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Latest Articles

20 Crucial Call Center KPIs [Formulas, Benchmarks, and Examples]

The success or failure of a call center – or any business with a customer service or sales team – largely hinges on the performance of their agents. Employees who place and handle calls from customers are a company’s face, the people who are responsible for giving positive first impressions, handling complaints in a professional...

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How to Create Your First Customer Profile [Checklist, Template, and Examples]

Now it’s personal. The relationship between a brand and a customer is no longer only professional or transactional; it has become personal. Every person representing the brand must know the customers, their likes, dislikes, and pain points, inside out. It goes beyond a sales rep hiding behind the curtain and observing their buying patterns. It...

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22 Best Sales Books that Should be on Your Reading List

“Books are a uniquely portable magic”, says Stephen King in “On Writing: A Memoir of the Craft”. A good book educates, enlightens, and leaves you feeling a tad bit wiser. Some even consider them the best mentors because you can keep coming back to their learnings. Although your days may be hectic, and full of...

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