Transform how you sell banking products

Banking CRM to complement your core customer record system. Acquire, engage, onboard customers & cross-sell in one platform

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Banking CRM - LeadSquared CRM for banking

Why choose LeadSquared CRM for banking

Reduce customer acquisition & ownership costs, and connect all your teams and core systems securely

Banking CRM - why choose LeadSquared
  • Entirely configurable workflows

    Customize all your new customer acquisition, engagement, and sales operations workflows.

  • Completely Secure

    The security & privacy of your prospects & customers is ensured with strict measures. Read more

  • Super-fast Implementation

    While configuring other enterprise banking software can take months, LeadSquared gets you started in days

  • Easy connection with core CRMs

    We are here to enhance your existing processes, not replace them – connects with traditional banking CRMs seamlessly

  • Multi-channel engagement

    Drive more prospects to conversion with multi-channel engagement – email, text, WhatsApp, call center, and more

  • Mobile CRM built for sales

    Plan your agents’ day completely, allow them to identify prospects near them, and track everything they do on the field

Which banking processes fit perfectly in LeadSquared?

Use LeadSquared for new customer acquisition, onboarding, collections, cross-selling and more

 Retail Assets Sales Icon

Retail Banking

  • Customer Acquisition
  • Prospect Communication
  • Verification – KYC
  • Upsell/Cross-sell Engine
  • Connected Systems & Teams

Learn More

 Debt Recovery Icon

Debt Recovery

  • Borrower Management
  • Borrower Categorization
  • Recovery Prediction
  • Guided Team Actions
  • Advanced Analytics

Learn More

 Corporate Banking

Corporate Banking

  • Account Management
  • Data Enrichment
  • Customer Portfolio
  • Relationship Management
  • Field Sales Planning


30% faster loan disbursals than before

Build highly efficient banking sales operations

The only banking CRM you need for sales and prospect engagement

Banking CRM FAQs

What is CRM in banking?

CRM in banking refers to managing relationships with customers by understanding their needs and requirements, onboarding new customers, providing them timely support, and retaining them. A customer relationship management software built specifically for banking operations helps manage end-to-end relationships with customers – from the time of inquiry to conversion and beyond.

Do banks use CRM systems?

CRM is a necessary tool for any customer-focused industry. For banks, CRM software is beneficial because it streamlines all the customer-facing aspects of the business – marketing, sales, operations, and customer support. Many leading banks across the globe use CRM to manage their teams, sales, and customer relations.

What is the role of customer relationship management (CRM) in the banking sector?

A CRM solution in banking helps banks and financial services manage customers and better understand their needs to provide the right solutions instantly. CRM software lets banks streamline all their sales channels – digital, call center, relationship managers, and agencies and makes them more efficient.

What are the types of CRM in Banking?

You can find banking CRM that covers all banking-related operations, or you can opt for the CRM designed for the specific sectors, such as:
– Corporate banking CRM
– Commercial CRM or Retail banking CRM
Lending CRM
Collections CRM
– Investment banking CRM

What are CRM best practices in the banking industry?

CRM for banks is a great tool to provide personalized customer experiences and manage sales and operations efficiently. To make the most of the CRM solution, use behavioral data to send personalized, triggered marketing campaigns, use predictive analytics to understand customer sentiments and forecast sales, and automate operational tasks to free your resources for sophisticated, relationship-building tasks.

Banking Sales Execution Platform

Accelerate your Digital Sales + Make your Agents and Relationship Managers more Productive