Get Set. Grow.

Picture this: a chef receives complaints about how his food is under-seasoned and is baffled by the criticism as he knows that he has never made such a mistake before. He decides to face the music and goes out of the kitchen to listen to the customer himself and meet their requirements. He listens as...

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The Covid pandemic had a chilling impact on college enrollments in 2020. Even though vaccinations have become widely available, questions remain for the fall semester, and early indications are that enrollment does not look promising. So, what steps can academic institutions take to attract more students? “Turbulent” perfectly describes education since spring 2020. In the...

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The ultimate goal of every salesperson is to make that sale. It is the only factor that decides if all their hard work has paid off. It’s not easy either. It requires you to listen to your prospects, understand their pain points, overcome objections and explain all the features and benefits in a way that...

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The importance of your website cannot be overstated. It’s where you: Connect with your community Provide students information they need to enjoy a satisfying college experience Offer content to engage alumni Above all, your website is bound to be the first place prospective students and their families turn to when considering which schools to apply...

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