Sales is a fast-moving job.

While incentives and perks seem lucrative, sales as a profession come with its own set of challenges.

Salespeople are often perceived in a negative light by most buyers. Sales reps are aware of this view, making their job satisfaction lower than most.

They also face rejections and failures at the workplace a lot of times. Whether it’s cold calling, pitching the product, or overcoming objections, the success is seldom 100%.

As a manager or team lead, you need to keep your team’s motivation level up and help them stay on the top of their game.

So, here are 30 motivational sales quotes to inspire your team.

(A sneak peek )

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Sales Skills Quotes

1. “How many times are we guilty of selling without understanding what the customer needs? I’m a true believer of asking ourselves the why — i.e., the customer value. Clients should feel that you’re really resonating and listening to what they need and expect.”

Polly C. Heiss, Executive Director – Integrated Logistics, Kerry Logistics (via LinkedIn)

95% of consumers believe that the average sales rep talks too much.

But people want to be heard.

If you see, the highest converting talk-to-listen ratio on sales calls is approximately 43:57. That is, reps must listen more than then talk.

What helps in closing sales - listening vs. pitching

And that’s why active listening is an important skill to hone.

I’ll give you one more tip.

Do call quality audit often. For this, use a CRM software to record and track conversations between buyers and your reps. This way, you can suggest improvements based on facts and not wimps.

CRM software such as LeadSquared seamlessly integrates with cloud calling tools like RingCentral, CallTrackingMetrics, and more. It helps reps call the prospects and record conversations for quality assessment and management.

LeadSquared mobile cloud calling

2. “There is incredible power in leading with research and leading with relevance.”

Kraig Kleeman, founder and CEO of

Always enter a meeting after researching and understanding your customer’s needs. The research helps strengthen the buyer’s conviction about how your product can help.

3. “Treat objections as requests for further information.”

Brian Tracy, Canadian-American motivational public speaker and self-development author.

58% of buyers say salespeople could not effectively respond to their questions. Objections are almost always an indicator of your customer’s lack of information. So, find out what your customer needs to know and answer it to your best capabilities.

4. “Prospecting – find the man with the problem.”

Ben Friedman, American political economist

More than 40% of sales reps state that prospecting is the toughest part of the sales process.

most concerning sales challenges statistics

The best way to prospect is to look for customers who will see your product as a solution instead of shooting in the dark. You can also use tools like Leadfeeder and LinkedIn Sales Navigator for prospecting.

5. “Even the simplest tools can empower people to do great things.”

Biz Stone, co-founder of Twitter

Your sales team can work best when they concentrate on tasks that matter most. Tasks like lead distribution, scoring, reports, and so on, can be easily automated. Equip your team members with automation tools to ease their work and increase productivity.

Be it a CRM software, prospecting, or analytics tool, your rep can be their best selves only with the right tools.

6. “Communication practices are essential in this new environment where you rarely engage directly or in-person with your team. Taking the time to get to know people, ensuring focus on mental health & well-being and connection across multiple levels, managers, teams, individuals and partners requires daily focus and is very different to being visible in an office environment.”

Kevin Ackhurst, Head of Sales for APAC, HubSpot (via LinkedIn)

Just like listening, communication is also an essential skill in this remote and hybrid work environment.

However, unfortunately, 15% of a rep’s time is spent managing meetings and not actually attending them. Tools like Calendly and Schedulista help create the perfect appointment plans – freeing reps for more productive tasks.

Sales Strategy Quotes

7. “Sales enablement can’t be reactive. It has to be a full-blown strategy that’s woven into the fabric of the company.”

Roderick Jefferson, CEO, Roderick Jefferson & Associates

Sales enablement is a company-wide effort. You need strategies that enable sales at every step and every team. Inter-departmental silos can cause great losses to your overall sales.

Consistent interaction between departments is necessary for growth and profit. Teams need to support and share each other’s workload for greater efficiency. Keeping teams in separate states can cause more harm than good in the long run.

closing a sale quote

8. “To build a long-term, successful enterprise, when you don’t close a sale, open a relationship.”

Patricia Fripp, CSP, CPAE, Hall of Fame keynote speaker, executive speech coach, sales presentation, and online learning expert.

Rejections are hard. And it’s worse when you could not close an exciting sale. But this doesn’t mean the prospect you’re talking to can’t refer you to someone who will buy. So keep that relationship because you don’t know what the future holds.

9. “Stop selling. Start helping.”

Zig Ziglar, Salesman and author

You must have heard this quote from Hilary Hinton “Zig” Ziglar, an American author, salesman, and motivational speaker. His sales books are full of practical insights and can be a ready-reckoner for everyone in sales.

The above sales quote is pretty self-explanatory. Sell products that are solutions for your buyers.

10. “Every brand isn’t for everybody, and everybody isn’t for every brand.”

Liz Lange, Creative Director and CEO of Figue and the founder of Liz Lange Maternity

Sometimes the product you sell isn’t necessary to your prospect. Don’t waste your time trying to sell to someone who doesn’t need your product. Instead, focus on those who will actually need it.

11. “The customer doesn’t care about features – they care about solving their problems.”

Trish Bertuzzi, Founder & CEO, The Bridge Group

You may speak at length about your product and its features. But the truth is customers are only looking for features that help them solve their problems.

Empowerment Quotes

12. “There are no limits to what you can accomplish, except the limits you place on your thinking.”

Brian Tracy, Canadian-American motivational public speaker and self-development author.

Sales reps often meet with uninterested or uninvolved prospects. This quote is significant in situations where they feel powerless as it shows that we are all capable of what we believe we can achieve.

13. “There is no magic to closing. There are no magic phrases. Closing the deal is completely dependent on the situation.”

Alice Heiman, Founder & Chief Sales Energizer, Alice Heiman LLC

Most of us would expect a discounted rate to push for closing. But, close rates reduce by 17% when the word “discount” comes into play. So be aware – what sounds like something that could help you cinch a closing may work against you.

closing a deal quote

14. “The most difficult thing is the decision to act, the rest is merely tenacity.”

Amelia Earhart, American aviation pioneer and author.

Sometimes we find the first step the hardest to take. Thinking on your feet and taking initiative is essential to your success. 73% (Source: Michigan news)of 25–35-year-olds overthink, making it difficult to act when under pressure. Overthinking can be fatal to an easy deal, so trust your instincts and act promptly.

15. “No one can make you feel inferior without your consent.”

Eleanor Roosevelt, Former First Lady of the United States

A powerful and simple line that highlights – no matter what rejection you face, don’t let it get to you. There are times when sales reps deal with unsavory meetings that target them. But this is a quote to help you remember that you deserve to treat yourself kindly.

16. “Fools stand on their island of opportunities and look toward another land. There is no other land; there is no other life but this.”

Henry David Thoreau, Naturalist, essayist, poet, and philosopher

This quote is especially important when it comes to feeling envious and unhappy. With the rise of competition within the workplace, comparison becomes inevitable. Healthy competition and praise to those who do well are necessary.

At the same time, managers should help reps who are feeling lost or aren’t achieving the same results. It can damage their self-esteem and job satisfaction if it goes unseen. So, we should do our best to look out for those who face such issues and never compare an employee negatively.

opportunity quote

17. “You can waste your lives drawing lines. Or you can live your life crossing them.”

Shonda Rhimes, television producer, screenwriter, and author

It can be tough to reach people and form a meaningful connection in the sales industry. This isn’t to say that you can cross personal boundaries for your profit. Rather reach out to those in need of your products and help them live happier lives.

All of us have been stereotyped and have stereotyped others in the past. This can be harmful to forming long-lasting relationships when it comes to selling. So do not let yourself get trapped by the “us against them mentality.” Instead, sell to everyone who needs your product, regardless of their background.

18. “Without leaps of imagination or dreaming, we lose the excitement of possibilities. Dreaming, after all, is a form of planning.”

Gloria Steinem, Writer, lecturer, political activist, and feminist organizer

Many of us tend to feel bogged down by harsh realities, especially when we’re facing rejections. But when we plan out our days in a way that helps us reach our dreams, there’s nothing to fear. Find effective planning tools that won’t overwhelm you. Some great options are Gamifier and Anaplan.

And if you are a manager reading this, know that your reps are not without fears. Research has shown that sales reps are often anxious and depressed because of their job. It was also found that their managers play a key role in improving their mental health. So if you can, reach out to your reps and check in on them regularly.

success and failure quote

19. “A man can fail many times, but he isn’t a failure until he begins to blame somebody else.”

John Burroughs, Author

This sales quote hits hard because of just how true it is to life. The second we begin to blame the world for our problems, we’re assigning the responsibility of solving them to someone else.

It’s more than okay to feel unhappy and to take well-deserved breaks. But we should take responsibility and accountability for our faults, especially in sales.

Transparency among sellers is essential to creating a positive brand image. Transparent brands are more likely to get appreciation from 53% of customers. And 94% of consumers feel they are particularly loyal to a brand that is transparent. So, it is okay to make mistakes but always admit to them. Your customers will appreciate you more.

20. “Control what you can control. Don’t lose sleep worrying about things that you don’t have control over. Because, at the end of the day, you still won’t have any control over them.”

Cam Newton, Football quarterback for the Carolina Panthers of the National Football League

We’ve all faced days where everything feels out of our control. But the honest truth is that some things are not within our control. If things have taken a bad turn for your sale, let it go. But as I’ve written in a previous quote, if you don’t close don’t worry, but keep that relationship steady.

Success Quotes

21. “Success isn’t about how much money you make; it’s about the difference you make in people’s lives.”

Michelle Obama, Former First Lady of the United States

Next time measure your success by the number of times you get a referral. It will indicate the kind of relationship you’ve built with customers and the change you brought in their lives. You won’t have to worry about your bank balance when your customers keep sending new customers your way.

The difference you make as a sales rep will keep you with a job no matter where you go.

success quotes

22. “Understand your limitations so you can overcome them.”

Erin Morgenstern, Multimedia artist and author

It’s easy to feel caught up in our weaknesses. But there is strength in overcoming and acknowledging them. You are always capable of change, good or bad.

23. “If things are going untowardly one month, they are sure to mend the next.”

Jane Austen, Novelist

To sell a product or service, salespeople must make an average of six calls. So don’t feel down when the first, second or third doesn’t go through. Persistence is key to getting a customer on call.

24. “Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’ Not only will you succeed in sales, but you will also succeed in life.”

Mary Kay Ash, founder of Mary Kay Cosmetics, Inc

This is one of my favorites because it puts the focus on the customer. Many times we get caught up in explaining the importance of our product instead of focusing on how important the customers are to the product’s existence.

Life Quotes

If you ask salespeople how they feel about their job, you’ll find only a few very satisfied.

Job satisfaction in sales statistics

A part of it depends on our perceptions about ourselves. Sometimes we expect more, and we are left discontented when we don’t get that.

But life’s more than that.

If you’re on a crossroad, read the following quotes to see life from a different angle.

25. “If you could only sense how important you are to the lives of those you meet. How important you can be to people you may never even dream of. There is something of yourself that you leave at every meeting with another person.”

Fred Rogers, educator, minister, and television host

Some of us have a habit of making ourselves inconsequential in someone else’s life. But that’s not right.

The first step to being a good sales rep is to realize you are important and remember it when you sell.

26. “Make sure your worst enemy doesn’t live between your own two ears.”

Laird Hamilton, Big-wave surfer and co-inventor of tow-in surfing

The National Science Foundation estimates that the average person has 12,000 to 60,00 thoughts per day. 80% of those thoughts are negative. That’s roughly 9600-48000 bad thoughts per day.

So, be mindful of how you think. Ultimately, your thoughts shape your reality.

keeping an eye on competitor quotes

27. “On the bleakest days, you have to keep your eyes onward and upward. And on the saddest days, you have to leave them open to let them cry. To then let them dry. To give them a chance to wash out the pain to see fresh and clear once again.”

Tahereh Mafi, Author

Indeed surveyed 1,500 Americans to assess their burnout levels in 2021. More than half of survey respondents (52%) are experiencing burnout.

Toxic hustle culture can have serious consequences on our mental health. So don’t hold back from expressing your anxieties or taking a break. You have time to succeed in a way that makes you happy.

28. “I am not afraid of storms, for I am learning how to sail my ship.”

Louisa May Alcott, author

Change is inevitable. But adapting to change is tough.

Here’s what salespeople say.

Selling now vs. 5 years ago statistics

All of us are learning every day to survive. Fear can be crippling, but don’t fret because you aren’t alone on your journey. And you’re constantly learning how to steer your way to success.

29. “Experience is merely the name men give to their mistakes.”

Oscar Wilde, Poet and playwright

Not to sound cliche, but we learn a lot about our profession when we go wrong. Whether you’re a beginner or an expert, each mistake comes with a lesson. Keep them as a guide on what not to do in the future.

30. “Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.”

Dr. Seuss, Author

I’m hoping this message reaches the manager. Sales reps, especially beginners, are rarely faultless at their work. They will need constant guidance, encouragement, and support from a senior worker. And it is up to you to take responsibility and care for your juniors when they need help. Your support will create a solid foundation of trust and confidence in your sales team.

The takeaway

These sales quotes are reminders to keep yourself motivated and not let things get to you.

You have a lot to offer your company, and you should be confident in yourself. But these quotes are not the substitute for professional help when you are mentally exhausted.

So please seek help when you need it, and keep these quotes in your mind for a rainy day. We’re all working towards different goals and have different dreams. But we should always be kind to ourselves in this process of achieving them.

If you can recall the quotes about tools making a world of a difference, and it’s been on your mind since, look no further! LeadSquared is a great option for all your sales operations. With lead management, call recording, tracking, and reports, it is an all-in-one system for sales efficiency. Check for yourself, and let us know how it goes.

Are you creating brand confusion with your healthcare practice?

Recently, I’ve written about branding your healthcare practice and the importance of creating an outstanding patient experience. The two go hand-in-hand when it comes to the patient journey mapping to avoid brand confusion and creating consistent experiences for your patients.

What is the perfect patient journey?

We’ll break down patient journey mapping into four smaller segments: Awareness. Rapport. Trust. Loyalty.

Step 1: Build awareness

The road to new patients discovering your healthcare practice begins with building awareness. Until visitors to your website find you, they are essentially strangers who don’t know you exist or what services you offer.

With up to 80% of consumers searching online for a new therapist, medical provider, and other health-related questions, your practice needs a strong online presence. You can create this through content that provides value to consumers that is also SEO-friendly—meaning their search terms can be easily directed to your web pages.

Step 2: Build rapport

Once your prospective patients find you and you make a good first impression with your website, you can begin to build rapport. Do this by providing content that resonates with them, such as explaining common symptoms, or offering a “Take the Quiz” feature to assess their health and wellness.

Remember, if patients are searching for a new therapist, hospital, or other type of healthcare organization online, it’s because they have internal reasons compelling them to do so. They are seeking to solve a healthcare concern, and through your website, you can let them know your practice can be the one to address these concerns.

You also want to make it very easy for patients to book an appointment online with your patient portal.

More than two-thirds of patients say they are more likely to choose a healthcare provider that offers the ability to book, change, and cancel appointments via the practice’s website.

If you don’t offer this feature, instead of building rapport along the patient journey, you may be causing frustration from the get-go, and patients will look elsewhere for the care they need.

Step 3: Build trust

Once you’ve begun to establish a new relationship with your prospective and brand new patients, the next step is to build trust. Start by ensuring your providers and team make a great first-impression.

As patients schedule their first appointment online, for example, send out a triggered email that welcomes them to the practice and let’s them know you value their selection of your practice over the many other choices they have in healthcare providers.

Many providers send a welcome email saying something like, “We’re glad you chose us!” or “Welcome to the practice family.” Personal messaging makes patients feel valued, and less like a number on your patient roster – an important factor in retaining business.

Continue to build trust by educating patients about the convenient services you offer, such as digital appointment reminders, online bill-pay, and telehealth appointments. Through consistent messaging and by providing services they want, you let patients know that your office is their new, trusted partner in their healthcare journey.

Step 4: Build loyalty

Once you’ve attracted new patients to your practice, be sure to offer an excellent patient experience. Then, ask your patients for reviews so other individuals at the first step of the patient journey can read about how great your practice has been for those with similar healthcare needs.

70% of consumers will leave a review when asked.


Patients are happy to leave reviews when they have a great experience. It’s as simple as asking. A great way to ask for reviews is by automating the process. Send a text message or an email asking happy patients to take a minute to rate your practice. Make it so easy for them to leave feedback that all they need to do is click a link, select a star rating, and type a sentence or two.

Another way to build loyalty is through a referral program that rewards current patients for recommending your services to their friends and family. A gesture as simple as offering a gift card to a local coffee shop is a great way to express gratitude and build loyalty with existing patients. So, even once their current healthcare needs are fulfilled, they are more likely to contact you in the future should a new need arise. 

Think of these four steps—build awareness, build rapport, build trust, build loyalty—as a circular process in which you’re continually creating consistent messaging and branding, offering a positive patient experience, attracting new patients and luring current patients back.

Now, let’s go back to my original question:

Are you creating brand confusion?

Carefully consider each of these four steps with your patient journey mapping. At any step along the way, if your brand messaging is inconsistent, your patients have a less than wonderful experience, or more literally, the image you project in your marketing materials isn’t what your patients are receiving, you have some work to do.

To get started with your own assessment, ask these questions:

  1. Can prospective patients easily find us online?
  2. Is our practice website user-friendly and making a good first impression?
  3. Do we make it easy for patients to contact our office with questions or to request an appointment?
  4. Does our content (blogs, articles, emails, ads) answer common questions about the concerns patients are searching for?
  5. Do we appear helpful, trustworthy, and authoritative in our field of expertise?
  6. Are our scheduling team, phone staff, and providers welcoming, friendly, and knowledgeable?
  7. Do we truly value our patients, and if so, do we adequately express our gratitude?
  8. How is our email messaging? Do we need to create a better newsletter, triggered emails, or follow-up educational materials?
  9. Do we communicate consistently with emails, texts, and appointment reminders?
  10. Do we ask patients for feedback via text, email, or surveys?
  11. What areas of our practice need immediate improvement?
  12. Are we effectively using our happy patients to spread the word to friends and family?

Finally, consider what makes your healthcare practice stand out among the competition to all those entering the first step along the patient journey. Convey more of that. Do more of that – whatever it is – and you’ll begin to see a positive increase in your reputation as a provider of choice in your particular specialty.

Each year, roughly two million students enter postsecondary education, however, eight years later, one-third of those individuals are no longer enrolled and have not earned any formal credentials.

National Student Clearinghouse Research Center
Some College, No Degree (report)

It hurts to lose a new student—two times over.

Students that desert their studies are likely to have burned through thousands of dollars and may be saddled with debt—without the increased earning power college graduates accrue. They tend to get lower-paying jobs and fewer professional opportunities.

The dropout student has no upside for your school either. Obviously, you invest significant resources in bringing in students and have vested interests in retaining them.

Cut to the chase: retention is all-important. You have only one option: you need to know how to support students who need help. Let’s dig into the ways in which it’s done.

Wait! What’s student retention in higher education?

The definitions vary. Most say retention is measured by going forward in a program from the first semester to second, or the first year to the second. Others think of it as the simpler examination of moving closer to graduation each year.

Let’s agree to not get too crazy about an exact definition. For reasons already discussed, losing students is a bad thing all around. The students you don’t retain, don’t graduate from your college, or often, any college.

Usually, a combination of factors triggers the decision to leave college before graduating. A study from Griffith University indicates the reasons may include:

  • Personal difficulties
    This is the most commonly given explanation and it relates to health, finances, family, work, and difficulty fitting in or making friends.
  • Academic difficulties
    Challenges here include lack of academic preparedness and weak academic knowledge or study skills. Weak academic entry scores and low GPAs in first semester are associated with greater attrition
  • Full time vs. part-time status
    Part-time students are significantly less likely to continue into second year compared to full-time students
  • Wrong choice
    Making an uncertain or the wrong choice for the school or area of study is linked to attrition.
  • Loss of interest
    Students lose in the program or subject area.
  • Too demanding
    The student is unable to manage the time and workload demands.
  • Dissatisfaction
    Students may leave because they are unsatisfied with the college experience, the quality of curriculum, or teaching.

Let’s go! What’s it take to improve student retention?

It’s essential to create retention strategies for every step of a student’s journey.

Simply stated, you need to execute strategies and best practices to improve the student experience from the day your future superstar clicks a button on your website to the day he, she, or they graduate.

We’re talking about student engagement, which is the key to improving the quality of the academic experience and strengthening the university-student relationship.

“Student engagement represents two critical features of collegiate quality. The first is the amount of time and effort students put into their studies and other educationally purposeful activities. The second is how the institution deploys its resources and organizes the curriculum and other learning opportunities to get students to participate in activities that decades of research studies show are linked to student learning.”

National Survey of Student Engagement

I’ve tapped into a number of resources and experts to bring you a list of 12 ideas to help reverse course if retention’s been creeping south—or to drive mediocre retention numbers northward. 

Define success

What’s student success? Define it and share it with your students so they understand what’s expected of them. Students are far more likely to proceed with passion when they understand the goals, the steps it takes to reach them, and importantly, the resources that can help them achieve them.

Help students track their progress

CampusGroups claims you can help keep students engaged in achieving their goals by guiding them with interactive tools such as to-do lists and pathways. They say students experience “intentional engagement” for:

  • Reaching goals with co-curricular pathways, organized goals, checklists for event planning and certification programs
  • Communicating exactly how to get and earn credits and track progress

Mapping out milestones is a highly effective way to encourage students to graduate, according to Hanover Research. Milestones are step-by-step goals that help students monitor their progress.  The research offers examples of measurable milestones including:

  • Earn one-year of college-level credits
  • Complete general education coursework
  • Transfer from community college to a four-year institution
  • Complete needed remediation

Connect and stay connected

Too often, students don’t reach out for help—with academic or social needs—because they don’t know how. Guidance and support from a professor or advisor can go a long way toward helping students work through their challenges and stay on-course.

Here are some tips to get, and stay, connected:

  • Connect early and often with programs to help students build relationships with the staff, faculty, and advisors as well as peers and student leaders.
  • Design effective orientation programs and consider easily accessible virtual components or program options. An on-boarding or “getting started” checklist may be a good complement to your orientation program.
  • Take advantage of opportunities to help students learn about campus services and the community.
  • Implement an academic success program to support at-risk students with “success” courses, study sessions to promote achievement, and academic coaching.
  • Offer students mentoring programs to develop important life skills.
  • Offer technology that makes it easy to connect and book meetings with advisors, faculty, and staff.
  • Use communication tools to check-in and follow-up with students in need and track the engagement metrics.

Build community

Don’t assume students will find their path on their own. Aim to cultivate a sense of belonging with programs to build community in and out of the classroom. Students who feel supported are more likely to perform well in school.

In the messy wake of the pandemic, where students may be forced to navigate a mix of online learning and virtual events, many struggle to feel a sense of community and therefore feel alone.

Commit to developing supportive programs and communications specifically focused on increasing a sense of belonging. Consider establishing a network of peer mentors to engage with first year students.

Encourage students to get involved

It’s important to help enrich the overall student experience by connecting them with opportunities to get involved outside the classroom. Consider conducting involvement fairs (virtual or in-person) for students to visit, ask questions and learn more about organizations with positive experiences to offer beyond their studies.

Accommodate the challenges non-traditional students face

Many students have work and family responsibilities. Aim to deliver options and programs so they can thrive.

  • Wherever possible, offer flexible schedules such as recorded lectures and weekend and evening classes.  
  • Online courses can increase retention. Offering digital courses improves outcomes by helping students earn their degree faster. Additionally, online classes offer disadvantaged students greater access to education. Tailor your online portfolio to the specific needs of your student population.
  • Offer affordable child care options for students who are parents.
  • Implement easily accessible virtual student life programs and groups that accommodate non-traditional students.

Connect students with financial resources

Finances are an obvious issue for a large sector of your student body.

  • Inform students about jobs, scholarships and grant opportunities in your communications.
  • Help connect students with professional opportunities on campus and in the community with a centralized job board.
  • Develop payment plans that give students and their families options to cover the costs of tuition and other expenses.

Communicate with parents

Keep parents informed about their child’s progress and the ways in which your college supports students with services for mental health counseling, tutoring, academic advising and more. If you need to intervene, you may want to conduct online meetings with the family.

Gather feedback

One of the best ways to prevent students from leaving school is by regularly collecting feedback to gauge student happiness and program effectiveness. Use surveys to get to know your students, how they feel, what struggles they’re experiencing, what they like, and more. Feedback sourced directly from students will deliver the insights you need to address issues quickly and optimize your programs.

According to a 2021 Student Satisfaction report by Studyportals, measuring student satisfaction:

  • Helps colleges understand which areas are exceeding expectations and can be used to promote the institution, and which areas need improvement
  • Enables colleges to understand their ability to achieve students’ well-being and keep them motivated and engaged
  • Allows colleges to align their strategy with their mission and objectives

Collect retention data

Identify, measure, and track key performance metrics and distribute the data to members of the leadership team, so they know how their programs are performing.

Additionally, you should have quantitative data (education history, employment status, etc.) and qualitative data (goals, motivations, and obstacles) that can be used to extract predictive models for student success. The data should help inform proactive retention strategies.

Of course, you won’t get far unless you have dependable data collection and analytic components in place. Spreadsheets won’t do.

You need to integrate a CRM platform with your existing systems to create an efficient way to share student information across departments.

Track warning signs

Tap into engagement analytics early and often to identify indicators that suggest students may be struggling and at risk for dropping out and track them. Then, configure automated alerts to inform the proper staffer to engage and help.

Intervene early

Develop an ongoing assessment and intervention plan to equip at-risk students with increased support and services ASAP. When students appear to be experiencing academic, personal, financial or social issues, inform them about the resources you offer that can help them address their needs.


  1. Academic support
  2. Mandatory first-year experience or orientation course
  3. Faculty advising, one-on-one
  4. Student success coaching
  5. Giving student practical work experience in their intended major
  6. Providing each student with an academic plan/roadmap of courses
  7. Individualized academic recovery plan for student on probation or suspension
  8. Congratulating, alerting, and nudging system (early alert system)
  9. Student life program supporting student success
  10. Use of social media to engage students post enrollment
  11. Advising by professional staff, one-on-one
  12. Interviews of surveys with students who are withdrawing, before they leave
  13. Using on-campus student employment opportunities
  14. Peer mentoring
  15. Providing career services during students’ first and second years to help students see the connection between coursework and careers
  16. Explicit diversity, equity, and inclusion strategies
  17. Financial aid and scholarships aimed at retention for specific populations
  18. Intentional post-enrollment communications at key intervals
  19. Advising specifically for students approaching graduation to ensure they are on track
  20. Required developmental education courses

Source: Effective Practices for Student Success, Retention and Completion Report, RNL 2021

To drive the student success that’s inextricably tied to retention, your institution should marshal its resources, gain commitment leaders and all involved, embrace innovation, relentlessly measure and evaluate, and base decisions on solid evidence.

A robust student retention program can improve the quality of your college and reduce college attrition rates. Your student retention strategies should be reviewed regularly by all relevant constituents and refined as needed.

Meaningful progress on student success will not happen overnight. Institutions should foster the culture, skill sets, and infrastructure necessary to support a student-focused environment. As the magnitude of the challenge grows, institutions that start down this path sooner, rather than later, are most likely to see significant results.

Deloitte Insights
Success By
Design—Improving Outcomes in American Higher Education

Here’s the thing that no one talks about:

Follow-up emails perform better than the original.

Weird, right?

But it’s true. 

Speak to anyone in sales or marketing, and they’ll tell you the same thing:

Follow-ups work better.

Follow-up emails increase response rates.

Our data backs this up, too.

For instance, last month we sent 4 emails to a segment of 26,000 subscribers for an upcoming webinar. We planned a sequence of 4 emails: 

  1. Introducing the event
  2. Follow up 1
  3. Follow up 2
  4. Follow up 3

The introduction email had an open rate of 20.1%.

Not bad, by any means.

But the follow up email? That had an open rate of 23.6%!

(The follow-up email had a 17% better response rate).

Follow-up email open rates statistics

It’s not a one-off, either.

Follow-up emails generally have better open and response rates than the first email.

It’s not just us, either.

Research from Woodpecker found that emails without a follow-up achieve an average response rate of 16%. 

In comparison, those who send at least one follow-up email in a campaign reach 27%.

The moral – follow-up emails are essential!

But what happens if you follow-up and STILL don’t get a response?

Well, we’re here to help you.

We’ve compiled 25 templates that you can use to send follow-up emails after no response for several different scenarios. 

You can also download the follow-up email templates pdf to share with your friends or refer to it later. :)

Let’s dive in!

1. Follow up email templates after a demo 

Don’t assume that the work is done after the demo. Neither should you expect that prospects will respond on their own.

Follow up regularly, at least till you close a sale.

Here’s the email template you can use after completing a demo.

Demo follow up template 1:

Subject: Thanks for your time, [Name]!

Hi [Name],

Thanks for your time on the call the other day.
Hope that the demo was helpful and gave you an idea about how [Company] can help you with [problem statement].

I am attaching the demo recording for you to revisit: [Demo Recording]
I am also sharing a couple of case studies in case you’d want to go through:
– Link 1
– Link 2

Please feel free to contact me for any queries you may have. Looking forward to hearing from you and building a long-lasting and fruitful partnership. :)


Now, the prospect might be in discussion with other brands because of which they could not respond instantly.

The pitfall here is, if you don’t follow up, they might forget you and go with your competitor.

So, to stay on the top of their mind, send a follow-up email within 2-5 days of your last contact. 

Demo follow up template 2:

Subject: I wanted to follow up on our last conversation

Hi [Name],
I hope you’re doing well.

Since I haven’t heard from you in the last couple of days, I wanted to check if you’ve any queries regarding the [product/service/solution].
Here’s is the demo recording [link] – in case you want to revisit our discussion.
Or please feel free to call/email me for anything you need. I’ll be happy to help.


You can also download the follow-up email templates pdf to share with your friends or refer to it later. :)

2. Follow up email templates for a meeting reminder

People often miss meetings because they are occupied with other tasks or sometimes just because they forgot.

Sending a meeting reminder email is always a good practice to reduce no-shows.

Here’s an email template you can use.

Meeting reminder email template:

Subject: Meeting with [Company] reminder

Hi [Name],
Greetings from [Company]!

We’ve got a meeting on [Date and Time].
Below are the details:
[Address or Zoom link]

Talk soon!

Remember to share the meeting address or Zoom/Teams/Meet link on the meeting reminder emails – even if you’re sending 2-3 reminder emails. It will make it easier for the recipient to find the required details.

You can also use the above template to customize the automated meeting reminder email in your meeting scheduling tool.

3. Follow up email templates after a meeting

So, you have made the sales pitch with the prospect. After the initial cold email, you had some conversation, and you thought that you made a sale. But days later, you don’t get any response from them. You can send a gentle reminder email to move the conversation forward. Here is a simple follow-up email after no response that does the job in a couple of lines.

After meeting follow up template:

Subject: Are you ready for the next steps?

Hi [Prospect],

I am writing to you to know how you would like to move forward with [topic of discussion].

If you are free this [Weekday], you can schedule a meet with me here: [link to meeting tool].

Looking forward to hearing from you.


4. Follow up email templates after a missed call

If you got a call from your prospect but missed it, you can either call back or follow up with them with the following email template.

Email template to follow up after a missed call:

Subject: Sorry, I missed your call.

Hi [Name],

Sorry I was in a meeting when you called me. I tried calling you back, but it seems you’re not available.
Please let me know when I should call you. :)


5. Follow up email after no response on phone/mobile

If you’ve tried reaching out to a prospect but got no response, you can use the following template.

Email sample when you don’t get a response on phone:

Subject: [Name] – Unable to reach you!

Hi [Name],

I hope you’re doing well.

I’m [Your name], reaching out to you from [Company]. This is regarding your inquiry for [product/service] yesterday. I tried calling you several times, but your number is not reachable.

You can reach out to me on [Your number/email] or share your alternative mobile number. Hoping to hear from you soon.


Here’s another follow-up email template you can use if the prospect doesn’t respond on the phone.

Follow up email template when you don’t get a response on mobile:

Subject: Follow up discussion with [Company]

Hello [Name],

Thanks for your time the other day. I hope I was able to answer your questions. I just wanted to let you know that I tried reaching you, but I believe you were busy as calls went unanswered.
Do let me know a good time to connect back with you.

Thanks and Regards,

You can also download the follow-up email templates pdf to share with your friends or refer to it later. :)

6. Follow up email templates after a sales inquiry

When you have a website, you might receive several business inquiries.

You can use these email templates to follow up with inbound leads.

Follow up after a sales inquiry template 1:

Subject: [Name] + [Your company]

Hi [Name],
Thanks for reaching out to [Company]. I’m [Your name], happy to assist you with your inquiry.
Do you have 5-10 minutes to talk about how we can help you? Let me know.

Here’s my calendar. [Link]

Talk soon,

Selling a complex product will require many more interactions with the prospect. For instance, you need to do a lot of research after the first meeting. When you have anything worth sharing, include that in your follow-up email.

Follow up after a sales inquiry template 2:

Subject: Information regarding [product or service].

Hi [Prospect],

Thank you for reaching out to me regarding [product/service]. I have checked with the [supervisor/inventory], and they can arrange for your request. [description of the request]

Let me know how you would like to proceed from here.


It’s unlikely that you will get a response after a single follow-up email. 

However, try to  keep your leads warm by drip-feeding them with information regarding the product or the service they are interested in. 

Follow up after a sales inquiry template 3:

Subject: Here are some things that you do not know about [company name]

Hi [Prospect],

Do you know that [Company] can be a great fit for your business? You would love to know that our clients report an [result] in [problem statement] using our service.

Right now, we are offering full training and a [X% discount on yearly licenses]. If you want to learn more about this, let me know. It would not take more than five minutes.

To schedule a meeting, click this link: [link to meeting tool].


The next template we’re about to share may sound manipulative. But it could help you get a response by mentioning how trying to contact them is not working out. 

This approach can also help you realize which leads are not worth pursuing so that you can focus your effort more on the ones who matter. 

Follow up after a sales inquiry template 4:

Subject: It’s just not the same without you.

Hi [Prospect],

It has been a while since we got any response from you. We have been trying to reach you for the last [X] months. Is everything alright? It’s alright if you are not interested. We will not take that personally. At [Company], we want to ensure that everyone engaged with our company does not face any difficultly with making any decision regarding the purchase process or understanding our services. You can always contact us if you have any queries.


I’ll tell you one more way to follow up with a prospect who does not respond. After this, you can move them to the cold list.

You can simply let your prospects know that they have been unresponsive and you are closing their file. This “housekeeping” email works well as an excuse to make a final contact.

Follow up after a sales inquiry template 5:

Subject: Can I close your file?

Hi [Prospect],

I just wanted to let you know that we are closing your file since you have been unresponsive for [X] months. If you are interested in our [product/service], you can sign in to your existing account or get in touch with [relevant department] and share the next steps.


7. Follow up email templates for contract renewal

If you’re in a subscription-based business, you’ll have to send follow-up emails for contract renewals.

Here’s a template you can use.

Contract renewal follow up email template:

Subject: Reminder from [Company]

Hi [Name],

[Your name] here from [Company]! I noticed your contract renewal is due on [Date]. You can confirm the renewal by replying to this email, and I’ll do the needful. Should you have any questions, feel free to reach me. :)

Thanks and regards,

Note that you might need to send further emails if the recipient doesn’t respond. You can set a drip campaign for sending automated emails for renewal and reminders.

The following image from LeadSquared CRM illustrates this.

Renewal and retention automation - insurance agency CRM

8. Follow up email templates after sending a quote

Chances are, your prospect must be evaluating other products or brands. Following up, in this case, acts as a gentle nudge and gives an impression that you’re interested in doing business with them.

1. Follow up email after sending a quote:

Subject: Quote from [Company]

Hi [Name],

Thanks for your time at the meeting. It was a pleasure speaking with you. As discussed, I’m sending you a quote. Please find attached. Let me know when we can discuss this.


Often the person you’re in touch with is not the decision-maker. They need to consult with their boss or colleagues before they can make a move. In this case, it is advisable to give them four to five working days to respond.

However, in the meantime, keep the lead warm by sending them follow-up emails. It increases the chances of them getting back to you.

2. Second follow up email after sending a quote:

Subject: Here is more information regarding [product/service/company]

Hi [Prospect],

Thank you for your time on [date of the previous meeting].

I understand that you will need to consult with your [superior/colleagues] before you can make a decision. However, to help you with that discussion, here are some resources that can help you better understand the potential of this relationship. [Resource links] If there is a spot on your calendar that I could claim, I would love to take this discussion forward.


If you still don’t get a response from your prospect after sending a quote, use the following template.

3. Third follow up email after sending a quote:

Subject: A quick chat?

Hi [Name],

Greetings from [Company]!

This is a gentle follow-up on the proposal I sent earlier. I wanted to get in touch and understand how we can take this forward. If you have any concerns regarding the commercials, please let me know what time works best for a 5-10 minute chat, and I’ll make myself available.

Looking forward,

You can also download the follow-up email templates pdf to share with your friends or refer to it later. :)

9. Follow up email templates after a free trial

If you offer a free trial for your product or service, you can send a series of follow-up emails to check if they’re interested or if you’re able to meet their requirements. You can also send follow-up emails if they stop using your product/service before the free-trial session ends.

Free trial follow up email template:

Subject: Did you enjoy our [product/service]?

Dear [Name],

[Name] here from [Company] Welcome aboard! I called you to understand if we met your requirements but couldn’t get through. You can reach me on [your contact number] or write to me at [your email], and I’ll get back to you.

Talk soon.

Follow up email after the free-trial session ends.

Free trial follow up email template 2:

Subject: We’re sad to see you go :(

Hi [Name],

I see that your free trial with [Company] has expired, and we are so sad to see you go. I just wanted to know if it is because you faced any difficulties using it. If so, please let me know. I’ll be happy to help. If you’d like, I can also set up a demo to show you the most loved features and use cases. Awaiting your response. Have a great day! :)


A great way to get a response from prospects is to share offers and discounts. There is no need to mention how they have been unresponsive and how you have been trying to reach out to them. You can simply drop them an email.

While such emails may not guarantee purchase, they sure increase the engagement and interests of buyers.

Follow up email template offering a discount:

Subject: Here’s an offer just for you

Hi [Prospect],

Managing a [team/department name] and increasing [metrics] is quite hard. You have already received emails describing how effective our [product/service] is for increasing [metrics].

This holiday season, we are giving [X% discount] on 2-year subscriptions, applicable on all purchases over the next thirty days. Furthermore, we are offering an extended one-month free trial just for you that you can get just by signing up with this email.

If you have any queries regarding the service or the offer, do not hesitate to reply to this email or reach out to us at [customer service email].


10. Follow up email templates after a voicemail

When you contact a prospect over the phone and get redirected to the voicemail, the next thing to do is follow up with an email. People cannot always stay by their phones. 

In general, people are more likely to respond to an email than a phone call. However, the secret is to be quick and send an email within minutes.

Follow up email template after a voicemail:

Subject: I just tried calling you

Hi [Prospect],

I just tried to contact you over a phone call, but I assume that you are busy at the moment. Please give me a call back at [mobile number] or let me know a time when you are free for a phone call. Looking forward to hearing from you.


11. Follow up email templates after a trigger event (lead activity)

If you are using tracking and analytics for your sales activities, you will get an alert when there’s an activity from your prospect. 

For instance, you’ll know if they reopened the previous email or if they have looked up any information on your website. 

In this case, there are a couple of options. The first option is to share information with them. Here, you want to be discreet and not let them know that you are sending this email as they have triggered an alert on your CRM. 

Trigger event follow up email template 1:

Subject: Are you looking for [product/service information]?

Hi [Prospect],

Just checking in to see if you are interested in [product/service]. If you are looking for [specific details regarding product/service], you can head over the documentation and resources section on our website. Alternatively, you can always reach out to us at [support link]. If you want to chat directly, you can schedule a meet here: [link to the meeting tool].


Here’s another follow-up email template when you catch an activity from the prospect.

Unlike the above email, you mention that you have tracked their activities. While this may seem a little creepy, but also holds your prospect accountable. It allows them to disclose their interest in your offering and has a higher chance of entering the sales funnel.

Trigger event follow up email template 2:

Subject: It seems that you are interested in [product/service]

Hi [Prospect],

It seems like you have been looking for [product/service]. If you recently visited our website, you surely would have noticed that we made some improvements to the [product/service]. Do not hesitate to get in touch with us to know more. We can answer all your queries in a short meet.

To schedule a meet, use this link: [link to meeting tool].

Looking forward to hearing from you.


While we’re talking about triggered emails, I want to recommend something. Instead of using different tools for sales, email marketing, and ad campaigns, use CRM software such as LeadSquared to track lead activities and trigger email campaigns based on the activities – from a single platform. It will make your life easier.

See lead activity updates in CRM

You can also download the follow-up email templates pdf to share with your friends or refer to it later. :)

12. Follow up email templates after a networking event or trade show

You will meet a lot of people in real life and exchange contact cards. Even after having a fruitful initial conversation, you may not get any responses after the event. 

These situations are common as your prospect may misplace your contact card, get occupied with other work, or even forget about mailing you completely. In these cases, you can send a follow-up email. Writing these emails is quite easy as you will only need to put details of your previous meeting. 

Follow up with a prospect you met at a trade show:

Subject: What do you think of [event/trade show]?

Hi [Prospect],

What a day it was! I hope you enjoyed the [event].

I am sure that your company’s primary focus will be on improving [metrics]. Therefore, I thought I should get in touch with you sooner than later. I want to share some information regarding [product/service] that you said would be a helpful addition to your company. And I would be more than happy to have a quick chat over the phone. Just let me know if you have any queries. Here’s my contact number: [contact number].


You can simply send a “nice to meet you” email to refresh the memory of your prospects. It gives your prospects fast follow-up information and shows that you were attentive during the previous conversation. You can end the email asking for the next meeting.

Here is how you should frame that email.

Follow up with a prospect you met at a networking event:

Subject: Nice meeting you at [Event/Location/Date]

Hi [Prospect],

It was great meeting you at [Event/Location/Date]. I loved our conversation on [topic]. I am interested in [topic of interest] and with you as a [job role and position]. I feel that we could take this discussion further. If you are free in the coming days, let’s meet. I am usually free on [day of week and time] if that works for you. Looking forward to keeping in touch.


While it is a generic template, this gives you a fair idea of what you should talk about in the email. You can make it easier to schedule a meet by inserting a link to the meeting tool that you prefer. But be flexible with the timing of the meeting to give your prospects some degree of control.

13. Follow up email template to find the right contact

Sometimes, you keep sending emails to the wrong person expecting a reply. 

But people don’t generally reply if the message isn’t meant for them.

If you sense that the person you reached out to isn’t the right one, ask directly. They may affirm that they’re the right person, or they can refer you to the right point of contact.

Email template to find the right contact:

Subject: Can you help me find [the right person]?

Hi [Prospect],

A few days back, I mailed you regarding [product or company], and I realized afterward that I might be barking up the wrong tree. My company offers [product/service] that would be fit perfectly for [company type]. Are you the right person to speak to about this? If not, you can connect me to [the decision-maker]. I look forward to your response.


Note that instead of writing “the right person” in the email, mention the relevant designations. It will clarify who exactly you’re looking for.

For example, you can write – Can you help me find the content editor/content manager?

Best Practices to write follow-up email after no response

In this section, I’d like to address the most common question that comes to everybody’s mind – how to follow up without being annoying.

We recommend certain ethics while sending a follow-up email. Otherwise, you know what happens next – you’ll be blocked or unsubscribed

1. Keep your emails short, to the point. Many people check their emails on their mobile devices. Long-winding sentences and too much text can be overwhelming and may dilute the main message.

2. Don’t use jargon. Keep it simple. Easy-to-read messages are 36% more likely to get a response.

3. Maintain gaps between follow-up emails. Also, check if your team members are sending other campaign emails to them. If that’s the case, then suppress the other campaign list. Too many emails from a brand might annoy the recipient.

4. Don’t send emails at odd hours. Check your email marketing or CRM software for ideal timings.

For example, according to our own research and based on 3,38,918 emails analyzed, we have found that Tuesdays and Thursdays work best for us.

Email open rates by days of week statistics

But these numbers will vary depending on your target audience. So, the best thing to do is track your email engagement metrics using the software.

Similarly, you can also check the email open rates by the hour of the day and schedule your follow-up emails accordingly.

5. Take cues from trigger events (e.g., website page visit, email open, ad clicked, etc.) and follow-up when your prospects are thinking about you.

6. Don’t play tricks with subject lines. Yes, the subject line needs to be catchy, but make sure it conveys what the email is about.

7. Finally, don’t be passive-aggressive. Even if you’re sending a follow-up email for the fifth time, keep your tone positive.

Forget manual follow-ups. Automate them instead.

Following up is a challenge, especially when manual. Using a tool like LeadSquared to follow up automatically saves you time. It helps you identify the day and time that works the best for you in getting opens, clicks, and responses. You can also find devices your leads use to open your emails. Plus, you can save all of these templates in LeadSquared, so you’re basically good to go.

dynamic response in email

When it comes to follow-up emails, timing is important. Make good use of your CRM platform and analytics tools to know your customer better. This information can help you craft more relevant and personalized emails.

If you’re looking for a CRM that supports email marketing, look no further. LeadSquared has everything you need – from automated drips to tracking lead activities in one platform.

Book a free demo and see it in action yourself.

More in this series:

As an educational institution, the most important and challenging part is increasing enrollment rates and being the most preferred organization for students. However, given the competition in the educational space, it isn’t easy to achieve, and that is where a virtual application process comes into play.

​In this webinar, we discuss how a paperless admission process streamlines and accelerates the applicant journey until enrollment.

Key Discussion Points:

  1. Why is an admission portal important to increase enrollment rates.
  2. Simplifying a paperless pre-post enrollment process.
  3. Optimizing the efforts of admission counselors.
  4. Achieving up to 60% student conversion rates by reducing application drop-offs.


Murali Krishna

Murali Krishna
Vice President- Sales, LeadSquared

Murali Krishna is the Vice President of Sales at LeadSquared. He has over 11+ years of experience in sales and has led several teams during this time. Prior to LeadSquared, he was a Relationship Manager at HDFC Bank, where he mastered the sales process & pipeline of financial institutions. Of late, he has been extensively working with the education sector, helping schools, colleges, universities, and ed-tech businesses, fill more seats faster!

Cold calling is a challenge. Even if you have thousands of calls under your belt, it doesn’t change the fact that you’ll strike out a majority of times. Cold calls have a success rate of roughly two percent in converting cold leads into warm prospects. And even then, you only have a warm prospect. You’ve yet to make a sale.

So, this leads to an important question: Why do insurance agents spend so much time cold calling prospects?

While there are other ways to connect with prospects, you can’t overlook the many benefits of cold calling. These include:

  • Quickly reach new potential customers
  • Make a human connection
  • Learn more about your target audience
  • Affordable when compared to other sales, marketing, and advertising techniques

Now, what do you think? Are you ready to put more time, money, and energy into cold calling? If so, a defined, well-thought-out strategy can be the difference between success and failure. With this in mind, let’s examine five of the most common cold calling mistakes insurance agents make.

1. Using the wrong prospect list

The wrong prospect list will kill your chance of success before you get started. And when that happens, you’re left with nothing but lost time and frustration.

Don’t dig up an old prospect list that you haven’t reviewed in a year or two. Don’t buy a cheap list online and expect high-quality results. If you take this approach, you’re likely to spend more time dialing wrong numbers than connecting with prospects.

The best solution is to purchase qualified insurance leads. Doing so doesn’t guarantee your success, but at least you know you’re calling prospects with an interest in what you’re selling.

2. Refusing to use a sales script

The more time you spend cold calling the more comfortable you’ll be in every situation. You’ll know what to do when someone shows (or doesn’t show) interest. You’ll know what to do when a prospect pushes back. Experience is important to your future success, but don’t throw all your cold calling scripts in the trash.

Just because you have a sales script in front of you doesn’t mean you’ll always read it word for word. Instead, it’s there for guidance. It’s there to keep you on track regardless of the prospect’s response.

Here’s an example:

Hello, [first_name]. My name is [your_name] from [company_name]. I’ve recently begun servicing your area and wanted to ask you a couple of questions. It’ll only take a minute. Is now a good time to chat?

At first, you may be most comfortable reading your script from start to finish. However, as you gain a better feel for your audience, you can tweak it accordingly.

Note: We recently published a blog post sharing 15 effective insurance sales script samples that you can customize to suit your business.

3. Forgetting to listen

As a salesperson, you’re programmed to talk. It’s natural for you to want to take control of the conversation. And while there’s a time and place for that, it’s every bit as important to develop your listening skills.

“The average person listens at only about 25% efficiency.”

Wright State University Raj Soin College of Business

That’s not good enough to reach your sales goals as an insurance agent. Here are some tips that can put you on the right track:

  • Don’t interrupt when your prospect is speaking
  • Listen without judging
  • Listen to what your prospect says before planning your response
  • Remain focused on the conversation
  • Ask questions to clarify anything you don’t understand

You’ll never reach your peak as a sales professional until you learn to listen. It takes time to develop this skill, but you’ll get there if you remain dedicated to growing.

4. Sounding like a salesperson

The point of cold calling is to make a sale. You know it and so does the person on the other end of the line. But don’t let it go to your head. You’re harming your chance of a sale if you sound like a typical salesperson. Avoid the following:

  • Using overly aggressive sales language
  • Attempting to close a deal before you’ve laid the foundation
  • Putting your prospect in a high-pressure environment

When you sound like a salesperson — especially when cold calling — you’ll chase away more prospects than you attract. You’re already fighting an uphill battle, so don’t let this creep into your calls.

5. Neglecting to outline next steps

There’s no better feeling than making a cold call and closing a deal on the spot. Unfortunately, this is rare. It’s much more likely that you’ll need to follow up multiple times — often via phone and email — to move a prospect into the “customer category.”

Instead of saying, “I’ll call you next week” or “keep an eye on your inbox,” share a more detailed next step.

For example, if a prospect shows interest, tell them that you’ll immediately follow up with an email and calendar invite to chat again at a specific time. This keeps them engaged, while also showing your dedication to providing top-notch customer service.

A final word

Avoiding these cold calling mistakes will help you connect with more prospects, refine your sales pitch, and close more deals.

Regardless of the challenges you face — such as angry hang-ups and a low close rate — don’t give up on cold calling. You never know what will happen when you dial the next number on your list. It’s all worthwhile when you finally close a sale. Never stop dialing!