LeadSquared ramps up Indonesia focus

Launches corporate website in Bahasa Indonesia, makes local hires and partnerships

12 September, 2022 

LeadSquared, a Bengaluru-based leader of end-to-end sales, marketing, and onboarding automation solutions, is ramping up focus in Indonesia with several initiatives to help the region’s customer base. Raghvendra Tripathi, Senior Vice President of the APAC business said, “Indonesia has been one of our fastest growing markets outside of India, right from when we had our first customer there two years ago. We are excited as we double down our focus and strengthen the team to continue delivering best-in-class digital transformation tools and services for our customers.” 

The company hired its first Indonesian executives out of Jakarta and Bandung in the middle of 2021 and has begun work on setting up its local data center through Amazon Web Services. While the LeadSquared software platform has been available in the Bahasa Indonesia language for over a year, customers will soon be able to host all their data within the country to be compliant to any changing government regulations on data residency and privacy. The company has also launched its corporate website in Bahasa Indonesia allowing web visitors to learn about its products and services in the local native language, and from there connect with the local team directly.

Some of LeadSquared’s marquee customers include CoLearn, 99.co, Pintar and PT Equine Global and the company has also signed up three reseller partners across the country. The news comes on the heels of the opening of a Melbourne office and an investment of USD $153 million in its series C round of funding, pushing LeadSquared’s valuation past USD $1 billion.

Founded by Nilesh Patel, Prashant Singh, and Sudhakar Gorti in 2011, LeadSquared was born out of a need to help modern buyers, who seek personalised engagement, effective self-service and quick time to value. The LeadSquared platform is a purpose-built, sales and marketing automation suite that enables connected experiences across digital properties, back-office systems, company staff and customers. Through its various modules of Sales Execution, Marketing Automation, Field Force Automation and Customer Portals, the LeadSquared platform makes efficiency the focus of every customer interaction, turning prospects into advocates.

“We are excited to hear of LeadSquared being available right here in Indonesia. LeadSquared technology has helped us digitise and automate many of our business processes and now with these announcements from the company, we are eager to work closely with the team, to make further progress in our digital transformation and business optimisation projects. Our team looks forward to participating with LeadSquared in the upcoming GESS Asia event,” shared Abhay Saboo, Co-Founder and CEO at CoLearn.

Welcoming the news, LeadSquared’s partner and CEO of PT Solusindo Total Teknikatama, Muljo Witono said, “We are very pleased to see LeadSquared’s investments and progress here in Indonesia. Solusindo always seeks to provide the best of breed services and technology for our customers and when our international partners take up localisation efforts like how LeadSquared has done, our customers benefit greatly. We look forward to taking our partnership to the next level.”

LeadSquared is scheduled to participate in the GESS (Global Educational Supplies and Solutions) Asia event held on the 14th to 16th September at the Jakarta Convention Center.

About LeadSquared:

LeadSquared is a Sales Automation SaaS (Software as a Service) platform, helping 2000+ organizations globally to drive sales efficiency at scale. LeadSquared has built a global, best-in-class CRM (Customer Relationship Management) platform that takes away the guesswork from sales execution and makes efficiency the focus of every customer interaction, no matter how complex the customer journey.

The software automatically captures leads from all your channels, manages them intelligently, and transfers them to the right teams (and people), ensuring zero lead leakage and missed opportunities.

Businesses that have achieved growth with LeadSquared include higher education institutes, edtech, financial services, healthcare, and marketplaces, among others. The company is headquartered in Bengaluru, India, with a local presence, in the United States, the Philippines, South Africa, Australia, and Indonesia.

To know more, visit: https://www.leadsquared.com/id