CRM for Higher Education Institutions

Manage the entire prospective student journey in one platform

Trusted by the admissions teams of 250+ higher education institutions

Higher education CRM - clients

Admissions CRM to help achieve your enrollment goals

Get more student inquiries, identify best candidates & distribute leads to admissions team

Foolproof Student Inquiry Management System

Built to handle large volumes of data

Lead deduplication - higher education CRM

Lead deduplication

Make sure that a prospective student’s queries and activities are tracked under a single record – even if they use multiple channels of communication (email, web-form, phone call etc).

complete lead profile - higher education CRM

Complete Lead Profile

Get detailed insights into the lead's interests, preferences and hobbies by tracking their activities. You even have access to the social profile of the prospective candidate.

Higher education CRM - lead distribution

Lead Distribution

Instantly distribute student inquiries to the right departments, based on pre-defined triggers. This helps reduce response time and improve student experience.

crm for higher education institutes

Quality Tracking

Use lead quality score to determine high quality prospects. Completely customize what a good candidate means by defining the cut-off GPAs and grades required for a course.

Automatically distribute admissions inquiries to different teams

Trigger distribution based on course preference, campus preference, GPA and other factors

Student lead distribution - higher education CRM

Connect with prospective students at the right place and right time

With triggered cross-channel communication tools


Know your leads inside out

Track your prospective students to know their interests and preferences (course of choice, campus location, communication channels etc.). Complete website and communication tracking.

higher education CRM - right message

Send them right offers

Send the most effective and relevant offers for your prospective students, at the right time. For instance: Send them scholarship details if they bounce off after viewing the course fee details.

higher education CRM - cross channel communication

Reach out on the right channels

Share these offers with the prospective students across different communication channels - email, SMS, social media retargeting (Facebook etc.), push notifications etc.

Get communication insights - higher education CRM

Get communication insights

Get detailed insights into how many prospects are interacting with your marketing messages and offers. For instance: email open rates, click rates, best subject lines, best devices etc.

Manage the student application lifecycle smoothly

Manage complete prospective student journey from inquiry to enrollment.

Higher Education CRM - application management

Make a highly effective & efficient admissions team

Equip them with all-round lead details and give them sales enablers

Higher education CRM - set content to the conversation

Sets context to the conversation

Your admissions team has all the information they need to make enticing conversations with the prospective students. Powerful conversation with crystal clear context

Higher Education CRM - reduce response time

Reduce response time

Advanced lead distribution tools allow your admissions team to reach out to a prospective student as soon as an inquiry is made, thereby reducing response time

Tasks and reminders

Prioritize student reachout

Track prospective students’ quality scores & activities, and help admission officers prioritize their efforts, improve efficiency, and contact the most relevant prospects first.


Task assignment

Set tasks for the admissions team, when a relevant event occurs. Ex: if an old lead that's a high-quality prospective student looks at the courses again, set task to call them immediately

higher education CRM - action enablers

Action enablers - fast dialing

Inbuilt action enablers make it very easy for admissions team to act on the system's recommendations. Includes tools like fast dialer, quick emails etc.

Higher education CRM - connected teams

Connected teams

A common tool for the institution's marketing and admissions teams keeps them on the same page. This allowing them to coordinate better and more efficiently.

Make your admissions team mobile

Mobile CRM for your recruitment officers attending education fairs and other college-student interaction events. Register inquiries on-the-spot.

higher education CRM - mobile admissions team

Higher education CRM - complete admissions insights

Complete admissions insights

Track all your marketing, course, and admissions team performance. Get complete insights into the performance of your teams, your courses, campuses etc.

Integrate with SIS and other apps

Integrate LeadSquared with all the marketing & sales apps that you use. Integrations include Cloud telephony integrations (like SuperReceptionist, CallRail etc.), Call center integration, Chat integrations, Student Information System integrations, Zapier integration and more.

Higher education CRM - integrations

Easy-to-use product, exceptional service, fantastic price!

“We wanted to track lead engagement of over 65,000 leads by multiple team members across Asia, across 15 different channels at one place seamlessly. We achieved that by using the plug and play model of LeadSquared. In addition to an exceptional product, the team is extremely reliable and prompt – they try to creatively solve the clients’ problem and not find ways to overcharge. Last but not the least – low cost compared to others in the market by at least 50%.”

LeadSquared Sasidhar Sista

Sasidhar Sista

PJM, Ashoka University

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