Enrollment and recruitment resources

Know what’s latest in higher education industry – including trends, expert interviews, and tips from education marketers & admission officers on top of their game

Higher Education Marketing Trends – Digital Strategies

higher education marketing trends

The enrollment rate for higher education institutes is dropping, which is pushing schools to amplify up their admissions process with refined higher education marketing strategies. Here is the list of biggest predictions for upcoming years to know the current and future higher education marketing trends: 1. Stories, IGTV, and YouTube for Student Recruitment Social media…

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CRM vs. SIS – Why Do You Need Both?

crm versus sis

To keep operations streamlined, many higher education institutions already rely on student information systems, also known as SIS (Student Information System). However, more and more trade schools and universities are starting to realize the benefits of CRM (Customer Relationship Management). Once a CRM is implemented, it collaborates with the admissions suite, thus becoming the focal…

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Enrollment Management Best Practices

Institutions are facing a heavy decline in enrollments, and it has nothing to do with a lack of potential applicants. The reason is far more complex and multi-dimensional than you’d think – these colleges or universities need to work on better enrollment management strategies and follow through with leads to keep potential applicants engaged. Implementing…

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Social Media Retargeting for Higher Education

social media retargeting

More high school students are developing an interest in trade and vocational fields. They consider such skills to be a stepping stone towards lucrative careers in construction, plumbing, beauty, and welding industries. So instead of looking up the four-year college route, high school seniors are on the lookout for top career or trade schools that…

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Admissions Calling – what creates the desire to enroll?

It’s no secret – the best Admission Reps in the world are still the best callers. But all the others prefer shovelling snow to calling. Which is understandable – weary students, burdened with dozens of cold messages are tough to crack. It’s a lot of work for a handful of conversations (most of which drop cold…

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High enrollments, yet low starts?

Do all the students you enroll show up in the classroom? 162 of the 400 schools we audited say they don’t. About 42% of them don’t- a painfully sizeable chunk. What’s worse, they withdraw right before the session starts, leaving little time to enroll replacement candidates. There are reasons, of course: They enroll at another school. They…

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How Higher Education Management Increases Admissions

Boosting enrollment numbers is a goal of just about every university. In fact, just about 34 percent of colleges meet their enrollment goals, so that leaves hundreds of educational institutions that are not able to achieve the number of students they want to enroll every year. Higher education management has to include a comprehensive student…

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Why Higher Education Marketing Needs a Recruitment System

Today, students can get just about any information they want to know about a college from the Internet. The competition between schools to get the right students for their schools is fierce. To recruit students, universities have to build and nurture relationships with potential students. This can’t be done with individual prospective students, of course,…

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College Fairs – how do you capture attention?

Imagine this: It’s the morning of your next big college fair. You’ve got your booth prepared, and the marketing materials look inspiring. You’re all set to greet students with a big smile and crush your admission goals. The event turns out to be better than you hoped. Hundreds of students show up at your booth…

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Career School Marketing on a Thin Budget [Webinar Recording]

When a school is up and running with a steady inflow of new enrollments, it’s a standard practice to re-invest 15-20% of your revenue on marketing. Private and vocational institutes, as an industry, spend millions of dollars on advertising and generating inquiries every year. Most of us, however, don’t have that kind of a budget…

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What is a School Management System? How Can it Boost Enrollment?

Schools find recruiting students to be more than a little bit competitive. Students have more access to information about the schools they want to attend than ever before. The key to recruiting students is building a relationship with them. You obviously cannot do that with every single prospective student in person, so how can you…

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Your Best Admissions Assistant [Infographic and Webinar Recording]

They say the first impression is the last impression. As much as I want to disagree with it, it’s true. This is particularly important in the case of an education business. The course details, the programs offered, academic curriculum, school campus, placement opportunities and all that are vital of course, but are looked at only after…

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How Technology Can Boost Student Recruitment

Getting the word out to your potential students that you are the right school for them is tough. It’s more than just setting up your school’s website and advertising a bit on social media. Your prospective students want to engage with their future school on a personal level in a world that is full of…

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What Is An Education CRM and Why You Need It?

Ann Handley said, “Make the customer the hero of your story”. It must be true and universally accepted because CRM is easily becoming the largest software market in 2017. It will most likely be the fastest growing in the years to come due to its rise in numerous industries such as higher education CRM. Education…

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Closing the divide between marketing and admissions

In this free webinar, Shubh from LeadSquared and Gregg Meiklejohn from Enrollment Resources took a close look into the relationship – the attainable, mutually beneficial, revenue generating, relationship – between Admissions and Marketing that is possible at every school. They spoke about- Why this relationship is so important, What happens when it’s broken, and How you can use…

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Conquering the Lead Generation Challenge in Higher Education [Webinar Recording]

Conquering the Lead Generation Challenge in Higher Education

Admission teams are often faced with the lead generation challenge in higher education. Learn the best practices for lead generation in higher education, the challenges that come with it, and ways to tackle that, in this webinar. In this session, Belmond Victor from Wisoft Solutions and Ashish Gupta from LeadSquared, talk about – Understanding parent…

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Increase Your School’s Efficiency With Online Admission System

Education is evolving, so is the admissions process: the process that allows aspirants to access information quickly without having to wait for hours, if not days. It becomes the onus of the admissions team to stay in tune with the rapid technology growth so that their schools stay relevant to the applicant’s needs. To achieve this, they…

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Increase Student Enrollment with these 10 practical tips

student enrollment cover

As an admissions team, you certainly have your work cut out when it comes to hitting the student enrollment target. With so many new age study options, this tech-savvy generation is not easy to get hold off. A look at some statistics will accentuate this even better. Only 34% of colleges meet enrollment targets and…

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What is an enrollment system and why does it matter?

what is enrollment system - cover image

Several factors contribute to the success of a world class enrollment team. One of these key ingredients lies in how efficient and responsive they are. Applicants are not only looking for personalized attention at each step but also looking to get it quick. More than ever, relevant, valuable and timely information could be ample determinants…

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Reports every career school needs to boost enrollments

reporting for career schools

In this webinar, Jenn Lyles, an award-winning marketing consultant demonstrated the power of reporting. She explained how to plug your money leaking sources, convert more visitors into leads and how to give your prospective students a seamless experience. And the most important part she explained what reports you need to pull weekly, monthly, quarterly &…

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7 steps to dramatically increase your enrollment rates

Admission teams worldwide are under tremendous pressure to fill more seats with limited resources and a shrinking pool of applicants. In this webinar, Dr. Ajay Shukla of Higher Education UAE and Nilesh Patel of LeadSquared share tips & tricks on how you can drastically improve enrollments. Check out the recording below Here is the deck…

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7 Irresistible Banner Ads For Higher Education

Over 70% of the higher education institutes find banner ads to be the most effective online ad type. This is followed by PPC ads on social media and cookie-driven remarketing ads. Take a look at the study conducted by Ruffalo Noel Levitz in 2017: This trend isn’t new. In fact, revenue in the banner ad…

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How story-telling and technology can boost recruitment success

storytelling and technology in higher education cover

In a recent webinar with LeadSquared titled “Attracting & Engaging Prospective Students with Storytelling & Technology”, Sharon Aschaiek from Higher Ed Communications and Bob Derr from Marketing Edge discussed on how higher-ed institutes can combine storytelling and technology to boost their recruitment efforts. If you’d like to view the recording of the webinar, we got…

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My #1 Tip for Beauty Schools to Reduce Their Admission Costs

beauty school marketing cover

I recently consulted with a small, one-campus beauty school. Their main marketing pain point was their budget. They felt like they were spending a lot of money and getting almost nothing in return. This isn’t unique. In my 8-years of working with career schools, I have found that the budget is almost always a constraint,…

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How Harding School of Theology Battled Their Lead Leakage Woes

leadsquared- education case study

With the shrinking pool of high-quality candidates and growing competition in the higher ed space, institutes everywhere are struggling to attract the students they want to enroll. Add to that the problem of accidentally missed enrollment inquiries & delayed follow-ups, and you’ll have the sum of the challenges that Harding School of Theology faces on…

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Using Technology to Gain a Competitive Advantage

In today’s digital age, prospective students expect rapid responses to their inquiries. Fast Company reports that, within the context of company-customer (or school-student) relations, fifty percent of e-mail responses are sent within two hours. Social media is nearly twice as demanding, with 42% expecting a response within 60 minutes. That’s Generation Z Top 10 ways to effectively communicate with Gen Z (View…

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How to Increase Your Yield Rate—and Set Your School Apart

Personalization

Many higher education institutions’ yield rates—the percentage of admitted students who enroll—are steadily declining. According to US News & World Report, the average yield rate among national universities is 32%–a full percentage drop since fall 2015. National liberal arts colleges are even lower at around 26.6 percent, also down nearly one percent. This is disheartening…

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How to Attract the High-Quality Applicants You Want

Higher education is growing more and more competitive. The proliferation of schools is part of it, with the number of institutions increasing nearly 30% between 1980 and 2015. Students now have more choices than ever; and, with the creation of tools like the Common App, they can apply more easily, too.   Not surprisingly, applications…

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Top 10 Ways to Effectively Communicate with Generation Z

Higher education institutions’ target demographic is changing quickly. Millennials no longer dominate college campuses—Generation Z does. By some estimates, Generation Z—those born between 1995-2010—now numbers over 60 million, surpassing millennials by about one million.    What can higher education institutions do to adjust to this new population? And—perhaps most critically—how can administrators ensure they are effectively recruiting prospective Generation Z…

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Uncovering Trends. Fostering a Culture

Higher Education Trends

The collection and use of data is becoming increasingly more critical in higher education. Marketing and admissions teams don’t just utilize it—they rely on it. And, with the availability of technology that does the tough data analysis work for them, recruiting teams can inform their strategy more effectively than ever before.   The proliferation of…

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Taming the Marketing ‘Unicorn’

higher education marketing unicorn

Universities across the nation continue to struggle with declining enrollments, a consistent—and growing—trend over the past decade. According to the National Student Clearninghouse Research Center, from fall 2015 to fall 2017, enrollment dropped nearly half a million across all sectors. That’s about a -1.5% decline—a number that, though seemingly small, is relatively significant given the US’s large college student population.   …

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Conquering the Admissions Challenge

  The number of annual college applications is on the rise—and doesn’t seem to be dwindling anytime soon. In 2017 alone, many universities saw record numbers of applicants, with UCLA becoming the first to receive over 100,000 in a single year. Duke and Boston University also hit personal records, with each breaking over 30,000 and…

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Importance of Text Message Marketing for Higher Education Institutions

Every single higher education institution that I have spoken to want to have text messaging in their communication plan. I am sure you do too. Many pieces of research also revealed that while most students don’t receive calls from unknown numbers, but they almost always read texts. Here are a few statistics that reveal the same as…

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6 Automation Workflow Templates for Your Student Recruitment Team

We have already come to an agreement that an admissions officer has too many things on his plate. Performing countless routine tasks on a daily basis can make them prone to errors. With increasing student awareness and online presence, marketing automation and CRM tools are their best bet. Not only does it improve their efficiency,…

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10 Must Have Admissions CRM Features for Every Enrollment Team

Let’s say, a college recruits 4000 students in a year, with a team of 5 admission officers. So, in his career of 20 years, an admission officer accepts 16,000 applications on an average and rejects a lot more than that. That’s a lot of work, considering colleges are getting very selective in their recruitment criteria, and students…

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CRM vs ERP: Why You Need Both for Higher Education? [Infographic]

Universities and other higher education institutions today have the daunting task of targeting the most connected generation – millennials, and post-millennials. This modern student is savvier, constantly online in one form or other, always restless, and highly skeptical. This means, the challenge for higher education admissions teams has amplified 10-times over. They still need to…

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Education Infographic Ideas You Can’t Ignore

Have you ever found yourself in a situation, when you had to pick one book among hundreds? Whenever I have to make that choice, I flip through and go straight for the one with most illustrations or drawings. Would you do the same as well? I think yes; a lot of text is stress inducing. Personally,…

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8 Education Landing Page Tips to Inspire Your Next Campaign

Let me paint a picture. You’ve spent many painstaking hours setting up your marketing campaign for your education business, putting all your time and effort into paid advertisements, good SEO practices and you’re starting to see the traffic roll in. Everything’s seemingly great, but for some elusive reason, the sales numbers just aren’t good enough….

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How I Increased Education Landing Page Signups by 400%

In 2014, I met Tapan Rayguru, who was the director of Sunstone Business School at the time, to talk about the landing pages they were using for their distant MBA courses. I was expecting a beer in the evening, but it turned out to be tea in the morning. It was my first client meeting….

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Education Marketing – 4 Ways Creative Content Can Generate More Admissions

On the surface, education and marketing appear to be worlds apart. One is concerned with using words to impart knowledge; the other is preoccupied with spinning copy to satisfy a need for sales. But therein lies the point: even educational institutes need to make money. Actually, the fact that academic language and copywriting live in…

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56 Higher Education Lead Generation Sources : A Complete Guide for India

Higher-Education-Leads-Online-Target In a hurry? Get our list of 56 higher education lead generation sources right away! Download your checklist now! Selling higher education courses in our country is a tricky, tricky business. That’s because like most things in India, college admissions are a huge family affair! I remember the hustle that filled the days after my…

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Top 10 Education Website Designs to Inspire You in 2016

4 years ago, when I started my career in marketing, the first client I handled was an online education business. Since then, I’ve worked with dozens of them, and I’ve seen the tough realities of education marketing up close. Watch the education marketing webinar here In particular, I have seen and analyzed my fair share…

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Education Marketing Lessons from a Pro [Webinar Recording and FAQ]

Our last webinar titled “Education Marketing Lessons from a Pro” featured IMS Proschool’s Product Manager, Ankush Bhandari. The session discussed various channels that education marketers must use to promote their courses, and the best practices and the important metrics for each of the channel. Those of you who missed it, can access the recording here: View the Recording…

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