They got the news and they reacted – adding their two cents to the topic that had the attention of their audience. We have to give it to them folks – @Paytm totally nailed that one!

And let us not forget the brands that immediately followed. Box8 came up with a great offer that was started within the hour:

Real-time marketing ideas

 

Cool right?

Oh, don’t get me wrong, a lot of other brands came up with offers as well – but by the time they rolled in, the public had serious offer ennui. For eg, consider this offer message I received:

Real-time marketing ideas

It is still a nice offer, but the chances of me converting for that offer is pretty low. By then, I had already been inundated by a LOT of such messages and frankly, this one did not excite me in the slightest.

Better late than never is good. But with news-jacking, the later you deliver, the lesser your chances of converting.

Real-time marketing hack #2 Be prepared

Where real-time marketing is concerned, the unexpected always happens. You can expect one of three scenarios.

Scenario 1

Big news happens; You use it to market your brand and then you expect to have happy customers and great engagement. And you get it! Your name is on Twitter for all the right reasons.

Real-time marketing ideas

Scenario 2

But hey, it can backfire as well. Consider what this brand went through – they had set up a nice offer, tweeted about it and were all set to receive customer praise. Unfortunately, a unhappy customer took them to task for failing to deliver on their offer (literally).

 

Real-time marketing idea

The saving grace here is that the brand anticipated an emergency and handled the situation. Whoever was monitoring social media then kinda saved the day.

Scenario 3

This is the worst possible case. You have absolutely nothing to do with what is going on, but still get flamed. That is what this tweet is all about:Real-time marketing hack

Ouch! Unfair isn’t it? Well, it can still affect your brand image and you need to do damage control.

Your audience are witty. They are clever (and sometimes mean). They can easily pull up your past boo-boos to have a good laugh. Remember to watch out for it and defend your brand accordingly.

Real-time marketing hack #3 Nail customer service

Ground breaking news almost always creates confusion. The prospect is left wondering about “Is your brand adopting the change too? How can I proceed then? Why can I not just use the old way? What should I do now?” etc.

In short, they do not know what to expect from you, which means it is upto you to set their expectation straight.

Real-time marketing ideas

Short, simple and to the point. Uber announces their stance and gives you a work around as well. That means no unhappy consumer complaints and difficult negotiations. More importantly, the consumer is informed and no longer in a dilemma – a direct win for customer service.

Now could also be the time to win customer loyalty – by going the extra mile to provide great customer service.

For eg. this is the message I got from my bank the very next day:

Real-time marketing ideas

As a customer, I appreciated their gesture no end. The simple forethought of changing their business operations to accommodate our needs was effective in ensuring brand loyalty. Yes, it costed them man hours and they probably did not get the ‘Best Employer’ award that day. But they sure did win a lot of good will from us customers!

Real-time marketing hack #4 Include traditional media

Focusing on your brand image and impact in the digital world does not mean that you can forget about the print media. The good old newspaper is still going strong and can reach a far wider audience than what you can imagine.

If the breaking news makes the most sense to you and can hugely impact your brand, then you should definitely make every effort you can to connect with your prospects across every channel.

The demonetization of the 500 and 1000 Rs notes directly impacted online transactions. More people abruptly shifted to digital wallets and depended more on electronic transactions. Players in this field like Paytm and FreeCharge of course took full advantage of the winds blowing their sails!

Less than 48 hrs after the announcement, the front and back page of The Times of India newspaper carried bold ads:

Real-time marketing ideas

Notice how Paytm appreciates the PM for such a bold move – and doesn’t focus on self promotion on the first page. Having an image of the man behind such a huge reform immediately attracts attention and instantly set it apart from other ads.

Not to lose out on the mind-share, FreeCharge – another online payment app opted for full size advertisement as well.

Real-time marketing hacks

In their ad, not only did they target the buyers, they spoke to the vendors as well – businesses that could not accept money and were not online yet. They articulated the problem of ‘needing cash’ for businesses and  delivered a powerful message – to use their App! Kudos guys, great move!

Real-time marketing hack #5 Standout from competition

If you think you have noticed an opportunity, then rest assured that your competition has as well and is working as hard as you are to capitalize on it.

In this case, it behooves you to introduce a differentiating factor in your ads so that you get noticed. Like I already mentioned, the demonetization announcement opened up a slew of offers being thrown at the public. However, two copies caught my attention:

The first one was this Ola ad. the first page is the usual life-size offer proclaimed because of the circumstances.

Real-time marketing ideas

The second page however educated the audience on how exactly to start using Ola Money. It was actionable, it provided an incentive to join and also highlighted multiple other advantages of moving to Ola Money. In short, it provided a complete conversion package.

Imagine an average citizen who does not have Ola Money yet and is deeply affected by the demonetization recall. This ad directly speaks to him! Since a lot of the audience who subscribe to the print media fit the exact profile of the above mentioned average citizen, they scored a definite win right there!

The age old way to hasten conversion is by making the process as simple as possible. Quick, hassle free and least effort guarantees better conversion rates. Here is an ad that used these aspects to differentiate itself – FreeCharge.

Check out this screenshot I took while clicking a picture of their ad in the newspaper:

Real-time marketing hacks

Notice the highlighted URL on top? Well the end of the page has a scanning code that when scanned by your mobile automatically gives you a URL to download the App. That means, no searching on GooglePlay and installing. The minute you read the Ad and you are convinced about it, you can whip out our phone and instantly install. Great way to boost conversions!

Real-time marketing hack #6 Be relevant

Have you noticed a common thread in all the ads above? They addressed a common problem, yes (that arose because of the big, breaking news). But they also framed their headlines and their ad language in such a way that the reader can immediately make the connection as to how the product could solve their problem. “Cash”, “Note”, “Unwanted” etc were a recurring theme that the reader could immediately identify with.

Using such relevant language in regular offers can improve the conversion rates of your ads. So when I got these two emails in my Inbox today, I had no doubt that they were referring to the demonetization issue at hand.

Real-time marketing hacks

The highlighted text show you that they have kept their offers very pertinent to the situation at hand – without referring to it directly!

So, I have one more example to talk about when it comes to relevancy and I promise you that it is equally interesting.

While this breaking news was happening in India, across the pond, a monumental election was taking place. Yes, I mean the one in America.

Since we do not make political comments here, I shall reel myself in with a herculean effort and instead talk of this:

Real-time marketing hacks

Good move Uber!

And I am sure you realize the obvious – this offer would not have made a lick of sense in India or in any other country for that matter. Remember that the news you want to base your offer on may have global consequences, but it’s immediate effects are still geographically limited. To translate, even if the whole world was talking about the US elections, having an offer anywhere but inside the US would not have been relevant at all.

So, what real-time marketing efforts have you come across? Do you have more to add? Comment and let me know!

 

Key Marketing Metrics - webinar recording

Key Marketing Metrics and their importance - Webinar by Rahul MattherMarketing involves a lot of ambiguous activities, and hence might just be the most misunderstood function in the business! Do you feel my pain?

As marketers, we are always struggling to find metrics beyond the superficial vanity ones (likes, shares and traffic) to show for our efforts. In addition, constant experimentation and monitoring is also needed to continuously improve. So how do you do this? In this webinar, Rahul Thomas Mathew, Product Marketing Manager at Jifflenow, answers these exact questions and talks about the key marketing metrics that you need to focus on and their importance. In case you missed it, don’t you worry. We’ve got you covered.

View the recording

And, here are the questions that came in during the session.

Key Marketing Metrics [Webinar Questions]

Q1. What are the average timelines to review each channel’s effectiveness, to have good efficiency or productivity?

Ideally, you need to constantly track what is happening. In case you are a startup, then everything is new for you and you wouldn’t know what to concentrate on. Therefore, set monthly goals, targets and see how that’s performing. You will need to give yourself a year’s time to see the results of your efforts. Because it would be difficult to see solid results right from the inception.

So, setting a time frame of 6-12 months would help you analyze your results better and set goals accordingly. But that does not mean that you should not keep pushing or making efforts while you wait. Keep posting and investing efforts in each channel at least once a week, to see results.

Q2. What are the key indicators for B2C closure rates?

If this is in terms of social media, the indicators would be hard to surmise. This is mainly due to the fact that they differ for every business.

You need to evaluate who your audience is and where they spend their time. If they spend more time on Twitter, then that should be the focus of your campaigns and you need to set higher goals for Twitter than, say, Facebook.

To engage your customers, make sure that you have targeted content on those channels, which will incentivize them to come on board with you. Now, you can start setting goals for these platforms and see how that works out.

The indicators for your performance would keep evolving over time, and hence it is important to not get complacent. Keep changing your goals, because the channels that worked for you might not give consistent results, while something new might give you the desired results. Constantly evaluate yourself and keep curating your content because the indicators for closure will keep evolving over time.

Q3. How do you set marketing budgets?

Ideally, you should have a marketing plan in place before you start looking at fixing a budget. Accordingly, you can identify which channels you need to focus more on and what platforms you can choose to cut down on. This will help you distribute your costs effectively based on what you plan to achieve with your marketing efforts. But don’t restrict yourself because of your budget.

Key Marketing Metrics - Budget

In terms of the metrics, once you start measuring, you will see certain channels showing better results than others and that is where you should concentrate your cash flow on. Similarly, when you find the ROI on certain channels to be low, then you shouldn’t hesitate to pull the plug on them. Therefore, have a flexible budget plan that you can move around to accommodate your marketing needs, and be willing to accommodate any additional expenses that may arise.

Q4. How do you co-relate branding with sales conversion?

From a startup perspective, it is very important to have a strong positioning when it comes to the market. Most of the brands today try to attract customers by telling stories. But when you build a story around your brand, you must make sure that it is one that resonates with the core values of your business. If you are unable to back up the brand value with the actual product, then you would lose out on sales. So, make sure that the alignment of the message and the actual product are consistent with each other so that you can increase your conversions.

Key Marketing Metrics- Apple

The best example of this would be, Apple. From the very beginning, they have been telling a story of products that are easy to use, simple and of high quality. They have made sure that their products stay in line with the promise of innovation, so much so that Apple has become the quintessential example of what brands strive to imitate.

(For more inputs on online branding, take a look at this webinar)

Key Marketing Metrics - Link to Online Branding webinar

Q5. How do you calculate the average lead closure time?

The first thing you should do is look at the quality of leads that you are bringing in. Some of these leads would be qualified and some might not make any sense for your business.

For example, at Jifflenow, we target a group of companies who are prospects. We then try to qualify those leads based on requirements and send these sales-ready leads to the sales team. Then we ensure that we have marketing campaigns running to get these leads to sign up for a demo. When these leads sign up for a demo, we know that we are on the right track.

Key Marketing Metrics - Conversion rate

Though, the formula to calculate conversion rate is pretty simple, the average closure time is highly volatile as it depends on a number of factors. But, you can get a picture based on the difference between when the lead enters your system to when they converted.

Q6. Can you suggest a few tools to analyze the key marketing metrics and track marketing campaigns efficiency?

We use Google Analytics to track our traffic and HubSpot to track our email marketing campaigns. Use a tool that will work best for your organization, as there are many tools that are built for various businesses. For effectiveness of your social media campaigns, you can use Facebook/Twitter analytics, Hootsuite etc.

LeadSquared is another great marketing automation tool that helps you track the effectiveness of your marketing campaigns and measure key marketing metrics. (Plug: It has now been ranked among the top 10 Marketing Automation solutions by GetApp, G2 Crowd, and TrustRadius.)

(You can sign up for a free trial or an online demo)

Q7. What would you call the most effective lead generation activity?

It is not just one activity that gives you the best leads. For instance, although email marketing may be one of the best sources for generating quality leads for a business, one cannot rely on email marketing alone. You need to understand the psyche of your customers, their needs and the places they visit to design appropriate lead generation channels. Once you understand this, you can easily identify which channel works for your company.

At Jifflenow, we attend a lot of events and conduct a lot of webinars which has given us a lot of leads. Instead of trying to identify the best lead generation channel, focus on the value that your product has to offer and the message that you wish to communicate to your audience. This would help in identifying your best lead sources and help you capitalize on it.

(You can learn more about lead generation from the LeadSquared blog) :)

Key Marketing Metrics - Lead Generation in 2016

Q8. I am working on email marketing campaigns. How can I get good open rates?

While running email campaigns there are a number of factors that you need to keep in mind. It eventually comes down to the content. However, the open and click rates also depend on:

  • subject line
  • list relevance
  • list segmentation
  • IP history (if it lands in spam)
  • target audience

(The LeadSquared blog has several posts on email marketing and more specifically, open rates and click-through rates, targeted email marketing and how to prevent your emails from hitting spam. Do check them out.)

Q9. What are the industry standards for CTR of emails for a B2C company?

Here are the current industry standards for click-through rates of email campaigns as published by Smart Insights and MailChimp. This should give you an idea of the benchmarks for each industry.

Bonus: You can also follow these email marketing best practices for better results.

Key Marketing Metrics - email marketing strategy


You can access all previous marketing webinars here.

How to Get Media Coverage for Your Travel Startup

Media coverage can be hard to come by even for long-established companies, but it’s significantly harder for startups.

Hacking the Media: How to Get Media Coverage for Your Travel Startup

In our last webinar, travel marketing expert, Tanu Arora from TravHQ – a travel marketing and media website, joined us to discuss, how to get media coverage for travel businesses and 8 simple ways in which this can be done. In case you missed it, you can watch it here.

Tanu also talked about:

  • The travel media ecosystem
  • When travel startups should do media outreach
  • What factors should be considered before approaching the media
  • How to close the deal with the media

A marketing professional with experience of 4 years, Tanu holds expertise in sales, digital marketing and developing successful brand strategies. She is also the Brand Lead at TravHQ.

So if you are a travel business, just starting out and want to know how to get media coverage for your business, you should check out the webinar recording

And here are some more resources that you could look at to get better at travel and tourism marketing, from the LeadSquared blog :) :

Want more? You can find all travel and hospitality marketing related posts here. And let us know what you think!


I hope you can implement these methods and I do hope they actually help you in getting better media coverage for your business.

You can visit our blog to view past webinar recordings and other marketing blog posts. Are there any topics that you’d like us to cover in our webinars or write about? Yes? Then let us know.

Lead Generation - A Mesopotamian concept

6000 years ago, Mesopotamian tribe invented a way to trade goods and services by exchanging tea, spices, food, weapons and even human skulls. This was later termed barter system. Money did not exist then. But even after money was born, barter system didn’t die. You can still see young children exchange Pokemon cards, goods swapping website are on a rise and some communities in Spain and Greece still practice barter system. It is alive, well and truly in existence.

“Take my wood, give me your chicken.”

Lead generation – A barter system

A lead is a person or a company interested in your product or service. Lead generation is the process of attracting and capturing these leads’ contact information so that they can be contacted and converted to sales.

If you look closely, lead generation is very similar to barter, where people exchange their contact information for something valuable like an eBook, a consultation, discount coupons or a webinar. The only difference is that sharing contact information isn’t exactly like parting with your chicken, and getting an e-book isn’t as valuable as getting wood. But, it still is trade. 

Many businesses struggle to do this trade right, and unfortunately miss out on opportunities that could have been their leads and maybe even customers. The primary reason for that is they think keeping a form or a phone number alone is good enough to generate leads, which is never the case. You have to give something valuable to get something valuable – Barter.

How to get better at barter

Never assume that anyone will be interested in sharing their contact information unless they see real value in what they are getting in exchange. When your prospects see the value, you need to encourage them to claim that value – which is called an offer.

An offer is essentially the backbone of a successful lead generation campaign. But, there are several other factors that play a role in generating leads. Below is the list of the most important ones:

1) Replace the pain of giving by pleasure of getting

Sharing contact information (by filling up a form) is a task and tasks typically require effort. You must replace the pain of giving the contact information by the pleasure of claiming the offer. Give your prospects something so useful that they forget about the effort and start thinking about the value.

Lead Generation - the pleasure of gettingFree resources – like eBooks, whitepapers, guides etc. show immediate value and the pleasure of getting the book overrides the pain of filling up the form. Also, a high quality resource is a proof of authority and goes beyond just lead generation to help establish brand awareness. People will remember you (and share it) if they see real value in it.

Free consultation – is difficult to refuse as well. It gives the prospect a peek inside how you operate, and helps you get insights about your prospects. Last year, we decided to critique a few prospect websites and ran an offer for that. The response was so overwhelming that we had to stop the campaign. The number of requests (leads) that came in was so huge, that it became impossible to critique all of them. Nevertheless, it was a very successful lead generation and engagement campaign, and we got many unique leads.

Coupons – simply make us happy and are probably the most effective sales generation offers for consumer businesses. They were first brought into practice by Coca-cola in 1887, where they gave a free glass of coke against a coupon. This marketing strategy was so successful that by 1895 Coca-cola was known to every state in America and became one of the most renowned brands in history. It all started with a coupon and a great drink of course.

Free trials – Just like you try a dress on before you buy it, your prospects would like to evaluate your offering before they make a buying decision, especially if it requires a long-term commitment. And, they’ll happily give their contact information in exchange for a free trial. Although it might seem to prolong the sales cycle, it plays a huge role in clearing all the doubts from a prospect’s mind.

2) If you really want it, ask for it

Once an old friend asked Mr. Henry Ford “Henry, why don’t you ever buy any bolts from me?” “Heck Joe,” Mr. Ford replied, “you never asked me!”.

It’s simple. You won’t get it unless you ask for it.

Lead generation ideas - ask for action

Don’t assume that your prospects know what to do next. You should ask them to take action, give them clear instructions and guide them along. In simple terms, any marketing message or sales communication should always be followed by a call to action.

But, just placing a CTA everywhere is not enough. What you ask people to do, how, and when – these are equally important questions.

And, don’t forget – calls to action don’t relate only to landing pages. They are relevant for any sort of lead generation campaign – traditional or digital. Flyers, websites, online or newspaper ads, or even when you exchange your business card with someone – they all need calls to action. “Call me if you think we can work together.” That’s a call to action.

3) Show trust

According to eMarketer’s research, consumers trust user reviews 12 times more than manufacturer’s description. We feel comfortable when we are a part of a community. It gives us a sense of belonging, and we feel good when our own thoughts are validated by like-minded people. You would notice that close friends even adopt each other’s mannerisms and behaviors. It is naturally hard wired into our brains. This quote from Mokokoma Mokhonoana sums it up nicely.

“Most people say that Shakespeare rocked merely because most people say that Shakespeare rocked.”

Lead Generation Ideas - Create TrustReviews,  Testimonials, Certifications, Awards, Recognition are trust elements which provide credibility to your marketing message. They act like a powerful triggers by indicating that everything is fine, you are in a good company. We, at LeadSquared never publish a landing page without these trust elements. It has become a go to formula for us to increase conversion rate on our landing pages.

4) Shed your ego

This might look totally out of place, but if you look closely, ego can cost you a lot of leads. Ego is a person’s sense of self, which is generally false. A prospect doesn’t care about your ego, he cares about what he wants and he will bounce off quickly if he doesn’t get what he wants.

You clearly know what you want (his contact information) and to get what you want, help him find what he wants.

Confusing? Let’s take an example:

I am a designer, I create great designs (ego)

vs

You can get more customers with good design, and I can help you achieve that. (help)

Lead generation ideas - Shed your egoBig logos, highlighting features instead of benefits and overt bragging about yourself can turn off the prospect. Your visitors are not looking for that. Help them get what they are looking for which will eventually get you what you are looking for.

5) Show them how it’s done

Showing something in action prompts action. The longer the visitor watches your product/service in action, the more likely he is to take the next step.

A few months ago I saw a Dholki (popular Indian double sided drum) seller just outside work. I did not intend to buy it. But, he played it so well that it caught my attention. He asked me to try it. I did, with zero buying intention. To say “no” with conviction, I told him that the quality didn’t look good enough, and it would break. In response, he placed the Dholki on the ground and stood on top, putting all of his 80 Kg frame on it. I couldn’t say no after that.

Lead generation ideas - Show how it's doneA demonstration of  your offering will make it easier for the prospect to visualize what it can do for them and encourage them to move forward. This is the reason for the popularity of demo videos. You will often find them on the home pages and the landing pages. According to Hubspot, 71%of the consumers think that video explains the product better and increase the chances of purchase by a staggering 73%. Pretty impressive even when the effort of making a high class video is huge. It really pays off.

6) Narrow the choices

Too many choices create anxiety and make it difficult for the visitor to decide which action to take. This is illustrated in Hick’s law:

[perfectpullquote align=”full” cite=”” link=”” color=”” class=”” size=””]“Increasing the number of choices will increase the decision time logarithmically.” [/perfectpullquote]

It can even discourage the prospect from taking an action.

Lead Generation ideas - narrow the choiceSometimes your marketing message has too many actions to take – Call us, Fill the form, Know more, Download now, etc. This generally backfires by confusing your prospects who eventually bounce off. For this very reason landing pages are so popular for lead generation. They don’t dilute the offer with unnecessary distractions. Just one offer, one action to take – that’s conversion and the result is a lot more leads.

Checkout why a landing page converts more than a homepage

7) Show scarcity

I have observed something really funny in bus stations, especially in Northern parts of India. The driver moves the bus forward a bit and then stops. Each time a bus moves ahead a few people step onto it. Then the driver reverses and gets back to the original position. Again, after 5 minutes he drags the bus forward and some more people step onto it. When the seats fill up, the journey begins. Why does a bus drives do that?

When the bus moves forward, the prospects outside think that the the bus is about to go (shortage of time); they board the bus and when other prospects see the bus filling up, they also step onto it to find the seat (possible shortage of seats). This is called the principle of scarcity which means we are attracted towards a resource which is likely to get exhausted soon.

Lead generation ideas - show scarcityScarcity is one of the most powerful triggers used in marketing to generate leads. Limited offer, Till stocks last, Limited time are some examples of scarcity. It is a tried and tested method to drive conversions.

8) Never stop exploring

You create great offers, write compelling content or design something amazing but what if it goes unnoticed? When nobody notices, it cannot be acted upon, which means no lead generation. You need to reach your prospects first to convert them. But where do you find the prospects? Which source works best for you?

You will have to figure that out yourself. There is no set rule. Keep exploring.

lead-generation-ideas-keep-exploringIn August last year, when I wrote my first blog post, I shared it across all the social media platforms, almost everyday. After a few months, it suddenly started to pick up. To my disbelief, it got 15,000 hits and traveled to more than 20 countries in three days. More importantly got a lot of new leads. It would never have happened had I not experimented everyday. To figure out which platform, time and content works best for your lead generation, you need to keep looking at new places at different times. Check out how we did it.

9) Find Partners

Our friend Prateek from DigitalDefynd approached us after reading one of our eBooks – Design hacks for marketers, saying that he would like to share it on his website. He did, his audience loved it. So did we, because we got a lot of unique leads from there, and he got the engagement of the audience he was looking for. It worked mutually for both the sides. That’s the power of partnership. Your reach multiplies and so does lead generation.

Lead generation - find partnersIt didn’t end there. We got several more offers like taking a seminar and proposals for more partnerships. Partners bring different perspective to the table which can give your lead generation a completely new dimension.

But, don’t rely just on partners to supply leads to you. If you can’t do it yourself, your partners can’t do it either.

10) It’s OK to be annoying sometimes:

Popups, top bars, high contrast forms, uninvited links look annoying, but it is OK to be annoying sometimes if they generate the leads you are looking for. Like most other things, they have to be used carefully too.

Don’t use them when your prospects are already engaged, use them when the opportunity seems to be slipping away –  like exit popups when the visitors are going to abandon the page. And, remember, your offer needs to be really relevant if you want a conversion.

For example:

Use a popup related to marketing when your prospects are on the marketing page

and

Use a popup related to sales when they are on the sales page.

Lead generation ideas - annoyStudies have shown that the exit popups can actually increase the website conversion by 30% if used at the right time with the relevant offer.

That brings us to the end of this article. I hope you find these ideas useful for your lead generation strategy. Remember, always think about giving value before asking for information.

Bonus: Before you leave, here’s an article that will give you a better understanding of conversion rate optimization and make your lead generation efforts even more effective.

Did I miss something? Please let me know in the comments.