Conquering B2B Lead Generation Challenge

B2B lead generation is challenging – if you are in the industry, you’re probably nodding along. If you ask any B2B marketer to make a wish, it would most likely be – more leads, better leads. This BrightTALK study confirms the same – 68% marketers say their top priority is increasing lead quality, whereas 55%…

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5 Proven Hacks for Quality Lead Generation Through Linkedin

Shibani Roy
LeadSquared

Are you looking to get more sales for your products? You should be, and quality leads are the key. But, you may have overlooked generating qualified leads through LinkedIn. This social platform is packed full of qualified leads no matter what niche or business you engage in. LinkedIn is the best social network for lead generation…

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B2B Digital Marketing in 2018: Best Practices You Should Know

Shibani Roy
LeadSquared

The rapid evolution of the digital world has changed the way B2B marketers think and how they create and launch marketing activities. Marketers have learned to lean more heavily on technological tools. B2B digital marketing has started implementing traditional ‘B2C tactics. This is because they are often easier to measure, more straightforward, and are designed…

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5 Smart Questions to Ask Your New B2B Sales Lead

Shibani Roy
LeadSquared

When new inbound B2B sales leads contact your company for the first time, what happens? Do you… A: start trying to sell to them right away? Or… B: Unceremoniously transfer their phone call directly to the sales team or put them on a list of names for later follow-up (even if a few names sometimes…

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