POWERING THE ADMISSIONS FOR 600+ INSTITUTIONS WORLDWIDE
Automate application process and student enrollment. Map end-to-end student journeys - enquiry, applications, counselling, enrollment, and beyond.
Make the application processes paperless with self-serve forms. Allow students to resume filling in the application later. Notify counselors about the application status, and gently nudge students to complete the application.
Set rules to automatically assign student leads to counselors as soon as they come in. Distribution can be based on campus location, counselor availability, or in a round-robin manner.
Shortlist students: score and qualify students automatically. Help counselors prioritize follow-up with shortlisted candidates.
Give your counselors customizable task views. Use click-to-call dialers to call prospective students from the CRM platform.
Ensure student engagement. Track their activities on your website, ads, social media. Assist them with the right information at the right time based on activity tracking.
Track the status of the application. Notify students of incorrect/missing information or document. Shortlist students and automatically move them down the admissions funnel.
Capture student inquiries from all your lead generation channels – digital, social media, education marketplaces, events, APIs, and more. Simultaneously distribute the leads to the right counselors or call center executives for timely contact.
LeadSquared cloud-based higher education CRM comes with marketing automation features. It ensures zero lead leakage and lets you communicate with students through email, SMS, WhatsApp, and phone.
User-friendly, mobile-optimized application forms ensure a smooth experience for the students and their parents. The application can be resumed anytime, thereby enhancing the applicant experience and saving the counselors’ time. Initiate call center action in case of application drop-offs at crucial steps.
LeadSquared, the top CRM for higher education, lets you create and modify forms, landing pages, and more – without any coding.
Get rid of the time-consuming fee collection process. Integrate your payment modules into the LeadSquared admissions portal securely. Let students complete the application online, including admission fees collection or payment for other kinds of applications. In LeadSquared CRM, the student payment portal comes integrated, and there’s no need for separate software or offline free collection.
Allow your prospective students to create their profiles and view the status of their applications in real-time. They can upload documents, interact with counselors over chat, pay the application fees, and much more right from the portal.
Manage all your student data centrally with varied access to the different teams – call center, admissions, and others. It ensures complete visibility into the profiles, activities, and progress of all the applicants.
Integrate with student information systems and other software solutions for end-to-end student lifecycle management.
Notify your admissions teams whenever an applicant shows a positive intent. – like if they spend 10 minutes on fee structure page, faculty page, or tries to initiate contact. These enrollment signals are captured, and the appropriate admissions team member is notified via email & text messages to take action.
Use in-built reporting and analytics to track application completion & drop-off rates, counselor efficiency, and more.
“The contact rate went up by 13% and scheduled campus appointments improved by 5%. Admissions specific workflows helped the admissions team prioritize incoming inquiries, engage with more leads, and identify their passions in a more organized fashion.”
Definitely recommend. The staff is amazing! They work tirelessly to make sure everything is running smoothly. And when you need someone to explain things or make a fix, they’re there usually within minutes.
Director of Marketing and Publications
Take a 30-minute free online demo and get answers to all your questions.
LeadSquared is the best CRM software for higher education that streamlines the admission process. It automatically captures student leads from sources such as social media, ads, websites, and education marketplaces. Further, it automatically distributes them to counselors, tracks student activities, and ensures follow-up with all prospective students. It also provides detailed analytics and reports, with which you can ensure campus management, counselor management, and student journey from inquiry to admissions.
Customer relationship management (CRM) in the education sector is the process of managing student inquiries and engaging with them to attract the best talents in the institution. It involves managing recruitment activities and structuring communications with prospective and enrolled students.
Software like higher education CRM systems help universities manage their application and student recruitment process, manage admissions teams, call-centers to make their admission process transparent and fast.
Today, the student outreach process does not end with outreach events. It continues until the student is enrolled. To meet the targeted enrollment numbers, universities need to track their every interaction with students, make sure they’re in line with the university guidelines, and remove any bottlenecks in the admission process. In general, educational institutions use CRM to schedule campus tours, manage student applications, email and text messaging automation, counselor management, document management, payment management, and more. For the education industry, CRM software is essential as it helps manage student and alumni relationships effectively.
To boost your college admissions, start your recruitment activities as early as possible. For instance, students who are contacted as sophomores are almost twice as likely to enroll as compared to students contacted as seniors. Next, be proactive in your email marketing campaigns, involve parents in your marketing campaigns, build a mobile-first college enrollment portal, and use a mix of digital ads and texting in your marketing communication. Also, ensure that you respond to every student lead diligently. Whether you are a university, college, or career school, CRM systems can help manage admissions and recruitment.
If you are looking for education CRM software for both – admissions process management and education marketing automation, then LeadSquared Higher Education CRM is the best software out there.
LeadSquared education CRM software has helped career schools and colleges increase their student enrollment rate and increase admission process efficiency by 75%.Take a free-trial