India’s #1 Manufacturing CRM

Engage + Expand Your Dealer, Distributor and Influencer Network

The best manufacturing crm software

Loved by leading manufacturers across the globe

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Integrated Suite of Products to
Grow Your Market Coverage.

Field Force Automation Icon
Field force automation & tracking

Auto-generate beat plans, log meetings, monitor your reps’ performance & more.

Omni-channel Icon
Omni-channel engagement

Engage your partners and consumers via text, email, call, WhatsApp & more.

Call center CRM

Capture demand for your products. Run an efficient & pro-active call center operations.

B2B Sales CRM Icon
B2B sales CRM

Manage accounts & opportunities, generate quotes, schedule site-visits & more.

Referral Portal Icon
Referral portals & tracking

Capture & track every referral. Reward your partners accordingly.

Paperless Onboarding Icon
Paperless onboarding

Visit, verify & onboard partners quicker. Go Paperless.

Partner Management

Map your entire partner ecosystem (dealers, distributors and influencers) on one platform.

  • Maintain one database of all your dealers and distributors. Map the influencers that buy from each dealer.
  • Segment & profile your partners based on area, revenue share, exclusivity & more.​
  • Get one unified view of your customer. View their profile, communication history & past purchase orders in a single timeline.
  • Make it easy for partners to refer you with referral portals & tracking.
Manufacturing CRM to manage distributor network
Mobile CRM for Manufacturing

Mobile CRM

One simple, delightful mobile app for….everything.

Log meetings

Log meeting dispositions, take note of competitor brands, collect feedback and more.

Collect payments

Display outstanding dues on the app & collect payments from your dealers.

Generate quotes

Fill-in dealer requirements, create a quote & automatically send it to supervisors for approval.

Place orders

LeadSquared’s Manufacturing CRM seamlessly integrates with your WMS/SAP/DMS. Place orders directly from the mobile app.

Capture BTL advertising

Take & upload pictures of your banners & standees. Keep track of your BTL efforts.

Field Sales Tracking

Track your field reps and boost their productivity.

Track you reps’ movements

Check the total distance traveled, time taken between meetings and the location of every meeting.

Monitor their performance

See how many meetings have completed (or missed). Get details of every meeting instantly.

Generate beat plans

LeadSquared automatically generates the most optimal beat plan for your field reps.

Automate attendance and payouts

Automate attendance with check-in and check-out features. Re-imburse fairly.

Get detailed reports

Get reports across zones, territories, regions and hierarchies.

Manufacturing crm - Field Sales Tracking
Manufacturing crm - Omni-channel Engagement

Upsell, cross-sell and boost your partner retention rate with personalized messaging.

  • Integrate all your channels: Text, Email, WhatsApp, Push notifications and more.
  • Segment your lists based on partner type/size, area, industry, behavior and more.​
  • Track your partners’ performance and accordingly trigger a message with tips and steps on how to improve sales.
  • Inform your dealers about new product launches, promotional campaigns and more.
  • Invite influencers to events & communicate rewards for your loyalty program.

Reports & Analytics

Get reports across zones, territories, regions and hierarchies.

  • Get complete performance details on different levels — national, regional, zonal, territorial, distributors and individual agents.
  • Define any metric you’d like to track and pull out the respective report in seconds.
CRM Analytics for Manufacturing

Very Dynamic Manufacturing CRM to Visit, Verify and Onboard New Dealers Faster

Increase your market coverage

Manufacturing crm - Dealer Onboarding

Dealer Onboarding

Easily add dealer details and upload their documents on the go.

  • Allow your vendor onboarding teams to collect, upload and sync documents digitally and paperlessly – while on the field.
  • Create dynamic forms for different verticals & partners. Display only the fields necessary for their vertical. De-clutter your agent’s screen and speed up application processing.
  • Route applications to the verification team based on agent availability, partner category, region or any other criteria of your choosing.

Capture Demand for Your Products

Never miss an inbound call, website inquiry or a referral from your partner. Make the most of every sales opportunity

Call Center CRM

Run a hyper-efficient call center

  • Route queries from influencers, dealers & end-consumers to the right team and the best-fit agent, instantly.
  • Create automation to notify your field team to visit interested partners and seal the partnership.
  • Create automation to send a link to your eCommerce portal or location details of nearest dealership once a call is over.
  • Seamlessly integrate with your dialers and IVR solutions.
The best CRM for Manufacturing businesses
Manufacturing crm - B2B Sales CRM

B2B Sales CRM

Manage accounts, keep track of conversations and shorten your sales cycle

  • Manage accounts, map contacts and get a unified view of your audience.
  • Schedule meetings and site-visits.
  • Identify and act upon cross-sell opportunities with LeadSquared’s opportunity management module.
  • Track everything – conversations, activities, salespeople, and closures. Get a complete overview of your sales pipeline on your custom dashboard.


Create a unified and seamless experience for your team

LeadSquared’s Manufacturing CRM can easily integrate with your lead gen channels, communication tools, warehouse management system, dealer management system, loyalty program software & more.

Manufacturing CRM Integration with procurement, supply chain, risk and compliance, warehouse, and order management tools

Expand and Solidify Your Market Coverage with LeadSquared


What is a manufacturing CRM?

Manufacturing CRM is software used to track and manage relationships with dealers and distributors (and customers in case of D2C sales), sales opportunities, and product information.

What is the price of manufacturing CRM?

The price of a manufacturing CRM depends on the vendor and the functionalities it provides.
To give you an idea, LeadSquared offers CRM software starting at ₹1250 per user per month covering all the essential features required by a business.

Which is the best CRM for manufacturing business?

One of the best CRMs for a manufacturing business is LeadSquared. Contact for details.

What is the difference between Manufacturing CRM and Logistics CRM?

Manufacturing CRM and logistics CRM are two different types of CRM software that are designed to meet the specific needs of different businesses.

Manufacturing CRM is designed to help manufacturers track and manage their customer relationships, sales opportunities, and product information. It typically includes features such as lead management, sales tracking, customer relationship management, product information management, and integration with other business applications.

Logistics CRM is designed to help logistics companies track and manage their shipments, orders, and inventory. It typically includes features such as transportation management, warehouse management, order management, inventory management, and integration with other business applications.

How does CRM software help manufacturing companies?

Every manufacturer has a sizeable partner (dealer, distributor & influencer) network. Primarily, CRM software helps a manufacturer acquire, engage & build long lasting relationships with their partners. A CRM helps do this via both digital engagement (marketing automation) & physical (field force automation) solutions.  

In addition to building stronger relationships, a CRM can help a manufacturer track & improve the performance of its partners, upsell/cross-sell products & grow their sales revenue.  

Other use-cases for manufacturers include B2B sales, call center management & referral management. 

Do manufacturing companies use CRM?

Yes, manufacturing companies use CRM to manage relationships with suppliers, onboard dealers, manage sales, and more.

What is a CRM for manufacturing? What is the use of CRM in the manufacturing industry?

The primary use of CRM in the manufacturing sector is to manage interactions with suppliers, dealers, and distributors to build long-lasting relationships with them.
However, the use of CRM in the manufacturing industry can be extended to support procurement, supply chain management, risk and compliance management, order management, and more. It can be done by customizing the software or by integrating the CRM with other standard manufacturing software.