Patient Engagement Solution - Activate & Retain Patients

Engage your patients with personalized & timely communication

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Patient Engagement Solution - patient communication campaigns

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Communicate effectively with your patients

On the channels of their choice - text, email, call, patient portals, social media or more

Run omni-channel engagement campaigns

Send your patients helpful information at every single interaction. You can send periodic healthcare tips, or trigger-based appointment or prescription refill reminders, post-diagnosis notes and more. Reach them on the channel of their choice – email, text messages, phone calls or patient portals. (APIs and webhooks help you integrate your patient portals).

Patient Engagement Solution - Omni-channel engagement campaigns

Patient Engagement Solution - messages on portal

Engage your patients directly on the patient portal

Engage your patients on your patient portals to share healthcare tips with them right when they need it, based on their activities. Integrate LeadSquared bidirectionally with your patient portal (using APIs) to get detailed insights into patient behavior while they are logged in. Use the patient activities on the portal as triggers to automate communication workflows.

Build patient engagement workflows that your patients appreciate

Patient-centric communication flows that drive engagement

Healthcare marketing automation and patient engagement solution

Automate appointment reminders to reduce no-shows

Ensure that inquiries translate to appointments and appointments to visits, with relevant engagement campaigns. For instance: When a patient books an appointment, you can automatically send them appointment reminders, link to the hospital location, reviews of the doctors and more. This would help you reduce patient drop-off rates.

Trigger instant & well-informed response calls

The moment a patient raises an inquiry, the lead is prioritized and transferred to the call center, based on agent availability, hospital location, the urgency of the query, etc. Call center agents then call them armed with complete patient details (their inquiry, their case history, etc.). This ensures that high-priority calls are made first, improving the patient experience.

Patient experience management and patient engagement solution - prioritization

Healthcare Marketing Automation and patient engagement solution - Patient Tracking

Trigger patient communication based on activity tracking

Build trigger-based healthcare communication workflows easily in LeadSquared. You can trigger relevant messages via email, text and on your patient portals based on the information provided by the patients across different care tools, their activity tracking, website pages your patients visit, based on their queries and more.

Increase patient retention with post-diagnosis communication

Prescriptions are easy to lose and doctors’ instructions easy to forget. Help your patients by sending them post-appointment notes via text, email, and patient portal. This would help them refer to the notes whenever they want. Plus, it would increase their confidence in your practice and encourage them to come back for their follow-up appointments.

Post diagnosis notes - Healthcare marketing automation - patient engagement solution

New Patient Acquisition - patient engagement solution

Engage your patients by educating them of the next steps

Helping patients with the right information at the right time can enhance the patient experience, and improve patient retention. For instance, after the first appointment, the details of the next appointment can be sent, along with tips to manage their conditions. This can be triggered automatically with pre-built patient communication workflows.

Engage your patients with recurring event reminders

Engage patients for recurring events with pre-planned communication sequences. For instance, a year after a patient does his first health checkup, you can automatically remind them of the next one by using date-based triggers. Even something as simple as automating birthday wishes can go a long way in helping patient retention.

Healthcare marketing automation and patient engagement solution - notify patients for recurring events

Patient engagement solution - Healthcare marketing automation + healthcare CRM

Increase patient engagement with timely quizzes and health surveys

Engage your patients with timely quizzes and surveys; send them tips and more based on their lifestyle habits and scores. If something seems problematic or even slightly off, invite them for a free or discounted consultation session. All the quiz scores and answers to the health questionnaire can be stored and used later to create relevant healthcare workflows.

Share tips to manage related health conditions

In addition to sharing tips for the patient’s current diagnosis, you can share tips to manage other related conditions as well. This would alert them to manage the related condition on time and would earn you increased patient trust and engagement, which is key to patient retention. Automate this with pre-built workflows in LeadSquared.

Tips for related conditions - healthcare marketing automation + healthcare CRM + patient engagement solution

Patient no-show communication - Healthcare marketing automation and patient engagement solution

Run re-engagement campaigns for no-shows

Patients might ignore minor conditions if the symptoms recede by the day of the appointment. Sometimes, the patients might fill half the appointment form and leave. To minimize these drop-offs, you can run patient re-engagement campaigns through email, SMS and even Google and Facebook remarketing campaigns.

Automate post-feedback patient engagement

Collect and act on patient feedback post-appointment. This would not only help you assess the quality of your service, doctors, and facilities but would also help you win back disgruntled or dissatisfied patients with timely and relevant action. If the patient doesn’t fill the feedback after the appointment, it can be emailed and texted to them.

Healthcare CRM + Healthcare marketing automation - Patient feedback collection

Get complete patient engagement and satisfaction reports

LeadSquared helps us manage our complete user engagement

We use LeadSquared to manage our registered users and engage with them via Marketing Automation. It has multiple features to facilitate Marketing and Customer Success teams to provide a seamless customer experience. Our Account Manager and the Technical Support Team have been very proactive and helpful in our journey to integrate our application with the tool.

Ram Kishore

AGM - Marketing Communications, DocOnline

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