School CRM and Marketing Automation Platform

Drive more enrollments with fewer resources.

School CRM Software
Loved by 800+ schools and colleges
Schools logos

School CRM + Marketing Automation for all your Enrollment Needs

LeadSquared’s powerful automation tools are designed to ease the strain on your staff, while giving visibility on the entire admission funnel.

Automate your admission process

From capturing inquiries from websites and ads to directing them to the parent portal and open houses, LeadSquared’s School CRM enables you to create automated workflows for the entire enrollment journey.

Automate your admission process
Provide a dedicated application portal

Provide a dedicated application portal

Build a mobile-friendly application portal to allow parents to apply and upload documents, sign forms, check application status, take virtual campus tours, and make payments online.

Engage with parents

Enjoy unlimited email marketing capabilities with LeadSquared’s CRM for schools. Create drip campaigns, set autoresponders, send bulk emails for events, and choose from a number of beautiful email templates.

Engage with parents
Manage online and campus programs

Manage online and campus programs

Manage enrollments across different programs you offer. Provide scholars with a learning option that works best for them. Create different admission workflows for online and campus programs—absolutely without any coding!

Seamlessly integrate with school management apps you use

Integrate LeadSquared’s K-12 CRM with apps and tools you use to manage your classroom, run your center, and engage with families.

Seamlessly integrate with school management apps you use

More Enrollments. Confident Staff. Pleased Parents.

Unlock the capabilities of LeadSquared’s School CRM + Marketing Automation Suite


What is a school CRM?

A school CRM is a CRM (Customer Relationship Management) tool built for preschools and K-12 education to streamline the admission process, manage student profiles and relationships with parents through timely communication.

Which is the best CRM for schools in the USA?

LeadSquared’s School CRM is the best CRM software for schools in the USA.

Which is the best CRM software for K-12 Education?

The best CRM software for K-12 educational institutes is LeadSquared. It provides tools for enrollment management, marketing automation (automated communication via WhatsApp, email, SMS, etc.), and a parent portal in a single platform. It also integrates with SIS (Student Information System) and other school management software to build a complete student journey.

Why do schools need a CRM?

Schools need CRM to manage their enrollment process, send timely communication to parents and students, manage campuses, and in some cases, manage fundraising and grants.

What is a CRM in admissions?

CRM stands for customer relationship management. It helps schools and educational institutions automate admission processes and manage communication with students and parents.

Do schools use CRM systems?

Yes. Schools use CRM systems to manage admission processes (follow-ups, open houses, grants, etc.), marketing communications, and automate admission workflows.