Automotive CRM Software for Your Dealership

Increase your new car sales, cross-sales and service revenue

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Automotive CRM software - dealer CRM


Automotive CRM - customer logos

Plan and track complete vehicle buyer journey

Automotive CRM Software - process automation

Never miss a single vehicle buyer inquiry

Auto-capture vehicle buyer inquiries from your website, automotive aggregators and portals, local vendors & partners, automotive fairs & events, phone, PPC ads, social media, traditional ads (magazines, radio, TV, and others) and other channels.

Automotive CRM - lead capture automation

Automotive CRM Software - Dealer CRM Lead distribution

Automatically distribute leads to different sales consultants and showrooms

Use advanced distribution, redistribution and capping logic. New tasks are automatically added to the consultants’ daily tasks, and they are notified via text message, email and mobile app when a new lead is assigned to them.

Capture all your interactions with vehicle buyers

Track every single activity and interaction that a prospect has with you. Phone calls, test rides, email or text interactions, or communication through any other channel – everything is tracked and recorded so that you always know the status of the lead and direction of the conversation.

Automotive CRM Software - Dealer CRM - Lead tracking

Automotive CRM Software - Dealer CRM - smart communication campaigns

Segment leads intelligently & automate engagement campaigns

Make sure that more leads are converted to opportunities with targeted nurturing. For instance, existing customers interested in servicing their cars would need to be engaged differently than a new prospect interested in buying a car.

Customize lead quality criteria and identify leads to call first

Identify the best opportunities using the lead quality score. Define what qualifies as a high-quality lead for you, and all your leads will be scored accordingly. This ensures that your team calls the best leads first.

Automotive CRM Software - lead qualification

Automotive CRM Software - dealer CRM - lead prioritization

Prioritize tasks and give your sales consultants action enablers

Priority scoring helps line the calls up automatically so that the most urgent calls are made first. Complete prospect details in call pop-up ensure that each conversation is well-informed. Smart view clears the clutter from the consultants’ workspace and only shows them the task for the day.

Dynamic forms for your teams

Dynamic forms simplify your teams’ tasks by displaying only the necessary fields for the product or service they are interested in – new or used car or servicing. It gives your team a clutter-free experience when they fill applications on a borrower’s behalf, reduces the chances of manual error and makes the process completely paperless.

Dynamic forms for sales teams - lending CRM

Convert more inquiries to test drives & bookings

Process automation to ensure engage prospects and increase conversion rates

Marketing Automation - Automotive CRM Software
Prospect engagement reports - automotive CRM software

Automotive CRM Software - offline lead upload

Upload event leads instantly, with source mapped

It’s difficult for automotive dealers to factor in leads from events and offline activities they do. Manual lead collection at events is not just inefficient, it’s prone to manual errors as well. LeadSquared’s mobile CRM makes the process completely paperless, instant & error-free with quick lead upload with all the lead details mapped.

Increase cross-sales, upgrades and service revenue for your dealership

Identify all cross-sale opportunities at the right time

Identify and act upon cross-sell opportunities

Increase Customer Lifetime Value and Retention Rates by identifying and acting upon cross-selling opportunities automatically. For example, as soon as a new car sale is made, you Insurance Team can be notified automatically, to pitch car insurance at the right time.

Cross-sell opportunity identification - Automotive CRM Software

Upgrade notifications - automotive CRM software - dealer CRM

Offer upgrades to customers + Notify consultants of the same

Automate communication for your existing customers offering them attractive deals on car upgrades. You can send messages on the platform of their choice – text, email, WhatsApp, social media or more. Simultaneously, you can notify your consultants about the same to initiate an action from them.

Automate service reminders to customers and consultants

Build long-lasting relationships with your customers by reminding them of their maintenance schedules, via communication channels of their choice. This would cut down on the consultants having to call every customer for service reminders. Additionally, also remind the consultants of the same, if the customer doesn’t take action on their own.

Automotive CRM Software - Increase service revenue

Track everything - campaigns, showrooms, consultants and more

Structured performance visibility at different levels

We have increased our sales productivity by 80%

We have drastically reduced the time needed to get things done. Things that earlier took me 20 days now take me just 5-10 hours. LeadSquared helps us measure our own performance, allowing us increased transparency in our own processes. It’s easy to engage customers now with communication automation. I exactly know at what stage of the funnel the customer is in and the problem he is facing. We have made subscribing and buying car simple and LeadSquared has matched that pace with us as a backend partner.

Aditya Chintawar

Product Manager, Marketplace and Growth, Zoomcar

Transform your automotive sales!