End-to-end Marketing Automation Software

Make meaningful prospect conversation a standard across all channels

Marketing Automation Software

Enabling 1000+ businesses to sell faster

Six months after adopting LeadSquared, our renewal ratio increases by 10%, new lead acquisition increased by 35%

universal sompo- Leadsquared crm software user

After using LeadSquared, our sales conversion rates have improved drastically due to better insights

We have already saved 6 months’ worth of development cost and effort. Our call center efficiency has increased by 60%.

What can you do with next-gen marketing automation

Understand your prospects, build lasting relationships & increase your ROI

 Capture leads

Capture leads

Reduce lead leakage to zero with landing pages, connectors, APIs and more


Understand intent

With 360-degree user profile, behavior, activity + social tracking and more


Spot signals

Identify a user’s intent to buy with tracking and trigger engagement actions


Visualize user journeys

Pre-build user behavior + engagement flows for important actions, like pricing page view


Encourage action

Send relevant content right when users want it to encourage sales actions


Trigger engagement

Across all channels and devices – emails, text messages, social, phone calls, portals and more


Measure performance

Get prescriptive insights across lead sources, engagement campaigns, user journeys and more

Trigger reengagement

Increase CLV & reactivate dead leads via cross-sell signal capture and triggered campaigns


Connect your systems

A single front-end for all your marketing, lead capture, engagement and conversion activities

Prospect Journey and Communication Workflow Builder

If you can visualize it, you can run it. Sketch out your prospects’ conversion journeys easily

Marketing Automation Software - Automate omni-channel communication

Communicate effectively with your prospects & customers

On the channels of their choice - text, WhatsApp, email, call, self-serve portals, social and more

Marketing Automation Software - lead tracking

Track each move your prospects make

Track every action your prospects take and every conversation they have with your team – the webpages they view, the campaigns they interact with (email, text, social or PPC), the phone conversations they have with your teams and everything else in between. You can see this entire journey in a clean timestamped view.

Segment your lists intelligently for targeted communication

Segregate your leads based on their demographic profiles, activities, interests, products interested in, or any other variables important to you. Trigger highly-relevant and personalized offers and communication campaigns. You can also perform custom list actions, like sending all the leads in one list to a call center application.

Marketing automation software - smart list segmentation

Marketing automation software - trigger omni-channel communication

Trigger omni-channel communication accordingly

Build trigger-based prospect communication workflows easily in LeadSquared. You can reach them on the channel of their choice – email, text messages, WhatsApp, phone calls or self-serve portals based on their activities, queries or just periodically.

Create responsive landing pages in minutes

Visual builder & dozens of ready to use templates based on your industry and campaign type. Publish secure landing pages on your own domain. Start capturing leads from all your channels (PPC ads, social media, your website and more), and set up auto-responders to keep the leads engaged till your agents can call them.

Responsive landing pages - marketing automation software

Email campaigns - Marketing automation software

Create beautiful emails that perform well on all devices

Create visually stunning emails without any design or coding skills. Drag and drop different email elements like images, content, buttons onto the canvas and start editing. Personalizing every aspect of your email campaigns to get higher opens, clicks, and responses. Deliver them at the time of your choosing.

Increase retention with recurring event communication

Engage prospects and customers for recurring events automatically. For instance, you can automate subscription/policy renewal reminders, important tips before the exam dates for students, appointment reminders and more. Even something as simple as automating birthday wishes can go a long way in helping retention.

Marketing automation software - trigger recurring messages

Marketing automation software - self-serve customer portal

Communicate on self-serve customer portals

In addition to the regular communication channels – email, text, WhatsApp, social media, phone calls, etc. you can trigger automated, relevant, targeted communication on self-serve customer portals as well. LeadSquared’s customer portal integrates with the rest of the system seamlessly, providing an exceptional customer experience.

Effortless integrations

Integrate LeadSquared with popular marketing and sales apps. Automate lead capture from different sources (chat, landing page tools, 3rd party apps etc.), and sync data with your CRM applications. Also, Zapier integration helps you create any Zaps you might need.

Marketing automation Software - integrations

If you aren't using LeadSquared...you are paying too much for marketing automation!

“As someone who has used HubSpot, Marketo, Act-On and more, LeadSquared has all of the necessary functionalities at a fraction of the cost. We have a 10% reduction in bounce rate for emails now and our drip campaigns have resulted in 50% quicker movement of sales prospects through the funnel!”

Robert Evans

Robert Evans

Marketing Manager, VIKTRE Career LLC

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