Capture all calls – inbound, outbound, and even voicemails (missed calls) as leads. Attribute all phone calls to their source campaigns and identify the most profitable ones to reinvest your ad money on them. Record calls and track all ongoing nurturing activities as well.
Sales automation starts with lead capture automation. Capture leads from IVR service providers and cloud calling/cloud telephony solutions like Exotel, Ozonotel, Ameyo, RingCentral, etc. automatically. Never miss an inquiry from your ads on TV, radio, event, and newspaper that tapped your IVR client. Follow up with them at the earliest and bring your lead leakage down to zero.
Capture leads from your ad campaigns running on AdWords, LinkedIn, Facebook, Instagram, and other digital platforms. Capture lead data and track the response from every source and plan your marketing budget accordingly. Reduce your cost per lead with conversion-optimized responsive landing pages.
Marketplaces are an important lead source for most B2C companies. No matter what industry you are in – finance, education, real estate, healthcare, or any other, LeadSquared automatically captures leads from them via in-built connectors or APIs.
Integrate your web forms and chat tools with LeadSquared with zero technical help. Capture these leads, along with their conversations seamlessly. Understand their intent and connect with them through email, SMS, WhatsApp, or phone – before your competitors. LeadSquared also provides responsive form builders to create landing pages or lead capture pages for your campaigns in a go.
Along with marketing automation, LeadSquared lets you capture leads from your social campaigns (Facebook, LinkedIn, Instagram, and Twitter) and improve your response time. Use conversion-centric landing pages or in-built social media connectors (Facebook lead ads, Twitter, etc.) to improve your conversion rates.
Capture leads from online application portals and track the completion and drop-off rates of multi-page forms. Ensure application completion with timely intervention via emails/texts or your call center. Allow the applicant to complete the application in multiple attempts, i.e., they can pick it up wherever they left off.
In addition to in-built connectors, LeadSquared lead capture service lets you collect inquiries from all the websites that have open APIs. You can even build your own custom lead capture connectors using our APIs and developer platform, which our customers absolutely love. LeadSquared CRM also eliminates the need for a separate contact manager and lets you handle tasks, deals, and contacts in one place.
Don’t miss leads at any event or exhibition/tradeshows that you visit. Collect all inquiries as leads, along with their interests and meeting notes, and expedite follow-ups to gain more customers. Identify the quality of your event leads and allocate budgets accordingly. Also, you can use LeadSquared Mobile CRM to capture event leads along with the disposition on the go!
Monitor and analyze the performance of all your lead generation channels – PPC, LinkedIn, Facebook, emails, events, website, and more. Help your sales team get detailed insights into the lead quality and conversions and revenue attribution for each source. Make your sales process data-driven to improve conversion rates.
“Our channels for acquiring customers are not just online. Before LeadSquared, there was a lot of leakage in fetching all these leads and engaging with customers. We have drastically reduced lead leakage in 6 major channels, with present leakage less than 0.1%.”
See lead capture automation in action
Lead generation is the process of attracting prospects by showcasing your offering across different online and offline platforms. Brands do this through ads, social media, informative articles, whitepapers, reports, webinars, events, tradeshows, and more. For example, brands offer eBooks and other informative resources to convert their website visitors into leads. The purpose of lead generation is to build a sales pipeline and nurture targets until they’re ready to buy.
Along with the lead generation strategy, brands also need a mechanism to capture the leads generated from different sources. The best way to capture lead data is to use CRM software. It allows brands to easily capture lead activities such as website visits, ad clicks, phone calls, and email opens and attributes such as location, contact details, work profile, lead source, and more.
In simple terms, a lead is an individual or organization that shows interest in your product or service and has expressed this interest by sharing their contact information, like an email ID, a phone number, or their social media handle. In CRM software, the term lead designates an individual who might become your customer through proper nurturing and follow-ups.
Lead capture is a process of acquiring all the leads from several digital and offline channels into a CRM system. The most common lead capture mechanisms are as follows:
✅ Website lead capture forms: When someone fills your contact form or signs up for a free trial.
✅ Ads: When a lead enters their details on Google or LinkedIn Ads, the CRM system can capture them as a lead.
✅ Phone calls: An incoming phone call or voicemail to a company’s number is automatically registered as a new lead. If the number already exists, then instead of creating a new record, the CRM system updates it as a lead activity.
✅ Emails: An incoming email to a company’s email address (such as email@example.com, firstname.lastname@example.org, or email@example.com) is automatically entered as a new lead in the CRM. You can also capture leads from your email marketing campaigns.
✅ Social media: An incoming message, question, or comment via social network or messenger (such as LinkedIn, Facebook, Twitter, Skype, WhatsApp, etc.) can also be captured as a lead.
Along with lead capture, CRM software takes care of the end-to-end lead management process.
You can capture leads from several different sources with LeadSquared CRM. It allows you to capture leads from online and offline sources such as events, phone calls, voicemails, websites, social media, and more and allows out-of-box integration with a number of lead generation sources.
Yes, it is absolutely possible to capture leads from phone numbers (phone calls and voicemails) in CRM software.
Lead capture automation is the use of technology to capture leads from all active sources of lead generation into a single platform. Usually, a CRM system allows integration with several lead generation sources and automatically captures from emails, websites, social media, ads, phone calls, and more.