Lead Nurturing. Well-timed content. On the right channels

Make your leads travel faster down the sales funnel

Lead nurtring across all communication channels

Reduce Response Time and Enhance Prospect Experience

Build and nurture relationships from lead capture till closure

Engage your leads promptly with relevant content

Welcome your leads with automated emails, SMSs, as soon as they enter. Stay ahead of your competition via personalized responses + complete analytics. Know which messages and timings work best for your audience. Get a better picture of your customer needs and their preferred solutions.

lead nurturing - relevant content
Lead nurturing with automation

Run trigger-based marketing automation campaigns

Design prospect journey workflows, automate communication across channels and notify sales teams accordingly – all at once. For instance, if a prospect shows interest in a particular product, but drops off, you can bring them back by running campaigns across all relevant channels – email, text, Facebook, google remarketing, WhatsApp and more.

Easily create responsive emails with pre-built templates

Create emails that look great in all devices in no time at all. Non-coders and non-designers can build emails with ease. Get higher opens and clicks by personalizing each aspect of your email marketing campaigns. Just pick and edit a template that matches your industry and the purpose of your email campaign.

email templates - lead nurturing software
Lead nurturing - smart list segmentation

Segment your lists effortlessly

Segment your prospects based on various factors – products they are interested in, their locations, demographics, how engaged they are with you, and more. Use this information to always maintain relevant messaging across all communication channels.

Track and score your leads’ activities

Track your leads to find how they are engaging with your website and all other marketing activities. Track the web pages they visit, the e-books they download, the emails they click and much more. Score and engage them accordingly.

Ex: Leads with a high engagement score are more likely to comply when you run a campaign asking for Rating/Reviews. Use these insights in campaign planning.

Lead nurturing - lead scores
lead nurturing - content library

Use content library to save time and effort

Save the emails you design once as templates, and reuse them whenever you want. Saves your team the effort to redesign emails when similar campaigns need to be set up.

Get Complete Reports for Your Lead Nurturing Campaigns

Our Lead-to-customer Ratio Has Gone up by 400%

We are using LeadSquared to manage a lead inflow of 300,000/month (and growing) and an ever-expanding field team of 150 users. Keeping track of the leads and their status, and subsequent follow-ups have become much easier. The main features we use are the mobile app, email & SMS automation, location tracking, sales automation, and real-time analytics. Our lead to customer ratio has gone up by 400% and team productivity by 100% since implementing LeadSquared.

Convert More Prospects with Lead Nurturing

Know more about LeadSquared in a 30 minute online demo