What is HIPAA-Compliant Texting?

HIPAA compliance is the rules and regulations governing how healthcare organizations handle health information. It’s required by the Health Insurance Portability and Accountability Act (HIPAA) which was passed in 1996.

The objective of HIPAA is to ensure that patient data is protected, stored, and shared appropriately.

With the help of a HIPAA-compliant texting apps, healthcare organisations can protect electronic protected health information (ePHI) while maintaining open channels of communication for authorised users.

Protected health information (PHI) can be securely sent via text using HIPAA-compliant texting for medical professionals.

The use of a HIPAA compliant text app has been found to improve employee workflows, boost productivity, and raise the bar for patient healthcare. Many healthcare facilities use secure texting to protect sensitive communications and comply with industry regulations.

However, this method is not secure or HIPAA-compliant if you type a message on your iPhone and send it to patients.

By using HIPAA-compliant texting for medical professionals, you can:

  • Book appointments more easily and quickly.
  • Reach out to patients who are difficult to reach.
  • Reduce the number of telephone calls made to patients’ phones.
Top 10 HIPAA Violations

Why is It Required in Healthcare?

On August 21, 1996, the Health Insurance Portability and Accountability Act (HIPAA) was enacted with the dual objectives of increasing the number of Americans with health insurance coverage and improving the efficiency of health care delivery.

HIPAA regulations are designed to protect patient data from being viewed by unauthorized individuals or organizations. HIPAA also protects your information from being used by health care providers for marketing purposes.

HIPAA facts

The most significant benefit of having a HIPAA Security Plan is that it helps ensure that everyone involved with your care is following the rules—from doctors and nurses to administrators in the medical facility itself—which makes sure that everyone involved understands what they’re responsible for when it comes time for payment claims or lawsuits down the road.

HIPAA-compliant texting for medical professionals is a new and exciting way to communicate with patients. It is a great way to engage with your patients through personalized, automated messages and will help you streamline your appointment scheduling process.

  • The ability to communicate from any desktop computer or mobile device allows medical professionals to receive patient information “on-the-go” via secure texting.
  • There is no longer a need for follow-up emails or phone tags because delivery notifications and read receipts verify that messages were delivered to and read by the intended recipient.
  • If a mobile device is stolen or lost, features like message recall, message lifespan, and remote wipe help remove any risk of sensitive data being compromised.
  • Users can easily locate one another within their network thanks to the integration of secure texting apps with a corporate directory, which enables administrators to quickly manage accessibility settings.
  • The automatically generated administrator audit logs speed up risk analysis and guarantee adherence to organisational policies regarding the use of texting apps.

Each of these features helps to raise patient healthcare standards while being economical. They each improve employee workflows, ensure the integrity of ePHI, and increase productivity.


Healthcare SMS templates
Patient outreach SMS templates
Patient appointment scheduling SMS templates
Patient appointment reminder SMS templates

Role of Text Messaging in Patient Engagement, Communication, and Appointment Scheduling

HIPAA-compliant texting for medical professionals is simple: just set up a trigger so that when your patient receives a text message from you, their phone will automatically respond with an appointment confirmation.

You can also send personalized messages to help remind them about upcoming visits, schedule appointments, survey patients about their experiences at the clinic, book them for follow-up appointments, etc.

Personalized and Automated Triggers

You can create workflows with a custom trigger that will set off a chain of messages relevant to the patient, minimizing manual intervention which otherwise increases response time between the stakeholder and medico.

Appointment booking

SMS and mobile notifications can help with appointment scheduling and attendance, which are crucial first interactions with digital health providers. If a patient’s behaviour within a health app suggests they’re wanting to obtain care, health apps may send them mobile push alerts encouraging them to schedule appointments.

Patient visit survey

You can add one-click surveys to better understand the patient experience and optimize the services offered accordingly, as opposed to traditional grievance cells which rarely works towards optimising services according to feedbacks or reviews from the patients.

Like any other industry, text messaging plays a significant role in increasing user engagement. Only 19% of consumers say they can text their provider, but 98% of consumers like using text messages for healthcare communication, so there is potential for businesses to meet consumers where they are in their daily lives truly.

HIPAA Compliant Texting Apps

Almost 23 million texts are being sent every day and SMS have a higher opening than emails. But the difference between regular and HIPAA-compliant texting is that the latter is secure and optimized for sending protected health information.

Here are some applications that let you do the same,

  1. OhMD: This HIPAA-compliant texting platform enables you to send/receive surveys, images, files, intake forms, etc. It is trusted by more than 300,000 healthcare professionals. Reminders for appointments can also be sent through this platform. OhMD has over fifty EHR integrations.
HIPAA Compliant Texting Apps - OhMD
  1. TigerConnect: TigerConnect encrypts messages sent and received using 256-bit AES. It is not possible to copy, paste, or forward the messages themselves. Additionally, before accessing data through TigerConnect’s secure messaging platform, users must authenticate their identity with a special username and password.
HIPAA Compliant Texting Apps - TigerConnect
  1. Halo Health: Providers can send and receive PHI-related texts using Halo Health’s HIPAA-compliant secure texting app. As a result, efficiency is improved and clinician liability is reduced.
HIPAA Compliant Texting Apps - Halo Health

LeadSquared: LeadSquared’s Omni channel HIPAA-compliant patient management platform with custom integration for the app of their choice. Its CRM helps track all interactions while enabling secure messaging. You can read more on this in the section below.

Leadsquared’s HIPAA Compliant CRM

Leadsquared is the Omni channel HIPAA Compliant patient management platform for HIPAA-compliant texting for medical professionals, emailing, calling, and more. Over 2000+ businesses trust it across 24 countries.

Here’s what LeadSquared offers with its easy-to-use CRM, which requires zero IT support or intervention.

Capturing Patient Inquiry

Assemble top-notch leads from various channels into one system. Eliminate all lead leakage.

Scheduling Appointments

To ensure smooth appointments and shorter wait times, sync your medical appointment scheduler with LeadSquared.

Automation of Patient Intake

Automate the distribution of patients to the appropriate agents after automated patient inquiry capture via offline and online channels.

Patient Administration

With intelligent automation, you can hasten the sales process and seamlessly manage the entire customer experience.

The Score for Patient Engagement

Understanding the level of engagement of your patients will help you reduce churn and enable personalized communications for them.

Built-in Dialer

By monitoring and recording conversations, you can learn about the problems that customers have and how your staff is addressing them.

Integration of EMR

Integrate your primary EMR programs with LeadSquared’s HIPAA-compliant healthcare CRM to improve patient care.

Automation of Marketing

Establish meaningful and pertinent conversations with everyone, from prospects to customers, based on different triggers.

Incorporating Social Media

LeadSquared allows you to integrate all of your social media channels seamlessly. Attend the discussions that matter.

What else? With a Business Associate Agreement (BAA) in place to maintain PHI security and overall HIPAA compliance, LeadSquared CRM is entirely HIPAA compliant. We have complied with all pertinent legal and industry standards for information security.

LeadSquared is incredibly versatile and economical. You can easily tailor our CRM to your needs and priorities without relying too heavily on your IT development and support teams. You can significantly lower your overhead expenses as a result.

Moreover, you can integrate your EHR system with LeadSquared’s HIPAA-compliant CRM to develop enduring relationships with your patients. It helps you automate reporting and patient and doctor onboarding, and, most importantly, it lessens the difficulties of double entry.

You can create a visual representation of the various phases of your patient’s interactions using LeadSquared’s patient journey builder. You can then set up automation to start the appropriate conversations.

Wrapping Up

Although HIPAA law is complex and changes frequently, it is crucial to ensure that everyone is in compliance. One must be ready for the changes and fully aware of these HIPAA directives. This sector needs flexibility amid ongoing healthcare reforms and other disruptive movements. With LeadSquared, you will always be compliance ready. Want to know more?

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As author and educator George Couros put it, 

“Technology will never replace great teachers, but technology in the hands of great teachers is transformational.”

EdTech companies are trying to do just the same through technology and innovation.

Let’s look at the top 25 EdTech companies in the United States.

1. NeighborSchools

Address: Boston, Massachusetts, United States

Website: https://www.neighborschools.com/

Founded in: 2018

Founders: Brian Swartz

Funding: $3.5 m raised 3 years ago

Investors: Accomplice, Tuhaye Venture Partners, World Within

Employees: 27


While large daycares may charge exorbitant fees, NeighborSchools aims to reverse this trend. The organization assists independent care providers in obtaining licenses and opening small daycare facilities in their homes. After that, parents can complete an online survey to select a daycare in their area that meets their needs.

NeighborSchools ensure that caregivers are paid a livable wage and that daycare is accessible and inexpensive for parents by decentralizing the industry.

USP: NeighborSchools focuses on childcare for children, parents, and providers and even helps launch and operate Family Child Care programs.

2. Great Minds

Website: https://greatminds.org/

Address: 55 M Street SE, Suite 340, Washington, DC 20003

Founded in: 2007

Founders: Lynne Munson

Funding: Non-profit organization

Employee range: 251-500


Great Minds aims to provide a thorough grasp of the world through its course content.

Each Great Minds course, from arithmetic to English, incorporates real-world contexts and the improvement of essential skills. Thanks to Great Minds’ comprehensive approach, teachers and students can develop deeper connections with subjects that go beyond memorization of facts.

USP: Great Minds works with academics and instructors to create outstanding teaching resources. Eureka Math, developed by GreatMinds, is the first comprehensive math program that is grade-level aligned to the Common Core State Standards. It has received praise on both a state and national level.

3. BrainPOP


Address: 71 West 23rd Sreet, New York City, New York, U.S

Founded in: 1999

Founders: Avraham Kadar

Funding: $1.5 m raised in Seed Round on 2017

Investors: Vidcode

Employee range: 101-250

BrainPoP - EdTech Company in the United States

BrainPOP is introducing a more entertaining method of teaching to the classroom to aid children in better connecting with the course they are learning.

Students are involved in various subjects through interactive games, movies, and activities. They can also explore several paths while developing their social skills.

USP: BrainPOP allows educators to engage students through its diverse set of tools.

4. Outschool

Website: https://outschool.com/

Address: Outschool, Inc. PO Box 77107, San Francisco, CA 94107

Founded in: 2015

Founders: Amir Nathoo, Mikhail Seregine, Nick Grandy

Funding: $130 m ($75 m raised a year ago)

Investors: Caterina Fake, Coatue, Collaborative Fund, FundersClub, Jennifer Carolan, Learn Capital, Lightspeed Venture Partners, Reach Capital, SV Angel, Sesame Workshop, Tiger Global Management, Union Square Ventures, Y Combinator, s28 Capital

Employees: 1,601

Outschool - US edtech startup

Outschool introduces children to an easy-to-use internet platform to foster a passion for learning from an early age. Students between the ages of 3 and 18 can choose from a wide variety of courses offered by the company. The company ensures that students receive the time and attention necessary to learn the content by making them participate in small group and one-on-one sessions.

USP: The company offers a marketplace for kids’ live online classes. The video chat group classes are held on the company’s online learning platform and are made available through a marketplace.

5. TutorMe

Website: https://tutorme.com/

Address: 1925 Century Park E #1700, Los Angeles, CA 90067

Founded in: 2015

Founders: Alex Convery, Ari Stiegler, Myles Hunter, Rob Sciama, Victor Kotseruba, William O’Brien

Funding: $1.3M

Investors: LAUNCH

Employee range: 51-100


For students who require assistance outside of the classroom, TutorMe offers online access to a network of instructors. TutorMe aids in ethnic studies, computer science, and engineering. It connects with public schools and libraries for an optimal learning experience, making its 24/7 services even handier.

USP: As a 24/7 online tutoring provider, the organization collaborates with districts and schools to enhance equal access to individualized learning, support teachers, and alleviate learning loss.

6. Udacity

Website: https://www.udacity.com/

Address: Udacity, 2440 El Camino Real, Floor 6, Mountain View, CA 94040

Founded in: 2011

Founders: David Stavens, Mike Sokolsky, Sebastian Thrun

Funding: $174.2 m ($114.76 m raised seven years ago)

Investors: Andreessen Horowitz, Baillie Gifford, Bertelsmann, CRV, Cox Enterprises, Drive Capital, Emerson Collective, GV, Recruit Co., Steve Blank, Valor Capital Group

Employees: 3,804

Udacity - Edtech company - US

Udacity is an online platform where job seekers can get training for the careers they want to pursue. The platform provides people with essential, in-demand skills to advance their careers through a variety of programs and courses on topics like artificial intelligence, cloud computing, product management, data science, cybersecurity, and more.

USP: Udacity is one of the few online platforms that provides a learning environment with courses in robotics, machine learning, and artificial intelligence.

7. MasterClass

Website: https://www.masterclass.com/

Address: San Francisco, California, U.S

Founded in: 2015

Founders: Aaron Rasmussen, David Rogier

Funding: $461.4 m ($225 m raised a year ago)

Investors: 01 Advisors, Advancit Capital, Atomico, Bloomberg Beta, Brendan Wallace, Downey Ventures, Evolution Media, Fidelity Management & Research Company, GSV Acceleration, Harrison Metal, IVP, Javelin Venture Partners, Javelin Ventures, MX Investments, NEA, New Enterprise Associates, NewView Capital, NextEquity Partners, Novel TMT Ventures, Outlier Ventures, Owl Ventures, Powerhouse Capital, RPS Ventures, Ronald Lauder Ventures, Sam Lessin, UTA Ventures, WME Ventures, Yan-David Erlich

Employees: 746

MasterClass - Innovative EdTech startup

MasterClass provides online video-based courses taught by celebrities. Users of the online platform can enroll in online classes and learn from subject-matter experts who are at the top of their fields. Masterclass offers instructors in fields like cooking, writing, music, sports, filmmaking, and much more, including Stephen Curry, Gordon Ramsey, and Annie Leibovitz, to share their insights that can only come from achieving life’s pinnacle goals.

USP: MasterClass offers some of the best content when it comes to learning diverse skills.

8. A Cloud Guru

Website: https://acloudguru.com/

Address: Suite 340 800 Brazos Street Austin, TX 78701

Founded in: 2015

Founders: Ryan Kroonenburg

Funding: $297 m ($257 m raised three years ago)

Investors: Summit Partners, Elephant

Employees: 395

A Cloud Guru

A Cloud Guru is an EdTech company that provides engineers and aspiring engineers with online cloud computing courses. The platform offers courses ranging from the fundamentals of Cloud-focused coding for the Cloud to AWS certifications, allowing students to learn in a more engaging setting than traditional education methods.

USP: A Cloud Guru leverages the social learning platform for learning cloud computing. It provides online AWS training, cloud certifications, AWS courses, and AWS-certified solutions architect services.

9. GoGuardian

Website: https://www.goguardian.com/

Address: GoGuardian, 2030 East Maple Avenue, Suite 100 El Segundo, California 90245

Founded in: 2014

Founders: Advait Shinde, Tyler Shaddix

Funding: $125 k raised four years ago.

Investors: Sumeru Equity Partners, Todd Mackey

Employees: 628


GoGuardian is an EdTech company that facilitates safer learning experiences. It gives teachers a set of tools that guarantee students are shielded from harmful and disruptive content when working in the digital environment. The company’s main goal is to support mental health through a range of products that create a more effective learning environment. These products include DNS network filtering, classroom management tools, asset management tools, student safety beacons, and more.

USP: The business provides solutions for instruction, assessment, unified filtering, and classroom management.

10. Screencastify

Website: https://www.screencastify.com/

Address: 222 W Merchandise Mart Plaza, Suite 1212, Chicago, IL 60654

Founded in: 2013

Founders: Jason Hu, Manuel Braun

Funding: Non-Profit, Acquired by LearnCore

Investors: Jumpstart Ventures, Lakewest Venture Partners

Employee range: 11-50


Screencastify offers a free plugin for Chromium-based browsers. Through this plugin, the company aims to make it simpler for teachers, students, business professionals, and other collaborators to record, edit, and share movies.

With additional tools like narration, focus mouse, and virtual pen capabilities, the plugin provides an effective way to record using screen capture, webcam, and microphone. This makes it simple for users to incorporate clear, flexible images into their workflow.

USP: Screencastify offers a simple video capture solution that comes in handy during online classes and presentations. The tool works particularly well for school laptops, which are often Chromebook devices.

11. Teachers Pay Teachers

Website: https://www.teacherspayteachers.com/

Address: 111 E. 18th St., 11th Floor, New York, NY 10003, United States

Founded in: 2006

Founders: Paul Edelman

Funding: $64 m

Investors: Tiger Global Management, True Ventures, Spectrum Equity

Employees: 3,684

Teachers Pay Teachers - EdTech Company in USA

Teachers can buy and sell worksheets, lesson plans, and other educational resources for grades pre-K–12 on Teachers Pay Teachers. This website is dubbed the “Etsy of education.” As more districts nationwide adopt the same Common Core learning objectives since the site’s launch in 2006, it has become even more pertinent. The platform is now used by more than 70% of teachers in the United States, Canada, and Australia.

USP: Teachers Pay Teachers is an essential platform enabling teachers to collaborate and market original educational resources.

12. Newsela


Address: 475 10th Avenue Fourth Floor New York, NY 10019 USA

Founded in: 2012

Founders: Dan Cogan-Drew

Funding: $172.2 m ($100 m raised two years ago)

Investors: Chan Zuckerberg Initiative, Franklin Templeton, Kapor Capital, Kleiner Perkins, LP, LP, Owl Ventures, Owl Ventures, Reach Capital, TCV, Tao Capital Partners, Women’s Venture Capital Fund, Zuckerberg Education Ventures

Employees: 676


Newsela creates a digital collection of timely, reliable nonfiction works that are suited to readers of all reading abilities and are frequently concerned with social justice concerns. Newsela’s readings have comprehension tests and are based on stories from Scientific American, The Washington Post, and historical sources.

USP: The company offers a unique value to both teachers and students as it provides daily news stories that are taken from local and national media. It provides a platform for instructional content that blends interesting, graded content with built-in formative evaluations and insights to boost student engagement and learning across all subject areas.

13. Panorama Education


Address: 24 School St Fourth Floor, Boston, MA 02108

Founded in: 2012

Founders: Aaron Feuer, Xan Tanner

Funding: $32.1 m ($16 m raised 5 years ago)

Investors: A-Grade Investments, Chan Zuckerberg Initiative, Emerson Collective, GV, Google Ventures, Imagine K12, Maynard Webb, Nick Ducoff, Osama Bedier, Owl Ventures, Paul Buchheit, SV Angel, Sam Altman, SoftTech VC, Spark Capital, Startup: Education, Uncork Capital, Webb Investment Network, Y Combinator, YEI Innovation Fund, Yale University

Employees: 487

Panorama Education

A data analytics company, Panorama Education, focuses on surveys that gauge K–12 school factors like school atmosphere, teacher engagement, student satisfaction, and others. The team creates and administers the surveys, which may be completed safely on a mobile device. After collecting data, the company assists the more than 11,000 schools that use its services in analyzing them and taking appropriate action.

USP: The company provides critical data for decision-making as well as policy making. Surveys of students, parents, teachers, and staff are conducted by the company on behalf of school districts, charter networks, and state governments. This allows educational institutions as well as policymakers to better cater to the needs of the students.

14. DreamBox Learning

Website: https://www.dreambox.com/

Address: 305 108th Avenue NE, 2nd Floor, Bellevue, WA 98004

Founded in: 2004

Founders: Lou Gray

Funding: $172.6 m ($130 m raised 4 years ago)

Investors: Arne Duncan, LP, Owl Ventures, Reed Hastings, Tao Capital Partners, The Rise Fund

Employees: 436

Dreambox Learning’s K–8 math program is adaptable and attempts to make math interesting and approachable. Their system monitors how students approach solving issues, constantly rearranging the order of the tasks, and adjusting the level of difficulty following student progress. Long division is tedious, but the vibrant graphics, lively music effects, and other game-like elements make up for it.

USP: DreamBox’s data-driven, personalized learning technology provides the right arithmetic and reading training at the appropriate moment. Their technology ensures that students are constantly inspired and eager to study.

15. Guild Education

Website: https://www.guildeducation.com/

Address: 370 17th Street, Denver, CO 80202

Founded in: 2015

Founders: Rachel Carlson, Brittany Stitch, Chris Romer

Funding: $378.5 m ($150 m raise a year ago)

Investors: 1776, 1776 Ventures, Bessemer Venture Partners, Brigette Lau, Cowboy Ventures, D1, Emerson Collective, Felicis Ventures, Fern Mandelbaum, GSV, General Catalyst, Harrison Metal, ICONIQ, Iconiq Capital, Lead Edge Capital, Matt Glickman, Miriam Rivera, Monitor Ventures, Next Play Capital, Redpoint, Redpoint Ventures, Rethink Impact & Education, Salesforce Ventures, Silicon Valley Bank, Social Capital, Ulu Ventures, Workday Ventures

Employees: 1,462

Guild Education

Guild Education offers courses, degrees, and programs for working individuals. They use technology to promote peer interactions, portfolios to aid in studying and working, and coaching. Guild Education offers online courses from more than 80 universities to assist working people in continuing their employer-funded education. For instance, Walmart pays for its employees’ business degrees $1 every day.

USP: Guild Education provides its services to working adults, a group that is often ignored by EdTech solutions. By upskilling its users, Guild Education enables its users to get better careers.

16. Snap! Raise

Website: https://www.snap-raise.com/

Address: Seattle, Washington, United States

Founded in: 2014

Founders: Cole Morgan, Eddie Behringer, Stefan Berglund

Funding: $90 m raised a year ago

Investors: Elysian Park Ventures

Employees: 303


Snap! Raise makes fundraising for sports teams and youth organizations easier by substituting flexible internet campaigns for the time-consuming door-to-door selling and flyering. Through its interface, digital campaigns can reach a wider audience and require less time and staff. The website also assists teams in planning enjoyable extras like gifts for significant donors.

USP: Snap! Raise makes fundraising simple with no upfront costs. Multiple schools are already enrolled on this platform.

17. Duolingo

Website: https://www.duolingo.com/

Address: 5900 Penn Avenue 2nd Floor Pittsburgh, PA 15206 United States

Founded in: 2011

Founders: Luis von Ahn, Severin Hacker

Funding: $3.7 b

Investors: Publicly traded

Employees: 400


Through game-like training, users of the free Duolingo program can teach more than 30 different languages, from Esperanto to Spanish. Users advance to new levels by earning points and completing timed challenges. It is also highly efficient. According to recent research, students may learn nearly the same amount of Spanish in 34 hours with Duolingo as they would in a first-semester classroom.

USP: Duolingo offers multiple language courses, including very rare languages. Their service helps foreign students to learn new languages extremely fast. The company also has Duolingo ABC which is an app for early literacy skills.

18. Seesaw


Address: 548 Market Street, PMB 98963, San Francisco, CA 94104

Founded in: 2014

Founders: Adrian Graham, Carl Sjogreen

Funding: $13 m

Investors: Jeff Weiner, Bubba Murarka, Wayee Chuy, Greylock, Next Play Ventures, Ethan Beard

Employees: 292

SeeSaw - EdTech startup - United States

Children complete projects using drawing, photography, video recording and writing on Seesaw’s student engagement platform. Teachers can choose from a built-in activity library to use for their lessons. The layout enables educators and parents to monitor students’ creative processes and evaluate their final products, which are saved in individualized digital portfolios.

USP: Students can submit their assignments to social media and share them with teachers, friends, and parents using the company’s learning application. Students receive positive feedback for their quizzes, paintings, and science projects rather than accruing likes or comments on a selfie.

19. Likemind

Website: https://www.likemind.com/

Address: United States

Founded in: 2018

Founders: Mike Newman

Funding: Unfunded

Employee range: 1-10


Many individuals do not enjoy checking their email, but Likemind wants to alter that. The business sends out emails with a variety of instructional content to pique readers’ interests. The Likemind family of products, which includes Inspiring Quotes, Trivia Genius, and “The Discoverer,” aids in converting inboxes into sources of interest.

USP: Likemind caters to over twelve million users. Brands can approach Likemind to reach out to millions of inboxes every day. Likemind ensures that the content is educational and provides some value to its user base.

20. Coursera


Address: 381 E. Evelyn Ave Mountain View, CA 94041

Founded in: 2012

Founders: Andrew Ng, Daphne Koller

Funding: Publicly Traded

Employees: 1,138

Coursera - leading EdTech startup in the world

More than 150 prestigious colleges, including Stanford and Duke, offer courses through Coursera in an open online format. Through the platform’s collection of video lectures, automatically graded homework assignments, and discussion forums, more than 20 million students have studied subjects including data science, philosophy, and fashion.

USP: Coursera is one of the most reputed online platforms for providing certified courses and degrees to its users. It offers community discussion forums, auto-graded assignments, and peer-reviewed tasks, besides just recorded video lectures. It provides courses on engineering, humanities, medicine, biology, social sciences, math, business, computer science, digital marketing, data science, and others.

21. Schoology


Address: 150 Parkshore Dr. Folsom, CA 95630

Founded in: 2009

Founders: Bill Kindler, Jeremy Friedman, Ryan Hwang, Tim Trinidad

Funding: $57.1 m ($32 m raised 7 years ago)

Investors: BDS Capital, FirstMark, FirstMark Capital, Great Oaks Venture Capital, Great Road Holdings, Intel Capital, JMI Equity, Meakem Becker Venture Capital

Employees: 137

Schoology App

The learning management system from Schoology places a strong emphasis on teamwork and enjoyment in classroom settings. Children can collaborate and converse using technology. Additionally, it provides teachers with a centralized location to manage administrative chores including lesson planning, grading, and quiz administration.

USP: The company provides users with all the resources necessary to customize education and enhance student results by providing dynamic learning management, an intuitive collaboration interface, and a next-generation API connection.

22. Voxy


Address: 632 Broadway New York, NY 10012 United States

Founded in: 2010

Founders: Paul Goulash

Funding: $30.8 m ($12m raised 5 years ago)

Investors: Bowery Capital, Contour Venture Partners, GSV Acceleration, Inherent Group, Partnership Fund for New York City, Pearson, Rethink Education, SJF Ventures, Seavest Capital Partners, Weld North, ff Venture Capital

Employees: 176


Voxy specializes in mobile-friendly English language training programs designed for higher education and professional settings. Its curriculum comprises live-streamed one-on-one instruction and is targeted at goals like passing the Test of English as a Foreign Language (commonly known as TOEFL) and talking about data analytics.

USP: The business provides users with a fully integrated online and mobile platform that syncs with all of their devices. It offers live in-product instruction delivered through private tutorials and group classes led by qualified instructors who offer immediate feedback.

23. Knewton

Website: www.knewton.com

Address: 100 5th Avenue New York, NY 10011 United States

Founded in: 2008

Founders: Subsidiary of Wiley

Funding: $182.3 m

Investors: Accel Partners, Accele Venture Partners, Atomico, Bessemer Venture Partners, Chris Dixon, EDBI, First Round Capital, FirstMark, FirstMark Capital, Founders Fund, GSV Capital, Greylock Partners, Jonathan Glick, Mosaic Ventures, Pearson, Peter Stern, Reid Hoffman, Ronald Conway, Shana Fisher, Silicon Valley Bank, Sofina, T. Trent Gegax, TAL Education Group, Tom Pinkney, TriplePoint Capital

Employee range: 101-250

Knewton - EdTech company

Knewton has won numerous innovation awards from Fast Company thanks to its emphasis on adaptive learning—digital learning tools that adjust to students’ strengths and shortcomings as they study. Its courses, which are mostly targeted toward math, physics, and economics, provide granular analytics for teachers and personalized study recommendations for students.

USP: Knewton is known for its adaptive and personalized education programs. They also provide a courseware solution called Alta.

24. Chegg


Address: 3990 Freedom Cir, Santa Clara, CA 95054, USA

Founded in: 2005

Founders: Aayush Phumbhra, Josh Carlson, Osman Rashid

Funding: Publicly Traded

Employees: 1,613

Chegg - EdTech startup

Chegg aims to lessen the financial burden of a college education. A college education is expensive, and Americans have more than $1 trillion in student debt. Americans financially struggle particularly when it comes to textbooks. On Chegg, Students can buy, rent, and sell used books on its online marketplace. Users of Chegg’s website can also obtain free online tutoring.

USP: The company offers a linked learning platform that puts students first, assisting students in making the transition from high school to college and career.

25. Wolfram Alpha


Address: 100 Trade Center Drive Champaign, IL 61820-7237 USA

Founded in: 2009

Founders: Stephen Wolfram, Theodore Gray

Funding: Unfunded

Employee range: 501-1000


Wolfram Alpha is a platform that is similar to a search engine like Google, but specifically for academic knowledge. While Google can do basic arithmetic, Wolfram Alpha can multiply matrices or run a regression. Its search engine, especially the subscription-based Pro tool, also allows users to analyze hyper-specific data on topics ranging from movie ratings to greenhouse gas emissions.

USP: Wolfram Alpha is the only unified platform that offers semantic tagging and curated computational data in a variety of sectors, such as physical sciences, technology, geography, weather, cooking, business, and more under a single roof. It is a great resource for both students and working professionals.

Our Research Methodology

Education in the United States is an expensive affair. The staggering dropout rate is also a concern. Often, people are left jobless due to a lack of skills. On top of that, teachers are underpaid, making the primary education system ineffective.

EdTech companies in the United States are trying to solve these problems. In this list, we have focused on EdTech companies working in the following domains.

  • Companies that help teachers and caregivers: Teachers and caregivers are an essential part of the education system. EdTech companies like NeighborSchools and Teachers Pay Teachers enable them to afford a better quality of life; and therefore, provide better services at work.
  • Companies that provide personalized education services: Through personalized services, teachers can teach more effectively to students. Companies like BrainPOP, DreamBox Learning, and others are offering this.
  • Companies that make higher education more accessible: Platforms like Coursera, Udacity, MasterClass, and others help make education accessible to both children and adults.
  • Companies that offer specialized tools: Screencastify, Wolfram Alpha, Newsela, Likemind, and similar companies do not pitch themselves as EdTech companies but make notable contributions in this space.

LeadSquared provides sales, marketing, and onboarding automation solutions to several leading EdTechs globally.

Book a quick 1-1 consultation with our experts to learn more about how we can help you.

The Indian car sector is on track to overtake the United States as the third-largest automobile market in the world. 

Two experts from the automotive sector candidly examine the current situation of the sector and its future in this webinar: 

  • Rohit A T, Head – Product Ops & Process Excellence, OLX Autos 
  • Archit Mahajan, Regional Sales Manager, LeadSquared 

The development of e-commerce, improved dependability, the application of digital marketing techniques, and amenities for a hassle-free client experience are a few of the important developments in the used automobile market. 

The intention to buy new and used automobiles over the next 12 months is virtually back to pre-COVID-19 levels (new cars at 94% versus pre-COVID-19 levels and up by 7% over September 2020; used cars at 97% versus pre-COVID-19 levels, up by 1% compared to September 2020). 

We asked 45 attendees about how car sales have changed after the pandemic. And nearly 32% of them reported an increase in case sales.

car sales changing after pandemic

The pre-owned car market is dominated by unorganized participants; among others, Maruti Suzuki True Value, Mahindra First Choice, Hyundai Promise, and Honda Auto Terrace are some of the segment’s organized participants. 

The organized sector’s market share will increase from its current 25 percent to 45 percent by FY25. This is a blatant example of how customer preferences for personal mobility have changed. Compared to new automobile sales, the market for used cars will continue to grow. 

used car market in India

The Economic Times research states that over 40 million used cars were sold globally in FY22. Out of these, 3.5 million were sold in India alone, beating the previous year’s record 

The used car market in India is transitioning from an unorganized space to a more formalized one.  

This is attributable to the entry of more businesses into the market, as well as an increase in transactions between car owners, small-scale brokers, and roadside technicians. 

The shift is expected to result in greater efficiency and transparency in the used car market in India. 

Digital transformation in the automotive sector: Improving client experience 

Online car searches are becoming more popular among consumers. The auto sector is undergoing a digital transformation that aims to move various client touchpoints online, from inquiries to deliveries. Customers enjoy a lot more individualized and user-friendly experiences, and automakers and dealers can target and interact with them better. 

Businesses have benefited from transitioning into digital, which holds true for the automotive industry as well. 

For instance, 40% of business executives feel that digitalization helps them satisfy customer expectations more effectively, and 35% of executives say they want to increase their investment in technology to gain a competitive edge. 

top benefits of adopting a digital model

An essential customer-centric mindset is what drives the acceptance of digital transformation. This motivates the use of cutting-edge platforms such as social media and virtual and augmented reality (VR/AR) to enhance the client experience. Even post-sale services like maintenance and insurance are becoming available online, making it simpler to complete transactions and manage vehicles without fuss. 

McKinsey validates the value of car dealers having a digital presence for their clients in one of their insights. According to the survey, post-pandemic purchase intent decreased by 8 percent for offline purchasing journeys but only 2 percent for clients who primarily use digital channels. 

Those businesses who jump in and develop brand affinity through experiences on the digital channel are reaping the rewards as digital plays an ever-more-important role in the car purchasing process. 

A case study: How OLX scaled up in a customer-centric way 

In 2018, OLX launched OLX Autos, which would obtain used automobiles from sellers and auction them to designated channel partners. This was in addition to the OLX internet marketplace. 

They wanted to make sure that customers had seamless experiences with the offline retail channels just like they do with their online counterparts. Sales personnel needed to make deliberate, individualized suggestions based on in-depth knowledge of each customer when they went out to meet dealers rather than just rattle off a list of products. 

They saw the need for a mature CRM platform to optimize the performance of their sales teams while also providing a great customer experience. In order to achieve these objectives, they needed a robust CRM system. 


They rapidly realized that they would need strong global support in terms of integration, linguistic abilities, and more as OLX Auto went up internationally. All those options were checked by LeadSquared

best software to manage sales

Many used car marketplaces like DSR Leasing and Bikes24 use LeadSquared to automate their sales processes. 

“Car dealership sales is a fast-moving environment with multiple touchpoints. If your CRM is too complex or too basic, sales guys end up playing with the system more than doing the actual selling. This is where a connected system like LeadSquared helps. It’s easy-to-use and connects all our third-party apps into automation to shorten our customer acquisition time.” 

Anthony Lopez, Managing Partner, DSR Leasing 

The future of the automobile industry 

The auto industry is changing directions. The car business is changing simultaneously on many different levels as a result of global disruption, technology advancements, and shifting consumer habits. 

The conventional business paradigm of creating, producing, marketing, and financing vehicles is still in use. 

The automobile industry is moving quickly toward a new future that includes electric cars, connected vehicles, mobility fleet sharing, onboard sensors, new business models, and always-on connectivity. This movement is being pushed by sustainability and changing customer behavior. 

“The customer acquisition cycle begins with marketing efforts to reach potential customers. Those potential customers are then funneled into a CRM, in our case it is LeadSquared. The entire customer journey is then managed through LeadSquared, which has been helpful for us in various ways.” 

Rohit A T, Head – Product Ops & Process Excellence, OLX Autos 

Recently, we surveyed sales professionals about the potential to automate operations in the automobile sector. We found that processes like capturing leads from websites, ads, and marketplaces, customer engagement, and sales workflows can be easily automated. 

processess you can automate

Boost your earnings from used car sales, cross-selling, and services with LeadSquared CRM. Transform the way you sell cars with us! 

Book a 15 minutes demo with us today!

Audience Questions

How organized is the secondhand market? Can you throw some light on organized or unorganized breakup?

The two-wheeler market in India is very large, but it has very low margin and high volume. The same manpower that is used to work on a car would produce much less revenue when working on a two-wheeler.
The organized market (dealerships and marketplace players) currently makes up around 10% of the total market, while the unorganized market makes up around 60%. However, this is changing, as consumers are becoming more interested in working with trusted, organized players. It is estimated that by 2025, the organized market will make up 50% of the total market.

Do you think that small used car dealers will eventually die out since the market will become more transparent?

The number of small, independent car dealerships will decrease in the next few years, as larger, more organized companies consolidate the market. They say that this trend is already happening and that smaller businesses are struggling to compete and around 50% of the market will be controlled by the organized players.


A T Rohitt

Rohit A T
Head – Product Ops & Process Excellence, Olx Autos

Rohit brings with him over 15 years of experience in the Automotive and e-commerce industries. In his current role at Olx Autos, he is responsible for building and scaling the systems and processes for India operations. He has extensive experience in the automotive field as a robotics & automation engineer at the Tata Motors plant. He also holds deep experience in scaling tech-enabled operations in the e-commerce space, in his stints with Snapdeal and Altisource earlier.

Archit Mahajan

Archit Mahajan
Regional Sales Manager, LeadSquared

Archit is the Regional Sales Manager at Leadsquared & he has a keen inclination toward helping business leaders scale up their sales & marketing functions. Over the last nine years, Archit has pursued his entrepreneurial dream and worked with one of the fastest-growing start-ups in the Indian ecosystem. Archit is passionate about building new businesses from scratch & driving revenue through sustainable business channels.

Upselling and cross-selling opportunities are few and far between in the hospitality industry. The reality most hoteliers face can be bleak with the rise of vacation rentals like Airbnb and Vacasa. Upselling and cross-selling at the front desk can help hotels compete. Additionally, it enables modern hotels to thrive in this ever-evolving environment.  

Consumer trends in the hotel industry are shifting steadily. In the past, most travelers viewed room upgrades as unnecessary. This could have made cross-selling and upselling hard to accomplish. But PWC’s research into the hotel industry found: 

  • All travelers generally preferred an extra night as a reward at hotels.  
  • 36% of millennial visitors find upgrading to be the second most favored reward.  

Moreover, younger travelers tend to be: 

  • less fearful of risk, 
  • more price-conscious, 
  • And look for fresh experiences at a competitive price. 

This means that customers are ready to improve their experiences at hotels when given the chance to do so. The vast majority of visitors don’t interact directly with hotel employees until they check in at the front desk. The first individual they talk to is a front desk operator.  

Hotels recognized this as an avenue for upselling to increase revenue from occupancy. When your clients come to the front desk, you typically have the opportunity to: 

A) upsell them to a more premium room, or 

B) cross-sell them on extra services like spa visits or complimentary refreshments. 

The best upsellers and cross-sellers understand their customer’s needs and the reasons behind their travels. But wait, what exactly constitutes cross-selling and upselling, and how are they different? 

What are Cross-Selling and Upselling at the Front Desk? 


Cross-selling is a sales strategy focused on selling ancillary products to current clients. Front desk cross-selling is a strategy hotels utilize to increase revenue by advertising complimentary items.  

For instance, if you go to a clothing store to buy a shirt, a sales rep may advise you to buy a complimentary product. It could be a tie, pants, or a blazer that matches the shirt’s color or fit. In the same train of thought, hotels generally cross-sell spa treatments, tourist guides, and access to drivers or rental cars.  


Upselling, on the other hand, refers to when sales reps upgrade your product or services. It centers on convincing customers to purchase premium lodging and service upgrades. For instance, you may persuade your visitors to buy amenities like upgraded accommodation before they even check into your hotel.  

You can integrate upselling into your sales cycle in several ways. But the best way for hotels to utilize this strategy is by implementing it at the front desk. The trick to upselling effectively lies in your employees’ ability to identify customers who will benefit from an upgrade. 

So, how do we map customers to an upselling service or opportunity?  

How to identify upselling opportunities at the front desk?

Map customer journeys 

Businesses that employ tools like client journey mapping lower their service costs by 15% to 20%. A customer journey map is an illustration that shows how a customer interacts with a business.  

It gives insight into the wants and anxieties of potential customers, which directly influence or hinder their actions. By improving customer experience, businesses may increase conversion rates and enhance client retention. 

To maximize customer success, it is crucial to: 

  • Break down the customer journey in a step-by-step manner,  
  • Connect each stage with a goal,  
  • And reorganize your touchpoints in accordance.  

After all, your entire business strategy should revolve around assisting customers in resolving issues and achieving long-term satisfaction with your hotel and service. This brings us to the next question:  

What is a customer journey map built around? 

The customer journey map can consist of several elements depending on your hotel’s needs. In general, most customer journeys encompass: 

  • The consumer buying process 
  • Understanding and predicting user behavior 
  • Emotional responses 
  • Human touchpoints 
  • Pain points 
  • Solutions   

Hotels most likely need to establish both digital and physical journeys for customers. Businesses should create a customer journey map according to their offerings. Customer journeys online for hotel bookings can be wildly different than in-person bookings.  

For instance, imagine an online booking on a website that offers discounts. Customers booking rooms on this site may not wish to upgrade their rooms. Whereas, in-person guests will be more open to different options and upgrades when reserving rooms.  

Another way of upselling using a customer journey is by creating landing pages. You can offer value-based deals on your landing page and successfully upsell. This is where omnichannel journey mapping comes into play. 

So how do you map these different customer journeys?  

How can you map the customer journey? 

  • Establish definite goals for the map. 
  • Create profiles for and criteria for each of your personas. 
  • Identify your target consumer personalities 
  • Describe each touchpoint in detail. 
  • Analyze your current and future resource needs. 
  • Experience the mapped journey for yourself.  
  • Adjust as necessary. 

Note: A critical component of mapping customer journeys is receiving ample feedback from existing clients. Find out what they want from your service and how you can improve their experience at your hotel.  

Customer journey mapping can be tricky and time-consuming for all companies. But they ensure a stable route for success in upselling and increasing revenue.  

There are several templates online for customer journeys. But these templates may not suit your situation. So create a map that is unique to your hotel’s needs and customers’ wishes. In the next section, we’ll explore the approaches we use when upselling at the front desk.  

What kind of approaches work in front desk upselling?

1) Create customer profiles for the ideal customer to upsell to 

Customer profiling or finding your ideal customer persona is a must in current times. Excellent customer service is at the core of most successful businesses. Studies show that: 

  • Offering positive and empowering customer experiences is essential for front-desk upselling. Customers are ready to spend a premium of up to 13% and as much as 18% for better experiences.  
  • Two-thirds of consumers are happy to give brands their personal information in exchange for better value.  

Using a tool that helps you figure out your ideal customer for upselling opportunities is vital. Buyer personas give your business direction and perspective. Buyer personas can assist marketers with content planning and curation. 2–5 client personas are the norm for most businesses.  

Within this, you should create a persona that helps you identify people with upselling opportunities. This can help you circumvent any customers who are unwilling to spend more. Simultaneously, you can reach customers willing to pay more for upgraded experiences. 

The hardest aspect of front desk upselling is accurately identifying opportunities. A CRM software that segments and categorizes your guests under specific personas helps your front-desk staff upsell to the right customer.  

2) Implement active listening techniques among staff 

The top skill or quality that consumers expect from salespeople is active listening (42%). One effective method of communicating is active listening. It improves communication and rapport between the speaker and the listener. Typically, individuals either listen to what the speaker says passively or not at all. Active listening calls for you to pay close attention to the other person’s word choice, voice inflections, and nonverbal cues. This demonstrates to the speaker that the listener is listening. Active listening strategies include: 

  • Concentrating on the speaker without formulating or coming up with your response 
  • Indicate that you are paying attention by nodding and making eye contact. You can also paraphrase what your customers say to sum up their thoughts.  
  • Use open-ended inquiries to extract further details. An example would be a question where you ask them how you can improve their stay. 

Active listening is an absolute necessity for front-desk upselling. For instance, when your guest arrives, ask them about their journey to the hotel.  

  • Engage them in a conversation about their stay at your hotel and their plans in the city.  
  • Inquire about their expectations and experiences while traveling and staying at hotels. 

While you may wish to skip right to asking whether they would like an upgrade, that may not be the best move. Always listen to your guests and figure out if they are open to upgrading or would like to rest immediately. 

3) Implement loyalty and reward programs 

One of the best customer retention strategies to upsell and increase recurring sales at your hotel is to run loyalty programs. With the help of such initiatives, you can boost occupancy at your hotel. You can, in this way, leverage your extra offerings and forge closer ties with your clients.  

You can:  

  • Send them customized emails, for instance, with discounts, rewards, and other incentives to attract customers. 
  • You only need a reliable guest registry, transaction record, client reports, and a suitable reward management system for your hotel.  
  • You may create, manage, and administer all aspects of your hotel loyalty programs with a CRM software. 

Another way of increasing loyalty is by using the foot-in-the-door technique. This technique consists of using small requests as a way of building up to larger ones.  

For instance, when you have a returning guest, you can offer them a minor room upgrade. If they agree, you know they are open to upgrading their rooms. The next time they visit, propose a more premium room upgrade.  

This technique can help build loyalty. The guest is then likely to report a positive experience when they review your hotel. Moreover, approaching upselling in phases is more beneficial. In contrast to starting with a significant upgrade, smaller ones can instill a sense of understanding and reciprocity.  

What are some benefits of upselling at the front desk? 

  1. Increases guest satisfaction
    Studies indicate that front desk upselling techniques can improve hotels’ online reputation. A study found that upselling enhanced visitors’ experience by a whopping 25%. On the other hand, ratings, where a potential upsell was flatly refused by the guests, were the ones that had the lowest satisfaction. This shows how crucial it is for front desk staff to actively listen to guests to determine whether an upsell will improve the customer’s stay.  

  2. Greater possibility for positive reviews
    As we’ve mentioned above, offering upgraded rooms can easily boost customer satisfaction. The same study also revealed that upselling significantly impacts the quantity and caliber of positive customer reviews. The study results demonstrate that a strong upselling program is associated with a simultaneous increase in visitor happiness and online reputation. 

  3. Boosts revenue
    Hotels that fail to upsell are losing out on revenue. Several customers may be more than willing to spend extra for their stay. But they may not know what upgrades are available and within their budget. Oaky gathered information from 1100 hotels between 2017 and 2019 that showed how much money they made from upselling. The resorts near mountains and ski areas did well in this category. Every month, they brought in an average of €38.39 in upsell income per room. Luxe hotels and resorts with golf and spa services were not far behind. The above numbers are not insignificant in any way. Upselling can heavily impact your bottom line in the long run. 
  1. Better room management
    A great benefit of upselling rooms is ensuring the hotel is at full capacity. Hotels struggle with maximizing their occupancy. Upselling a premium room gives new guests the option to occupy the lower-tier rooms. Additional bookings are more likely to roll in for guests booking rooms at the last minute. Most guests booking at the last minute are not looking for premium rooms. These guests hope to find quick, cheap, and value-based rooms.  

There are several benefits of implementing an upselling program at the front desk. The benefits given above are some of the many advantages of upselling. If you’re wondering how you can implement these practices, the next section delves into six stellar upselling techniques. 

6 Upselling Techniques with Scripts

1) Early arrival upselling 

Early arrivals are the perfect upselling opportunity to sell a higher tier accommodation. When upselling early arrival visitors to a higher-rated tier the following strategy can be particularly beneficial. For instance, 

“Mr. Diaz, we have a reservation for you in one of our standard guest rooms. Our stated check-in hour is 3 pm, though we’ll try to get it to you earlier if we can. We do have another premium room currently available if you’re interested. It costs only upwards of $25 of your current reservation. These are some features and facilities you can access in ______ rooms. Do let me know if you’re interested in upgrading to this suite!” 

“Ms. Lucy, your room is currently occupied and will be available in an hour. In the meantime, would you like to browse some of our other options? These rooms are available and…..” 

This technique is ideal for guests who arrive an hour or two before check-in time. Your guests will be open to upgrading when they realize they must wait to relax. You can supplement this technique with our third method, incremental sales. 

2) Room reassurance technique 

Reassure the visitor that they currently have a wonderful room by confirming the previously reserved lodging. Try to avoid saying something like  

“I noticed that you reserved one of our regular rooms,”  

This statement makes the selections they’ve already chosen sound unsatisfactory. It can also undermine the image and expectations of your hotel.   

Instead, state the following: 

“We have allocated a classic suite for you, Ms. Hale, which I’m certain you will find quite pleasant. However, before you go ahead with your stay, we also wanted to inquire about your interest in..”  

Continue by displaying pictures of the services and higher-tier suites. 

This technique draws the attention of your guest’s choice positively. When you uplift their current room and ingratiate their choices, they will be more open to seeing other options.  

3) The incremental sales method 

Use an incremental sale tactic where you add a small amount to the existing room’s price. When a guest arrives at your hotel, there is a high chance they’ve already paid for their stay.  

This is particularly true for people who made their reservations online within most OTA sites where they had already made a payment. If you can see that you can upgrade their room for a slight increase in payment, say the following: 

“Hello, Mr.Stevenson! I was going through your booking and realized we have an opening for one of our deluxe rooms. You could upgrade your stay with just $15 and experience a higher level of comfort.”   

Additionally, you can use questions like: 

“When you booked your room, did your agent have an opportunity to inform you about our rooms?” to see if the customer is conscious of the higher tier options available.  

You could also ask

“Did you have a chance to check out our top suite options when you made your online reservation?” 

For instance, your guest books a room that costs $50 per night. Asking them to pay $65 upfront may inflate the amount in their mind.  

Instead, by offering a $15 increase to their existing payment, you will prove to be more persuasive. This method employs the foot-in-the-door technique.  

4) Offer value-based experiences 

Show the value your deluxe rooms offer. Be as detailed as you can. These are some options you can use when giving your guests a better idea of your deluxe rooms. 


“In this room, you can gaze out your balcony and see,”  

As opposed to

“Premium rooms offer a view.”  

You can also say

“As a resident on this floor, you’ll enjoy 24-hour access to our executive salon, which features” 

 As opposed to saying,

“The executive floor offers a sitting room.”  

You can also say,

“As you’re traveling with your children, you’ll love the extra room this suite delivers. It is a 650-square-foot room with a fully functional kitchen. It will also be wonderful to use the kitchen if you want to prepare breakfast or reheat takeout some day.” 

The best way to further drive the point home is to show them pictures of the room or take them there. Images can change the game when it comes to upselling. So always have brochures or tabs on your screen for visual cues.  

5) The price anchoring technique 

Your staff will need to practice the price-anchoring approach to upsell successfully. Price anchoring is when you first offer something at a hefty price before following it up with a significant discount.  

Establishing a selling point is commonly referred to as price anchoring. Customers can use this pricing range as a reference while making decisions. Every time you see “$150 $125” in a discount, the $150 is the anchor price for the $125 sale price. 

Rate anchoring helps create the idea of getting a valuable deal, which most of us can’t resist. For instance, your front desk personnel can provide a couples suite suggestion to new guests as follows:  

“The couples premium suite typically costs $100. We decided to charge $75 for it this week. Would you and your partner be open to trying it out?” 

The price anchoring technique internally justifies the purchase your guests make. The price makes people feel like they’re getting a better deal than other guests.  

6) Impress walk-ins with your variety of rooms 

Always provide walk-in customers with a variety of choices when showing rooms. Without proper training, front desk staff members frequently give guests only one type of room.  

Usually, this is the cheapest or most basic room. Instead, give walk-in visitors a choice of lodging options and prices. Walk-ins are more likely to be open to exploring all the alternatives than last-minute internet reservations.  

This method does heavily rely on the listening abilities of your front desk representative. They must first ask the visitor if they have a certain room in mind. If a visitor does, they can point them in the direction of a room, if one is available. However, if the visitor has nothing specific in mind, this is the ideal time to upsell. 

How to improve upselling? 

  1. Personalize your guests’ experiences
    Companies that successfully implement personalization could generate 40% more revenue. Rapid digitization of all customer experiences has led to an increase in customer expectations. The hospitality industry cannot afford to lose customers due to unsatisfactory experiences. Upselling requires a deep understanding of customer needs and preferences. A CRM or PMS can help you better understand your guest’s needs. Moreover, it will store valuable information (such as family size, income, attitudes, etc.) that your agents can use when upselling.
  2. Training your staff
    We’ve already highlighted the necessity of active listening for upselling. Your staff should be approachable, quick thinkers, and problem solvers at the front desk. They should have a good grasp of body language and guest needs. Upselling should not be foremost their priority. Instead, they should focus on providing your guests with the best experience they can afford at your hotel.  
  3. Adding value
    A great way of improving upselling rates is by offering an undeniable value for money. Every upgrade should come with a logical reason for its cost. Customers won’t resist an upgrade they can afford if they see its value. Staff members should also truly understand the necessity of an upgrade to help guests feel the same. Upselling should not be a cash grab. Instead, it should enrich your customer’s stay.  
  4. Omnichannel communication
    Your customers should be able to reach out to you via any platform or social media site. You will lose out on upselling opportunities if they book rooms through a third-party site. If possible, you should make your hotel accessible across all platforms. Your customers should easily reach out to your staff for inquiries or concerns. This can also boost retention in the long run. Studies found that businesses that excel at offering omnichannel consumer experiences retain 89% of customers.  

How does an upselling tool help?

It intelligently classifies visitors to present customized offers at the most convenient times for each client. Improved ADR and frequently even higher occupancy are the results.  

These solutions send pre-arrival notifications that are highly personalized. These emails empower customers to add upgrades and services they desire with just a single click.  

The use of upsell solutions increases the incremental expenditure per guest when integrated into your hotel’s entire revenue management plan. By utilizing upsell software, visitors may plan their stay and define expectations before arriving.  

These tools provide data that results in a more tailored visitor experience. Consumers these days demand this level of personalization and are ready to invest in better rooms. These are just some of the features upselling tools can offer. We’ll elaborate on more features in the next section.  

Must have features of an upselling tool  

  • Analytics and reporting in real-time: this feature should track your upselling journey. It can give you information on how much revenue you make through upselling. Additionally, a reporting tool informs you of improvements you can make to your upselling strategy. These reports can also help your predict upselling opportunities over time.  
  • Accessibility and user-friendliness across platforms: your tool should empower your employees when they need any information. Information for room reservations and bookings should be available across different platforms. It should be easily accessible on mobile phones or desktops.  
  • Email automation: upselling tools should offer automated email campaigns, especially during confirmations.  
  • GDPR and HIPAA compliant: This is a non-negotiable factor when you’re in the hospitality industry. As these tools will collect guest information it is of utmost importance to protect their privacy.  
  • Segmentation of leads: your tool must segment leads and guests into specific customer personas. This is crucial for your upselling strategy. A tool that fails to segment your guests based on your criteria will decrease upselling opportunities. Segmenting your leads can also help you personalize offers to their unique needs. Hence, always invest in a tool wherein you can segment leads based on your unique criteria.  
  • Integration of leads: Integrating leads is the process of combining leads from all sources and determining which source generates the most leads. Zero lead leakage is a must when identifying guests who would be open to upgrades. Ensuring that you receive all leads in your pipeline is crucial to the success of your upselling strategy. 
  • Centralize data: The front desk should contain information about reservations, such as family trips or corporate reservations. The tool should also authorize only the front-desk employees who have permission to view such information. All front-desk employees should have access to such information when working.  
  • Omnichannel engagement: the tool should help your employees engage and market programs from an omnichannel platform. This offers your guests a frictionless experience regardless of where they book a room. Tracking your guest’s engagement levels can help you gauge upselling opportunities online.  

Upselling and cross-selling at the front desk are effective strategies you should employ to open up additional revenue streams for your hotel. Front desk upselling will help you boost client contentment and improve your reputation.  

And the LeadSquared CRM is one such platform that offers all these features that a front desk needs for upselling. Book a demo today to inspire your upselling strategies and elevate your guests’ experience!  

Strategic conversations about the future of healthcare focus on the immediate impacts of Baby Boomers and the future desires of Millennials. Something important is missing: 65 million people living in this country who were born between 1965 and 1980. Often underestimated and ignored, Generation X represents a significant force in healthcare. Gen X is currently assuming leadership roles, aging into healthcare as patients, coordinating care for their parents and helping their own children navigate care. Learn more about what makes Gen X tick, how to engage them as employees and how to best target them for marketing and communication efforts.
For those of you who might have forgotten about Gen X (we’re looking at you Boomers) or never knew we even existed as a generation (this might be you Millennials and Gen Z), don’t worry. 

Key Discussion Points:

  • What makes Gen X tick
  • How they differ from other generations
  • How to engage them as leaders and employees
  • How to best target them for your marketing and communication efforts


Alan Shoebridge
AVP, National Communication Providence

Alan Shoebridge | Associate Vice President for National Communication |Providence
Alan Shoebridge is the Associate Vice President for National Communication at Providence. He leads a diverse, multi-state communication team responsible for internal communication, public relations, issues management, labor relations and DE&I initiatives. Alan has also held senior marketing and communication leadership roles at Kaiser Permanente and Salinas Valley Memorial Healthcare System.

Alan has more than 15 years of direct marketing and communication experience for healthcare and medical insurance organizations with a focus on marketing plan development, advertising, messaging, research and other areas. He has also worked as a newspaper reporter and in public relations. Alan earned his BA in English from the University of Oregon.

Alan is an active member in several community and professional organizations. He currently serves on the board of the Society for Healthcare Strategy and Market Development, a personal membership group of the American Hospital Association, with more than 4,000 members who specialize in marketing, communication, business development and strategic planning. In addition, he is a past board member for Transition Projects in Portland and the Point Lobos Foundation in Monterey. In his free time, Alan enjoys cycling, reading, hiking and exploring Oregon with his wife Amber and their two English bulldogs.

Dean Browell
Chief Behavioral Officer Feedback

Dean Browell leads Feedback’s research as the resident PhD with a passion for how generations interact online. He is a co-founder of the cultural education project Hidden In Plain Site and a Board Member of the Society for Healthcare Strategy and Market Development (SHSMD), The Poe Museum, and University of Richmond’s Institute on Philanthropy. Dean teaches graduate-level classes at the VCU School of Business.

Nik Parwal

Nik Parwal
Business Head – Healthcare, LeadSquared

Education in India has its share of challenges. A large section of the population lives from paycheck to paycheck and hence does not have the funds for schooling. Instead of just getting a degree, people focus on upgrading their skills.

Moreover, although schools and colleges are important, the skills they don’t teach us are just as useful. Hence, there exists an industry-academia gap in India’s education system. Thankfully, EdTech companies are trying to fill this gap by making quality education accessible to all.

Let’s look at top EdTech companies in India that are redefining education.


Website: byjus.com

Address: 4/1, Tower D, 2nd Floor, IBC Knowledge Park, Bannerghatta Main Road HQ, Bengaluru, India

Founded in: 2011

Funding: $2.2 b ($460m raised a year ago)

Founders: Byju Raveendran

Investors: Aarin Capital, Arison Holdings, B Capital, Baron Global Advantage Fund, Canada Pension Plan Investment Board, Chan Zuckerberg Initiative, General Atlantic, IFC Venture Capital Group, Lightspeed India Partners, Lightspeed Venture Partners, Lightspeed Venture Partners India, MC Global EdTech Investment Holdings, Naspers, Owl Ventures, Qatar Investment Authority, Sequoia Capital India, Silver Lake, Sofina, TCDS, TIGA, Tencent Holdings, Tiger Global, Tiger Global Management, Times Internet, Verlinvest, XN Exponent Holding, Yuri Milner

Employee range: 3,200

BYJU'S - India's top edtech company

About BYJU’S: 

BYJU’S started as an EdTech startup in Bangalore in 2011. It is currently valued at $13 b and is one of the fastest expanding EdTech companies in the world. BYJU’S also received numerous honors, including the Deloitte Technology Fast 50 Award and the CRISIL Emerging India Award. It has also acquired some of the well-known educational and EdTech companies in India.

The expansion has currently made BYJU’S a leading EdTech company in India. It offers a learning app for competitive entrance exams like the IIT-JEE, CAT, UPSC, GMAT, GRE, Engineering & Medical, as well as courses from grades 6 to 12. It provides online and tablet classes with multiple-choice questions, answer keys, and in-depth analysis.

USP: 93% of parents say their child’s academic performance had significantly improved after using the BYJU’S app, according to the business. With 15 million registered users, 900,000 of them subscribe for an annual fee, and 85% renew their subscriptions.


“I used to regularly watch the recorded videos and solve various practice tests available on the app. This helped boost my confidence level.”

Ayush Sanjaysingh Pardesi, State Topper, Maharashtra

“The BYJU’S App was the first place I would go to whenever I had any doubts in any concept. It was an integral part of my JEE preparation. The daily practice problems helped me revise and strengthen my concepts along with increasing my speed and accuracy.” 

Shikhar Mundra, AIR 20 – JEE Advanced 2020

2. Unacademy

Website: https://unacademy.com/

Address: 540, 100 Feet Rd, Krishna Reddy Layout, Amarjyoti Layout, Domlur, Bengaluru

Founded in: 2010

Founders: Gaurav Munjal, Roman Saini, Hemesh Singh, Sachin Gupta

Funding: $398.5 m ($50m raised 2 years ago)

Investors: Ananth Narayanan, Aprameya Radhakrishna, Ashish Tulsian, Blume Ventures, Dragoneer Investment Group, Facebook, Flipkart, Gaurav Munjal, General Atlantic, Girish Mathrubootham, Kalyan Krishnamurthy, Nexus, Nexus Partners, Nexus Venture Partners, Phanindra Sama, Rajan Anandan, Roman Saini, SAIF Partners, Sequoia Capital, Sequoia Capital India, Sequoia India, SoftBank Vision Fund 2, Stanford Angels and Entrepreneurs, Steadview, Steadview Capital, Sujeet Kumar, Sumit Jain, Tiger Global, Tiger Global Management

Employee range: 8,351

Unacademy - top edtech companies in India

About Unacademy: 

The Bangalore-based EdTech company, Unacademy, acts as an online learning marketplace for a range of courses. Heemash Singh, Sachin Gupta, and Gaurav Munjal started it back in 2010 as a simple YouTube channel. In 2015, their YouTube channel expanded to an online education platform. Numerous videos are still available on Unacademy’s YouTube channel. It is a well-known e-learning startup and one of India’s top EdTech companies.

The objective of Unacademy is to offer free education. Additionally, it has expanded its offering across industries, including pre-medical, banking, CA, CAPF, UPSC, CLAT, CAT, and more. Students can follow tutors to receive direct instruction from them by watching the video tutorials, which are available in many languages. 

USP: More than 30,00,000 students have received instruction from Unacademy to date. To provide its students with proper tutoring, the organization has partnered with some of the most reputed teachers. Over 2400 online courses (free and paid) are available on their platform.

3. iQuanta

Website: https://www.iquanta.in/

Address: Plot No-10, Sonali Colony. Bhavana Enclave, New Bowenpally Secunderabad, Hyderabad, India

Founded in: 2015

Founders: Indrajeet Singh

Funding: Unfunded

Employee range: 11-50

Iquanta - Edtech startup - India

About iQuanta: 

iQuanta is India’s largest online CAT preparation community. One of the top 5 young Indian entrepreneurs, Indrajeet Singh, is the founder and CEO of iQuanta. He was known as the “Wizard of Quants” for his unique techniques and shortcuts to solving mathematical questions.

The mission of iQuanta is to make high-quality education affordable for anyone wishing to take competitive exams. iQuanta has grown to include 3.5 lakh+ aspirants from around the world, resulting in 10,521+ IIM calls and 1000+ IIM converts in just 5 years.

USP: iQuanta operates as a community that brings together teachers and students for competitive exams. The company claims to have enrolled over fifteen thousand students into IIMs through their thorough courses.

4. TrainerCentral

Website: https://www.trainercentral.com/

Address: Plot no. 140, 151, Grand Southern Trunk Rd, Chennai, India

Founded in: 2021

Founders: Zoho (Parent company)

Funding: Unfunded, parent company valued at $1B as on Feb 19, 2022

Employee range: 13,175


About TrainerCentral: 

TrainerCentral is a Zoho application that seeks to revolutionize online education. This comprehensive online training platform enables solopreneurs, edupreneurs, and anyone else who wants to impart their knowledge to students around the world.

The platform offers tools to assist trainers in creating a fully functional online training company with a wide range of integration capabilities. On a single, integrated platform, instructors can build their websites, upload content, design course curricula, conduct live classes, manage learner communications and certifications, take payments from learners, and much more.

TrainerCentral reduces the inefficiencies brought on by isolated tools. It also addresses the technical challenges associated with setting up an online training company. The built-in live classroom feature with chat and payment gateway integration options benefits both instructors and students. TrainerCentral is a favorite among online trainers, as evidenced by its consistent MOM growth of 30%.

USP: TrainerCentral allows teachers and solo entrepreneurs to reach out to a large audience with the minimum investment. They also provide a 15-day free trial to help you get to know the software.


“With TrainerCentral, we can deliver both on-demand courses and live training, distribute digital content and as well monitor every individual’s learning progress from a single console.”

Dr.B.Viduthalai Virumbi, Nodal Officer at PHR-NHM Tamil Nadu

“I was looking for a fully integrated platform to host both recorded courses and live lessons. TrainerCentral offers everything I need, including a website builder and email marketing options. It’s a hub for a training startup like mine.”

Muthuramalingam K.S., Entrepreneur and trainer at Sri Ram Stocks Solution

5. upGrad

Website: https://www.upGrad.com/

Address: 75, Ground Floor, Nishuvi Dr. Annie Besant Road, Mumbai, India

Founded in: 2015

Founders: Mayank Kumar

Funding: $149.5 m ($29.5 m raised a year ago)

Investors: IFC, Temasek

Employee range: 3,733

upGrad - Edtech firm in India

About upGrad: 

upGrad offers an immersive educational experience and supports well-designed courses. It provides online professional certificates, data science, product management, university-accredited management programs, the most recent courses in technology that apply to business, and more.

These days, hundreds of educational programs are available online. The Covid-19 pandemic has led to the emergence of numerous new e-learning businesses. upGrad still has a significant advantage over its rivals.

upGrad has secured two trademarks in the entertainment and education categories. It means that, legally, those materials cannot be used by upGrad’s competitors nor can they be copied or imitated. This enables upGrad to operate in a distinctive manner that sets them apart from all other training and education providers.

USP: upGrad has many users in India. Eighty-four percent of visitors are local, and the number of users is growing rapidly. Because of its flawless implementation, upGrad is one of the popular platforms for online courses.

6. Next Education

Website: https://nexteducation.in/

Address: 8-2-120/115, Venkat Nagar, Banjara Hills, Hyderabad, IN (HQ)

Founded in: 2007

Founders: Beas Dev Ralhan, Raveendranath Kamath

Funding: Unfunded

Employee range: 2,700

Next Education

About Next Education: 

Beas Dev Ralhan and Raveendranath Kamath founded the educational website Next Education in Hyderabad in 2007. It provides technology-based education solutions for K–12 students. On its platform, Next Education offers industry-leading products like TeachNext, LearnNext, MathsLab, ScienceLab, and EnglishLab. More than 6,000 schools across the nation use these products. Next Education is built upon open-source software and Linux.

The study guides and products are created to cover the curriculum for 23 state boards, the CBSE, and the ICSE in eight of the most popular Indian languages.

USP: Next Education provides technological advancements via their app, which include voice-overs, crystal-clear sound, interactive content that meets international standards, 2D and 3D graphics, and a novel course design that is simple to access via an integrated IR remote. The company has spent more than Rs. 400 crores overall, including more than Rs. 30 crores just on R&D.

7. Leverage Edu

Website: https://leverageedu.com/

Address: Leverage Edu Tower, A-258, Bhishma Pitamah Marg, Block A, Defence Colony, New Delhi, India

Founded in: 2017

Founders: Karthik Reddy, Sandeep Aneja, Deepak Shahdadpuri, Rohini Prakash

Funding: $9.8 m ($6.5 m raised 2 years ago)

Investors: Alok Mittal, Amrish Rau, Anand Sankeshwar, Anil Advani, Anindya Ghose, Arjun Mehta, Ash Lilani, Bhagwan Chowdhry, Blume Ventures, DSG Consumer Partners, Deepak Jain, Jim Schimdktke, Kashyap Deorah, Rishi Dogra, Ritesh Malik, Sadashiva NT, Satish Kaul, Swati Desai, Tomorrow Capital

Employee range: 360

LeverageEdu - Indian Edtech

About Leverage Edu: 

Within a year, Leverage Edu went from being a platform for college admissions to a full-stack marketplace. The platform employs an AI tool to assist students in their career development through mentorship products, comprehensive college admissions counseling, first-job readiness programs, and one-to-one virtual advisory for many career streams.

The app has more than 1500 mentors, including people from Apple, Goldman Sachs, and other Ivy League universities. The platform is currently implementing an inspirational product roadmap. The founder was quoted as saying, “We will continue to scale and aggressively onboard great talent, invest in continuously improving our experience, and do more of what we are good at!”

USP: Leverage Edu enables aspirants to upskill and secure jobs abroad.  

8. Vedantu

Website: https://www.vedantu.com/

Address: D. No. 1081, 3rd Floor, Vistar Arcade, 14th Main Rd, Sector 3, HSR Layout, Bengaluru, India

Founded in: 2011

Founders: Vamsi Krishna, Pulkit Jain, Anand Prakash

Funding: $203.2 m ($100 m raised 2 years ago)

Investors: Accel, Accel Partners, GGV Capital, KB Global Platform Firm, Legend Capital, Ohana Holdings, Omidyar, Omidyar India, Omidyar Network, TAL Education, TAL Education Group, Tiger Global, Tiger Global Management, Trifecta Capital, WestBridge Capital, Westbridge Capital Partners

Employee range: 5,033

Vedantu - India's leading edtech startup

About Vedantu: 

In the era of online tutoring, Vedantu has established itself as one of India’s top EdTech startups. Students in grades 6 through 12 can receive individualized coaching from highly qualified teachers. Their aim is to improve learning outcomes through actual student-teacher interactions.

For this, they’ve enabled two-way audio, video, and white-boarding technologies. The Bengaluru-based EdTech company provides services to students for both co-curricular courses and competitive exams.

In contrast to classroom instruction and recorded video lectures, the cooperative sessions keep the students’ attention in line with the pace of the lecture. Vedantu provides video conferences that can accommodate even slow internet connections. 

USP: To promote live learning between professors and students, Vedantu employs technology to bring them together on a single platform. The business provides teachers with digital tools that let them educate in an engaging way. For example, whiteboard as well as audio and video technology.

9. Toppr

Website: https://www.toppr.com/

Address: A-204, Supreme Business Park Hiranandani Gardens, Mumbai, India

Founded in: 2013

Founders: Zishaan Hayath, Hemanth Goteti

Funding: $110.8 m ($46 m raised 2 years ago)

Investors: Alteria Capital, Axis Capital Partners, Brand Capital, Eight Roads, Eight Roads Ventures, FIL Capital Management, Foundation Holdings, Helion Venture Partners, InnoVen Capital, Kaizen Private Equity, Milestone Trustee Services, Nitin Gupta, Powai Lake Ventures, SAIF Partners, WGG International

Employee range: 2,253


About Toppr: 

For K–12 students, Toppr is a platform for online test preparation. The organization focuses on the content of school curricula and entrance exams like the SAT, JEE, UPSC, NEET, etc.

In addition to interactive video lectures, practice question sets, professional doubt clarification, and an all-India test series, it provides structured courses. Goal-based learning, adaptive question practice, performance reports, concept sheets, and previous year’s test questions are all included in the Toppr app. Additionally, it provides courses for board exams, Olympiads, and medical and engineering examinations.

USP: The company provides educational services and concentrates on test preparation for engineering and medical entrance exams as well as school curricula. They offer packages for the joint entrance examination (JEE), physical management training (PMT), school boards, and other competitive exam preparations.

10. Simplilearn

Website: https://www.simplilearn.com/

Address: NALANDA, Manoj Arcade, 53/1 C, 24th Main Rd, ITI Layout, Sector 2, HSR Layout, Bengaluru, India

Founded in: 2009

Founders: Krishna Kumar, Kashyap Dalal

Funding: $28 m ($15 m raised 7 years ago)

Investors: Helion Venture Partners, Kalaari Capital, Mayfield Fund

Employee range: 3,242


About Simplilearn: 

Simplilearn first appeared as a blog website. It is one of the most tenacious competitors in the international market because of the efforts of the platform’s creator Krishna Kumar. 

This Indian Edtech company has concentrated on establishing authority and kept its offering specialized. Later, they began working with major MNCs like Facebook, Amazon, Microsoft, and IBM. You can find post-graduate programs that offer artificial intelligence courses developed in collaboration with IBM.

Because everything on this EdTech platform is of the highest caliber, the cost is also high. But it offers EMI options.

USP: This platform provides post-graduate programs curated in collaboration with several MNCs. In addition, Simplilearn has synergies with reputed schools like Caltech, UMass Amherst, and Purdue University.

Other Innovative EdTech Companies in India

11. Udemy

Website: https://www.udemy.com/

Address: 5th Floor Two Horizon Centre DLF, Harizan Colony, DLF Phase 5, Sector 43, Gurugram

600 Harrison St 3rd Floor, San Francisco (Present HQ)

Founded in: 2009

Founders: Gagan Biyani, Oktay Caglar, Eren Bali

Funding: Publicly traded

Employee range: 1,013


About Udemy: 

Three entrepreneurs, Gagan Biyani, Oktay Caglar, and Eren Bali, founded Udemy in 2009. Their initial intention was to offer online education. But they later realized that people prefer to learn at their own pace. 

Udemy became a popular online learning platform for Indian users looking to learn new skills in their spare time.

There are hundreds of courses available on various subjects. Tutors can create courses on Udemy and make money doing so. This Indian EdTech company currently has more than 46 million students, 60,000 tutors, and 1,75,000 courses.

USP: Udemy offers courses at very reasonable pricing to consumers. It also has a large enterprise customer base, allowing recruiters to train their employees.

12. WhiteHat Jr.

Website: whitehatjr.com

Address: WeWork Chromium Jogeshwari-Vikhroli Link Rd, Andheri, Maharashtra, India

Founded in: 2018

Founders: Karan Bajaj

Funding: $11.3 m raised over 3 rounds. Currently acquired by BYJU’S

Investors: Omidyar Network, Owl Ventures, Bossanova Investimentos

Employee range: 400

WhiteHat Jr.

About Whitehat Jr.:

The goal at Whitehat Jr. is to teach the fundamentals of coding—logic, structure, sequence, and algorithmic thinking—so that future generations can easily create digital content, such as websites, animations, and apps. All classes are taught live and in-person online by the top 1% of certified instructors in your comfortable home.

USP: In India, less than 1% of schools offer early-childhood coding instruction, leaving a significant gap between skills and the demands of the modern world. WhiteHat Jr introduces and gets your child, ages 6 to 18, ready for this new world of coding.

13. Aakash Institute

Website: https://www.aakash.ac.in/

Address: Aakash Tower, 8, Pusa Road, Block 17 A, WEA, Karol Bagh, Delhi, India

Founded in: 1988

Founders: Mr. J. C, Chaudhry

Funding: ₹13.5 b was raised in a private equity round in 2019. Currently acquired by BYJU’S

Employee range: 7,372

Akash Institute

About Akash Institute: 

Aakash Institute started its first center with the name “Aakash” in 1988, offering coaching services for medical entrance exams. Today, Aakash Educational Services Limited (AESL) is one of India’s top educational institutions, offering comprehensive test preparation services to students preparing for school/board exams, KVPY, NTSE, Olympiads, and other Foundation level exams, as well as medical and engineering entrance exams.

While the company has traditionally operated offline, it has recently expanded its services online.

Today, the organization is well known for providing specialized test preparation services for engineering, foundational level exams, and medical entrance exams through our three distinct verticals: Aakash Medical, Aakash IIT-JEE, and Aakash Foundations.

USP: Aakash Institute is well known for its courses for preparation for competitive exams. The organization has over 200 coaching centers across India, serving over 250,000 students. A lot of these courses are now also available online at present.

14. edX

Website: https://www.edx.org/

Address: 141 Portland St, Cambridge, US

Founded in: 2012

Founders: Anant Agarwal

Funding: Formerly private equity-backed, Publicly traded

Employee range: 1,013


About edX: 

edX is relatively less well-known in India. The platform has free courses and paid study programs as it operates on a freemium business model. The platform has been produced by the collaborative efforts of prestigious universities like Harvard and MIT.

Apart from Harvard and MIT, these are the other international universities that provide courses on the edX platform.

USP: edX allows Indian students to access courses from Ivy league institutes that would not have been possible otherwise. Unlike websites like MIT OpenCourseWare, edX also offers certifications from the top institutes.

Our Research Methodology

A lopsided pupil-to-teacher ratio is worsening in India and compromises educational opportunities for students. With the increased availability of the internet and smartphones, technology-driven learning apps are using gaming elements like point-scoring, interaction with others, personalization, and data-driven insights to improve the learning process for students and hone their fundamentals in a range of subjects.

The article lists the top EdTech companies in India that are providing services across all demographics and are addressing the gaps in the current education system. For instance,

  • Organizations like BYJU’S, Aakash Institute, and Vedantu are addressing the concerns of high school and college students.
  • UpGrad and Udemy are addressing the needs of those who want to enhance a particular skill to be more job-ready.

LeadSquared provides sales, marketing, and enrollment automation solutions to leading EdTech companies like BYJU’S, Unacademy, UpGrad, and many more. Book a quick 1-1 consultation with our expert to learn more about how we can help you scale your operations.