Kenneth Shuler School of Cosmetology Slashes Response Time with LeadSquared


Reduction in lead turnaround time


Lead leakage


Easy-to-build workflows


Response rate

The college loves LeadSquared because it:
  • Eliminates lead leakage
  • Increases efficiency and productivity in the admissions department
  • Makes it easy to create personalized communications
  • Enables the school to identify the most effective ad channels
  • Is easy to learn and customize

For more than 50 years, thousands of students have become professionals in the beauty industry thanks to the education they received from Kenneth Shuler School of Cosmetology.

The school operates eight campuses across the state of South Carolina and remains focused on helping its students earn the licenses and skills they need to work in the beauty industry.

Admissions challenges

Marketers at Kenneth Shuler work with an agency to generate leads. But despite the results they generate, more channels came to mean more chaos.

  • Antiquated systems made it impossible to produce the data and reports needed to identify the most effective tactics.
  • Admission reps weren’t equipped with the automation required to simplify and accelerate the enrollment process.

In LeadSquared, they found a system that enabled them to streamline their lead flow and integrate, organize, and bring a new level of efficiency to all subsequent processes.

Centralized lead capture

LeadSquared gives Kenneth Shuler a singular, centralized source to turn to for lead capture —online and off.

Lead fields are mapped to the inquiry sources, campaigns, channels, and more, enabling the team and its agency to increase our return on ad spend (ROAS).

Efficient workflows

The team at Kenneth Shuler now has an automated student engagement process—and no one had to learn how to code. They have found it easy to create automated communication sequences resulting in far less busy work.

Time-consuming tasks such as updating the status of prospects, sending application status updates, and managing task lists have disappeared in the name of automation. Every rep is far more productive now.

“We love the email automations and the hundreds of reports available. Our reps feel the system is well-organized and helps them concentrate on high-value tasks,” says Lynette.

Smarter follow-up

LeadSquared produces lead scores for prospective student based on the criteria they chose. Admissions counselors are assigned follow-up tasks according to the lead scores. Directors get better insights into the admissions pipeline.

More useful reports

The team at Kenneth Shuler loves tapping into the hundreds of pre-built reports LeadSquared provides. They’ve also found LeadSquared’s support team helped make it simple to build useful custom reports to support their needs.

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