The needs and expectations of today’s healthcare consumers have changed. The advancement of technology and personalized digital experiences have infiltrated virtually every aspect of their daily lives and risen as the expected norm in many interactions – and healthcare is no exception. This evolution brings tremendous opportunities for healthcare providers to engage with new and existing patients, but it’s not without its challenges. Join us as we chat with healthcare veteran and expert Jessica Gruendler, DNP, RN-BC, CPHQ, CNOR about the shift in patient engagement in healthcare and how your team can provide better patient experiences.   

Key Discussion Points:

  • Modern healthcare trends and how they have shifted from traditional models 
  • The new healthcare consumer profile  
  • Marketing strategies to attract and engage with today’s healthcare consumers 

Dr. Jessica Gruendler

Dr. Jessica Gruendler DNP, RN-BC, CPHQ, CNOR 
Chief Executive Officer, Clinical Project Resource LLC

Nikhil Parwal

Nikhil Parwal 
Regional Sales Manager, LeadSquared

Recently, we assembled a panel of notable industry and government leaders to discuss global expansion strategies for educational institutions.

  • Ravneet Pawha, Vice President (Global Alliances) & CEO (South Asia), Deakin University  

It was a vigorous discussion with lots of insightful comments. You may read the highlights from the webinar or watch it in its entirety above.  

On a global scale, Australian education is well regarded and in demand. This is Australia’s chance to help people get a great education, no matter where they are, thanks to the widespread availability of fast Internet access around the world.  

Through this session, we aim to look at partnerships between government, education, and technology sectors, and explore innovations in the international education sector. We will also investigate the scope of expansion in technology partnerships.  

What are some of the associations or partnerships helping organizations go international?  

David Linke: It is interesting to think about the connection between Australia and such an incredibly large economy like India, which is home to some of the largest EdTechs in the world.  

Global Victoria has a fantastic network of education services managers across the world. The current partnership can help build economic connections between Victoria and India. People with deep experience like Edugrowth, Global Victoria University and Australian news can really help in building those Partnerships.  


Lisa Singh: The Institute (Australia India Institute) helps edtech startups connect with the Indian market by hosting round tables and conducting research. LeadSquared can provide excellent advice to newcomers in Australia and India. However, you need to know what you want to achieve with education before you can identify which organizations can help you.  

Ravneet Pawha:  EdTech will play a big role in developing countries like India by providing more upskilling opportunities than just university degrees or certifications.  

How can one go about collaborating with institutions and technology companies? 

David Linke: EdTech can provide value to countries by upskilling people in short-term programs, which many edtech companies have been doing very successfully.  

You can move into formal pilot programs and bring along researchers into that conversation. There have been decades of investment by institutions like Deakin into building strong brands with fantastic partnership models.  

Ravneet Pawha: There are many things to consider when starting a business, such as market demand, pricing products, and quality control. Accreditation is also an important factor to consider, as it can be complex and difficult to get. But it is possible to overcome these challenges and create a successful business. If you don’t take the risk at the right time, you may not be going on the right path to the future.”  

Michelle Wade: Collaboration is key to a company’s success, especially when they are trying to scale up. Big companies like Tata and Reliance have many fidelity programs that offer bonuses and other perks, so they are worth keeping an eye on.

“Google Reliance is a big gaming platform, and they are already moving into the edtech space. This means that they’ll look for partners in the future who can help promote their products.” 

Michelle Wade, Commissioner, South Asia State Government, Victoria 

Lisa Singh: Ravneet was discussing how to find the balance between quality and price when it comes to lifelong learning. This is relevant to India because it has made lifelong learning a part of its National Education policy. Micro-credentials are one example of how technology and lifelong learning can be used together.  

Micro-credential courses are delivered remotely through digital technology, making it easy for people to update their learning and get new skills. This is important because it gives people the opportunity to enjoy changes in the economy and the impact of covid-19.  

How do we involve parents and other groups and enable them to be part of lifelong learning and participation?  

“The future of classroom and office communication lies in the happy medium of online communication. Many schools are introducing technology to young learners through higher education and corporate responsibility.”

Ben Finkel, RVP, Oceania, LeadSquared

Ravneet Pawha: The micro-credential and undergraduate degree can be completed online, without the student having to travel to Australia. This saves money and allows students to stay in their home country. Technology is used extensively in both the micro-credential and degree, providing students with the skills they need for the future.  

David Linke: Parents are important in education decisions because they can guide their children to pathways that will be beneficial for them. Technology is making it easier for parents to see how their children’s learning is connected to the workforce.  

Michelle Wade: Quality is an important factor to consider when looking at 4,000 startups in India. This is also a global trend that many companies are considering when entering the market.  

“The challenge for education providers is that they will need to appeal to a more discerning audience. Over the next few years, only the best providers will survive.” 

Michelle Wade, Commissioner, South Asia State Government, Victoria 

How can technology partners assist institutions in expanding education across national boundaries?  

Lisa Singh: Edtech can help universities to operate, teach and educate despite pandemics. It gives universities the tools to deliver quality learning opportunities, but the quality of online learning is an important issue. 

Universities in Australia and India are concerned about supporting students studying online to increase student engagement. To do this, they need to work with edtech to address issues such as online assessment, privacy concerns, and plagiarism. Also, they need to be aware of access issues, such as lack of internet connectivity and affordability.  

Tech companies usually focus on the commercial space, while universities want to build bilateral ties, foster cultural understanding, and advance democracy. However, these interests can conflict or work together to look at business models that work for both.  

David Linke: There is a potential conflict between edtech leaders who build big businesses and those who are focused on education, but the conflict is not just about enabling technology.  

“The best way to enter the market is to connect with people who have done it before. The Victoria State Government, Australia supported EduGrowth, and delivered the Innovation Exchange a couple of years ago. This was done to connect tech entrepreneurs with educators.” 

David Linke, Managing Director, EduGrowth 

How to access research for business idea development?  

David Linke: We are testing some models that show these connections. A great example is the EdTech Innovation Alliance with Global Victoria. This has connected nine Victorian edtech companies with a range of Victorian education providers and International Education providers.  


Learners, employers and education providers can profit from EdTech, including:  

  • Supporting and enhancing student learning outcomes.  
  • Increasing student retention and engagement.  
  • Facilitating large-scale assessment solutions.  
  • Increasing administrative function efficiency and cutting expenditure.  
  • Promoting ongoing education.  

Closing Remarks  

Ravneet Pawha: There is a huge opportunity in the EdTech space in India. Institutions and companies should explore collaboration to provide products and services to people all over the world.  

“Hybrid models of education, teaching, and lifelong learning will be the future.”  

Institutions need to partner with companies that provide services in India to not only start looking at the Indian market, but also to look at other parts of the world. This will help with the integration of digital learning across different segments of institutions and employers using big data predictive. By doing this, they will be able to address quality drop-offs.  

Reach out to us if you’d like to learn more about how we assist leading EdTech companies like BYJU’S, Unacademy, Upgrad, CrackVerbal, and others with their sales processes and strategies. 

Book a Demo to talk to our EdTech consultants.


David Linke

David Linke
Managing Director, EduGrowth

Michelle Wade

Michelle Wade
Commissioner, South Asia State Government, Victoria

Ravneet Pawha

Ravneet Pawha
Vice President (Global Alliances) & CEO (South Asia), Deakin University

Lisa Singh

Lisa Singh
CEO, Australia India Institute

Ben Finkel

Ben Finkel
RVP, Oceania, LeadSquared

HealthTech or healthcare technology is one of the fastest growing sectors in India.

At present, there is a strong focus on the adoption of IoT and Artificial intelligence. 37% of healthtech startups are incorporating IoT products while 54% of them are relying on AI and Machine Learning for providing their services. While healthcare has become much more accessible, the large population and overloaded healthcare infrastructure are the major challenges the healthcare sector faces in this country.

Let’s take a look at how these Indian healthtech startups are thriving to fill in the gaps left by traditional healthcare ecosystem.

1. Netmeds


Address: 6th floor, EA chambers Tower I, No. 49, 50L, Whites Road, Royapettah, Chennai 600014, Tamil Nadu

Employee Size: 500 approximately

Funding Raised: 99M USD

Investors: Daun Penh Cambodia Group, Sistema Asia Capital, Tanncam Investment, OrbiMed


About Netmeds:

NetMeds is currently the largest healthcare startup in India. It is an online platform that provides delivery services for medicines and other healthcare products.

At present, Netmeds has a million users and services over nineteen thousand PIN codes across the country. The startup also has over fourteen logistic centers across the country. Their services are accessible via their app or their website.

Netmeds has a team of licensed pharmacists who receive and digitize hand-written prescriptions, allowing consumers to get easy access to medication.

USP: Netmeds is one of the first companies that started offering pharmaceutical products, including pediatric care products, wellness products, and even lab tests through their online portal. At present, their app has over 3 million downloads, making it one of the largest startups to democratize pharmaceuticals even during the pandemic.

Customer testimonial:

“Netmeds service during COVID 19 is magnificent. It gives good discounts than medical shops. The App is very simple to choose, and the service is very much proficient and prompt. Pretty satisfied with the service. Good Part is you need not spend huge bucks on Doctor’s prescribed medical shops which is other big relief. Way to GO.”

Narendra Nekkanti

2. HealthifyMe


Address: 30/1, 80 Feet Rd, Kalyan Nagar, Indira Nagar 1st Stage, Stage 1, Indiranagar

Employee Size: 1,482

Funding Raised: HealthifyMe has raised a total of $100.1M in funding over 8 rounds.

Investors: Amit Gupta, Atlas Asset Management, Atlas Ventures, Blume Ventures, Chiratae Ventures, Dream Incubator, Elm, Gopal Srinivasan, HealthQuad, IDG Ventures India, Inventus Capital, Inventus Capital Partners, Khosla Ventures, Leapfrog, Microsoft Accelerator, Microsoft Accelerator Bangalore, NB Ventures, Neelesh Bhatnagar, Pallav Nadhani, Roopa Nath, SamsungNEXT Ventures, Sashi Reddi, Sistema Asia Capital, Sistema Asia Fund, Unilever Ventures

HealthifyMe app - healthtech startups in India

About HealthifyMe:

HealthifyMe is a startup incubated by the Microsoft Accelerator program. In the beginning, the startup focused on developing deliverable results based on eating habits, fitness, and present lifestyle. It provided personalized wellness services to corporate and healthcare service providers.

During the initial phase of the lockdown, the company introduced a 21-day program for free that allowed the customer to build healthier eating habits. At present, the startup provides personalized nutrition tracking services, along with fitness plans.

It also provides its continuous glucose monitor that pairs with the app to show how different food is metabolized by the body. The company also has a smart scale that provides better insight into weight and body composition.

USP: HealthifyMe is one of the first startups that provide consumers with better insight into their nutrition. With their continuous glucose monitor and smart scale, their app can analyze and suggest diets to get fitter.

Customer testimonial:

“I have just started to use this app. I feel its very good and it have so many features to calculate your food and calories, it keep good record of everything and best quality is the team behind it ,they are catering me the best way possible and I would definitely recommend it to my family and friends.”

Maheen Andleeb



Address: 17/17C BDA 3rd Sector, Sector 4, HSR Layout, Bengaluru, IN

Employee Size: 2,050

Funding Raised: $479.6M (raised $75M a year ago)

Investors: Accel, Accel Partners, Anand Piramal Trust, Chiratae Ventures, Epiq Capital, GableHorn Investments, IDG Ventures, IDG Ventures USA, InnoVen Capital, Kalaari Capital, Kotak Mahindra Bank, Oaktree Capital Management, Pratithi Investment Trust, Tata Digital, Temasek Holdings, Unilever Ventures app - technology in healthcare

About started as a workout app to provide personalized training plans for individuals. However, it also provided offline access to gyms. This startup made it easier to get access to their gyms but also allowed individuals to train themselves when they could not make it to the gym.

Their app provides on-demand access to fitness, yoga, and meditation sessions. At present, the app also provides personalized meal tracking and nutrition plans. has also expanded to provide diagnostic tests for understanding one’s current physical and mental well-being.

USP: provides comprehensive wellness services and is one of the first companies to do so. Besides personalized training and diet plans, it provides access to diagnostic tests, as well as mental health-related services.

Customer testimonial

“It’s a really good app and you get access to the entire range of services at the tip of your fingers…. Though you need to use more than your fingers to actually benefit from the wide range of exercises, food, mind health options available. Get off your backsides and sign up…. The only thing that could be better is the energy tracker for live sessions. Other than that it’s great. The crew behind this is awesome too. Very responsive.”

Sakshi Gopal

4. PharmEasy


Address: Lalbahadur Shastri Rd, Mumbai, India (HQ)

Employee Size: 2,830

Funding Raised: $673.7M (raised $350M a year ago)

Investors: Aarin Capital, Astarc Ventures, Bessemer Venture Partners, Caisse de Depot et Placement du Quebec, Eight Roads Ventures, Eight Roads Ventures India, F-Prime Capital, Fundamentum, JM Financial, KB Financial Group, LGT group, Manipal Group, Nandan Nilekani, Orios Venture Partners, Prosus Ventures, TPG, Temasek Holdings, Think Investments


About PharmEasy:

PharmEasy provides easy access to prescribed medicines as well as OTC drugs. PharmEasy pitches itself as an online pharmacy store but provides way more services, including lab tests and online doctor consultations.

After acquiring MedLife, it has become the largest online pharmacy platform, serving nearly two million customers a month. Recently, the company has also acquired Thyrocare technologies and Aknamed.

PharmEasy works by partnering with local pharmaceutical stores. Once a customer uploads a prescription, it is verified by their team and then sent to the local store, where the medication is packed and delivered.

USP: PharmEasy made buying medicines simpler. While it offers a wide range of additional services, it is known for getting fast access to medications.

5. Innovaccer


Address: 2nd and 9th Floor, Tower 3, Candor Techspace, Rajat Vihar, Block B, Industrial Area, Sector 62

Employee Size: 1,526

Funding Raised: $379.1M (raised $150M seven months ago)

Investors: 500 Startups, Arihant Patni, Avidity Partners, B Capital Group, Dragoneer, Krishna Mehra, Lightspeed Venture Partners, Lightspeed Venture Partners India, M12, Mubadala, Mubadala Capital, OMERS Growth Equity, Pankaj Jain, Phanindra Sama, Pravega Ventures, Rajan Anandan, Schonfeld Strategic Advisors, Steadview Capital, Tiger Global, Tiger Global Management, WestBridge Capital, Whale Rock Capital

Innovaccer - health cloud

About Innovaccer:

Innovaccer offers digital health services to healthcare providers. It is one of the few startups that provide services for population health management. It also provides digital solutions for care management and patient engagement.

Innovaccer leverages AI and Big Data tools to collect and analyze patient health. It also provides tools for patient engagement, decision-making, virtual care networks, social determinants of health data management, and remote patient monitoring.

The startup has a proprietary product, called Datashop that provides better patient care by integrating complex patient data from multiple sources.

USP: Innovaccer provides healthcare service providers with the tools necessary to provide more comprehensive patient care. It makes use of AI and ML systems to mine through patient data and provides insightful analysis.

6. Tata Health


Address: 3rd Floor, 17r, 18th Cross Rd, Sector 3, HSR Layout

Employee Size: approximately 101-250

Funding Raised: Subsidiary of Tata Group

Tata Health

About Tata Health:

Tata Health is Tata’s consumer digital health platform that offers health services to both consumers and healthcare service providers. The company is a new initiative by Tata to enter the recently booming healthcare sector in the country.

This healthtech startup has multiple services in place for healthcare service providers. They have a cloud-based patient health record system, called Electronic Medical Record. They also have services for managing patient appointments, prescriptions, and billing with remote management capabilities as well as diagnostic solutions.

USP: With its widespread network of doctors and hospitals, Tata Digital Health’s B2C counterpart offers unique services such as the ability to remotely reach out to a doctor instantly. The B2B segment simplifies hospital management with dedicated tools and services.

7. Practo


Address: Begur Hobli, Salarpuria Symbiosis, Bannerghatta Main Rd, Venugopal Reddy Layout, Arekere

Employee Size: 1,653

Funding Raised: $251.2M (raised $17.22M three years ago)

Investors: Sequoia Capital, Altimeter Capital, CapitalG, Google Capital, Matrix Partners, Matrix Partners India, Sofina, Tencent Holdings, Thrive Capital, Trifecta Capital Advisors, Yuri Milner, ru-Net


About Practo:

Practo is one of the older healthcare startups in India that has firmly established itself as a telemedicine and practice management platform. It is one of the few startups that provides services for individual doctors.

Practo primarily acts as a directory for doctors. Patients can browse through doctor’s profiles online and book appointments. It also helps patients to get teleconsultation over video chats.

For doctors, Practo has a subscription-based solution that helps doctors and clinics with practice and reputation management. The platform also helps with managing prescriptions and the purchase of medications.

USP: Practo is the of the first companies that brought telemedicine to India. It has kept its focus on connecting patients with the right doctors. It is also one of the few platforms that offer dedicated solutions for individual doctors and clinics.

Customer testimonial:

“Extremely helpful feature. Follow-up keeps patients well-connected with the doctor. It’s a very professional approach because doctor’s personal contact details are not shared.”

Dr. Bhavesh Acharya

8. Docplexus


Address: A-302, Teerth Technospace Commercial & IT Park, Mumbai-Bengaluru Highway, Baner

Employee Size: 134

Funding Raised: $700K (raised seven years ago)

Investors: Uniqorn Ventures, ASP Consulting


About Docplexus:

Docplexus is a unique online platform solely for clinicians. The platform focuses on building a community of doctors to create more informed doctors. The more informed a doctor is, the better decisions they can take.

Docplexus allows doctors to stay up to date about the developments in academia, and the treatment procedures that are being researched or developed and discuss them with fellow doctors in the community. At present, it has over 2,75,000 registered members.

USP: Unlike other startups, Docplexus is solely focusing on doctors, enabling them to make better decisions when it comes to patients.

Customer testimonial:

“As a doctor, it is important that you join a forum like Docplexus. It is a forum where we, as doctors, interact with our people and colleagues for the benefit of Healthcare in general.”

Dr. A.G Unnikrishnan, CEO & Chief of Endocrinology, Chellaram Diabetes Institute

9. Ekincare


Address: Trendz JR, 2A No. 1-89-A/8 1, Vittal Rao Nagar

Employee Size: 201

Funding Raised: $5.7M (raised $3.6M three years ago)

Investors: Adroitent, Anshoo Gaur, BVR Mohan Reddy, Bitkemy Ventures, East Venture Capital, Eight Roads Ventures, Endiya Partners, Maheshwari Investment. Pvt. Ltd, RamaKrishna Reddy, Sandeep Seerapu, Touchstone Equities, VenturEast


About Ekincare:

Ekincare started as a startup to keep individual medical records secured and organized. Medical documents are securely stored in the cloud and can be accessed from anywhere. Furthermore, the saved data is presented in a simplified manner, using easy-to-understand visuals.

Presently, the company also provides corporate wellness programs for companies. It also allows employees to sync health-related data from their wearables.

USP: Ekincare enables companies to take better care of their employees’ health, offering personalized solutions by leveraging wearable sensor data.



Address: Ground Floor, Innova Pearl, No. 17, 5th Block, Koramangala Industrial Layout, Koramangala

Employee Size: 70

Funding Raised: $6.1M

Investors: 500 Startups, Ankur Capital, Axilor Ventures, BEENEXT, Binny Bansal, Dream Incubator, Google Launchpad Accelerator, Pi Ventures



NIRAMAI or “Non-Invasive Risk Assessment with Machine Intelligence” aims to reduce breast cancer fatalities through early detection. At present, their method relies on Thermalytix, a computer-aided thermal imaging solution that can detect early markers of breast cancer. The company has already patented its technologies with USPTO and has received regulatory approval in multiple countries.

USP: Breast cancer screening is often time-consuming and requires radiological intervention. NIRAMAI uses a non-invasive method without any radiation for screening in a privacy-focused manner.

Our Research Methodology

In this article, we list out some of the most exciting healthtech startups in India right now. We consider companies that are bringing in novelty, have established themselves as trustworthy brands and are addressing concerns that are specific to this country.

For instance, brands like Niramai and Innovaccer are providing services that no other brands are providing, whereas brands like HealthifyMe and are addressing the issues of sedentary lifestyle to easily accessible fitness routines. Brands like PharmEasy and Practo are making healthcare much more accessible, which has always been a challenge in this country.

Also read: Top 10 healthtech companies in the United States

If you’re in the healthcare space and looking for software for sales, marketing, and onboarding, check out LeadSquared.

LeadSquared’s Healthcare CRM is GDPR and HIPAA compliant and offers an easy out-of-box solution for patient engagement, appointment scheduling, patient and doctor onboarding, intake automation, and more.

Book a quick demo to know more about the platform capabilities.

Proptech is the umbrella term for all the technological tools in use by real estate agents and property experts. These tools help users to:

  • Speed up the procedures involved in real estate research, 
  • Purchase, sell, market and manage their listings.

In India, the Proptech market has shown rapid growth in recent years. Proptech in India is forecast to expand from $120 billion in 2017 to $1 trillion by 2030.

Proptech businesses are continuously adapting to meet the shifting needs of customers. In this article, we’ll explore some of the most successful Indian Proptech startups. Depending on your needs, one of them might be what you’ve been looking for, so let’s delve right in.

1) NestAway


Address: HSR Layout, Bangalore, Karnataka 560102, IN

Employee Size: 201-500 employees

Funding: The total funds raised from 2015 to 2019 is $109.1M. The lead investors were Goldman Sachs, Tiger Global Management, and Epiq Capital. 

proptech start-ups in India - NestAway

About NestAway:

Four alumni of the National Institute of Technology launched NestAway in January 2015. India’s fastest-growing managed house renting firm aims to offer superior leasing options through design and innovation. 

They transform non-branded, unfurnished homes into completely renovated, well-maintained flats. Moreover, they strive to provide them to prospective tenants at reasonable costs. They are building an environment that aims to provide the following:

  • Working as an estate manager to save costs and seamlessly make all transactions from rent to billing. 
  • Landlords can receive rent default protection from NestAway. If the tenant doesn’t pay, the business will. When renters leave, they assist them in getting their security deposit back.
  • The firm offers increased rent, vetted clients, and easy home maintenance through its app.

Customer Testimonial:

“First thing I wanted to highlight here is that NestAway has improved its service a lot. One example is the Eqaro bond with it which is nothing but paying a ZERO deposit while you’re booking a rented house, only token money has to be provided, which is just awesome for the people trying to settle down in a new city. Big thanks to NestAway and Eqaro for this, I appreciate it a lot!”

Milan Pal

2) MagicBricks


Address: Times Centre, Noida, Uttar Pradesh 201301, IN

Employee Size: 501-1,000 employees

Funding: The total funds raised in a single round during 2017 were ₹300M. The lead investor was Times Internet. 


About MagicBricks:

Home buyers and owners can search for their dream property on Users can also inquire about any problems with the property. Some of their top USPs are:

  • Automatic regional & project suggestions to optimize your search
  • Find a new home that resembles the ones you have in mind.
  • Site visitors can view home recommendations via a slider.
  • They provide resources for recent Real Estate news in their property pulse section. 
  • This section also empowers users to read up on taxes, investments, etc.
  • They also offer a real estate ebook that leads you through the crucial steps in purchasing a home. 

MagicBricks offers solutions, speedy recommendations, and qualified guidance on what to look for when buying a home. Their Property Index tool gives detailed data on shifts in residential unit prices and availability in India for several vital cities. 

Customer Testimonial:

“I am really happy to share my feedback regarding the response I received on my commercial premises in Andheri (W) through I posted my property on Magicbricks and contacted the buyers for the same. The response was quick and genuine. Truly, rocks!”

Vaibhav Agrawal

3) Furlenco


Address: Furlenco, HSR Layout, Bengaluru, Karnataka 560102, IN

Employee Size: 201-500 employees

Funding: The total funds raised from 2019 to 2022 is $228.6M. Furlenco’s lead investors were Klub, TradeCred, and Zinnia Global Fund. 


About Furlenco:

Furlenco makes it possible for urban Indians to live better in their houses. The decor draws inspiration from urban Indians and how they decorate their houses. 

They derive their style from the interests and shifting lifestyles of their users. They do this by providing the following services:

  • Renting out prestigious furniture and home accents. 
  • They have professionals on staff who design all their products.
  • They also provide decorations, add-ons, and household products. 
  • So, with one tap, one may design their entire house, room, or nook. 

They can do all this at a tenth of the time, labor, and price of visiting many shops or websites. Additionally, they ensure that they only offer brand-new, never-used furniture.

Customer Testimonial:

“Good services, on-time delivery, professionalism, and quality products with Furlenco.”

Safal Singh

4) Clicbrics


Address: Gurgaon, Haryana, IN

Employee Size: 201-500 employees

Funding: The total funds raised so far by Clicbrics is $3M. Clicbrics raised these funds in a single round in 2019. The key investors so far are Manny Singh and Peter Mann. 


About Clicbrics:

Online real estate platform Clicbrics caters to customers from all market groups. Clicbrics gives users ample information about the houses they desire to call home. Whether they are first-time homebuyers or owners of homes of all types. 

Relationship advisors at the firm are available to assist with the house-hunting process. Through site visits and service delivery, they guide the clients every step of the way. 

They aim to empower buyers in choosing the properties that suit their needs best. Their USPs are:

  • They help buyers find the most affordable properties possible. 
  • The application offers in-depth insights into the location of the new home. For example, they give details about nearby schools, colleges, home views and more. 
  • Brokers receive immediate notifications when users are looking for a home. 

Customer Testimonial:

“Clicbrics is one of the best service providers I have come across in the Real Estate Industry. The team working at clicbrics is professional and enthusiastic. One looking for a house can trust and undoubtedly go ahead and use the services.”

Ritika Sharma

5) NoBroker


Address: 374 23rd Cross Road, Bengaluru, Karnataka 560102, IN

Employee Size: 1,001-5,000 employees

Funding: The total funds raised from 2015 to 2021 is $426M. NoBroker’s lead investors were Tiger Global Management, Moore Strategic, and General Atlantic. 

NoBroker - proptech startups in India

About NoBroker:

Without spending any fees on the broker, you can buy, sell, and rent a house using the NoBroker website or app. Additionally, customers may find all the advertised properties in one location. This enables individuals to make profitable selections that are well-informed.

With its zero brokerage USP, they operate across several real estate transactional elements. This includes the following:

  • Rental and outright sales 
  • Value-added services like house loans, 
  • Packers and movers, 
  • Legal documentation,
  • And online rent payment, among others. 

The platform also offers customized suggestions and supports decision-making with real-time data.

Customer Testimonial:

“Excellent service and an equally involved team. I opted for the Relax plan and got a good deal on my property. Highly recommended app.”

Anoop Nair

6) Infra.Market


Address: Thane, Maharashtra, IN

Employee Size: 501-1,000 employees

Funding: The total funds raised from 2019 to 2022 was $406.6M. The key investors were Mars Growth Capital, Navi Technologies, and Yukti Securities. - proptech - real estate

About Infra.Market:

Infra.Market make use of their spare capacity and produce goods. They do this by forming partnerships with contract manufacturers. They sell to major infrastructure firms and retail stores and are primarily B2B. sells chemicals, cement, and building supplies essential in construction projects. Their main offerings are:

  • Customers can access a marketplace for buying goods and services for the building and real estate sectors. 
  • The unified platform of the business handles and analyzes client requests. 
  • They are then matched with their supply chain. They also offer reasonable credit choices and a reliable delivery monitoring system. 

Infra.Market’s unique selling point is that it connects builders to infrastructure material online. They give their customers competitive rates and an improved infrastructural experience. 

Customer Testimonial:

“We would like to thank the entire team at Infra Market for their exceptional service and timely delivery of the quality RMC they delivered for our project. We look forward to a long-term collaboration with them.”

Enso Group

7) Livspace


Address: Kasturba Road, Bangalore – 560001

Employee Size: 1,001-5,000 employees

Funding: The total funds raised were $431.6M from 2014 to 2022. The key investors were Kohlberg Kravis, Saint Gobain, and Trifecta Capital Advisors. 


About Livspace:

Livspace is India’s first home design platform. It is a completely tailored market for owners and designers. It aims to approach aesthetics or environments as a final product. 

This contrasts with individual furniture and design items. The design service empowers dozens of local residential designers. They do this by providing the following services:

  • They help designers in building home decor looks and layout rooms in 2D and 3D digitally. 
  • Additionally, homeowners can explore completely planned homes in 3D virtual or augmented reality. 
  • Customers can also browse a catalog of Livspace’s product designs before buying.

Customer Testimonial:

“This house is a part of me. We reached out to Livspace and they designed the house that we really wanted.”

Puja Bhatia

8) PropTiger


Address: Echelon Square, Plot No. 25, Sector 32, Gurgaon – 122001, Gurgaon, Haryana 122001, IN 

Employee Size: 1,001-5,000 employees

Funding: The total funds raised from 2014 to 2017 is $85M. The key investors were REA Group, News Corp, and SoftBank. 

PropTiger - proptech company

About PropTiger:

Independent real estate consultant PropTiger has a platform that operates across India. They have a wealth of expertise and understanding regarding Indian real estate. If you wish to purchase a family home in India, they hope to be a buyer’s first point of contact. 

They run an internet-based real estate marketplace. Their key focus is to assist clients with property transactions.

  • Data and analysis to support customer decision-making. 
  • Additionally, they provide transparency in transaction processing,
  •  And empower clients to help their clients with housing loans and land registrations with the aid of software and analytical data.

Customer Testimonial:

“Got the best interest rate with PropTiger and the documentation work was so smooth. Just got my home loan approved in just 1 month. Now I’m living in my dream home all thanks to PropTiger and the staff members.”

PropTiger Customer

9) Square Yards


Address: Gurugram, Haryana, IN

Employee Size: 1,001-5,000 employees

Funding: The total funds raised from 2015 to 2021 were $97.8M. The key investors were Reliance Group Holdings, Lohia Group, and Bennett Coleman and Co Ltd. 

Square Yards

About Square Yards:

Square Yards is a portal for real estate and mortgages in India. They provide a comprehensive home buying journey that includes:

  • The entire real estate process, with search and discovery
  • Acquisitions
  • Mortgages
  • Designs
  • Rentals
  • Maintenance of real estate and after-sale assistance

One of Square Yard’s USPs is that they provide a variety of search and discovery tools. These include:

  • Heatmaps
  • Recommendation engines
  • Advanced 3D visual aids, 
  • Virtual sales offices in mobile apps, and aerial views of neighborhoods.

Through embedded video conferencing, real estate sales professionals can offer property showings online. One agent can now conduct more showings in a single day as a result. The buyers too can experience the convenience of viewing a new property remotely. 

Customer Testimonial:

“Was in two minds about investing back home in India. Square Yards made it possible for me to make the right choice, solved my problems, and gave me all help needed till the deal was finally closed.”

Beena Devi

10) Zolo Stays


Address: HSR Layout Junction, Bengaluru, Karnataka 560102, IN

Employee Size: 501-1,000 employees

Funding: The total funds raised from 2017 to 2020 is $98M. Zolo’s lead investors were Investcorp, Trifecta Capital Advisors, and Nexus Venture Partners. 

Zolo Stays

About Zolo:

Zolo is a Series-B startup backed by Nexus and PE. They offer fully managed co-living and student housing areas. They are India’s fastest-growing tech firm in the respective sectors. 

Their living areas offer a wide range of standard and deluxe living amenities. Zolo’s goal is to give working adults and students a hassle-free living environment. Their USPs are: 

  • A thriving resident network
  • An omnichannel portal
  • Leading services including sanitary and nutritious cuisine
  • Decorated and fully furnished rooms
  • Regular room service
  • Flawless internet capabilities
  • high-tech security, and much more — all made possible by tech 

All India’s top locations have Zolo deluxe lodgings. Zolo provides for the basic necessities of life and fosters a sense of respect and friendship in its settings. 

Customer Testimonial: 

Our Research Methodology

Every real estate company on our list offers innovative technologies to improve user experiences. These businesses are forging brand-new business strategies and redefining the entire consumer experience, from construction materials to selling homes. 

Also check out: Top 10 PropTech Companies in the United States

To compete in the upcoming property market, real estate brokers should consider investing in these products. You might find that some of the tools on this list are just what you need. And in case you’re curious about the standards I used to shortlist candidates for this list, they were:

  • First, I tried to include as varied options as possible. For instance, Infra.Market is a Proptech focused on providing building infrastructure materials. Whereas Livspace concentrates on helping home designers reach out to homeowners looking to design their homes. 
  • The Indian proptech sector is still relatively new. Making it much harder to find tools that have many customer reviews on unbiased review platforms. We tried to include those proptech startups that have genuine customer testimonials.

Finally, if you’re in the real estate sector, and looking for tools to level-up your sales and marketing game, do check out LeadSquared.

LeadSquared is trusted by leading real estate firms like Rohan Builders, Shapoorji Pallonji, Zolo, PropCrown Global, Cofynd, and may more for their sales operations. Book a quick demo to know more about LeadSquared’s Real Estate CRM platform.

Do you want to be a top-performing field sales representative?

We have the perfect guide for you! This article is packed with tips and strategies from industry experts so you can start crushing your targets today.

You’ll learn how to streamline your schedule, build relationships with clients, and close more deals.

Keep reading to know the tricks of the trade.

1. Nurture Your Clients

After reading this section’s title, you may object to client nurturing being the first in this list of steps to become a top-performing field sales representative. Shouldn’t you have at least some prospects first?

Technically yes. However, client nurturing is a mindset more than a tool you can use down the line to sell. It’s what dictates your entire personality, relationships, and communication strategy.

Remember: Client nurturing is not just about keeping your existing customers; it’s about onboarding new ones too.

Answering people’s needs and showing you care about their experience is the only way to get more qualified leads. Otherwise, your endeavors seem salesy, and people’s natural tendency is to push you away.

That means you have to:

  • Identify different customers’ needs.
  • Keep in contact with those potential or existing customers.
  • Be one step ahead of their thought process or possible objections.

Basically, you have to show your personal interest in each client and build close relationships. That’s how potential customers convert, and existing ones become loyal.

However, you’ll need the right strategy and tools for client nurturing.

First, you need the right software to help you keep track of your customers’ details – from their names, email addresses and business industry to less tangible insights. For example, you must know if one prospect likes reviewing the numbers with you after drinking their morning coffee while another wants to discuss their kids’ school first.

Automation can help you keep that personal touch because:

  • You remember each prospect’s particularities.
  • You can craft convincing messages.
  • You keep track of times and dates.
  • You can review what worked and what didn’t to adjust your strategy.

Of course, you need some strategy in the first place. That brings us to the following point.

2. Set Goals and Messages

Strategy is about establishing a goal first. That’s important to remember because many sales reps imagine their sole goal should be selling (being their job title and all that).

However, there are many other steps to closing a deal, such as:

  • Reviewing and understanding your prospects. You need a database of your prospects and existing clients. This database should be as complete as possible, amassing all the relevant details for your line of work.
  • Devising customized messages for each customer. Remember that prospects want your attention; they don’t want to feel like another name you tick off your list.
  • Pitching and re-pitching your ideas. You probably won’t close too many deals from the first tries, and that’s perfectly natural. However, you should strive to keep in close contact with your prospects, coming back to them with new ideas. But we’ll talk more about that in the fourth section.

Each of these goals has subordinated objectives that you’ll have to outline as part of your strategy, including a timeline, tools, and budget.

Pro tips:

1. You need a thorough plan for your messages. It’s essential not to sound salesy and show care for your prospects – sure. They should be able to trust you like a friend, and you should be honest with them. But you still have a business relationship, not a friendship. Therefore:

  • You need to back each message on objective data and thorough analysis.
  • You want to pick your words carefully and review your results daily, weekly, and monthly.
  • Then, you have to adapt that strategy according to the results of your evaluation.

2. You want the right channels. Messages are important, but the medium makes a huge difference even if the same audience uses it. Take this example:

Conquer Driving is a driving school in the UK with (currently) 417,000 subscribers on YouTube. Richard Fanders, the instructor running this channel, explains everyday driving situations and mistakes throughout his videos. From driving on narrow streets to parallel parking, clutch control, and roundabouts – he has it all.

These videos have a high engagement, with hundreds of thousands of views per clip and hundreds of comments.

This evergreen content has helped Richard Fanders gain new customers and establish his reputation worldwide.

Note: Although using social media isn’t technically being on the field, it can help your face-to-face communication because you’re building expertise—more about that in section #3.

Now back to Conquer Driving.

The same school has just 818 followers (at the time of this writing) on Facebook and fewer than ten likes per post. The comments are practically missing, and there’s no engagement or communication between members like on YouTube.

Why does that happen?

One argument could be that the Facebook page is perceived as more salesy. After all, the posts there are meant to promote the school and the YouTube channel. While some posts try to elicit engagement (e.g., through some polls or questions), followers aren’t motivated enough.

So although Facebook is a platform that fosters community, bringing people together through groups with the same interests, that’s not enough.

Conquer Driving has more engagement on YouTube because the driving videos bring value.

That’s an essential lesson: bringing value to your prospects will build your expertise and credibility, fostering trust. As such, you’ll be top of their mind when they decide to purchase.

Messages pro tips:

  • Focus on benefits.
  • Create free guides, editorials, or videos depending on your customers’ needs.
  • Show them results and comparisons with other campaigns or tools.

3. Leverage Social Media

Social media is crucial in establishing credibility, know-how, and relationships, so you should leverage it wisely.

Everyone is on social media now, but that doesn’t mean using it for your business goals is easy.

Here’s what you’ll have to keep in mind:


Don’t start following others on social media, and don’t promote your account until you’ve done one thing:

Make at least nine posts and publish them simultaneously. Otherwise, your page will appear empty and unprofessional.

What should these posts – and others – look like?

Your focus should be on quality and not quantity. So, don’t flood your prospects’ feeds with cat pictures, although they’re adorable. Instead, establish yourself as an indispensable expert in your field by focusing on your audience’s needs:

  • Insights about the industry
  • Advice with links to detailed articles
  • Tips on how to use your products to advance their business
  • Announcements
  • Behind-the-scenes posts that showcase your corporate culture
  • Events
  • Conferences
  • Product launches
  • Mini-commercials
  • Product tutorials

Pro tip: Post when the audience is active because you want them to see and

engage with your news.

And don’t forget to craft stunning social media images. You can check out online design tools to add filters and effects to your images and make their colors pop.


Always use hashtags to:

  • Promote your business’s content and events.
  • Find other companies that are potentially interested in your products/services.
  • Find influencers.
  • See what your competitors are doing.
  • Monitor a specific campaign’s results.

You can also use a hashtag that makes you part of a community. This hashtag also makes your post more noticeable.

Here’s one example from a Kia sales representative:

#trucksofinstagram and #trucklife have a lot of symbolic power because they define a lifestyle. Owning a truck is more than having a vehicle that helps you move around; it’s about power, freedom, and the American way of life.

The other hashtags are wisely chosen, too, narrowing down the type of truck promoted through this post: a Ram 15 Bighorn.

The engagement is reasonable, too: 12 likes out of 122 followers (at the time of this writing). However, things could get better for this particular sales rep if he would focus on:


Stay active on social media by liking and following other users. Make sure these users are relevant to your business, so choose:

  • Potential and existing customers
  • Competitors
  • Other salespeople
  • Best influencers in your niche

Engaging with these profiles will bring you more visibility. If you’re posting quality comments focusing on these people’s needs, you’ll establish your expertise and be on top of their minds.

As a result, you’ll gain more clients and more recommendations.

You should also engage with these accounts on your profile page. That means you should like and reply to everyone’s comments – even if you get hundreds of those.

Replying to people or businesses is an excellent way to establish your values and contour your personality.

Pro tip: Negative comments and queries are an immense opportunity, so don’t delete them. Making your point with accurate data, respect, and a bit of humor:

  • Brings publicity and, thus, more potential customers to your social media account
  • Shows your expertise
  • Gives your community something to talk about, so it unites customers around you

That leads us to:

Direct Messages

Direct messages are your gateway to more conversions. Many prospects will contact you if you’re doing the engagement part right.

Here’s one example:

Rosie is a career coach, and although she isn’t an on-field sales rep in the traditional sense, she is definitely one for her business.

Rosie publishes relevant posts on her social media on how to negotiate at interviews, get promotions, or pay raises. She uses her ex-recruiter experience to fill her posts with valuable and unique insights.

But she always connects directly with her potential new customers.

In this post, for example, she asks interested viewers to reply with “salary” so she can send them a free copy of her negotiation template. After this first step, the communication lines are open:

  • Rosie can see who’s interested in what she has to say – aka qualified leads.
  • She sends them a practical gift, so she’ll stay on top of their minds.
  • This message allows her to return to those people and keep the conversation rolling. That means she can understand her potential customers better and propose different services for their needs.

Direct messages are your chance to move things to a new level: on-site or e-mail.

Besides, you can use these DMs to post hyperlinks. Along with adequately crafted CTAs, these tools will get more clients to you via lead magnets.

However, you should:

Customer Mentions

Now back to @315_markkia. Although this sales rep has few posts and lacks a visible strategy, he understands the power of customer mentions.

And wide smiles and muscular forearms.

This post has 31 likes, an almost 25% engagement rate. However, it could have been better to:

  • Tag the customer so that her friends could see the post.
  • Ask for her genuine review and post it as a comment or link to it.
  • Provide a more genuine description in his own words rather than a quote.

And it wouldn’t hurt to use his real name instead of the company’s.

Even without these lacks, this post teaches you something essential:

Mention your customers every time you have the opportunity because potential clients will want to see your previous work. These testimonials encourage new businesses to work with you because they want to reach the same results.


  • Share your customers’ success stories.
  • Show how your company helped other customers grow.
  • Highlight precisely how those customers are using your products/services today.

4. Set a Sales Cadence

New customers are harder to attract because they’re probably already working with other partners. They may also perceive your approaches as intrusive.

The solution is two-fold:

  • Establishing your credibility on social media. That way, you’re not just a sales rep; you’re someone they already know and trust.
  • Letting the customers come to you. Offer sign-up bonuses or discounts and keep them close with relevant information. Convince them by highlighting the benefits and creating social proof. For example, you can post case studies from your other customers or simply name names.

Remember: 80% of sales close after at least five follow-ups from the original meeting. That means you need a thorough sales cadence and scheduling of the required activities.

And here’s something that average sales reps forget but top-performing ones don’t:

That sales cadence isn’t finished after the conversion takes place. Keep your line of communication open with that customer; keep talking with them on the channels they use most, whether Instagram, WhatsApp, or phone calls.

Make your customers feel welcome to contact you anytime.

Offer lifetime customer support once you’ve finalized a sale so that your existing customers can ask you more questions and you can propose new solutions. That allows you to upgrade your deal or pitch new products.

Besides, constant communication keeps you top of mind.

That means your current customers can recommend you to their friends or business partners. That’s how you get repeat sales.

Here’s the thing:

An effective sales cadence is based on planning and organization. We’ll discuss that below:


Being organized is an indispensable skill for any field sales rep, helping you stay one step ahead in the game and seize new opportunities.

Here’s what you have to remember:

  • Have a thorough database of your prospects and existing customers.
  • Take notes.
  • Tag and organize notes and checklists at the end of every work day. Of course, you can always use sales automation tools to make your job easier.
  • Evaluate your activities weekly. Figure out how much time you spent prospecting, chatting, doing follow-ups, and driving. The purpose is to determine if your time is well spent and how you can improve that.

That brings us to the next point:


Using your time wisely fosters efficiency. So:

  • Analyze your weekly activities before planning the following week’s calendar.
  • Change or remove unnecessary activities, looking for ways to streamline your process. For example, if one of your prospects cancels your meeting, you don’t have to be content with a hole in your schedule. You can always check your database for other potential prospects in the area and reach out to them.
  • Prioritize your activities. Don’t ignore your loyal customers for the sake of hooking new ones. And don’t ignore the power of building social media rep for the sake of driving around aimlessly.
  • Optimize your routes. Make sure you’re not losing time on the road instead of actively selling – or planning your next moves.

Remember: You can always use specific sales software to get route or activity recommendations to optimize your agenda.

For example, LeadSquared Mobile CRM.

It helps you:

  • Plan your day
  • Get meeting recommendations and reminders
  • Allows you to check-in and check-out from the mobile device
  • Lets you access lead details, past interactions
  • Get the best route recommendation
  • Calculates distance travelled to meet the prospect for travel reimbursements
  • Works offline in low or no networks areas
Mobile CRM

Wrap Up

As you can see, prospecting is essential. You need to have a plan before talking with a potential customer, and you need insights into them. Also, you must organize your tools and time efficiently.

You have to plan your movements, create reports, and follow your key performance indicators. Then, if you don’t notice results, you have to change your plan instead of letting a potential failure bring you down.

Remember that actively listening to your prospects is essential.

Selling isn’t just about being a smooth talker. It’s about being an active, interested listener who can identify their prospects’ individual problems. That’s how you can come up with suitable solutions.

Client nurturing is the backbone of your entire sales process because it defines the guiding mindset.

Lastly, don’t be afraid to leverage technology as your ally. Many software solutions can help you take notes, monitor data about your prospects, craft messages, and devise efficient schedules.

“Technology can enhance business models, customer experiences, and internal skills to support core operations.” 

In line with this, we conducted an action-packed webinar with Payoneer, a payment platform for cross-border digital business, to help you personalize digital experiences for your customers. 


  • Shaival Mittal, Regional Manager – Strategic Partnerships (MENA), Payoneer
  • Vishal Suri, Associate Director – Strategic Partnerships, LeadSquared 

You can watch the webinar in its entirety or read the takeaways below. 

Cross-Border payment challenges for digital marketing companies 

  1. Lack of foreign infrastructure to launch business worldwide. 
  1. Traditional payment methods for payment collection. 
  1. Payments to International vendors & suppliers worldwide + taxes, duties etc. 
  1. Limited transaction capabilities, High SLAs time/amounts etc. and FX (Foreign Exchange), fee transparency. 
  1. Integrated service offering with ERP, TMS, accounting, etc. 
  1. Effective Ad spending across platforms local or international through global cards. 

Payoneer helps digital marketing companies navigate those challenges by collecting and receiving funds, managing funds, and paying and spending funds.  

How does Payoneer help digital marketing agencies overcome international payment challenges? 

Payoneer gives you the ability to get collection accounts in multiple currencies from customers around the world. Your clients can pay you in their local currency, and you will see the payment in your dashboard. You can also accept payouts from marketplaces in case you are working with any kind of marketplace or global platform.  

A customer can use Payoneer to collect payments from multiple countries and multiple payment methods and can also convert currencies. Payoneer also offers a checkout solution for customers who have their own checkout offering or who use another checkout service like stripe or PayPal

Payoneer allows you to collect and manage funds in any currency, as well as send money to any bank account in the world. The Payoneer debit card is connected to your bank and can be used anywhere Mastercard is accepted.  

More importantly, this card is both physical and virtual and it allows you to make your ad spends on Facebook and Google seamless. So, you can use this single account to manage your income and spending, both domestically and internationally. The card comes with spending limits and cash back rewards, making it a convenient tool for digital marketing agencies and companies. 

Payoneer Cards

How to maintain and grow your top client and prospect database 

Leadsquared is a cloud-based sales automation and marketing automation platform that helps digital marketing agencies manage their sales processes quickly and efficiently. The platform is hosted on AWS and offers a wide range of features and tools to help users streamline their sales and marketing activities.  

Digital Transformation for Marketing Industry
  • LeadSquared helps with sales automation, by integrating disparate lead sources and bringing them into one platform. It also enhances the top funnel for clients, by capturing leads from all sources and helps with digital marketing activities. 
  • LeadSquared creates a system that eliminates lead leakage for a company and increases their lead to sale conversion rate. The platform helps sales teams work more effectively and measure their progress. The inbuilt marketing automation tool in LeadSquared helps nurture leads efficiency.  
  • LeadSquared also helps to ensure that customers are upselling and cross-selling, so that their journey does not end when they convert to a customer. This means creating multiple opportunities for cross-selling and upselling of products and services. 

How does LeadSquared Automations help model journeys depending on your objectives? 

Leadsquared has three main products: a sales execution platform, a marketing automation platform, and a customer portal.  

End to End Platform for Lead Management
  • The marketing automation platform helps sales teams nurture and engage leads via three different channels: email, SMS, and WhatsApp.  
  • The customer portal helps digital marketing agencies manage their leads and sales processes. 
  • The sales execution platform helps sales teams manage complicated sales processes without writing any code. 

How does LeadSquared help marketing agencies? 

Develop an Effective Marketing Strategy: The key challenge that digital marketing agencies face is that once a lead comes in, there is no action taken on the lead and no owner assigned to the lead. This results in leads being ignored and not followed up on. LeadSquared overcomes this by allowing users to design a process (or ‘cadence’) for each lead, ensuring that every lead is followed up on and no lead goes unengaged. 

Insightful Lead Stage Tracking: Once a lead comes in, there is a cycle of transitioning the lead to a paying customer, which can be broken down into stages. These stages are designed to be totally configurable in LeadSquared, so that you can move the stages of the lead accordingly. 

Optimize Sales Workflow: Sales workflow can be scattered and unorganized, which can lead to duplication of effort and confusion over who is responsible for which leads. LeadSquared provides a single source of truth for all activities, so that only one person is responsible for each lead and there is a clear record of all activity. 

Automate Lead Management: The term “lead management” refers to the process of capturing and distributing leads to the appropriate sales team members. LeadSquared transfers leads to sales team members who are experts in the relevant area and scoring leads to determine their importance. 

A case study: How LeadSquared helped Leads Dubai automate lead management and achieve faster TAT 

Through a variety of marketing initiatives, including social media, SEO, email marketing, and outdoor commercials, Leads Dubai assists businesses in generating leads. They collaborate with businesses in the restaurant, real estate, e-commerce, and education sectors. Leads Dubai not only provides high-quality leads but also helps the businesses they partner with build their brands. 

Leads Dubai Case Study

Keeping track of the leads that were manually introduced to the system from various sources was difficult. Based on the team members’ availability, LeadSquared automates lead distribution and capture. The appropriate techniques contributed to a 10% increase in the quantity of leads obtained. They also acquire insights from the reports and analytics to continually raise the performance of the team. 

LeadSquared has assisted Leads Dubai in standardizing their sales processes and improving visibility. The sales team is more efficient and takes responsibility for their work. Everybody’s daily tasks may be tracked because all the information is in one location. The team’s sales workflow is improved, resulting in a further reduction in TAT, thanks to the enhanced monitoring and thorough reports. 

“LeadSquared is a great tool for marketing automation and following up. It has centralized Leads Dubai’s entire sales process. With higher visibility into lead status, we have better insights into how we can improve our internal workflows.” 

Mukesh Pandey, Managing Director at Leads Dubai 

Leadsquared helps sales teams improve their turnaround time, leading to higher sales conversion ratios. Everything sales teams do on the LeadSquared platform is tracked, so managers can see how many calls, meetings, and demos have been done, and how the team is performing overall. This helps to streamline and strengthen the process. 

LeadSquared has solved various digital marketing issues for different agencies and customers. It is a tool that can make your sales process smarter. 


If we do not have any digital marketing platform, is leadsquared helpful for pharmaceutical industries? 

Yes, if it is for leadsquared, sales process is consistent in any industry. If a company follows a sales process, then they require a sales automation tool, or a CRM tool and in a sales process that needs optimization leadsquared is the go-to. If you need certain more details, you can reach out to leadsquared. It is suitable for the pharmaceutical industry for sure. 

How do you define lead to customer journey for your prospects? 

In many businesses, you’ll find a typical sales cycle. In other words, the lead to customer journey is typically the same. However, if you’re not sure about this, or have a different sales process, our consultants and solutioning team can help you set up the customer journey in LeadSquared. 


Shaival Mittal

Shaival Mittal
Regional Manager – Strategic Partnerships (Mena), Payoneer

Shaival manages strategic partnerships & business development initiatives as a part of Payoneer’s core team in the MENA region. He has over 10 years of experience in working with the subsidiaries & investee firms of global conglomerates such as Honda, Deutsche Telekom, and Tencent across SE Asia & Middle-east. Over the past decade, Shaival has developed in-depth expertise in cross-border payments, global e-commerce, and international trade & logistics.

Vishal Suri

Vishal Suri
Associate Director – Strategic Partnerships, LeadSquared

Vishal has a demonstrated history of working across industries. His expertise extends to Sales, Customer Relationship Management (CRM), Market Research, Business Analytics, and Strategic Initiatives. Vishal is adept at inspiring growth in the organization and has a proven track record in boosting sales. He currently drives the global partnership initiatives and is responsible for growing the main revenue pipeline at LeadSquared.