Real Estate CRM Software – Sell More Properties Faster
Trusted by real estate builders, brokers and marketplaces to increase property sales, run project marketing campaigns, build customer journeys, increase agent productivity and more.
Ensure zero lead leakage, manage + engage property buyers & leads till they become customers
From your online and offline campaigns and via phone calls
Capture property inquiries from all your marketing campaigns. Including digital ads (Google, YouTube, etc.), social (Facebook, LinkedIn, etc.), traditional ads (print, TV ads, etc. via phone calls), website, real estate marketplaces (CommonFloor, MagicBricks, etc.). Identify the best and worst-performing campaigns to aid budget allocation.
With tens of projects, hundreds of properties, and a comparable number of online campaigns running at a particular point, creating different landing pages relevant to each project or property can get very time-consuming. Use LeadSquared’s drag and drop landing page builder to create hundreds of responsive landing pages easily.
Automate lead + task assignments and first responses to inquiries
Reduce response time by distributing property inquiries automatically to your real estate agents and call center based on any criteria you want. Distribution can happen based on property type (residential or commercial), sub-type (luxury or budget apartments), location, other preferences, agent availability and more.
Automate notifications (text or email) to your agents when a new lead is assigned to them, or if a new site visit is booked. This would help them manage a perfect schedule. You can automatically set tasks for them based on their calendar availability so that they don’t have to do it manually and they never miss an appointment or follow-up call.
Build engagement workflows to convert more property inquiries to purchases
Segment your prospective home buyers based on various factors – property types, preferences, location, demographics, financial status, home loan status, and more. Use this information to always maintain relevant messaging with property buyers across all communication channels – like details of home loan, discounts on properties, or details of other similar properties.
Track every single activity and interaction that a prospect has with you. Phone calls, site visits, email or text interactions, or communication through any other channel – everything is tracked and recorded so that you always know the status of the lead and the direction in which the conversation is headed. This helps you improve the prospect experience.
Lead scoring, task recommendations and inventory management
Help your sales team identify the best sales opportunities by using the lead quality score. Define what qualifies as a high-quality lead to you, and all your leads will be scored accordingly, and your agents would know exactly which leads to call first. Automates sales prioritization.
Use a combination of the lead quality score and activity score (based on the prospect behavior and conversation tracking) and show them their prioritized tasks in smart views. This helps preserve your team’s bandwidth, ensures that the best leads are called first, and makes your agents more productive.
LeadSquared’s developer platform allows you to manage real estate inventory within your CRM. Allow automated inventory mapping, and inventory view against leads. Agents can view in real-time the inventory for different projects based on buyer preference. Result = Higher sales efficiency + seamless buyer experience.
One mobile app to increase the efficiency of your feet-on-street teams
Get all the information you need in customized dashboards
We have been using LeadSquared for over a year now, and it is the best tool for monitoring our teams, sending targeted campaigns, prospect tracking, and managing pre-sales. With the advanced filters available, I can segment my leads based on their interests and engagements. I can then prioritize these leads and ask my sales team to only contact these leads. Our property sales are up by 54% now!
“Our channels for acquiring customers are not just online. Before LeadSquared, there was a lot of leakage in fetching all these leads and engaging with customers. We have drastically reduced lead leakage in 6 major channels, with present leakage less than 0.1%.”