InsurTech is a combination of the words “insurance” and “technology”. It’s a part of the greater fintech industry where businesses concentrate on:

  • Creating, 
  • Distributing, and 
  • Aggregating digital insurance products. 

InsurTech companies enable us to buy insurance plans through mobile apps and websites. Startups that focus on statistical or risk discovery models are also available to users.

Businesses that use InsurTech are working with various features and new pricing strategies. These include:

Indian InsurTech firms raised $1.8 billion between 2014 and the first quarter of 2022. This represents 8.18% of the $22 billion in the overall fintech industry capital. 

InsurTech as a sector is still in its nascent stages in India. There is an ever-increasing number of players in the Indian InsurTech industry. This list showcases some of the top InsurTech companies and their products.

Top 10 Indian InsurTech Companies

1) PolicyBazaar


Location: Gurgaon, Haryana, India

Employee Size: 1,001-5,000 employees

Total Funding: The total funds raised from 2014 to 2021 is $766.6M. The lead investors were True North, SoftBank Vision Fun, and Alpha Wave Global.


PolicyBazaar is one of India’s finest marketplaces and insurance aggregators. They offer several plans, including:

  • Life insurance,
  • Medical insurance, 
  • Auto insurance, 
  • And other insurance plans like group insurance and travel insurance. 

Through partnerships with numerous insurance brokers, PolicyBazaar can obtain information about insurance plans straight from the insurer. 

PolicyBazaar’s USP is the simplification of the insurance plan buying experience. 

They offer comparisons of the various market-available schemes. It evaluates items based on their costs, qualities, and features.  Policybazaar ultimately enables customers to make informed purchasing decisions.

The company provides more than 250 insurance policies from about 50 insurance companies on their site. Visitors to the platform can easily compare different plans and purchase policies depending on their unique insurance requirements. 

Customer Testimonial:

“I came to to buy health insurance for my family. I found a lot of plan options on the website from top insurance companies and so, I could choose a good plan for my family. I paid the premium for the shortlisted plan and got my family health insurance policy without any hassles.”

Rekha, Nagpur

2) Acko


Location: Bangalore, Karnataka, India

Employee Size: 201-500 employees

Total Funding: The total funds raised from 2017 to 2021 is $458M. The lead investors were Multiples, General Atlantic, and Munich Re Ventures.

Acko - InsurTech company in India

Acko is the first digital general insurance firm in India. It was originally founded in 2017 and uses data analytics to offer clients personalized rates. 

It analyses the communication styles and customer behavior to make personalized suggestions. Acko currently insures over 40 million Indians, obtaining 8% of all online vehicle insurance premiums in India. 

Acko offers insurance for:

  • Vehicles and cabs 
  • Bikes 
  • Health
  • Mobile

Additionally, one of their more unique offerings is their Ola Trip Insurance. It is an Acko microinsurance solution that aids in cab passenger insurance. 

Acko offers customized pricing, immediate insurance, and incredibly quick claim reimbursements. Several companies such as Ola, Zomato, Amazon, and others, are partners with Acko. 

Customer Testimonial:

“The best place for excellent general insurance. Be it bike, car, or health, the experience through the digital form is awesome. There is no documentation or paperwork to insure a vehicle. It’s quick and fast. It’s also affordable for claims.”

Gurumoorthy Nataraj

3) Digit Insurance


Location: Bengaluru, Karnataka, India

Employee Size: 1,001-5,000 employees

Total Funding: The total funds raised from 2017 to 2022 is $585.6M. The key investors were TVS Capital Funds, Sequoia Capital India, and Wellington Management. 

Digit Insurace - InsurTech startup

Digit offers services such as car insurance, travel insurance, house insurance, commercial vehicle insurance, shop insurance, trip insurance, fire insurance, and other small-ticket insurance. 

The company’s objective is to restructure pricing processes and reimagine items. One of the notable features of Digit Insurance is that it guarantees coverage for flight delays of 75 minutes and more. This is much different compared to standard travel insurance firms, which only cover delays of six hours or more.

Digit unveiled an interesting new feature on July 18th that empowers customers who drive. The feature is automobile insurance, which they call “Pay as you Drive” (PAYD). With this addition, clients who drive less will spend less on their insurance. 

Customer Testimonial:

It was a quick and easy settlement process. I would definitely recommend it to anyone. Abhishek Kumar, the surveyor, did an amazing job.” 

Digit customer

4) OneAssist


Location: Andheri East Road, Mumbai, Maharashtra 400059, India

Employee Size: 201-500 employees

Total Funding: The total funds raised from 2012 to 2018 is $33.2M. The lead investors were Sequoia Capital India, Trifecta Capital, and Arun Sarin.

One Assist - InsurTech firm India

OneAssist has become a top supplier of insurance solutions during the last few years. The business provides coverage for data security and protection for electronics. 

The company’s major goal is to give customers access to a universal platform for support and protection solutions. Among others, OneAssist has partnerships with Yes Bank, Axis Bank, ICICI Bank, and 

OneAssist offers protection for:

  • Credit cards
  • Smartphones 
  • Payment cards in case of loss or theft
  • Damage insurance protection
  • Including doorstep services to pick up and repair the phone
  • Hotel bill settlements
  • Assistance for missing passports 

Internet users are also alerted of potential dangers via OneAssist’s Identity Risk Calculator thanks to its cutting-edge software. Moreover, they have recently rolled out a new service they call quick repair. They state that it covers fixing home devices like geysers, refrigerators, TVs, and air conditioners. 

Customer Testimonial:

“Excellent customer service! Whenever I needed something, they were there for me.”

Haresh Dangar

5) SecureNow


Address: Plot – 68, Ground Floor, Sector 18, Gurgaon, Haryana 122001, India

Employee Size: 51-200 employees

Total Funding: The total funds raised from 2016 to 2021 is $9M. The key investors were Charan Singh, Apis Partners, and Elevar Equity.

Secure Now - InsurTech

Abhishek Bondia and Kapil Mehta launched SecureNow in 2011. With the help of an end-to-end InsurTech system, they offer small and medium-sized businesses pure-risk commercial insurance coverage. 

They offer a highly user-friendly and intuitive smartphone app Notify. Moreover, they offer a CRM software platform, PAM, to provide insurance and streamline the claims procedure.  

They provide services to 25,000 small enterprises in over 150 locations. The company manages all its major business insurance needs. They offer a wide variety of insurance products, such as liability, building, marine, and group medical insurance. On behalf of customers, they also manage grievances and insurance services. 

Customer Testimonial:

“A company offering end-to-end risk solutions, with complete individual attention to its clients. From advisory to claims servicing, everything is top notch in the industry!”

Saket Sharma

6) Coverfox Insurance Broking


Location: Mumbai, Maharashtra 400072, India

Employee Size: 1,001-5,000 employees

Total Funding: The total funds raised from 2015 to 2020 is $51.3M. The key investors were IFC, Aegon, and Accel India.

Coverfox Insurance Broking

Coverfox is a rising InsurTech company launched in 2011. It offers 360+ insurance products in India, including medical, automobile, bike, term, and travel insurance coverage, through more than 50 partners. 

According to CoverFox, its no-jargon language and reliable algorithm simplify and improve the accessibility of policy documents for clients. 

Some of their significant features are:

  • Instant quotations from insurers are available to customers, hastening the purchasing procedure. 
  • They provide smooth post-purchase solutions like easy renewal, digitalized policy updates, and a quick claims procedure.
  • Its secure interface ensures that customers may purchase and renew insurance plans conveniently.
  • It also offers a trustworthy venue for resolving any insurance-related issues.

Customer Testimonial:

“Cover fox is a really good online insurance company. The experience I had with them was satisfying. My husband and I were looking to get Insurance for the bike, And we were running around to find people who would do it. Then a friend suggested we go with, and we did. After that, the process was so easy and well done by the representatives. I chose the best deal for the bike insurance, and it was very cost-effective. Must try site for all.”


7) Turtlemint Insurance


Address: Kolbad Road, 303, Cosmos Mary Park, 116 /B, Thane, Maharashtra 400601, India

Employee Size: 1,001-5,000 employees

Total Funding: The total funds raised from 2016 to 2022 is $197M. The lead investors were Amansa Capital, Jungle Ventures, and Nexus Venture Partners.

turtlemint insurance

2015 saw the launch of the digital insurance aggregator TurtleMint. The firm currently provides coverage for the car, health, and life insurance sectors. It is an insurance marketplace that aids customers in selecting and purchasing the best insurance coverage. Its objective is to simplify insurance by decoding any technical language. 

Turtlemint offers a number of digitized solutions, including training, licencing, and verification procedures for insurance agents. 

This allows them to complete the entire customer onboarding process considerably more quickly. Additionally, it enables agents to make tailored recommendations to clients. They offer savvy tools to help people choose the best option for their insurance needs. 

The software solution is accessible mainly through an app, helping insurance advisors access data instantly. 

Customer Testimonial:

“Buying health insurance was really easy!! They offered a great recommendation and helped me in the entire process.”

Ria S

8) Toffee Insurance


Location: Gurgaon, Haryana 122018, India

Employee Size: 51-200 employees

Total Funding: The total funds raised from 2017 to 2019 is $7.1M. The lead investors were Accion Venture Lab, Omidyar Network, and Kalaari Capital.

Toffee Insurance - InsurTech company in India

Toffee Insurance is an entirely digital InsurTech firm that offers millennials insurance solutions to match their needs. The startup’s mission is to make insurance fair by providing frequent, non-critical routine risks with products that are easily accessible, effective, and reasonable. 

Millennials are more likely to take risks that they can immediately identify in their daily lives than longer-term risks that require purchasing life insurance. The company distinguished itself by concentrating on developing bite-sized insurance covers for urgent lifestyle requirements. 

Some of these are: 

  • Losses or damages to bicycles or backpacks
  • Injuries sustained at the gym while running or during daily commutes
  • And mosquito-borne illnesses like dengue and chikungunya

Toffee uses behavioral and consumption data with artificial intelligence, machine learning, and other tools to empower customers in their insurance journey. 

Customer Testimonial:

“It’s an awesome experience, very easy & smooth services for Claim settlement. Best services for a bicycle Insurance policy.”

Munender Yadav 

9) RenewBuy


Address: Plot No – 94, Sector 32, Gurgaon, Haryana 122001, India

Employee Size: 1,001-5,000 employees

Total Funding: The total funds raised from 2015 to 2021 is $84.4M. The key investors were Evolvence India Fund, Apis Partners, and Lok Capital.

RenewBuy - InsurTech startup

RenewBuy is an online insurance aggregator that provides agents with improved ways to renew insurance policies. The business’s platform uses unique technologies to provide an easy, transparent, and seamless experience. Their USPs are:

  • They research and analyze over 100 policy types to empower agents and customers. 
  • They offer a multi-company agency force employing a “point of sale” interface. 

RenewBuy can hire an agent for one-tenth of the price that an insurer would pay by using this digital-only business model. Moreover, a RenewBuy representative can provide a customer with ten insurance quotes with the help of its innovative platform. 

Customer Testimonial:

“One of the best and most hassle-free ways to renew insurance online. The team working behind the scenes sometimes going out of the way to accommodate and serve their clients.”

Tushar Chaudhary

10) Kenko Health 


Location: Mumbai, Maharashtra, India

Employee Size: 51-200 employees

Total Funding: The total funds from 2021 to 2022 was $13.7M. The lead investors were Orios Venture Partners, BEENEXT, and Sequoia Capital.

Kenko Insurance company

Kenko Health, a company founded in 2019 by Aniruddha Sen and Dhiraj Goel, works with insurance carriers to offer a subscription-based service that covers medical costs for OPD and hospitalization. 

Additionally, they provide healthcare insurance for big, small, and medium-sized firms, people, and families. The healthcare-focused business intends to use the new funding to bring in consumers. They also have ambitions to expand the scope of OPD coverage. They want to do this by including areas such as:

  • Coverage for out-patient procedures such as doctor visits
  • Dental work
  • Skin and hair treatments
  • Scans and prescription drugs
  • Monthly subscription plan with no upfront costs for the entire year
  • Plan for prepaid benefits
  • Flat rates for all clients

Customer Testimonial:

“I took their 1999/- plan, and I am glad that all the OPD expenses were covered by Kenko. The claim was settled within 72 hours as promised at the time of onboarding.”

Kenko Customer

Our Research Methodology

Each InsurTech company on our list fosters the creation of cutting-edge products to improve insurance processes. These businesses are creating fresh insurance models and redefining the user experience. 

Insurance agents should research these products to see what best matches their demands. For those of you who are wondering, the selection criteria for the top Indian InsurTechs were as follows:

  • All the InsurTech companies on this list have obtained a sizable amount of capital through funding. For instance, Digit and Acko are among the Unicorns of India, and other InsurTech companies are moving on the same path.
  • The InsurTechs that provide unique solutions. For example, Acko provides coverage for taxi services. Digit recently proposed a Pay as your drive plan as well. Furthermore, companies like Turtlemint offer solutions for insurance agents’ training and licensing. 
  • Last but not least, all the InsurTechs on this list have generally favorable ratings and reviews on various websites. The businesses on this list are all working to develop streamlined insurance experiences.

We provide sales, marketing, and onboarding automation solutions to leading Insurers like Kotak General Insurance, Universal Sompo, Symbo, Exide Life, and many more.

If you’re looking for a solution to automate your processes, book a free consultation with our experts.

What starts your car? The spark plug in the engine.  

Similarly, for your business, sales quotas are your sales engine’s spark plug.  

What is a sales quota? 

A sales quota is an achievement benchmark set for sales individuals and teams. This goal is usually time-specific and must be achieved by the end of the month, quarter, or year.  

Sales managers set quotas based on historical data and sales forecasting to ensure that the profits and revenue continue to grow for the business. Salespeople receive commissions and incentives for completing their quota in the specified period. 

Someone new to sales might confuse sales quotas with sales targets and goals. These terms may sound similar, but they’re not. Here’s what sets them apart:  

Sales Goals Sales Targets  Sales Quotas  
Aim The overall growth of the company determines sales goals.  Sales targets are usually assigned to teams, where the team is responsible for achieving a part of the sales goal.   Sales quotas are well-defined revenue quotas or volume quotas that an individual needs to complete in a specific period.  
Planned by Higher management (CEOs, founders, Sales VPs) based on growth trajectory and sales forecasting methods.   Sales VPs or Sales Leaders determine the sales target for sales managers based on territory or product lines.   Sales managers assign a sales quota to their sales reps based on past performance and potential. The sales quota is not the same for each rep.  
Execution The sales goal is transformed into numbers and broken down into targets. These targets are split across all the sales teams.   Sales managers ensure that the entire team meets the sales target by breaking it down into dynamic sales quotas and providing additional incentives. The salesperson must ensure that his quota is met within the quarter, otherwise, they lose out on their commissions. 

To put it simply, a sales quota is a salesperson’s worst enemy and best friend at the same time. Because it makes their jobs hectic but exciting too.  

Managers also find it hard to balance their aspirations and realistic expectations from their teams.  

In some cases, even after a lot of meticulous planning, the quota that you’ve set may not deliver. There are a few signs that you can identify early on, which indicate that it’s time for you to reevaluate your team’s quota.  

  1. No one in the team achieved the sales quota: Your sales reps are the same as the last quarter or year, and with consistent sales processes in place, a steep drop in performance for all the sales reps is just impossible. The culprit? Unattainable quotas. 

  2. Overperformance and higher commissions sanctioned: On average, sales quota attainment is around 58%. But based on your year-on-year performance, your quotas might be overly simplified if there’s a noticeable spike in your quota attainment. And as all the quotas are achieved, the commissions sanctioned to salespeople will be higher too, which may not be profitable for your business.  

  3. The high performers are not exceeding their quotas: A sales forecast based on historical data keeps all the contributors in mind. The low-, average- and high-performers have a certain quota to meet, and their potential to exceed it is also accounted for in the forecast. But there’s something wrong if the quota is met and the sales reps aren’t putting in the effort to overachieve it.  

  4. Lack of motivation and high team attrition: Sales quotas aren’t meant to scare off your team! If your team looks demotivated or exhausted, you can blame the quotas for putting additional pressure on your team. They might lack the resources or the time to be able to meet such quotas.  

These signs can also be a mix of a few other factors—salesperson performance, market conditions, lack of resources, and training—but they’re all linked to sales quotas, which are under your control. As a sales leader, you can’t wait till something is broken before you fix it. You need to act as soon as you see these signs.  

The first step is choosing a sales quota that works for your business model and sales team.   

Choose the right sales quotas

The sales quota depends on the type of industry, your business plan, and your projected growth. Here are our top 5 recommendations for sales quota models that you can choose from.  


Volume Sales Quota   

The quota is decided by the number of units a salesperson can sell within the specified period. The sales reps receive their commission when they hit the number of deals they are expected to meet. The volume sales quota can also be broken down for individual sales reps based on territories and different products.  

SaaS companies, in particular, don’t benefit from volume quota because the deal value must include every monthly installment; and they need to factor in variables like customer lifetime value and longer sales cycles.  

“Sales organizations that use incentives with sales volume quotas can motivate salespeople to sell earlier in the business cycle for newer companies, thus improving efficiency.”

Chris Murphy, of Murphy Consulting Company 


A car salesperson must sell at least ten cars this quarter. His commission per car sold is 10% and $10,000 extra on meeting his quota. For an average car value of $40,000, the salesperson will make $50,000 ((10 cars * 40,000 * 10%) + 10,000) in commission. 
Suitable for:  

  • Fixed price products with limited room for negotiation 
  • Products with short sales cycles  
  • Businesses that want to improve market penetration 

Revenue Quota  

In the revenue quota model, the quota is met when the salesperson hits a particular quarterly revenue benchmark. It doesn’t depend on the number of deals or length of sales cycles; instead it’s similar to a book of business.  

The revenue quota works all right for product-type businesses where the sales cycle is standard, and the product price is fixed. However, it prevents salespersons from offering a better price or a discount while closing. And this may lead to missed opportunities. This quota works really well for service and subscription types of businesses (for example, Insurance, SAAS, and OTT platforms) where the relationship with the client is long-term, and their monthly/yearly pay-out contributes to the salesperson’s Monthly Recurring Revenue (MRR) or Annual Recurring Revenue (ARR).  

This model also motivates salespeople to utilize all the options to upsell and cross-sell services and products, increasing the deal size. So, salespeople find a balance between discounts, upselling, and the number of deals to meet this quota which increases profitability for your business.  


A salesperson who has generated an MRR of $20,000 cracks two deals with an MRR of $5,000 and $4,500, respectively. Which brings up his total to $29,500 ($20,000 + $5,000 + $4,500). If the MRR quota for this salesperson was $25,000, these two deals have helped him exceed it, and he will receive the commission for it.  

Suitable for:  

  • Businesses with multiple product lines that allow salespeople to cross-sell products.  
  • Companies in the maturity phase, where the aim is to maintain market share and increase profitability.  
  • Products/ services purchased recurrently  

Activity Quota 

The saying “It’s about the journey, not the destination” is very apt for sales because you can’t close too many deals if you don’t abide by the sales process. Many stages come before closing a deal—storing lead information, notes from a meeting, follow-ups, and sharing pricing—are all important to close a deal successfully.  

But in the other quota models, a salesperson’s efforts are only validated once the sale is completed. The activity quota takes the other tasks into account to set quotas. It helps standardize the sales process and decrease the length of the sales cycle.  

This model also works great for training new sales employees and maintaining CRM hygiene. It also helps track the progress of SDRs and BDRs as they support sales reps by taking calls and leading initial demonstration sessions.  

Before implementing this quota, you must have a sales management tool like a Sales CRM that helps you track and review all the activities.  

A salesperson sends 200 emails and makes 500 calls in a month. They also update the lead details on the CRM, follow up on contacts, and reach out to 50 people on social media monthly to meet their activity quota.  

Suitable for: 

  • Companies that have a well-defined sales process 
  • Sales processes that focus on outbound sales 
  • Sales roles that are closely aligned to lead generation, like SDRs and BDRs 
  • Computer software, retail banking, and insurance industries  

Profit Quota  

The profit quota plan is like revenue quota in terms of setting the goals, but it’s a step up. The profit quota tracks and reports the profit benchmark that each salesperson must meet.  

To calculate the gross profit quota, the cost to sell and other expenses—like showroom rent, telephone usage, advertising costs, discounts offered, etc.— and the cost of goods are subtracted from the revenue. By doing so, you can improve budgeting and overall profitability. Gross profits are a better way to represent the business’ growth trajectory.  

The only drawback here is that it complicates quota management because the additional variable expenses need to be tracked too. But it’s nothing that an effective CRM can’t handle.  


For a deal worth $10,000, where the cost of goods is $4,000 and the overall selling expense is $2,000, the gross profit will be $4,000 ($10,000 – ($4,000+$2,000)). A salesperson must make five such deals to reach his monthly quota of $20,000.  

Suitable for: 

Combination Quota  

Setting a single sales quota might be easy to set and track, but it is bound to get monotonous for your teams. Combining 2-3 plans to create an intensive quota for your team keeps them on their toes. You can also use gamification to make it more interesting. 

Each quota has its setbacks but pairing the ones that complement each other balances them out. For example, the profit model encourages higher value deals but can be met without contacting too many customers. Whereas the activity quota ensures that CRM hygiene is maintained, and salespeople log their talk time and the number of emails sent. Combining these two quotas results in a higher volume of profitable deals while maintaining a healthy sales pipeline. You help your salespeople develop and hone their sales skills by choosing a combination quota.  

“To set combination sales quotas, you can create a matrix with a mix of KPIs—the number of deals closed, revenue added, and new logos—and KRAs—pipeline health, CRM hygiene, calls made. These quotas ensure that the sales process is smooth and predictable in the long run.”

Venugopal Rajagopalan, Vice President – Business Development, LeadSquared 

The combination can also be in ways to manage expansions in different territories or set targets around various product lines. The best part about combination quotas is that the opportunities to experiment are endless, as long as all the data is in place with a sales management tool.  


A salesperson’s monthly quota requires them to make 200 calls, close five deals, and generate $5000 in profits as a part of their combination quota.  

Suitable for:  

  • Most businesses that intend to grow sustainably  
  • Well-defined sales process  
  • Companies that use a CRM to track different kinds of metrics  

So far, we’ve understood when and why you need to improve your sales quotas; and you have also chosen a suitable model. What’s next? Let’s figure out how you can implement it for your team. 

How to implement sales quotas?

#1 Knowing where you stand  

On a business roadmap, quotas are the milestones!

Before you start, establish a baseline from which your sales team will work upward.  

A bottom-up approach works best for more businesses as it helps managers evaluate the past sales performance, potential for improvement, and the number of years of experience while setting quotas for their teams. Once managers and team leads know where the teams stand, they consider the growth objectives and economic and market conditions to forecast sales. Setting sales quotas without an accurate forecast might lead to gaps between expectations and the results that your team can deliver.  

Here’s an in-depth guide to create accurate sales forecasts for your team: The Ultimate Guide to Sales Forecasting: Methods, Challenges, and Tools 

Once you know your current potential and have the sales goals in place, you can begin to back-calculate the same to break them down to a team-based monthly and weekly target.  

You can use this easy formula to calculate the baseline sales quota:  
Average number of deals closed per month x Average deal value = Baseline sales quota


For example: If you’re selling a notebook that costs $2 and you sell 1,500 such notebooks. The baseline sales quota will be $3,000 ($2 x 1,500). If the projected growth for the next quarter is 20%, the sales quota will be $3,600 ($3,000 + (20% x $3,000)).  

#2 Mapping out a plan for success  

Sales quotas impact your business’ growth and commissions for your sales team. Over 64% of organizations find it challenging to set a quota that aligns with these factors.  

Leaders from sales-driven organizations believe that one quota doesn’t fit all.  

“Quotas must be planned based on each individual’s role, sales potential, previous performance, and the kind of accounts that they handle. The quotas vary across team members and hierarchies, which can be challenging if you’re not targeting the right sales metrics.”

Venugopal Rajagopalan, Vice President – Business Development, LeadSquared 

Businesses across different territories must also keep that specific territory’s market penetration and adaptability in mind. This can help: 
1.  Retrieve around 10% of lost opportunities in your annual sales  
2. Increase quota attainment by 14% for territory-specific opportunities  

The top-down approach is when the CEOs, founders, and sales managers set the quota based on aspirational growth plans. This approach can work for start-ups or companies in its early stages if they lack sales data and have a highly charged sales team. But in the long run, this plan may not be sustainable for employee satisfaction.

#3 Tracking quota-related metrics  

There’s something that’s more important than setting quotas. That’s ensuring that your team can meet them. Every quota model has a couple of sales metrics associated with it, and if it’s a combination quota, these metrics increase in number. Without a comprehensive tool like a CRM, tracking, analyzing, and reporting these metrics becomes challenging.  

Platforms like LeadSquared’s ACE Goals allow sales managers to track sales performance. The managers access how far along their sales reps are towards meeting the quota. Sales leaders need visibility across the sales pipeline so that if there’s a delay in completing the quota, they can introduce SPIFF incentives to move the process along. Salespeople who can see their quotas and goals vs. achievements clearly and updated in real-time feel much more motivated to hit the 100% mark.  


“We were able to configure all the required targets for our team like the number of leads, activities completed, conversion rates, targets met, etc.  Being able to set up different kinds of targets makes ACE Goals a very critical feature for us now.” 

Rakshpal Singh Shekhawat, Sales Leader, MakeMyTrip  

#4 Helping your sales teams achieve their quotas  

Sales is a volatile profession where the attrition is around 35%. And rigid quotas without any support from the manager’s end are one of the factors that lead to attrition. It’s important to communicate your expectations to your sales reps and create a space for them to express their problems and reservations. Based on these problems, you can support your sales staff in a couple of ways:  

1. Training  

The salespeople need to be trained to understand the product, the sales process and the sales tool, such as a CRM. Consistent coaching can increase your quota attainment to 73%, much higher than the average. The training can either be a course, in-person, as a buddy program or by sharing resources with your team. When we surveyed 3,061 CRM customers, we found more than 50% prefer live training over self-paced training. 

CRM training statistics

2. Sales Enablement  

Sales enablement ensures that your teams have the right resources and tools to sell effectively. Methods under sales enablement include content creation and adopting sales automation tools like LeadSquared that save up to 36% of your salesperson’s time.  

3. Positive motivation  

Create a positive working environment for salespeople so that they can work better. As a manager or team leader, you can motivate your team by valuing their work, celebrating every small win, and organizing team-building activities.  

“Something as simple as a pizza party brings the team together. Sales is competitive, which can drive team members apart, but we’re all in the same boat, so being supportive can help every individual perform better.”  

Arjun Mathur, Associate Director at Emeritus 

Setting quotas can be scary, both for the managers while setting it and for the salespeople when they execute them. But they are a necessary function of any sales process. Adopting a suitable quota model and sales performance management tool simplifies and speeds up this process.  

If you’re looking for a tool to set, track, and manage sales quotas all on the same platform, you should give LeadSquared a shot!  

Customer experience is a top business priority. Customers no longer base their loyalty on price or product; instead, they stay loyal to companies due to the experience they receive. In this webinar, we’ll learn the art of nailing customer experience from our industry experts.

Key Discussion Points:

  1. Increase your ROI with a strong customer experience technology plan
  2. Learn how customer experience can influence your sale
  3. Importance of the proper communication with the right people at the right time
  4. Learn how to implement automated processes
  5. How and LeadSquared can improve business processes


David Anand

David Anand
Technical Consultant,

David enjoys problem-solving and making things simple to help businesses to engage with their customers better. At, he gets to do just that by solving problems that trouble customers’ lives. In this webinar, he will be sharing learnings on how to help businesses engage with their customers by keeping a personalized Omnichannel approach in mind.

Adhitya Kumar K S

AdhithyaKumar K S
Associate Manager – Presales, LeadSquared

Adhithya consults with business leaders to understand their pain points at a fundamental level and then helps visualize ways to overcome them. He currently leads the solutioning efforts for multiple regions and in this webinar, he will throw light on how consumers associate a brand to the digital experience it provides and why this must be refined in order to improve conversions.

Whether you are planning to launch a new business or want to increase your ROI, you definitely need to adopt best marketing practices to attract customers. But, funneling leads through social media campaigns and other content strategies, which are all inbound methods, may not necessarily give you substantial results.

That is why you need to employ outbound sales techniques.

What is outbound sales?

Outbound sales is a selling technique where sales reps go to your potential buyers instead of waiting for them to come to you. You or your sales team pitch new prospects through email marketing, cold calling, and social media messaging.

However, you have a great deal of work to do since outbound sales techniques typically generate cold prospects. This means these prospects have no initial interest in your services or products. And there are just so many touch points to go through before they are finally converted into buyers.

To shorten your sales cycle and give your business an excellent head start, we have compiled a few simple yet effective outbound sales tips below.

5 Tips to become a pro at outbound sales

1. Always start with a goal

Before test-running your outbound sales strategy, you’ve got to set your expectations first. Ask yourself questions like:

  • What do I want from this?
  • How much can I invest?
  • How many quality conversions should I expect?
  • Any backup strategy if this one falls through?

Quite a few B2B companies skip this crucial step. But knowing what you want to achieve through outbound sales is essential. While the main focus is to generate potential buyers, you need to break this focus down and specify the milestones that make up your sales goal.

For example, a company expecting hundreds of customers monthly will probably invest less capital than one that needs tens of thousands of potential buyers. Creating a goal helps you allocate your resources wisely and contributes to the successful implementation of your outbound sales strategy.

However, you need to track target vs. achievement regularly. You can use software to measure milestones daily, monthly, quarterly, or annually. An example of such software would be LeadSquared Ace. It is a sales performance management suite built on top of CRM. It helps you:

  • Define KPIs
  • Set up goals for individuals and teams
  • Assign goals
  • Track target vs. achievement
  • Plan incentives and payouts
Sales goals example - target vs. achievement

2. Say NO to a substandard sales team

Building a functional sales team goes beyond gathering a group of theoretically-trained experts and assigning them to cold emailing prospects or calling new leads. As a core part of your business, modern sales teams are trained to generate and effectively convert quality leads. In fact, they maintain stable relationships with potential clients at all times, virtually or face-to-face.

That being the case, a substandard sales team can ruin your business and waste resources without yielding good returns. Moreover, you don’t want to start shuffling yearly from one sales agency to another. So, you need to ensure you have the right set of people onboard before you start your business.

Of course, you can decide to take on the role of a sales rep yourself if you have limited capital, but that is not a good idea.

Here are a few tips on building and managing a great sales team:

Decide your hiring criteria

Your hiring criteria are a set of benchmarks people need to pass if they want to join your sales team. Take it as a way of filtering out the need to choose from a bulky list of people.

You could decide to hire a team of veteran salespersons or kick off your business with complete newbies. Both choices are okay, but you need to make sure whoever you’re taking in has a learning attitude and not a fixed mindset.

Sometimes, taking in a teachable newbie is a plus, especially if your business is running on a low budget and can’t pay for experienced experts. But you must be very careful of your choices since who you employ can maim or make your sales goals. While taking interviews, don’t just rely on your gut feeling, prepare and set of interview questions and expected answers beforehand.

Set an in-house test or hire based on industry experience when dealing with veterans to fast-track your recruitment process and get the most from it.

What is your hiring scale?

Finding the right scale is essential. Otherwise, you might overstaff or understaff your newly established business without getting significant results. Consider the size of your business, number of products, audience size, budget, and expected results.

Employing sales forecasting methods help here. It gives you a clear picture of your business goals and the team size required to achieve them.

Hire right from the inside

Now that you have a sizeable list, it’s time to start hiring. One common mistake businesses make is neglecting their existing employees. Before you hire strangers to fill in your sales team, explore the potential of your existing workers and see if there are any who can take up the role.

The advantage is that you can easily skip the onboarding process and work with those you are familiar with. And if you prefer working with different people this time, you can publicize your job vacancy on reputable boards or check out professional job platforms like LinkedIn and Indeed.

Train your salesforce

You already have a good sales team, but that’s no reason to dump tons of assignments and targets on them. Take your time to prop your sales team members up, bring them onboard with a few practical experiences, and help them adjust to your business needs.

Training shouldn’t be a one-time thing. Expose your salesforce to the latest updates and use modern software wherever necessary. Also, depending on the new hires’ proficiency in technology, determine what method works best for them.

For instance, we surveyed 3,061 CRM customers and found that more than 50% prefer live training over self-paced training.

CRM training statistics

Encourage friendly competitions

Be careful of under-exploring the potential of your sales team. Does one or two of your sales reps achieve faster results than others every time? Share their records with the team and provide bonuses and perks for highly-performing members.

You should gamify friendly competition, track daily performance, motivate users, and reward your members occasionally.

3. Create customer profiles and use them in your sales and marketing

Blindly jumping into selling can be fatal for your business. It is because, in the beginning, you might not have an idea of who your customers are. You might not even know what they want or how your services can be of help to them.

Your business needs a buyer persona – a deeply researched profile of your to-be customers. A buyer persona or customer profile allows you to focus your resources on a particular group of people instead of aimlessly sending cold emails. Moreover, a standard profile helps you develop a personalized approach for each individual rather than utilizing rigid templates that don’t work.

Here are some tips to help you build a helpful persona:

Figure out your target audience

Your target audience includes those you want to sell your services or products to. They can be individuals or businesses (B2B or B2C) depending on the type of product or service you sell. Figuring out your target audience involves doing some internal and external research.

Internally, you can discuss with existing employees across departments the types of customers they have seen and who the ideal customers should be.

Externally, you can conduct competitive research, market research, and A/B test different campaigns to check the kind of audience you’re attracting.

Understand your buyers’ pain points

The next step in being a good salesman is understanding your customers. It involves both—knowing their needs and the challenges they’re facing with the existing products. If they aren’t using any products, it’s high time to understand and convey how your solution can solve their problems.

Use social listening or social media sentiment analysis tools to find your audience’s JTBD (jobs to be done) and what stops them from achieving success. Then tailor a value proposition that explains how your product or services can help them out.

Your value proposition should focus more on benefits than features. What will your audience gain if they buy your product? This is a question your sales team should be able to answer on the spot.

4. Define a process for your outbound sales

After you have all the information regarding your customers, it’s time to go out and market your products strategically. But this is also where the real problem starts. A mistake could make your prospecting efforts, go down the drain.

Outbound sales outreach methods such as cold calling, emailing, and social media messaging are all effective. However, it is one thing for your customers to know you before calling them, and it is another for them to wake up to a completely unfamiliar email or strange call.

Especially in this digital world where every unsolicited online approach seems like a scam to your new leads, you need to consider the best method of communication to use carefully.

Here’s how to get the best out of your outreach methods:

Generate quality leads

You need leads to start your outreach. You can try one of the following strategies to find leads:

B2C businesses

  • Run Facebook and Instagram campaigns to generate leads
  • Buy leads database
  • Join groups on Facebook to scout for leads
  • Search for leads in local directories
  • Listen to social media conversations and fetch leads that fit your buyer persona

B2B businesses

  • Use LinkedIn Sales Navigator to find B2B leads
  • Purchase lists
  • Run targeted Google Ad campaigns

The most important thing is to ensure that your sales team has updated information to work with. Outdated contacts, broken links, or non-existent profiles are a waste of time.

Use cold calling and email marketing in tandem

Once you have your leads, the next thing is communicating and qualifying them for sales. But using cold calling or email marketing separately is usually not as effective as when used together. A good calendar for using these two outreach channels consecutively is shown below.

Day 1: Use cold calling to introduce your business formally. No selling.

Day 2: Reach out to the same leads and ask for permission to follow up. Still no selling.

Day 5: Follow up with a call and start selling.

Day 7: Send an email follow-up selling benefits, not features.

Day 9: Still email follow-up

Day 10: Reach out with a call

This cycle can continue for as long as possible or until your prospect takes action. Although this method helps you build a customer relationship quickly, you should know that not all leads will convert. And you have to be careful of overdoing it to avoid irritating your leads.

Personalize communications

While it’s true that your sales team will be dealing with tons of leads every day and can’t spare enough seconds on a single prospect, you still need to personalize your emails. Replace “Hi there” with something more human and targeted, like “What’s up, Bob” or “Hi, Ayomide”.

Your email might also risk landing in the spam box if it is too robotic, contains too many links, or is not CAN-SPAM compliant. So you must follow the proper email marketing practices to have higher conversions.

Always use a CTA

Your entire email marketing strategy is useless if there is no CTA. After your leads are done reading the sweetly crafted emails you sent, there has to be a way for them to explore more. Give them a click-to-action button to learn more about your services.

You can also add a business owner email signature at the end of all your bulk emails to give your leads a high-pedestal feeling. Imagine receiving a cold mail from Apple, with Tim Cook’s email signature at the end of the email copy. You’re bound to take an action, right?

Build a social media presence

Social media platforms are great for generating new leads. But you can’t just start messaging everyone you find.

You need to build your presence by joining groups where your target audience is. Make use of social engagement tools to like and comment where possible. Once you have enough presence, you can then find your way into your audience’s chatbox by sending a personalized LinkedIn connection message.

Here’s a quick guide on how some of the top field sales reps are using social media to their advantage.

5. Automate your outbound sales process

Having to deal with so many leads can be tasking, even if you have enough salesforce. The best thing you can do is automate your sales processes with CRM software. Outbound sales automation can help eliminate repetitive tasks such as bulk emailing and manual dials.

In turn, your sales developers and representatives have enough breathing space to focus on more critical tasks, such as closing deals.

Here are a few things automation can do for you:

Capturing leads

Whether you decide on buying lists, navigating directories, or running ad campaigns, you’ll struggle if you don’t have all your leads in one place. 

Use a solution that enables you to capture leads from several sources and organizes them in a central repository. Usually, CRM software can help you with this.


Accelerate your prospecting journey by auto-sending bulk emails. All you have to do is provide an email sequence to be followed. The same thing applies to auto-dialing leads for cold-calling. This might not seem much, but when you combine all the time it saves for you, the result is usually worth it. You can also try different outreach methods at once.

For instance, if your prospect doesn’t respond to your phone call, send them an SMS or email.

Another way to look at it is—if you see more conversions through a particular medium (let’s say email), use email marketing automation more to nurture your leads.

Trigger multichannel communication

Monitoring prospecting progress

Generating leads and nurturing them into hot leads is usually a long process, and there are chances of mix-ups. Two sales reps might be working on the same prospect without being aware.

Automation tools help you track real-time prospecting progress and know which sets of leads have been worked on. Moreover, you can also monitor the sales progress of your team members and reward them.

Start strong with your business

Outbound sales may sound traditional and tiring compared to inbound sales. However, if done strategically you can win more customers through outbound methods than inbound methods.

To sum up,

  • Start with a clear goal and build a functional sales team from the start.
  • Research your target audience and reach out to only those who fit your customer profile.
  • Reach out to prospects wisely. Avoid too frequent follow-ups or forced meetings.
  • Automate your sales process as much as you can.

If you’re looking for software that can help you with outbound sales, check out LeadSquared. It helps you with lead management, sales performance management, sales workflow automation, and more. Book a quick demo to talk to our consultants and understand how it can help your business.

Insurtech, better known as insurance technology, is a rapidly developing field within the insurance sector. Insurtech companies are experimenting with a variety of possible game-changers along with improved pricing methods. These include:

  • Employing artificial intelligence (AI) with machine learning training to manage the responsibilities of brokers,
  • And identify the ideal combination of policies to fulfill a client’s coverage.

In 2021, the size of the Insurtech market was approximately USD 3.85 billion. It is forecast to grow at a compound annual growth rate (CAGR) of 51.7% from 2022-2030. 

A significant reason for industry growth is the rising number of insurance claims. The three types of insurance claims that people most frequently secure are auto, life, and residential. There are several players in the Insurtech industry. This list highlights some of the best Insurtech companies in the US. 

Top 10 Insurtech Companies in the United States

1. Kin Insurance


Address: Chicago, Illinois, US

Employee Size: 201-500 employees

Funding: The total funds raised from 2016 to 2022 is $238.2M. The key investors were QED Investors, Avanta Ventures, and Alpha Edison. 

Kin Insurance

Kin is an insurance technology company with comprehensive solutions for homeowners. Kin tailors coverage and costs using dozens of property data sets. Their user interface is incredibly intuitive. 

The main product Kin at the moment is homeowners insurance. The business specializes in home insurance for locations at greater risk of flooding and hurricanes. This is one of their major USPs, offering the opposite of more risk-averse insurers. Their major features are:

  • Automated solutions for changing a plan or filing a claim.
  • Use data analytics to create more precise valuation and better underwriting outcomes.
  • Eliminates the need for insurance agents

Customer Testimonial:

“After stressing out about being canceled and getting unrealistic quotes from other insurers, I contacted KIN and spoke to Katelyn Rohde. She was very professional and courteous and had relieved all the stress of searching for a new policy. Kudos to Katelyn.”

John Harmon

2. Root Insurance


Address: 80 E Rich St, Columbus, Ohio 43215, US

Employee Size: 1,001-5,000 employees

Funding: The total funds raised from 2016 to 2022 is $827.5M. The lead investors were BlackRock, DST Global, and Coatue. 

Root Insurance mobile app

Root insurance is a relatively recent player in the insurance industry. They offer renter’s insurance, property insurance, and auto insurance in several locations. Root’s Unique selling point is its auto-insurance coverage process: 

  • Usage-based auto insurance is a novel service they provide. 
  • You must first participate in their test drive process. During the test drive, you give their app permission to monitor your driving habits for a couple of weeks. The quote you receive will depend largely on how well you drive. 
  • They also provide unique plans for drivers with distinct insurance requirements. Some among them are:
    • Medical payments insurance
    • Underinsured and uninsured motorist protection
    • Personal injury protection (PIP).

This form of pricing may be especially advantageous if you’re a safe driver but pay high auto insurance premiums. By 2025, Root hopes to create a pricing strategy that is free of credit scores. 

Customer Testimonial:

“I’ve been using Root for over a year. Amazing coverage and so easy to switch to a new vehicle. Customer service is amazing here as well. I know I won’t be switching any time soon.”

Root Insurance customer

3. AgentSync


Address: 2734 Walnut St, Denver, Colorado 80205, US

Employee Size: 201-500 employees

Funding: The total funds raised from 2020 to 2021 is $111.1M. The lead investors were Valor Equity Partners, Craft Ventures, and Sanem Fabri. - Insurtech company in US

Insurance companies, agencies, and MGAs experience quick growth thanks to AgentSync, a platform. Software for producer management is the primary interest at AgentSync. 

They support the independent agents and brokers in the sector to keep track of licensing and other compliance requirements. They achieve this by providing cutting-edge producer management solutions across the US. AgentSync’s products guarantee that they: 

  • Reduce friction with the aid of automation and a customer-centric design.
  • Boost productivity while maintaining compliance.
  • Assist agents in enhancing licensing, contracting, and more.
  • Offer consumers some of the quickest and most seamless implementation processes.

Customer Testimonial:

“This highly customizable tool has made it easy to manage licenses for our team of 150+ agents with all different license types. AgentSync gives a clear view of each license status and the ability to process renewals/new license applications with the click of a button. AgentSync has made my job so much easier, and I now have peace of mind knowing that our agents’ licenses are always in compliance.”

Sheovan Lucero

4. Archipelago


Address: San Francisco, CA, US

Employee Size: 51-200 employees

Funding: The total funds raised from 2018 to 2021 is $57.2M. The lead investors were Scale Venture Partners, Ignition Partners, and Canaan Partners. 

Archipelago Analytics

Archipelago Analytics offers AI-powered machine learning to minimize risk and optimize data. By doing this, they offer a stable platform for brokers, insurers, and risk managers to communicate. They do this by offering:

  • Centralizing data within their Smarter Sov features,
  • Assist you in filtering, examining, and reporting any important findings. 

Moreover, they unveiled brand-new improvements such as:

  • Risk mapping and Geo-location
  • Their Property stewardship data covers property maintenance, renovations, and other measures. 
  • Construction and occupancy measures. 

Archipelago’s solution is ideal for the commercial real estate sector. In contrast, most other solutions in the supply chain focus on specific solutions. Archipelago seamlessly unites the insurance ecosystem with the help of technology.

Customer Testimonial:

“Archipelago has transformed our ability to source and share quality data with our insurers.”

Ian Ascher, Executive Director, Global Risk Management

5. Next Insurance


Address: PO Box, 60787, Palo Alto, California 94306, US

Employee Size: 501-1,000 employees

Funding: The total funds raised from 2016 to 2021 is $881M. The lead investors were FinTLV Ventures, Battery Ventures, and CapitalG. 

Next Insurance - InsurTech company US

Next Insurance is one of the pioneers in providing insurance for eCommerce businesses and products. NEXT is one of just two carriers that provide digitized insurance coverage to customers in the auto industry. They offer several policies for distinct needs, some of which are:

  • General and professional liability
  • Workers’ compensation and business owner-related policies
  • Insurance for commercial property, tools, and equipment. 
  • Commercial auto insurance and more. 
  • They are the sole carrier with an online option for vehicle washes. 
  • Lastly, they offer competitive plans which customers can personalize for their unique needs. 

NEXT promises to provide 24/7 access to Live Certifications of Insurance and Additional Insured. Moreover, with their online system, you can conveniently buy insurance whenever you want. 

Customer Testimonial:

“We had been struggling for months trying to find insurance for our small concierge business. It was nearly impossible. NEXT is a lifesaver.”

Miranda BelanskySea La Vie Galveston, LLC

6. Pie Insurance


Address: Washington, US

Employee Size: 201-500 employees

Funding: The total funds raised from 2017 to 2021 is $306M. The key investors were Acrew Capital, Allianz X, and Greycroft. 

Pie Insurance

Pie Insurance is transforming how small businesses purchase and use insurance by utilizing technology. Pie emphasizes on precise, smart pricing and data-driven segmentation.

Both help them effectively match price and risk across several small company models. In turn, they can provide small businesses with insurance at a lower cost. They provide their customers with:

  • The ability to pay your workers’ compensation premium as and when you need it through your payment provider. This contains choices for compensation on a fortnightly, quarterly, semi-annual, or annual basis.
  • CorVel a reputable business with a wide network of medical specialists handles the worker’s comp claims. 
  • With Pie, you can receive an online price quote for your company in a matter of minutes.

Customer Testimonial:

“It was a great experience getting the WC coverage for our company. The agent was very helpful and understanding.” 

Artur Novak

7. Policygenius


Address: New York, US

Employee Size: 501-1,000 employees

Funding: The total funds raised from 2014 to 2022 is $286M. The key investors were Axa Venture Partners, Global Atlantic, and Orix Growth Capital. 

Policygenius - US Insurtech company

Policygenius is a digital insurance broker. The application process for life insurance is complex. But Policygenius promises to have optimized it by establishing a one-stop shop for your insurance needs. 

It focuses on selling insurance, especially life insurance. With the help of Policygenius, you may get custom offers from several reliable providers. Additionally, the platform digitizes the insurance process to the greatest extent possible. They enable consumers to find the best insurance plan at the best value. 

They do this by assisting users with the review, research, and comparison of rates for:

  • Life insurance
  • Long-term disability insurance
  • Jewelry insurance
  • Travel insurance
  • Renters insurance 
  • Pet insurance

Policygenius offers a broad range of solutions for every client looking for insurance. The site is simple to use and has in-depth FAQs that cover virtually all of your concerns.

Customer Testimonial:

“We had a phenomenal experience with Corey, the Policygenius rep from NC. Our situation is quite unique, yet Corey was able to guide us through the process and get us set up with auto insurance that didn’t break the bank and gives us fantastic coverage. We feel more protected on the road!”

Jaquella Eckles

8. Lemonade


Address: New York, US

Employee Size: 1,001-5,000 employees

Funding: The total funds raised from 2016 to 2020 is $481.5M. The key investors were SoftBank, G Squared, and Digital Horizon.

Lemonade - innovative InsurTech company

Lemonade is a full-stack insurance firm fueled by welfare, AI, and behavioral economics. Their main insurance offerings are:

  • Insurance for renters
  • residential insurance
  • auto insurance
  • Pet insurance

They mainly operate in the US but also offer some policies in Germany, The Netherlands, and France. The USP of Lemonade is that it effectively deducts a 20% flat cost from premiums. They also contribute to the policyholder’s preferred charity and set aside the remainder to pay claims.

According to Lemonade’s January report, one of its AI algorithms paid out $1 million in claims without human oversight. It is also notable for disbursing claim payments in a jiffy. 

Customer Testimonial:

“Truly lovely onboarding + customer support for a normally super frustrating service.”

Jacky Liang

9. Oscar Health


Address: New York, US

Employee Size: 1,001-5,000 employees

Funding: The total funds raised from 2013 to 2020 is $1.6B. The key investors were Alphabet, Tiger Global Management, and Reinvent Capital. 

Oscar Health Insurance company

Oscar Health is a private health insurance provider in the US. Josh Kushner, Kevin Nazemi, and Mario Schlosser established it in New York City in 2012. The health insurance firm is thriving thanks to many successful investment rounds. Currently, Oscar Health offers coverage in 18 states.  When you buy a plan, you will get a welcome package that contains the following:

  • Your plan ID cards
  • A list of the features of the policy
  • Information on other complimentary perks and amenities. This includes a $400 yearly compensation for gym membership fees.

You can track your journey toward the deductible and see pertinent health concerns via the app and website. You can also count your steps and earn up to $100 in Amazon gift cards annually for hitting your step target.

Moreover, finding EPO suppliers is simple with Oscar Health’s search feature. Interactive maps, testimonials, and ratings are all available when searching for the policy or medications you require. 

Customer Testimonial:

“Oscar has always been there when I needed them. Their concierge team has answered all of my questions and they’re always available. They pay their claims without any problems. A good network of doctors is available. Overall, I have been very happy with Oscar compared to other insurance companies I have had in the past.”

Penny Altman from Van Nuys, California

10. Hippo Insurance


Address: 150 Forest Avenue, Palo Alto, CA 94301, US

Employee Size: 501-1,000 employees

Funding: The total funds raised from 2016 to 2021 is $1.3B. The lead investors were Mitsui Sumitomo Insurance Company, Ribbit Capital, and Pipeline Capital. 

Hippo insurance

Hippo insurance is a fantastic choice for property owners. It features a comprehensive range of discounts available. These help to reduce your payments and delivers extensive coverage at a budget-friendly price. Their homeowner’s insurance covers basic policies like liability, property, and dwelling. Their best-known USPs are:

  • Hippo Insurance’s best feature is its highly responsive team and speedy purchasing process.   
  • You can get an estimate and get insurance in less time than five minutes. 
  • Hippo’s smart home deal is also among the most commendable special discounts. When you buy a policy, it comes with a complimentary basic smart home solution. 

Hippo insurance is currently accessible across 38 states in the US. They offer reasonable prices, an easy-to-use digital interface, and free additional coverage options for areas like sewage systems and home appliances.

Customer Testimonial:

“Fast, easy, and friendly way to get insurance.”


Our research methodology

Every Insurtech company on our list is working on developing new tools to improve customer experience. These companies are reinventing consumer experiences and developing innovative business models. 

Insurance agents should look into such products to discover what suits their needs. You might find that some of the solutions on this list are just what you need. And in case you’re curious about the selection criteria, they were as follows:

  • All the Insurtechs on this list have established a sizeable client base across the United States. For instance, Oscar Health provides insurance for a variety of businesses. Insa Restaurant, Black Ink (accounting service), and DiRaimondo & Schroeder LLP are some of them. 
  • This list has Insurtech companies that offer a distinct variety of coverages and services. NEXT Insurance focuses on small businesses and eCommerce stores. Whereas, Root insurance empowers clients to get auto insurance based on their driving skills. 
  • Lastly, all the Insurtechs on this list have relatively positive reviews and ratings across websites. All the companies on the list are moving towards creating seamless insurance experiences.

If you’re looking for a tool to automate your sales process and client journeys, do check out our Insurance Agency CRM—build specifically for producers. Book a quick demo to speak to our representatives.

More than 60% of the African population falls under the age bracket of 25 and below. Yet enrolments in tertiary education vary from 2% to 20% (depending on whether you are in Tanzania or Nigeria). The top reasons are lack of access to education, limited availability of seats, and the inability to afford it.

There are efforts on multiple levels to improve higher education and employability with different avenues such as graduate courses, distance learning, executive learning, and the branch campuses of international universities. This webinar discusses how education has evolved and how institutes have leveraged technology.

Key Discussion Points:

  1. Key challenges in enrolments
  2. Evolution and the competitive landscape of Education with alternate education
  3. Understanding admissions and the efforts at increasing the enrolments
  4. Role of technology in the admissions process
  5. Future of enrolments: Seamless student and sales experience


Adam Kelly

Adam Kelly
Group Chief Commercial Officer, GrowthTen

Adam is the Group Chief Commercial Officer at Growth Ten, which aims at increasing access to education across Africa. He heads, Retail and B2B across all Growth Ten brands, namely Richfield and the AAA School of Advertising. Previously, Adam held the role of Commercial Operations Director at SHL, overseeing all financial operations for the Middle East and Africa regions. Adam graduated with an Honours Degree in Financial Management following which he successfully gained his accreditation with the Chartered Institute of Management Accountants.

Chantelle Fraser

Chantelle Fraser
Head – Enterprise Business, LeadSquared

Chantelle heads up the Africa Enterprise business for LeadSquared. She is responsible for new business and market development, amongst other things. She is an experienced business leader and entrepreneur with vast experience in business start-ups, innovation marketing, strategy development, operations, and complex problem-solving. Chantelle has the vast industry experience and is dedicated to helping business leaders create systems that convert leads to happy paying customers by using LeadSquared’s s powerful sales execution and marketing automation platform.