College Fairs – how do you capture attention?

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Imagine this: It’s the morning of your next big college fair. You’ve got your booth prepared, and the marketing materials look inspiring. You’re all set to greet students with a big smile and crush your admission goals. The event turns out to be better than you hoped. Hundreds of students show up at your booth…

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Career School Marketing on a Thin Budget [Webinar Recording]

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When a school is up and running with a steady inflow of new enrollments, it’s a standard practice to re-invest 15-20% of your revenue on marketing. Private and vocational institutes, as an industry, spend millions of dollars on advertising and generating inquiries every year. Most of us, however, don’t have that kind of a budget…

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High enrollments, yet low starts?

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On auditing 400 career schools and found that at 42% of students who enroll never show up to the classroom. It’s a nightmare for admission reps, finding last moment replacements. But there’s another way out.

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Why Higher Education Marketing Needs a Recruitment System

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Today, students can get just about any information they want to know about a college from the Internet. The competition between schools to get the right students for their schools is fierce. To recruit students, universities have to build and nurture relationships with potential students. This can’t be done with individual prospective students, of course,…

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How Higher Education Management Increases Admissions

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Boosting enrollment numbers is a goal of just about every university. In fact, just about 34 percent of colleges meet their enrollment goals, so that leaves hundreds of educational institutions that are not able to achieve the number of students they want to enroll every year. Higher education management has to include a comprehensive student…

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How Technology Can Boost Student Recruitment

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Getting the word out to your potential students that you are the right school for them is tough. It’s more than just setting up your school’s website and advertising a bit on social media. Your prospective students want to engage with their future school on a personal level in a world that is full of…

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What Is An Education CRM and Why You Need It?

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Ann Handley said, “Make the customer the hero of your story”. It must be true and universally accepted because CRM easily became the largest software market in 2017 and it will most likely be the fastest growing in the years to come Education is no different, apart from the fact that here, the student is…

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Closing the divide between marketing and admissions

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In this free webinar, Shubh from LeadSquared and Gregg Meiklejohn from Enrollment Resources took a close look into the relationship – the attainable, mutually beneficial, revenue generating, relationship – between Admissions and Marketing that is possible at every school. They spoke about- Why this relationship is so important, What happens when it’s broken, and How you can use…

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Increase Student Enrollment with these 10 practical tips

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As an admissions team, you certainly have your work cut out when it comes to hitting the student enrollment target. With so many new age study options, this tech-savvy generation is not easy to get hold off. A look at some statistics will accentuate this even better. Only 34% of colleges meet enrollment targets and…

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What is an enrollment system and why does it matter?

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Several factors contribute to the success of a world class enrollment team. One of these key ingredients lies in how efficient and responsive they are. Applicants are not only looking for personalized attention at each step but also looking to get it quick. More than ever, relevant, valuable and timely information could be ample determinants…

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Reports every career school needs to boost enrollments

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reporting for career schools

In this webinar, Jenn Lyles, an award-winning marketing consultant demonstrated the power of reporting. She explained how to plug your money leaking sources, convert more visitors into leads and how to give your prospective students a seamless experience. And the most important part she explained what reports you need to pull weekly, monthly, quarterly &…

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7 steps to dramatically increase your enrollment rates

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Admission teams worldwide are under tremendous pressure to fill more seats with limited resources and a shrinking pool of applicants. In this webinar, Dr. Ajay Shukla of Higher Education UAE and Nilesh Patel of LeadSquared share tips & tricks on how you can drastically improve enrollments. Check out the recording below Here is the deck…

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7 Irresistible Banner Ads For Higher Education

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Over 70% of the higher education institutes find banner ads to be the most effective online ad type. This is followed by PPC ads on social media and cookie-driven remarketing ads. Take a look at the study conducted by Ruffalo Noel Levitz in 2017: This trend isn’t new. In fact, revenue in the banner ad…

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How story-telling and technology can boost recruitment success

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In a recent webinar with LeadSquared titled “Attracting & Engaging Prospective Students with Storytelling & Technology”, Sharon Aschaiek from Higher Ed Communications and Bob Derr from Marketing Edge discussed on how higher-ed institutes can combine storytelling and technology to boost their recruitment efforts. If you’d like to view the recording of the webinar, we got…

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My #1 Tip for Beauty Schools to Reduce Their Admission Costs

Shibani Roy
beauty school marketing cover

I recently consulted with a small, one-campus beauty school. Their main marketing pain point was their budget. They felt like they were spending a lot of money and getting almost nothing in return. This isn’t unique. In my 8-years of working with career schools, I have found that the budget is almost always a constraint,…

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How Harding School of Theology Battled Their Lead Leakage Woes

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With the shrinking pool of high-quality candidates and growing competition in the higher ed space, institutes everywhere are struggling to attract the students they want to enroll. Add to that the problem of accidentally missed enrollment inquiries & delayed follow-ups, and you’ll have the sum of the challenges that Harding School of Theology faces on…

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Using Technology to Gain a Competitive Advantage

Shibani Roy

In today’s digital age, prospective students expect rapid responses to their inquiries. Fast Company reports that, within the context of company-customer (or school-student) relations, fifty percent of e-mail responses are sent within two hours. Social media is nearly twice as demanding, with 42% expecting a response within 60 minutes. That’s Generation Z Top 10 ways to effectively communicate with Gen Z (View…

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How to Increase Your Yield Rate—and Set Your School Apart

Shibani Roy
Personalization

Many higher education institutions’ yield rates—the percentage of admitted students who enroll—are steadily declining. According to US News & World Report, the average yield rate among national universities is 32%–a full percentage drop since fall 2015. National liberal arts colleges are even lower at around 26.6 percent, also down nearly one percent. This is disheartening…

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How to Attract the High-Quality Applicants You Want

Shibani Roy

Higher education is growing more and more competitive. The proliferation of schools is part of it, with the number of institutions increasing nearly 30% between 1980 and 2015. Students now have more choices than ever; and, with the creation of tools like the Common App, they can apply more easily, too.   Not surprisingly, applications…

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Top 10 Ways to Effectively Communicate with Generation Z

Shibani Roy

Higher education institutions’ target demographic is changing quickly. Millennials no longer dominate college campuses—Generation Z does. By some estimates, Generation Z—those born between 1995-2010—now numbers over 60 million, surpassing millennials by about one million.    What can higher education institutions do to adjust to this new population? And—perhaps most critically—how can administrators ensure they are effectively recruiting prospective Generation Z…

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Uncovering Trends. Fostering a Culture

Shibani Roy
Higher Education Trends

The collection and use of data is becoming increasingly more critical in higher education. Marketing and admissions teams don’t just utilize it—they rely on it. And, with the availability of technology that does the tough data analysis work for them, recruiting teams can inform their strategy more effectively than ever before.   The proliferation of…

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Taming the Marketing ‘Unicorn’

Shibani Roy
higher education marketing unicorn

Universities across the nation continue to struggle with declining enrollments, a consistent—and growing—trend over the past decade. According to the National Student Clearninghouse Research Center, from fall 2015 to fall 2017, enrollment dropped nearly half a million across all sectors. That’s about a -1.5% decline—a number that, though seemingly small, is relatively significant given the US’s large college student population.   …

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Conquering the Admissions Challenge

Shibani Roy

  The number of annual college applications is on the rise—and doesn’t seem to be dwindling anytime soon. In 2017 alone, many universities saw record numbers of applicants, with UCLA becoming the first to receive over 100,000 in a single year. Duke and Boston University also hit personal records, with each breaking over 30,000 and…

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10 Must Have Admissions CRM Features for Every Enrollment Team

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Let’s say, a college recruits 4000 students in a year, with a team of 5 admission officers. So, in his career of 20 years, an admission officer accepts 16,000 applications on an average and rejects a lot more than that. That’s a lot of work, considering colleges are getting very selective in their recruitment criteria, and students…

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