From first inquiry to final repayment to sales, operations, field and collections on one platform.
"We believe this new venture can help us move closer to our goal of making housing loans easily accessible to Indian citizens. We chose LeadSquared because its lead management modules align well with our organizational needs."
"With LeadSquared, we could bring together all our processes and teams into a single enterprise-wide solution. Our agents are more efficient, and the journeys are more seamless, helping us deliver a premium experience to every borrower. Overall, our loan sales have taken a quantum leap with a significant reduction in our turn-around times."
"LeadSquared has brought structure and efficiency to our processes, enabling teams across Bajaj Capital to quickly adapt to market shifts while remaining service-ready for every customer."
The only CRM that speaks your language — lead management, loan origination, field ops, customer support and collections
DSAs, connectors, walk-ins, web forms, all funneled into one pipeline. Leads get auto-assigned by product, geography, or agent capacity.
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Cut turnaround time (TAT) across the entire loan lifecycle. Automate verifications, speed up approvals, and disburse loans faster.
Get StartedGeo-tagged visits, offline KYC, document capture and e-sign — all on a mobile app built for loan officers on the ground.
Get StartedNOC requests, statement queries, and prepayment inquiries — all tracked and resolved through one ticketing system.
Get StartedRisk scoring flags high-risk accounts before they turn into NPAs. Collection teams get structured worklists, automated follow-up sequences, and full case history for soft & hard collections.
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Run campaigns across WhatsApp, SMS, email, and IVR, segmented by loan product, borrower profile, or geography.
Get StartedA unified pipeline that keeps sales, credit, and operations in lockstep, with complete visibility end to end.
Leads flow in from your website, DSAs, call centre, and partners — scored, de-duped, and routed in seconds.
Digital KYC, bureau pulls, and policy checks run in parallel. Straight-through approvals for clean files, exceptions routed to credit.
Auto-generate agreements, trigger disbursal via your LMS, and hand over to collections and service — without dropping a beat.
Connect with credit bureaus, KYC providers, LMS platforms, payment gateways, dialers, and more
Enterprise-grade security and regulatory compliance framework that Indian lenders trust
Every loan product has its own rules. Your CRM should know the difference.
See how LeadSquared can streamline your lending journey — from first inquiry to final repayment.
