Real estate companies understand the importance of relationships on the overall business; probably more than other types of businesses. The happier your customers are, the higher your chances of getting more business. They won’t hesitate to tell other people about your company, especially if you’re into commercial real estate. For this reason, CRM in real estate companies has become even more important to steer clear of the competition.
Here are some of the major benefits of adopting CRM in real estate companies.
Ensure zero lead leakage with CRM in Real Estate Companies
By adopting CRM in real estate companies, brokers can address the issue of losing leads to manual systems like spreadsheets. Gone are those days when sales teams have to input every lead in paper-based systems or in Excel.
With a real estate CRM like LeadSquared, you can easily capture property inquiries from all your marketing campaigns, including digital ads (Google, YouTube, etc.), social (Facebook, LinkedIn, etc.), traditional ads (print, TV ads, etc. via phone calls), website, real estate marketplaces (CommonFloor, MagicBricks, etc.).
Beyond capturing leads from campaigns, you can analyze these leads with your CRM. Identify which campaigns are doing well and which ones require serious optimization. If need be, carry out A/B tests of your content on each platform to see what works. This is because the demographics of prospects vary per platform. The kind of people on LinkedIn will mostly differ from those on Instagram. Hence, they’ll require different strategies. Often times, your CRM can point this need out to you.
Respond faster to Customer Inquiries
The amount of time it takes to respond to inquiries can directly influence your sales. The faster you are at it, the better. Salespeople generally have a higher chance of connecting with a lead if they reach out within 5 minutes of an inquiry.
As a broker, you can achieve this easily with the right CRM for real estate companies. How’s this possible?
A lot of real estate CRMs come with configurable auto-responders that enables you to respond to inquiries even when you’re not physically available to respond. You can customize the messages based on the specific action taken by the customer.
However, the responses are automated and don’t remove the need to personalize. Since you’re the one customizing the messages, it is your chance to create content that is personal and engaging. This way, the prospect already feels like a part of your business and that when you say “someone from our team will reach out to you soon”, you indeed mean it.
Increase Efficiency and Productivity
Your sales team is probably one that is always busy, moving from one task to the other. When they’re not scheduling site visits, they’re following up on lead inquiries.
In truth, these are some of the most important tasks for any real estate broker. Therefore, they shouldn’t spend any more time doing redundant tasks if you want to be productive.
Adopting a CRM in real estate companies enables you to automate most of your repetitive tasks so that sales team members can focus on other important things. Companies understand the impact on this on overall performance. That is why in 2019, 13% of companies considered investing in a CRM platform as their top sales priority.
Activities like lead distribution to the sales team, certain responses to prospects, notifications should all be automated.
Retain More Customers
Equally as important as acquiring new customers is retaining the ones you already have. In fact, Shantanu Narayen, CEO of Adobe, considers customer retention as the new ‘growth’. And for good reason.
Remember, only a few things matter more than relationships in the real estate industry. To keep this going, even after closing a customer, you need a platform to help you execute it effortlessly. Hence, the importance of CRM in real estate companies.
With CRM, you can communicate with your customers on certain occasions via email. You can send them newsletters containing happenings in your companies or referral campaigns for when they suggest you to new prospects. On a more behavioral level, you can send them emails on their birthdays or during the anniversary of their property purchase.
Also, referrals only work when a customer has you at the top of their mind. Achieve this by implementing an effective customer retention strategy into your CRM.
Integrate with Multiple Channels
One benefit of having a CRM for your real estate brokers is the ability to integrate with your most important platforms like marketplace listings social media and more. CRM in real estate companies, through integration, also ensures seamless communication between the company and its prospects. For instance, if the prospect has shown interest in your properties listings at Justdial. CRM will capture this and notify your sales team to follow up at the earliest.
The same information will be conveyed to the marketing team, who can engage the prospects with relevant emails and other collaterals. CRM bridges the gap between the sales and marketing department, without a doubt and helps you to transform your sales process, into an efficient and streamlined workflow.
Do it with LeadSquared’s CRM for Real Estate Companies
The benefits of adopting a CRM in real estate companies are endless; this is just some of them. To enjoy the full package and improve your company’s sales, choose LeadSquared’s real estate CRM. Built to meet the unique demands of the real estate industry, the CRM empowers your team to manage your prospects and current customers alike.
Having partnered with the best builders such as Shapoorji Palloni, Alliance Group, Rohan Builders, Adarsh Group, MGH Builders, Kolte Patil, and more, we have compiled the best practices implemented by them into a real estate sales E-Book.
What will you learn from the Ebook?
- How can one increase agent productivity and boost digital sales?
- Capturing inquiries, tracking them, and personalizing communication-based on interest
- Managing multiple opportunities and ensuring visibility into the pipeline
- Industry shift towards Zoom, Whatsapp, and other online modes of communication.
- Insights from Industry experts.
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