Before now, people made use of spreadsheets and other informal means to record and store customer’s information. But as the business grew, the customer base also increased and there was a need for speed, organization and wider network. Spreadsheets and other forms of manually storing information could no longer work hence the need for a simple CRM tool.
Customer Relationship Management is a process through which a company maintains interaction with both potential and existing customers. It is a means to store a lot of information which the marketing, sales and other team members will have access to.
A simple CRM software can help you maintain the database of your customers, automate communications, manage employee’s project, keep every interaction you have with your customers amongst several other uses. It is a must-have for growing and established businesses.
Benefits of a Simple CRM Software:
The importance and usefulness of a CRM software to a business are innumerable. Apart from saving time and cost it is also essential in enhancing sales, productivity, wider communication with your leads and improves work efficiency. If you’re still in doubt we will be giving you reasons how a CRM software can change your business.
1. Data Management:
This is a basic function of a simple CRM software. It helps you to organize data like customer information, bank details, communication history, sales opportunities all in one centralized database.
Having all your data stored in a single place means that you can have quick access to any information you need thereby aiding fast and easy decision making. This also removes internal conflicts as the whole system becomes more transparent.
2. Increases Efficiency:
A simple CRM software provides data to various departments through a single source thereby allowing team members to collaborate with each other. Customer experience gets enhanced, which in turn leads to better sales.
A CRM software also automates repetitive tasks which are burdensome and time-consuming. Instead, your sales team can focus on tasks that will boost the company’s productivity. With a lot of work at hand, the CRM software helps with task organization, sharing, scheduling, and time tracking thereby saving time.
3. Improves Customer service:
Good customer service is important for any business in creating relationships with your target audience. Good customer service will create a positive impact while bad customer service will create a negative impact which will affect your business in the long run.
A CRM will gather all your customer’s information in one database This makes it faster and easier to respond to customer related issues. Knowing the previous communication of each customer will enable your team to deliver better and personalized customer service.
4. Enhances In-house communication:
A good CRM software helps to build better communication within the company. Each employee has access to the same information so as to answer questions on the company’s products and services. Furthermore, every employee can answer questions or issues relating to any customer when the need arises because there is access to data of all the company’s customer. This aids in speedy decision making.
5. Optimizes your marketing:
Another importance of CRM software is that it helps your business to have a cost-efficient and targeted marketing program. A simple CRM software has important data such as customers purchases, likes and dislikes, demographics, etc which helps in creating focused marketing campaigns that are appealing and relevant to customers. By optimizing your marketing resources in this manner, your revenue is guaranteed to increase.
6. Boosts customer retention:
As important as it is to gain customer, it is more prudent to retain your old customers. A good CRM software provides you with detailed information on each customer like their purchase history, responses to your services, complaints made, etc.
This data can help you identify your customer’s needs, come up with solutions that will meet their needs thereby leading to customer satisfaction and increased retention. Also, feedback from customers can be used in making strategic decisions at a higher level which will aid customer retention.
7. Guides the future of your business:
The major function of a CRM software is to organize data through customer database, communication channels, and internal collaboration. All this information when gathered together can enhance smart business decisions that will improve the future of your business.
A simple CRM software can help you track the process and progress of your company, this can help you to identify the areas that need improvements or funding, if there is a need to expand the business and how employees that need promoting and those that need to laid-off etc these are decisions that will affect the future of your business for good.
8. Builds Stronger Data Security:
You can control access to important sensitive customer relationship by securing data on the cloud. With your data secure in the cloud, your CRM software can offer greater protection through CRM controls like; withholding certain edit permissions, restricting access for account managers, protect sensitive data with field-level security controls, restrict users from exporting data, etc. These procedures can protect your data better than the local spreadsheets.