Marketing Automation Software

Push your leads faster down the sales funnel with cross-channel marketing automation

Easily design your visitors' journey with drip marketing

Visual workflow builder to sketch out your prospect conversation paths

Automate funnel movement

Do much more than just engaging your leads with drips. Use workflows to change lead stages automatically or update any other lead field when a pre-defined lead activity takes place.

Send instant sales notifications

If a lead in the nurturing path takes a sales-relevant action, the system sends a notification to the sales person, making sure that the right leads get immediate attention.

Create inter-dependent workflows

Create workflows that work in-sync to automate complex business processes. For ex: When a lead moves down the sales funnel, multiple nurturing paths can get triggered automatically.

Create connected systems

Use automation to update data in other marketing apps and CRMs that you use – Ex: Salesforce, Microsoft Dynamics CRM, Unbounce, Instapage, GoToWebinar and many more.

Analyze and improve your drip marketing campaigns

Understand how effective your drip campaigns are by checking the engagement at each step.


Create beautiful emails that perform well on all devices

Drag & drop builder and dozens of templates to get you started

Drag and drop builder

Create visually stunning emails without any design or coding skills. Drag and drop different email elements like images, content, buttons onto the canvas and start editing.

Personalize every aspect

Get higher open rates, click rates and responses by personalizing every aspect of your email marketing campaigns. Deliver them at the time of your choosing.

Advanced email analytics to improve your campaigns

Know which emails are performing well, and replicate their success

Email report
Email design

Create responsive landing pages in minutes

Visual builder & dozens of ready to use templates

Publish pages on your web domain

We host your landing pages, but your visitors would never know that – your website domain is a part of the URL. Ex:

Send relevant autoresponders

Replace a generic “we will contact you soon” with a message relevant to the offer on your landing page. This keeps your prospects engaged till you connect with them.

Get real time landing page reports

See which source or offer is getting you best conversion rates

Landing page design
landing page report

Generate more leads from your website

Generate more leads from your website

Make visitors notice and act upon your offers. Highlight fresh deals on your website in minutes with no IT support. Display relevant offers based on the interests of your visitors. Choose from compelling pre-built templates or create your own.

Identify the most active leads

Automatically track and score all your lead activities to identify the most active leads. Lead scores are completely customizable. Ex: You can assign high scores to important activities (like pricing page view) and lower scores to generic engagement activities (like downloading an e-book).

Identify the most active leads

Track each move your leads make

Track each move your leads make

Track your leads to find what they are doing on your website and landing pages – the pages they are viewing, the CTAs they are clicking and more. Find out how effective your content is by tracking the time spent on each page.

Smart list segmentation

Segregate your leads based on their demographic profiles, activities, interests and any other variable you want. Send them highly-relevant and personalized offers. You can also perform custom list actions. Ex: Send all the leads in one list to a call center application for automated dialing with one click.

Smart list segmentation

Effortless integrations

Effortless integrations

Integrate LeadSquared with popular marketing and sales apps. Automate lead capture from different sources (chat, landing page tools, 3rd party apps etc.), and sync data with your CRM applications. Also, Zapier integration helps you create any Zaps you might need

If you aren't using are paying too much for marketing automation!

“As someone who has used HubSpot, Marketo, Act-On and more, LeadSquared has all of the necessary functionalities at a fraction of the cost. We have a 10% reduction in bounce rate for emails now and our drip campaigns have resulted in 50% quicker movement of sales prospects through the funnel!”

Robert Evans

Robert Evans

Marketing Manager, VIKTRE Career LLC

Create your free LeadSquared account

15 days risk free trial. No credit card required