Is LeadSquared different from CRM systems: CRM and Marketing Software Comparison

LeadSquared marketing software helps businesses in acquiring customers using modern scientific marketing methods. It helps in generating, nurturing and engaging Leads with the objective of increasing probability of converting them to customer with every interaction. LeadSquared is used by marketers to connect and engage with Leads till they become sales ready.

The marketing teams will typically pass the Leads to sales team once they become sales ready. From this point onwards, sales people may use sales force automation software like CRM to manage the lead and opportunities and close. CRM is best suited after Lead becomes sales ready.

LeadSquared can also be used as simple CRM to manage customer relationships, but that’s not its core purpose and forte. Similarly, CRM software can also do a bit of marketing but that’s not what they are designed to do.

CRM is not a replacement for LeadSquared and vice-versa. Rather, LeadSquared and CRM are complementary.

Following is a brief feature comparison of CRM and marketing software, LeadSquared. The comparison is with CRM software is general in nature and not specific to any CRM software.

Legend:

crm and marketing checklist The solution has a strong implementation of feature
crm and marketing checklist The solution either does not have the feature or it has a very weak implementation
crm and marketing checklist The solution has partial implementation of feature or (in case of CRM) many of the solutions do not have it
Feature CRM LeadSquared
Email Campaign Deliverability and Reputation management crm and marketing checklist crm and marketing checklist
Email Campaign Tracking (Delivery, Open, Click tracking) LeadSquared LeadSquared
Email Template Library LeadSquared LeadSquared
1 to 1 tracked Emails LeadSquared crm and marketing checklist
Email Campaign Performance Analysis LeadSquared crm and marketing checklist
Landing Page Designer LeadSquared crm and marketing checklist
Landing Page Template Library crm and marketing checklist crm and marketing checklist
Mobile Optimized Landing Pages crm and marketing checklist crm and marketing checklist
Rich Media content (video, slideshare) in Landing Pages crm and marketing checklist crm and marketing checklist
Compare Landing Page Performance in real time crm and marketing checklist crm and marketing checklist
Landing Page Auto-responders crm and marketing checklist crm and marketing checklist
Lead Capture (Web, Email, Import, Manual) crm and marketing checklist crm and marketing checklist
Segmentation by Lead behaviour crm and marketing checklist crm and marketing checklist
Dynamic Lead List crm and marketing checklist crm and marketing checklist
List Management crm and marketing checklist crm and marketing checklist
Lead Deduplication crm and marketing checklist crm and marketing checklist
Lead Activity Tracking crm and marketing checklist crm and marketing checklist
Lead Scoring by behaviour crm and marketing checklist crm and marketing checklist
Lead Grading crm and marketing checklist crm and marketing checklist
Real time Lead Source Analysis crm and marketing checklist crm and marketing checklist
Outlook integration (for Lead tracking) crm and marketing checklist crm and marketing checklist
Top Lists & Leads crm and marketing checklist crm and marketing checklist
Lead & Visitor tracking (activity & behaviour) crm and marketing checklist crm and marketing checklist
Website Traffic Analysis crm and marketing checklist crm and marketing checklist
Lead Activity and Result Summary reports crm and marketing checklist crm and marketing checklist
Account Management crm and marketing checklist crm and marketing checklist
Opportunity creation crm and marketing checklist crm and marketing checklist
Sales Forecasting crm and marketing checklist crm and marketing checklist
Sales Process Management crm and marketing checklist crm and marketing checklist
Call logging crm and marketing checklist crm and marketing checklist
Document library crm and marketing checklist crm and marketing checklist
Case Management crm and marketing checklist crm and marketing checklist
Contracts crm and marketing checklist crm and marketing checklist
Channel Management crm and marketing checklist crm and marketing checklist
Tasks & Reminders crm and marketing checklist crm and marketing checklist
Inventory crm and marketing checklist crm and marketing checklist
Products & Pricing crm and marketing checklist crm and marketing checklist
Quotes crm and marketing checklist crm and marketing checklist
Vendors crm and marketing checklist crm and marketing checklist
Purchase Orders crm and marketing checklist crm and marketing checklist
Sales Orders crm and marketing checklist crm and marketing checklist
Invoicing crm and marketing checklist crm and marketing checklist

 
crm and marketing

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