Increasing Automobile sales has been an ambitious task since the inception of petrol/gasoline-powered combustion engines. But technology has always provided a winning-edge solution to businesses in the automotive sector. Automotive CRM is one such technology.

The term CRM was coined in the year 1995. Since then, it has positively boasted about the excellent opportunities that it can create to increase sales in the automobile sector. And, technology has kept every promise.

A decent car can last for approximately 12 years, then why people change their cars every four to five years?

It is the power of sales and marketing that persuades them to do so. Automotive CRM enhances this power further by transforming the entire sales procedure into a targeted and streamlined approach. 

So, without further ado, let us see how Automotive CRM will transform the entire sales horizon in the year 2022. 

For my curious readers, I have put forth a complete guide on Automotive CRM in my previous article. You are welcome to satiate your curiosity here

Now for the visionaries, here are the details of how Automotive CRM will automate sales and spin the game in 2022. 

Prevent Lead Leakages in Automobile Sales Process

Prevent Lead Leakages in Automobile CRM

Automobile dealerships capture many leads form their websites, PPC ads campaigns, social media, and other channels. Every day leads keep piling up on your excel sheet. Your salesperson puts in his maximum efforts, but unfortunately, some leads get missed in follow-ups. 

You ought to comprehend that your salesperson is also a human being, and making mistakes or forgetting something is an ancestral inheritance that we all retain inside ourselves. 

Automotive CRM distributes your leads to different dealerships and showrooms automatically, based on your prospects’ interests, locations, and several other variables.

Simultaneously, the software creates tasks for your sales consultants. It informs them via text message, email, and mobile app. It ensures that no lead gets missed. 

Transform Automobile Sales with Intelligent Segmentation

Transform vehicles sales with intelligent segmentation

Segmentation of leads is an important task. Your company must assign the lead to the salesperson in such a way that it compliments the demographics and interests of the potential buyer.  

So, when the potential buyer shows interest in a specific model car at a particular location. Automotive CRM will automatically assign this lead to your sales representative, who specializes in that specific model and is close to the buyer’s location. 

Increase Automobile Sales with Channeled Communication

Increase Automobile Sales

The competition in the automotive sector is likely to grow in the upcoming year. With so many companies striving to increase their business, it is essential to nurture every prospect with utmost care. 

Automotive CRM captures every interaction between your prospect and your sales team. It helps you to recapitulate the sales conversation, which was going on with the customer. So, in your next follow-up call or mail, you can take the discussion forward based on the previous conversation logs. 

Prioritize Tasks and Streamline Vehicle Sales Process

Prioritize Task for your sales team

Every lead would not have equal potential to convert into sales. Calling prospects who have very little or no interest in buying is a vague effort. Instead, your sales team should focus more on following up with the prospective client who intend to buy from you or are confused in making a decision.

Now how would you know that the prospect is interested in buying? 

Automotive CRM analyzes all activities of your prospect on the website or other channels. It then assigns them a lead score. For example, when a potential buyer is pondering upon the pricing page, his lead score will be high. 

Based on the assigned lead score, the software prioritizes tasks for your sales team and notifies them. Subsequently, it will increase the efficiency of your team.

Field Sales Tracking Becomes Easier 

Transform Automobile Sales with efficient field sales tracking

When prospects request for a test drive and your feet on the street is out of the office to provide them, how can you track your agents?  

Mobile CRM tracks your feet on the street in the most efficient way. It comes with an auto check-in feature that will record the time at which the test drive as provided and the respective location. 

Additionally, it provides features to add comments of the buyer in the CRM to keep a record of the conversation that happened during the test drive and how the prospect feels about the vehicle. 

Identify Up-sell and cross-sell Opportunites 

Increase Up-sell and Cross-sell opportunities

The power of marketing has always bestowed numerous opportunities for people in the automotive businesses. But, sometimes, these opportunities are taken for granted by your sales team, and they vanish. 

Automotive CRM comes to your rescue here. It notifies your sales team with potential up-sell and cross-sell opportunities. 

Suppose a person bought a car from you before there years. Now, the Automotive CRM will notify your sales team that he may be interested in upgrading the vehicle. Accordingly, your sales team can follow up. 

Similarly, when a person has bought a car. CRM will immediately notify the insurance team that the person may be interested in purchasing insurance. 

Improve Customer Retention Rates

Increase service revenue

After a successful sale, it is vital to maintain the trust of your buyer. This will realize a long term relationship and hence, more opportunities for you to make future sales.

You can maintain this relationship by engaging the buyer with vehicle maintenance schedules. Automotive CRM will notify your service team to remind the buyers of their upcoming servicing dates automatically.

Achieve your Sales target in 2022

I am positive that you must have forecasted and established a sales goal in 2022 for your Automobile Dealership. This year, incorporate Automotive CRM in your dealership and be ready to surpass the estimated target. 

Book a free trial here.  

Vendor Onboarding
A Complete Guide

Vendor Onboarding is the process of guiding new vendors into your company’s network.

Your vendors are, after all, the backbone of your business. Not only do you want to attract the right partners, but you also want them excited about partnering with you.

Your Vendor Onboarding Process is just the first step in what you hope would be a long-lasting relationship. Not only does it help you lay down your expectations from the association, but it also gives you the opportunity to understand the vendors’ motivations, and set a precedent of what is to come, and what the vendor should expect from you.

Vendor Onboarding – A Detailed Study

Vendor Onboarding study

Simply put, Vendor Onboarding is the process of registering new vendors who want to serve the same set of customers like you. For instance:

  • For E-commerce companies like Amazon, Walmart or Alibaba, retailers and manufacturers are the vendors, trying to reach out to a broader consumer base. 
  • Ride aggregators like Uber, Ola, Lyft or Grab want to onboard more driving partners.
  • Businesses operating in fin-tech space, like Amazon Pay, Google Pay or Paytm, would want merchants of all shapes and sizes to use their services instead of their competitors. 
  • Food delivery companies like Swiggy, UberEats or GrubHub want the best restaurants and delivery partners to associate with them.

What’s common here?

Both parties rely on one other. For efficient operations, you need to ensure that vendors work at their best capacity and in complete harmony. (When I say vendor, I refer to the whole league of suppliers, merchants, driving partners, delivery partners, and more.)

Now, to have high-performing vendors in your company’s supply chain, you need to have a robust Vendor Onboarding process.

How to Onboard a New Vendor / Supplier – A Step-by-Step Approach

For different kinds of Vendors, the onboarding process can be entirely different. However, there are some standard steps that are always involved. Let’s look at them.

1. Understand Your Vendors

Supplier Onboarding helps you understand your suppliers

The onboarding process starts with an addition of the vendors to your database, made concrete by document collection. It helps ensure that not only you partner with professional entities, but also understand their motivations. It reinforces the understanding that your vendors would follow the norms and policies laid out by regulating authorities.

2. Verify their Documents

Vendor Onboarding process verifies documents

The next step in the process is document verification. The verification team will weigh the vendor information and documents against the company’s standards. They will decide whether the vendor can work for the company or not.

3. Convey your Requirements and Expectations

Merchant Onboarding process conveys expectations of your company

The onboarding team will explain the entire operational procedure to the vendors. They will convey the information and the company’s expectations to them. It will ensure that the vendors work by the company’s policies and give substantial results. 

4. Add them to Marketplace, and introduce your software

Vendor Onboarding software is being introduced to your team

When the verification team approves or rejects the vendor, the same information is conveyed to the onboarding team. If the vendor is approved, the onboarding team will add the vendors to the marketplace, deploy the needed software, and explain the workings to them. When there is a rejection, the onboarding team may ask for some additional documents required and solve the issue. 

Transforming the Vendor Onboarding Process

Let us take an example of the most common thing out there – Telephone. 

Until 1876, letters were the only medium of long-distance communication. It was the conventional way. 

Then, what changed? 

Alexander Graham Bell invented the Telephone. Can you visualize how technology revamped the entire horizon of long-distance communication?

The same thing has happened with the Vendor Onboarding process. Technology came into the picture and it possesses the capability to transform it completely, given it’s utilized properly.

 You might be wondering, what technology?

It is the Vendor Onboarding Software.

So, let us make Vendor Onboarding hassle-free now. Shall we?

Vendor Onboarding Software – The Complete Solution

Vendor Onboarding Software provides all the necessary tools for increasing the efficiency of your onboarding team. These inputs ensure that the work is streamlined, targeted and never off the mark. 

It connects your employees with their team and their managers in the most practical way! 

In addition to that, there are various other benefits of the Vendor Onboarding Software.

Supplier Onboarding

Why is efficient vendor/supplier onboarding important?

A good vendor onboarding process helps your company develop a fortified relationship with the vendor. When you deliver the process professionally, vendors feel that they add value and are an integral part of your company.

This increases their motivation to work with you, and hence, their efficiency.  

A smooth, hassle-free onboarding process would attract good vendors to associate with you, whereas a shaky, unstandardized process might put them off, and have them lose trust in you, right at the get-go.

Let me take you through a story that will cement the need for Vendor Onboarding. 

The need for good vendor onboarding – A story

In college, I had an entrepreneurial bug inside me. I started trading in bulk orders of customized T-shirts. My vendors were fabric manufacturers in the biggest cotton hub of Southern India.

But, I didn’t have a standard vendor onboarding process.

And that was my undoing!

As is bound to happen sometime in every business, one of my orders got delayed. Monetary loss and damage in reputation followed. Those were some dark days.

I realized that the major cause of this catastrophe was the absence of a standardized vendor onboarding process. While onboarding my vendors, almost the entire agreement was verbal. I didn’t verify any documents, nor did I officially convey my expectations. The whole collaboration was based on implied trust, even before any kind of trust was established.

Major Challenges in Onboarding a New Vendor/Supplier

Field Agents’ Outlook:

  • Without a vendor onboarding software aiding them on the field, the agents will add the positive leads to their excel sheet, or note them down manually. They would either need to carry their laptops everywhere or add the leads later to the system at the end of the day. Result = reduced efficiency.  
  • They will need to check the addresses of the vendors and plan their routes accordingly. This will increase the delay in their commute as they may not choose the most optimal routes, or just add to their stress in an already busy day. 
  • After a standard of 4-5 meetings daily, the vendor onboarding agents need to arrange the documents of every vendor and then forward it for verification. In such scenarios, sometimes the documents are mishandled, creating chaos in the verification team’s workday, or just causes a delay in a process that could have been carried out in real-time.
  • Vendor onboarding consultants need to carry different documents according to the vendors and their product categories. It creates confusion and makes their work even more strenuous. 

Manager’s Outlook:

  • Managers mostly live in the shadows of confusion when they track their field operatives. They are not certain of their location and the time spent at a meeting.
  • If there is a failure or a simple miss in the verification process, managers need to reassign the task to their field operatives, which they might forget, delaying the onboarding process. 

The Solution

Vendor Onboarding Software addresses all challenges and lays open numerous opportunities for efficiency while onboarding new partners. 

In your core, you always felt there was a scope of improvement. 

A good Vendor Onboarding Software empathizes with you completely. It connects your team, your managers and your vendors, and provides you with an opportunity to create an exemplary onboarding process. 

As the saying goes: “Grab the opportunity when it knocks”

Knock! Knock!

You can watch our webinar on vendor onboarding below:

Sign up for a free trial of LeadSquared’s Vendor Onboarding Software

Read Next: What is Vendor Management – an Essential Guide

30 60 90 day sales plan

Every new job has its own learning curve and challenges. Planning your approaches is the key, and it starts right from the interview. When your hiring manager asks you how you’re going to work, you may want to do draw up a 30 60 90 day sales plan. Wondering what’s it about?

The plan outlines what you are aiming to do in the first three months, and how you aim to differentiate with your work methods. You can use it to identify your goals, with clear timelines, something especially useful if you are in the sales department. Even if you aren’t from the sales team, it’s a great way to identify goals in the first, second, and third month – hence the term 30, 60, and 90.

For instance, if you are looking for a job in the analytics space, you can outline how you will learn the key performance metrics in the first month, look to strengthen those metrics in the second, while achieving better results in the third.

It gives the sales manager a good idea about what your capabilities are.

Having a good 30 60 90 day sales plan can help you get that competitive edge, but you’ll need to learn how to exploit this approach

30 60 90 Day Sales Template for You to Choose

Whether you are in the final stages of an interview or the first week of your job, you need to be detailed in what you are looking for.

First, layout your action strategy. Use it to measure your progress, especially when juggling with a new role. The main objective isn’t the development itself but to align yourself properly with your new team.

Each phase corresponds to certain outcomes. Overall, there are three main goals of this planning approach. Often, developing a practical strategy can get confusing. Here is a look at how you can streamline the process. You can look at the things you can learn, your integration level with your team, and your ability to perform your tasks. Here is a template that is going to help.

It’s why a 30 60 90 day sales plan is popular during interviews. It gives sales hiring managers a better perspective on how you plan to adapt to your new role.

30-day Phase of Sales Plan

The first month should be for training and getting used to how the company works. Your priorities should be along learning the product you’re selling, establishing your relationship with your team, and learning the CRM of your company, if it’s LeadSquared (15-day free trial) then you are in great hands!

You need to understand what your team wants. In any workplace, you want to be able to adapt to your team’s objectives and work towards them.

The 30-60-90-day approach lets you set out your sales goals and accommodate them to the rest of the team.

Tip: Look to go beyond the goals themselves and understand why your team looks for these objectives.

It’s all about using the right tools and software.

In the beginning, you need to look at how you can use different tools the right way.

  • Get accustomed to using the product
  • Know the data to back it up
  • See the trends, the metrics
  • Understand the user behavior, and what they expect from your service.

In the end, never forget to listen! 

60-day Phase of Sales Plan

Month two should be for adjusting your efficiency and growing the income.

Your objectives should include contacting prospects and finishing at least two call cycles, making sure the main accounts are visited, figuring out the most efficient procedures, and asking for performance feedback from your Manager.

Once you’re aware of what your team wants, you’ll be able to set your priorities in a way that can benefit you and the entire team. Finally, if you align yours and your team’s goals, your relationship and accountability to each other will be better.

In this phase, it’s time to build up.

  • Use feedback to build the right solution, from customers and service agents.
  • Identify your different objectives.
  • Ensure all the stakeholders are with you in your course of action.
  • Look to optimize the work processes of the sales team.
  • Observe people and processes but never judge others.
  • Be objective, and identify your goals.

You need to be well versed with your team and the audience here. Learn empathy to build on the dynamics. It’s also important to not be carried away, and not indulge in hearsay. You need to look to have the team together, and you need to be objective.

90-day Phase of Sales Plan

Your last month should focus on strengthening your initiative to improve different tasks.

The best goals for this phase are to finish even more sales calling cycles – and using your tactics to bring in more customers or increase efficiency.

  • Have a vision, which includes assimilating information,
  • You need to look to build a product strategy
  • Don’t forget to look to build customer empathy.
  • Don’t forget to document everything important that you do.
  • Map out your goals and the journey stages.
  • Make decisions when you have to, after taking in the right feedback
  • Focus on the problem, and how to address it; not just the solution

In this third stage, you need to act. So, you should be clear about your role expectations by now and be aligned with the roadmap. You should only then be able to learn to measure success and build credibility.

Tip: Make sure to ask for your sales manager’s opinion, as it helps keep them in the loop.

Tips for Doing it Better

A few tips can help you do better. 

Know the target

A great way to set yourself apart from other candidates is to define your targets with detail. Many sales managers don’t take a scientific approach when it comes to figuring out their ideal customer, so it’s a great idea to research your client and work your 30-60-90-day sales plan towards it.

Back it Up

Another great way to show you’re a professional is to back up your predictions with an outline approach of how you are going to achieve it.

Intuition isn’t enough, and an efficient approach shouldn’t focus on it alone.

Approach demonstration

This is where you exploit your salesman skills. Spend the last phase of the 30-60-90-day plan to demonstrate your strategies and make them work.

This is the last nail in the coffin for showing your boss you’re the full package they need. Be a smart and savvy salesperson, and build a sales plan strategy that delivers results.

Pay per Click ads are real puzzlers of the marketing world. We attempted to solve the puzzle, and we succeeded. Well, I’ll be honest here. We didn’t taste victory in our initial attempts. But we kept on trying. Ultimately, after a series of hits and trials, we learned and came up with the best PPC marketing hacks.

PPC Marketing Hacks

Now, we have the secret ingredients required for an outstanding PPC marketing campaign. We divulged it in the webinar and we got many questions from the attendees.

So, here is a list of those questions. Let us answer them one at a time.

Q1. What model of lead attribution do you use? Do you analyze cross-platform attribution for leads influenced by Google on LinkedIn and vice-versa?

At present, we are using the “Last Click” attribution model. We were using the “First click” attribution model before that. In the “Last Click” attribution model, we can track cross-platform attribution mapping with CRM. It helps us to track the complete path of a lead from the PPC lead source.

Q2. What is the ideal conversion rate for Google Ads search campaigns in B2B marketing?

The ideal conversion rate for B2B businesses is 9-10%, sometimes it can be more. To achieve that, you must check everything – your traffic, CTR, impression share and the landing page. Give 10-15 visits for a landing page to know its performance.

Top of the page bid option in Google Ads ppc marketing

Q3. Can you elaborate on top of the page bid option in AdWords? Should we go for it, because there have been many instances where even after using this option it was not profitable?

It does not exclusively depend on the top of page bid option in Google Ads, you may also want to consider quality score, CTR and conversion rate. You might want to go with a bid near the top of page bid and simultaneously optimize your ad copy and landing page which can work as PPC marketing hacks. When the quality score improves the chances of you getting conversions will be more than your competitors.

Q4. How Facebook ad frequency depends on the quality of leads?

Facebook is a platform for generating more leads, but most of them are of low quality. To cater to this problem, you must optimize your Facebook ads. Custom audiences and lookalike audiences perform better than general Facebook targeting. 

If you have budget constraints, you can start with Facebook ads. Here, the CPC is low when compared to other platforms and the conversion rate is high (if your campaign is well targeted). 

But, from experience, we can tell you that Facebook will not generate many qualified leads.

PPC marketing to boost Facebook posts

Q5. Do you use Facebook / Instagram Ads for B2B?

We have seen success with Facebook. But, it doesn’t work in all geographies. Sometimes junk leads might be more. So, you have to refine your message. We haven’t tried Instagram, but our customers in education, healthcare, and travel industries use them.

Q6. How do you optimize the bid strategy on Facebook?

When you are optimizing your Facebook campaign, if you aim to get leads – you can try out the CPC bidding. But, if you wish to drive traffic then you might want to go with CPM. Try out different bidding strategies. It will help you know what works for your business and the strategies which you might want to use.

PPC marketing hack: Importance of quality score in ads

Q7. What is the best platform to start with for B2B ads?

Paid ads on any platform depend on two things:

· Target audience

· Budget

If your business focuses on quality lead generation rather than high lead inflow, you can start with google ads. You must create PPC marketing campaigns according to the products, geography and other criteria based on your requirements.

If you want high-quality leads from Facebook, then you should consider adding specific interests and behavioral targeting. It will increase the chances of your recipients to act on the ads.

In case you have a restricted budget, but you are ready to run ads on Google AdWords. Then, you can start with a daily budget of $15 and observe its results. You can then plan your campaigns accordingly. You can also run ads on LinkedIn, YouTube and Bing in addition to Facebook and Google Ads. Instagram and Snapchat are not ideal for the B2B market, so you may skip those.

Q8. How can we approach a third party site to feature us?

Most of the 3rd party sites have either free listing options or paid options. You can check on their websites.

Q9. Can you please elaborate more on third party sites and give some examples?

A third-party website is used to run advertisements in the form of emails, display ads, blog posts, and social media posts. 

Any event or review based website with a good amount of traffic can be your third-party website. For eg. in the education industry websites like Higher Education Review, EdTechReview, etc might help.

PPC Advertising on a third party website

Q10. Speaking of targeting the audience that isn’t already mentioned, for example, “the retailers”. How can they be targeted as an audience for B2B marketing?

To answer that, you can upload the list of companies you are trying to target. Once the traffic builds up, you can run retargeting campaigns as well

Q11. Have you ever tried programmatic buying?

We haven’t done a whole lot of it. We have tried direct programmatic buying and industry-specific ads on industry-specific publishers. It is worth a shot! 

Q12. What to do in a scenario, when a campaign is getting good clicks & CTR is also good, but conversions are dismal?

Now, this might depend on how you are capturing your leads from different channels. In this case, you might want to relook at your landing pages. You can take help with optimizing your landing pages here.

PPC marketing hack: Landing Page Optimization Example

Q13. Do you do PPCs only in India?

We do it across geographies like APAC, Middle East, USA and many more. But, we haven’t found it to be super-efficient everywhere.

Q14. Can IT companies get more leads from Google PPC when compared to listing sites such as Clutch.co, Good firms.co, ITfirms.co, etc. ?

It depends on how you are targeting them. Google is a constant for us. It gives you visibility for your specific keywords when people search for them. We have free listings on websites like G2Crowd, Capterra, etc. From time-to-time, we have run ads on them as well. 

But, Google is most efficient in providing visibility when people are specifically looking for those keywords. I am not sure how exactly Good firms work, but for G2Crowd and others, the cost per high-quality lead is pretty high. So, we just maintain a free updated profile there. 

Q15. What is the conversion rate for LinkedIn & Twitter in the case of B2C & B2B for India and the USA?

For the B2B marketplace at LinkedIn, on a good day, you can expect 2 leads out of 10 clicks. But, there is a catch. The lead generation goal works better than brand awareness. We could see the drop in the conversion rate when we tried redirecting our audience to a landing page, rather than lead gen forms (It is a pre-filled form). A mobile-optimized page can also speed up your conversion rate on LinkedIn.

Q16. How do you identify whether a lead punched from organic or paid ads?

When a lead is captured from the website, cookies get collected and they help you in tracking the lead. With LeadSquared you can track the entire journey of your lead. Here are some PPC marketing hacks that you might want to put into action.

Importance of tracking URL

LeadSquared is a lead tracker that can track the source of your lead. Also, you can add the UTM parameters which consist of the source medium, source campaign, and lead source in every URL. It helps us to track the lead details. You can read more about the tracking URL here.

Q17. How can you effectively increase the traffic on your website?

There are a multitude of options – You can use a combination of Social Media, SEO/SEM, PPC, Quora, etc. Fastest is PPC, but SEO is the most long-lasting.

You can access the webinar recording here and the presentation deck here.

Hospital marketing is nothing short of challenging, and there are two main reasons why:

First, no one willingly wants to visit a hospital in the first place. If patients are coming to you, it’s because they need medical attention so they can improve their quality of life.

And second, medical services are used by everyone. They’ve become something of a commodity, making it difficult for patients to understand what to look for in-hospital care and what makes your facility stand out over other options.

In either case, how your market your hospital can help you connect with new and prospective patients and ensure a healthy, profitable future.

10 Simple Hospital Marketing Tricks

Take a look at our best hospital marketing tips and techniques you’ll want to use in 2023:

hospital marketing

1. Create a Patient-Centric Website

Websites should be informative, but they also need to be useful. For many patients, your website may be the first experience your future patients have with your brand, so it’s important to create the right image from the start.

To better cater to your patients, make sure your website is optimized for mobile devices. Studies have found that 46% of all online searches are for local products and services, and more than half of users will visit a business the same day. What’s more, more than 95% of users rely on a local business’s website to find out more about them.

Ensure your design is clean, user-friendly, intuitive, and easy to navigate. Contact information should be prominently displayed, along with multiple options for patients to get in touch. In addition, you should include a patient FAQ that addresses the most common questions and allow for self-service.

2. Ensure you rank on search engines

Make it easy for your audience to find you online. For your awesome website to translate into business, people need to be able to find you first. Spend some time doing keyword research for your field. Go on tools such as Moz, SEMrush, BuzzSumo, etc to figure out what your target audience is searching for.

Don’t forget to analyze your competitors as well to find out what they are ranking for. Then devise an SEO plan and create content with the aim to rank on Google. This makes your hospital easy to find.

One more thing: don’t forget to do local SEO. This would simply mean ensuring that you register your hospital with GoogleMyBusiness. Then, you’d turn up on people’s searches when they use terms such as, ‘Hospitals near me’ or ‘Pediatricians near me’. Ensure you claim your address and use keywords that are relevant to your hospital/clinic.

3. Exercise Your Brand on Social Media

We touched on this earlier, but social media is becoming an increasingly powerful tool in hospital marketing. Historically, hospitals have been slow to adopt social media as part of the mix, but it’s been shown to be a highly effective and free channel to build your brand. In October 2022, 4.74 billion people worldwide were actively using at least one social media platform.

Interestingly, only about 13% of marketing budgets are allocated to social media marketing, even though 97% of marketers have adopted some form of social media presence. However, in 2022, social media accounted for approx. 33% of the average marketing spend

Marketing on social media has its own unique approach. Rather than promoting products and services, you should focus on building trust and community with your prospective patients. Focus on delivering value with each post, such as helpful health-related content. If you can sell your brand effectively, patient visits will become a natural by-product.

4. Run Paid Campaigns

Organic is all well and good, but it comes with two major issues: it is slow and unpredictable. Cracking Google’s code is not so easy, as the algorithm keeps changing. Though the benefits are long-lasting if you want quicker results that you can try out PPC campaigns.

hospital marketing

Almost all social media platforms offer ad services, right from Facebook, Instagram, LinkedIn, Twitter, and even the new kid on the block: TikTok. You can run campaigns on these media and try to attract more traffic to your website or just increase your visibility to your audience.

5. Add a Human Element to Your Brand

Most people associate hospitals with white, sterile environments and brand images tend to follow this trend. However, you know you have much more to offer than a clean environment and top-notch care, so infuse the human side into your hospital marketing.

It’s essential to build trust with your patients. After all, their entrusting their health and well being to your facility, and you want them to feel confident about coming to you. In fact, one PwC study discovered that one in three consumers feel that trust is the most important element that influences their decision, even more so than price.

Focus on highlighting your providers, community partnerships, events, and other elements that will connect people to your brand. Social media can be a powerful outlet for humanizing your facility by letting patients see the people that make your hospital so special.

6. Engage in the Community

Most local hospitals focus on serving niche or local communities, and the best way to reach them is simply by engaging with them. Stay active in your community by sponsoring events, participating in or hosting health fairs, provide free wellness information, talk to local schools, and build your own community from within. 

7. Build Long-Term Relationships for Short-Term Care

As a general rule, hospital marketing delivers short-term care, but shouldn’t focus on short-term results. Rather, the majority of patients you reach with your marketing won’t need immediate medical attention, but they’ll be glad to know you’re on their side when they do need your expertise.

Focus on long-term investment rather than immediate results. Building a positive brand image is a never-ending process, but with consistent effort over time, you’ll become the biggest celebrity in town.

8. Patient reviews

According to a study by Neilsen, 92% of people trust recommendations from family and friends more than any kind of advertising that they see. With this in mind, you should try to get your existing patients to sing your praises.

hospital marketing

Have some sort of referral program that incentivizes your patients to recommend your hospital to their social circle. For example, you could offer a small discount on their next checkup or a voucher for an add-on service, maybe.

9. Use Traditional Media

Though going digital is all well and good, the old school method still has some magic. Try running ads on newspapers, TV, or even the radio. The downside of using traditional media is that it can get difficult to track where your revenue is coming from.

However, traditional media increases the recall value of your brand. In times of emergency, you might very well be the first hospital that pops into the minds of your prospects.

10. Get referrals from doctors

Build a good relationship with the local doctor community. A lot of doctors own private clinics or work in smaller healthcare outlets. Letting them know of the amenities that your hospital has or the treatments that they provide will help them recommend you to their patients as well.

LeadSquared can help you navigate all the leads that you get from your hospital marketing like a pro! With our user-friendly, intuitive platform, we help you collect and maximize your leads to ensure a seamless, responsive experience.



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workflow automation

How does your organization deal with workflow automation? From web forms to using the cloud or going for collaborative tools like Slack, workflow processes today have evolved. However, are you using the tools the right way?

Before we delve into the dynamics of workflow automation and how it can help businesses and organizations achieve desired results, we need to first focus on the basics.

Understanding the Problem

Every professional will vouch by one thing – it’s challenging to get rid of a cluttered desk of unfinished paperwork, an ever-lengthening ‘to-do list,’ and an inbox bursting at the seams with unread and unanswered emails. For those who succeed, it’s all about time management. Using the right tools go a long way in that.

There just isn’t enough time on your hands to implement all the process-improvement theories you have been reading about – things like minimizing waste, identifying areas of concern, implementing changes and assessing how those changes impact the final outcome.

However, if you invest some time in developing workflows for your business processes, you will not only improve your performance but also save a lot of time in the long run.

While having a workflow process in place itself will do your business a world of good, an automated workflow system, customized to suit your business needs will go a long way in augmenting those benefits manifold.

In this article, we aim to understand workflows, workflow management, and how a dedicated workflow software system, based on pre-defined workflow rules, can offer your business a seamless solution to your problems.

What Is a Workflow Process?

Every business setup has a process in place. It’s a sequence of activities involving manual tasks, files, data transfers and more – all directed towards achieving pre-set business goals.

Workflow ensures that these processes are thoroughly analyzed, planned and sequenced to achieve the best possible results in terms of transparency, efficiency, time management, reduced costs, and increased revenue.

A workflow can be as basic as a simple flowchart diagram laying down a set of activities to achieve the desired goal.

Conversely, it can be a complex series of events determined by pre-defined rules, resources and conditions and would be near-impossible to implement without incorporating a workflow automation system like dedicated software.

What is Workflow Automation?

Simply put, workflow automation is the process of incorporating software systems that provide a virtual infrastructure to arrange, monitor, control, and coordinate different business processes, or workflows including human resources, sales and marketing, lead management, and much more.

A study by Nucleus Research suggests that marketing automation can drive in over a 14.5% increase in sales productivity. That’s not all- the marketing overhead costs get reduced as well – by as much as 12.2%. That’s not all. Another Lenskold Lead Generation Marketing Effectiveness study states that companies that are using automation are edging past their competition. The study indicates that as many as 63% of companies that are outgrowing their competitors are in fact, relying on automation to do so.

Benefits of Workflow Automation

Here are some of the key benefits of workflow automation:

  • Automated assignments, escalations, and notifications not only increase speed but also reduce errors of omission and commission by minimizing the need for human intervention, allowing your workforce to focus on areas that add value to your business.
  • Real-time analytics and custom-metrics.
  • Help you identify areas of improvement, further streamlining workflows for optimal results.
  • Capable of providing notifications and data for the next stage in a business process, thereby allowing for seamless integration of different stages in workflows
  • Allows integrating independent processes and systems into a cohesive structure.
  • Offers you the adaptability and flexibility to change your workflow case-to-case.

workflow automated landing pages

What Type of Workflow Automation Software is Best For You?

Depending on the nature of your business and process needs, there are three types of workflow automation software that you can choose from – sequential workflows, state machine workflows, and rules-driven workflows

As the name suggests, a sequential workflow is a progressive flowchart. It follows a particular sequence of events, going from one task to another without any deviation in the pre-determined sequence.

statemachine workflow is more complex in that it is an event-dependent workflow designed to follow pre-defined legal states on the workflow and the legal transitions between those states. It essentially means that it does not have to follow a particular sequence and can step back in the sequence if the state so demands.

In a rulesdriven workflow, pre-defined rules and conditions guide the progress of activities. Expressions like “if,” “then,” “else,” or “wait,” are used as conditions to determine the next course of action in the workflow.

Is Your Business Suited for Workflow Automation?

Unfortunately, there is no clear-cut formula for this. However, the processes that can benefit the most from automation are high-volume repetitive tasks, time-bound activities, tasks that necessitate audit trails for compliance purposes, complex tasks dependent on other processes or systems, and labor-intensive tasks.

To put this in perspective, here’s a list of business processes that could derive maximum benefit from automation.

  • Email marketing
  • Creating case studies
  • Lead nurturing
  • Lead qualification
  • Lead assignment
  • Lead scoring
  • Lead capture
  • Website tracking
  • List segmentation
  • Automated responses or customer support

Using the Right Tools For Your Business Process Automation

The problem, as a study by Circle Research, indicates, is that over 61% of respondents talked about how difficult it is to implement an effective marketing automation solution. The top hiccup, for most organizations, according to an Aberdeen study, was finding the right personnel to help with the automation.

While it’s relatively easy to understand the advantages of automation, choosing the right software partner can prove to be a tricky affair. You need to select the right sales techniques, get access to actionable intelligence, and target real sales wisdom. Tools from companies like LeadSquared help you do exactly that. They offer a single, comprehensive solution, using powerful tools for sales and marketing automation, that cater to various industries, including education, insurance, banking, healthcare, and more.