Real Estate CRM and Marketing Software

Capture property inquiries, run marketing campaigns and manage leads in LeadSquared Real Estate Solution

Trusted by 12,000+ users across 32 countries
LeadSquared Real Estate CRM

< 1% Lead leakage

“Before LeadSquared, there was a lot of leakage in fetching all the online & offline leads. We have drastically reduced leakage in 6 major channels, with present leakage less than 1%.”

Leadsquared User

Akhil Sikri

Co-Founder, Zelo

Capture property inquiries from all your online & offline campaigns

Unify all your real estate lead generation channels

Real estate marketplaces

Sync inquiries from all real estate marketplaces – 99Acres, CommonFloor, MagicBrickS, Housing, Makaan, Property Bazaar, JustDial and others through direct connectors or APIs.

PPC, social media, website etc.

Capture property inquiries from your website, Adwords, YouTube ads, Facebook, LinkedIn and others, directly using landing pages and plug-and-play social integrations.

TV, print ads and other traditional media

Capture real estate leads, and identify the ads that generate most inquiries and site visits. Use unique contact numbers on billboards, newspaper ads, television ads and others to achieve this.

Property lead capture from marketplaces - Real estate CRM

Capture property inquiries from your website

Use web chat, pop-up forms, push notifications and any other lead capture tool

Website lead capture - Real estate marketing automation

Prospect conversation tracking - Real Estate CRM

Track property buyers' phone conversations

Every phone call - inbound or outbound, is captured and recorded in LeadSquared. In case of new inquiries, a new lead is created. In case of old leads, the prospect records are updated automatically to reflect new phone conversations. Seamless integration with SuperReceptionist, CallRail, CallTrackingMetrics and other call tracking software.

Automatically distribute leads by their location and preferences

Assign inquiries to your real estate agents based on lead location, preferences, availability and other factors

Real Estate CRM - automated lead distribution

Notify your agents when a new lead is assigned to them

Automate SMS and email communication to your real estate agents when a new lead is assigned to them, or if a new site visit is booked in their name. This would help them manage a perfect schedule.

Real estate CRM - agent notifications

Real estate CRM - prospect tracking

Capture all your interactions with the potential buyers

Whether the prospect calls your agents, books a site visit, sends or receives an email or SMS from your agents, or communicates through any other channel, all the conversations are tracked within LeadSquared.

Segment your leads based on their preferences, locations and other factors

Budgets, real estate type, preferences, locations - use everything to segment property buyers

Real estate CRM - complete lead segmentation

Automate marketing messages and sales tasks accordingly

Send relevant messages to leads based on their inquiries, preferences and position in the buying cycle

Real estate marketing automation

Automated lead tracking, agent notification and task assignment

Track your prospective buyers, and notify your agents when prospects are ready to have a conversation

Identify property buyer's intent with tracking

Track the prospect activities throughout the buying journey – properties they are interested in, forms they fill, and all conversations.

Automate agent notifications

Notify your agents to take an action when an important activity occurs, like if they request a call back, or book a site visit.

Set tasks for agents

Set tasks for your agents and sync their calendars automatically. For example: when a prospective home buyer books a site visit.

Real estate CRM - lead activity tracking

Real Estate CRM - Lead Quality Scoring

Completely customize the lead quality score

Help your sales team identify the best sales opportunities by using lead quality score. Define what qualifies as a high-quality lead to you, and all your leads will be scored accordingly. Makes sales prioritization easy.

Filter out junk leads with mobile verification

Filter out the junk leads during lead capture with mobile number verification. Watch your sales pipeline fill with higher quality leads, as the leads with wrong mobile numbers are disqualified right at the onset

Lead qualification - Phone number verification on landing pages

Guide your agents to sell the right property to the right prospect

Prioritize leads & tasks, recommend actions, and help your team execute them

Real estate CRM - lead prioritization

Lead prioritization

Use a combination of lead quality score, lead activity score and behavior tracking to help your agents identify sales-ready leads.

Sales recommendations

Give sales recommendations to the agents . For instance, before your agent makes a call, he’ll know the prospects budgets, preferences etc.

Sales execution

In addition to the sales recommendations, tools like fast dialing, one-click email/SMS would allow the agents to act immediately.

Make your agents more efficient with mobile CRM

Leads near me, task assignment, reminders and much more

Mobile CRM for real estate agents

Track best lead sources, properties and sales agents

Get all the information you need in customized dashboards

Lead source analytics

Identify the sources fetching the most number of real estate leads. Use this information to run more targeted campaigns, and to reach property buyers on the right platforms.

Project analysis

Analyze the regions, localities and projects getting the most interest and bringing in the most revenue. Will help you change your strategies for low-selling properties.

Agent tracking

Custom dashboard to track the performance of your sales agents by the properties they have sold, the revenue they have brought in, and the site visits they have booked.

lead source analytics

Real estate CRM - Marketing and Sales connectors

Real estate connectors

Integrates with all the popular real estate marketing, sales, telephony and call center apps that you use and love. You can even sync data with your CRM applications. Also, Zapier integration helps you create any Zaps you might need.

Schedule your demo

Know more about LeadSquared real estate solution in a 30 minute online demo