TRANSFORMING SALES FOR 1000+ businesses WORLDWIDE
LeadSquared helps get rid of them all for smooth center operations
No direct connect with students because of multiple centers and multi-tiered processes causes information dilution.
Student data from centers might be in unstandardized formats, causing missing data, or data exchange delays.
Decentralized campaigns lead to untargeted student communication, and low relevance, causing poor student experience.
Decentralized student engagement causes limited or no visibility into student journey, causing the student experience to decline.
No visibility into students’ progress stops you from targeted engagement, causing low retention and progression rates.
When each center functions as a different unit, you have limited visibility into their operations, reducing improvement chances.
Direct contact with students and tight central control over the information being shared helps prevent information dilution by the time it reaches the students.
To share standardized information with all the students across different centers, you can maintain a central information repository. This repository would house all the different communication campaigns and knowledge resources that can be accessed by different centers to share with their students.
Inbuilt repository of landing pages, email, SMS and marketing automation templates that can be customized by users across centers to run marketing campaigns easily. This helps maintain brand consistency while providing enough freedom to the users to customize the campaigns as per their requirements.
Centralized data capture makes sure no data is missed during capture or exchange. Centers can also upload data directly to LeadSquared.
Capture student data from all your channels – digital, social, education marketplaces, and more. The leads are simultaneously distributed to different centers. Conversely, centers can upload data easily in a standardized excel format, ensuring no delay in data sharing with the headquarters.
Manage all your student data centrally with varied access available to the different centers the students are enrolled at. This ensures that the headquarters have complete visibility into the data, activities, and progress of all the students, while the center has access to the data of their own students.
Send content relevant to students based on the courses they are enrolled in, on the channels of their choice.
Track every single activity and interaction that a student has with you or with the center. Phone calls, email/text interactions, or communication through any other channel – everything is recorded so that you always know the status of the lead, as well as the progress of the enrolled students.
Segment your current and prospective students based on various factors – courses they have applied for, their scores, demographics, location, grades, and more. Use this information to always maintain relevant messaging across all communication channels.
Automate student communication on every channel, based on their courses of interest, stage in the application cycle, and anything else important to you. For instance, once a mock test is booked, initiate campaigns informing students about the details of the exam, preparation tips and more.
Ensure low drop-off rates, improved student retention and high progression rates with exceptional experience every step of the way
Pre-build personalized communication for every stage of the student’s lifecycle. For instance, based on the urgency of the inquiry, initiate an acknowledgment email, or a call from a counselor. You can show them remarketing messages based on something they were interested in but dropped off.
Increase student retention and progression rates by identifying and acting upon cross-sell opportunities. For example, a student with a lower than average score in verbal communications would appreciate an add-on Verbal Comm Workshop. So, you can identify these signals and generate relevant offers automatically.
Get detailed level-wise insights into the performance of each center, counselor, source, course and more
LeadSquared has a highly intuitive interface with a fast learning curve. We have been able to achieve synchronized lead acquisition from multiple channels (website, telephonic, offline). Marketing Automation has been deployed to keep leads engaged and informed. What I like the best is the easy adaptation of real-life use cases on a digital platform. There are frequent user updates, empowering users with new tools and functions.
Ankit Sourabh Lakra
Manager - Business Development, Resonance Eduventures Limited
Get complete visibility into your centers and student journey