Trusted by 850+ businesses across 24 countries
On the channels of their choice - text, email, call, patient portals, social media or more
Send your patients helpful information at every single interaction. You can send periodic healthcare tips, or trigger-based appointment or prescription refill reminders, post-diagnosis notes and more. Reach them on the channel of their choice – email, text messages, phone calls or patient portals. (APIs and webhooks help you integrate your patient portals).
Engage your patients on your patient portals to share healthcare tips with them right when they need it, based on their activities. Integrate LeadSquared bidirectionally with your patient portal (using APIs) to get detailed insights into patient behavior while they are logged in. Use the patient activities on the portal as triggers to automate communication workflows.
Patient-centric communication flows that drive engagement
Ensure that inquiries translate to appointments and appointments to visits, with relevant engagement campaigns. For instance: When a patient books an appointment, you can automatically send them appointment reminders, link to the hospital location, reviews of the doctors and more. This would help you reduce patient drop-off rates.
The moment a patient raises an inquiry, the lead is prioritized and transferred to the call center, based on agent availability, hospital location, the urgency of the query, etc. Call center agents then call them armed with complete patient details (their inquiry, their case history, etc.). This ensures that high-priority calls are made first, improving the patient experience.
Build trigger-based healthcare communication workflows easily in LeadSquared. You can trigger relevant messages via email, text and on your patient portals based on the information provided by the patients across different care tools, their activity tracking, website pages your patients visit, based on their queries and more.
Prescriptions are easy to lose and doctors’ instructions easy to forget. Help your patients by sending them post-appointment notes via text, email, and patient portal. This would help them refer to the notes whenever they want. Plus, it would increase their confidence in your practice and encourage them to come back for their follow-up appointments.
Helping patients with the right information at the right time can enhance the patient experience, and improve patient retention. For instance, after the first appointment, the details of the next appointment can be sent, along with tips to manage their conditions. This can be triggered automatically with pre-built patient communication workflows.
Engage patients for recurring events with pre-planned communication sequences. For instance, a year after a patient does his first health checkup, you can automatically remind them of the next one by using date-based triggers. Even something as simple as automating birthday wishes can go a long way in helping patient retention.
Engage your patients with timely quizzes and surveys; send them tips and more based on their lifestyle habits and scores. If something seems problematic or even slightly off, invite them for a free or discounted consultation session. All the quiz scores and answers to the health questionnaire can be stored and used later to create relevant healthcare workflows.
In addition to sharing tips for the patient’s current diagnosis, you can share tips to manage other related conditions as well. This would alert them to manage the related condition on time and would earn you increased patient trust and engagement, which is key to patient retention. Automate this with pre-built workflows in LeadSquared.
Patients might ignore minor conditions if the symptoms recede by the day of the appointment. Sometimes, the patients might fill half the appointment form and leave. To minimize these drop-offs, you can run patient re-engagement campaigns through email, SMS and even Google and Facebook remarketing campaigns.
Collect and act on patient feedback post-appointment. This would not only help you assess the quality of your service, doctors, and facilities but would also help you win back disgruntled or dissatisfied patients with timely and relevant action. If the patient doesn’t fill the feedback after the appointment, it can be emailed and texted to them.
We use LeadSquared to manage our registered users and engage with them via Marketing Automation. It has multiple features to facilitate Marketing and Customer Success teams to provide a seamless customer experience. Our Account Manager and the Technical Support Team have been very proactive and helpful in our journey to integrate our application with the tool.
AGM - Marketing Communications, DocOnline