Real Estate CRM Software - Sell More Properties Faster

Trusted by builders, brokers and marketplaces

Real Estate CRM Software


Real Estate CRM - customer logos

Increase real estate sales with end-to-end sales execution

Ensure zero lead leakage, manage + engage property buyers & leads till they become customers

Real Estate CRM - property buyer management

Never miss a single property inquiry

From your online and offline campaigns and via phone calls

Real Estate CRM - lead capture

Ensure zero lead leakage

Capture property inquiries from all your marketing campaigns. Including digital ads (Google, YouTube, etc.), social (Facebook, LinkedIn, etc.), traditional ads (print, TV ads, etc. via phone calls), website, real estate marketplaces (CommonFloor, MagicBricks, etc.). Identify the best and worst-performing campaigns to aid budget allocation.

Create beautiful project landing pages easily

With tens of projects, hundreds of properties, and a comparable number of online campaigns running at a particular point, creating different landing pages relevant to each project or property can get very time-consuming. Use LeadSquared’s drag and drop landing page builder to create hundreds of responsive landing pages easily.

Real estate CRM - responsive landing pages

Reduce response time and increase agent efficiency

Automate lead + task assignments and first responses to inquiries

Lead Distribution - Real Estate CRM

Distribute leads automatically

Reduce response time by distributing property inquiries automatically to your real estate agents and call center based on any criteria you want. Distribution can happen based on property type (residential or commercial), sub-type (luxury or budget apartments), location, other preferences, agent availability and more.

Automate responses to prospects

Reduce response time by automating follow-up communication as soon as a new property inquiry comes in. You can pre-set responses based on the inquiry type – site visit, quote, property booking, home loan inquiry and more. This will ensure that the prospects are kept engaged till the time agents can personally connect with them.

Real Estate CRM - automate communication

Real Estate CRM - task setting

Automate agent notifications and task settings

Automate notifications (text or email) to your agents when a new lead is assigned to them, or if a new site visit is booked. This would help them manage a perfect schedule. You can automatically set tasks for them based on their calendar availability so that they don’t have to do it manually and they never miss an appointment or follow-up call.

Build lasting relationships with property buyers

Build engagement workflows to convert more property inquiries to purchases

Segment leads intelligently

Segment your prospective home buyers based on various factors – property types, preferences, location, demographics, financial status, home loan status and more. Use this information to always maintain relevant messaging across all communication channels.

Real Estate CRM - smart segmentation

Real estate CRM - lead tracking

Capture all your interactions with the potential buyers

Track every single activity and interaction that a prospect has with you. Phone calls, site visits, email or text interactions, or communication through any other channel – everything is tracked and recorded so that you always know the status of the lead and the direction in which the conversation is headed. This helps you improve the prospect experience.

Automate engagement campaigns

Automate prospect communication at every step based on task disposition and the stage of buying. For instance, after a site visit, if the purchase is kept on hold, keep the prospective buyers engaged by sending them to relevant content – details about home loan, any discounts on the properties of their interest, or details about other similar properties.

Real Estate CRM - automate communication

Help your real estate agents prioritize their leads and tasks

Lead scoring, engagement scoring and task recommendations

Real estate CRM - lead quality

Completely customize lead quality criteria

Help your sales team identify the best sales opportunities by using the lead quality score. Define what qualifies as a high-quality lead to you, and all your leads will be scored accordingly, and your agents would know exactly which leads to call first. Automates sales prioritization.

Filter out junk leads

Filter out the junk leads during lead capture with mobile number verification. This would help improve the quality of your sales funnel because leads with wrong mobile numbers are disqualified or deprioritized right at the onset, and your agents don’t spend time calling them unless they express interest again.

Real Estate CRM - filter junk leads

Real estate CRM - sales prioritization

Prioritize your sales team's tasks

Use a combination of the lead quality score and activity score (based on the prospect behavior and conversation tracking) to help your agents. LeadSquared would automatically prioritize their tasks based on these scores. This helps preserve your team’s bandwidth against low-quality requests and makes sure that the best leads are called first.

Automate sales recommendations

Give sales recommendations to the agents in their smart views. For instance, before your agent makes a call, he’ll know the exact preferences, budgets, locations and quality of the request. LeadSquared accordingly makes the recommendations of whether to call or email the lead, and details of which properties to suggest to the prospect.

Real Estate CRM - sales recommendations

Build highly productive field agents with mobile CRM

One mobile app to increase the efficiency of your feet-on-street teams

Real estate CRM - field tracking

In-depth analytics for your lead sources, properties, agents and more

Get all the information you need in customized dashboards

Our property closures have increased by 54%

We have been using LeadSquared for over a year now, and it is the best tool for monitoring our teams, sending targeted campaigns, prospect tracking and managing pre-sales. With the advanced filters available, I can segment my leads based on their interests and engagements. I can then prioritize these leads and ask my sales team to only contact these leads. We have been able to improve our closure rates.

Javadd Khan - Rohan Builders

Javadd Khan

Marketing Manager, Rohan Builders

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