The EdTech industry is going through a paradigm shift in 2023 with changes across sales processes, customer retention strategies, and low customer acquisition costs.
It is no longer about being a unicorn but creating a change around existing processes that can help one achieve profitability.
Key Discussion Points:
- Key changes in sales processes: introduction of new sales processes, technologies, and KPIs
- Identify factors to retain existing customers: improving customer engagement, upsell/cross-sell cues
- Key strategies for low customer acquisition costs: moving to a phygital model, referrals/student ambassadors
- Role of technology: breaking silo-ed operations, better inter-team visibility
Khyaati Jain
VP Operations and Strategy, Rise
Jagruti Bhargav
EdTech Marketing Expert, LeadSquared
