Asher College Increased Student Engagement by 13% using LeadSquared
10x your sales productivity with LeadSquared.
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INCREASE IN SPEED-TO-LEAD
IMPROVED CONTACT RATE
INCREASE IN SCHEDULED CAMPUS APPOINTMENTS
RESPONSE RATE
Asher is a vocational college and career trade school offering Medical, IT and Business curriculum. Based in Dallas, Las Vegas and Sacramento, Asher College provides employment- tailored education across business, medical, skill-trades and technology. They have focused on achieving one goal: giving the students rigorous and robust training for real-world careers.
Asher formerly used a robust home-grown system for enrollment management, but it didn’t allow them to reach prospects quickly and required other third- party applications to deliver all required functionalities like calling, bulk- emails, texting and lead scoring. All of these hindrances were stopping admission counselors from having productive discovery conversations with prospective students.
Asher chose to implement LeadSquared’s Admissions Automation and Student Engagement Platform to handle the high volume of inquiries as their college expanded. The complete solution helped them reach prospective students first and develop a positive interaction at each contact point in the prospective students’ evaluation process. Admissions specific workflows helped their teams prioritize incoming inquiries, engage with more leads and identify their passions in a more organized fashion.
The benefits of working from a single enrolment solution, instead of engaging with multiple vendors were immediately evident to Asher’s Management team.
The admissions team was able to increase speed-to-lead by 12 time. It helped them personalize communications throughout the student life cycle and track all the communications, offering continued rich student engagement from end to end. The contact rate went up by 13% and scheduled campus appointments improved by 5%.