Recorded Webinars

App Store Optimization – Increase Visibility and Acquire More Users [Webinar]
App store optimization (ASO) is the process of improving the visibility of an application on app stores. Developers put in a lot of effort to create, test and deploy a mobile app on app stores. Sometimes the visibility of these apps is not as good as expected even after creating a wonderful app with top-of-the-notch functionalities and...

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Key Marketing Metrics You Need to Focus on and Their Importance – Webinar
Marketing involves a lot of ambiguous activities, and hence might just be the most misunderstood function in the business! Do you feel my pain? As marketers, we are always struggling to find metrics beyond the superficial vanity ones (likes, shares and traffic) to show for our efforts. In addition, constant experimentation and monitoring is also...

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Social Media Marketing Strategy Essentials – Webinar Recording and FAQs
Say what you will about social media, but it has become the metaphorical elephant in the room: hard to ignore. But how do you make the most of it? Which is the best platform to invest in? Are you doing it right? If not, what should you be doing better? Plagued with such questions? That...

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Online Marketing Tips for 2016 [Webinar Recording & FAQ]
Last week, we had our second most successful webinar ever – Online Marketing Tips for 2016! Guest panelist Vishal Kataria, talked about content marketing and shared online marketing tips that can help you generate more than just awareness for your brand. Vishal is currently building Aryatra, a training and development organization. Prior to this, he...

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Inside Story of LeadSquared’s Marketing Strategy [Webinar FAQs]
Last Friday, we discussed our marketing strategy here at LeadSquared. The session covered everything from the kind of campaigns that we run, the metrics we use to measure success, how we hire new members for the team, and learnings from having tried different marketing channels, and formats over the course of past 3 years. In case, you missed...

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Content Marketing Tips 2016 [Webinar Recording & FAQ]
In our last webinar, we discussed all things content marketing with Scripbox. It was a Q&A session with Anjali Gupta, the Chief Marketing Officer of Scripbox, the 2nd most influential Financial Services brand on LinkedIn! In case, you missed the recording, here it is: View the webinar recording Here’s the Q&A from the session:Most Inventive Marketing,...

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Google AdWords for Beginners (Webinar Recording & FAQ)
Phew! That was long. I’m talking about the number of questions that came up at the ‘Google AdWords for Beginners’ webinar session and all the answers we had to write! But I’m glad they did and I hope all those of you who attended it, found value in doing so 🙂 It was the webinar...

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Creating a Killer App Marketing Strategy to Get Tons of Users (Webinar FAQs)
Everything you need to know about mobile app marketing was discussed in the last webinar. Akhil Chandra, founder and CEO of Studio Mosaic, a mobile app studio, talked about the essentials of app marketing, right from pre-launch to post-launch activities, followed by app store optimization and app promotion. Those of you looking for insights on...

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Inbound Marketing Ideas for Your Business [Webinar FAQs]
Last week, Sanchit Malik, the founder and CEO of Townscript, hosted an insightful webinar for us, on the importance of inbound marketing for businesses. View the webinar recording Here’s a breakdown of the riveting Q&A session that followed the webinar! Q1. How we can use blogs and whitepapers for inbound marketing, and what kind of...

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Content Marketing 2016 – Tips and Trends [Webinar FAQs]
Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. Many great questions came in, and an insightful discussion followed. So, here’s the recording of the session, and the breakdown of the discussion. View the Webinar Recording Storytelling in Content Marketing 1. How would...

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Viral Video Marketing – Finding the Method to the Madness (Webinar Recording & FAQ)
To kick-start the LeadSquared webinar series for 2016, we had award-winning viral video marketer Aashish Chopra from ixigo, share his expertise on viral video marketing. The webinar also threw light on how to approach content for virality, including closing the ROI loop, and future trends of viral video marketing. In case you missed it, here’s a summary...

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How to Get Better at Lead Generation in 2016! (Webinar Recording & FAQ)
As we say goodbye to 2015, here’s our final webinar blog post for this year. The last session, “How to Get Better at Lead Generation in 2016” was taken by LeadSquared’s Marketing Manager, Meenu Joshi. A number of questions were asked and answered dhttp://digitaldefynd.com/2015/12/16/10-ways-to-generate-more-sales-leads-online-in-2016/uring the session. In case you missed it, here’s a list of...

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Webinar Post-16 Simple Ways Marketers Can Get Better At Digital Marketing in 2016 – FAQ (Part II)
Have you thought about what can  you do, as a marketer to improve your digital marketing for the coming year 2016? Well, that is exactly what we analyse in this webinar. Join Prateek Shah – a digital marketing trainer as he enumerates 16 ways to perfect your strategy! The webinar was a resounding hit. Due...

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16 Simple Ways Marketers Can Get Better at Digital Marketing in 2016 – Webinar Recording & FAQ (Part I)
Last week’s session on ’16 Simple Ways Marketers Can Get Better at Digital Marketing in 2016′ was one of the most successful webinar sessions we have ever had. Guest speaker Prateek Shah, Founder of Digital Defynd shared his expertise on digital marketing and addressed several questions asked during the session. However, there were so many that...

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How to Sell Effortlessly with Inbound Marketing (Webinar Recording)
In our last webinar, guest panelist, Deepak Kanakaraju (a.k.a DigitalDeepak), talked about inbound marketing and what marketers can do to make it effortless and worthwhile. He also discussed the importance of content marketing and lead nurturing best practices to convert visitors into leads. In case you missed it, you can watch the recording below: Visit...

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Webinar Recording and FAQ – Online Branding Strategies, Practical Ways to Reach Your Customers
How successful have your online branding efforts been? Still on the lookout for tips to improve it? Well, we all are – which is why the last week’s webinar on Online Branding Strategies was such a hit! Come listen to Mr. Radhakrishnan G founder and CEO of WebNamaste talk about online branding hacks that can...

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Paid Digital Marketing – The Year End Checklist; Webinar Recording and FAQ
How well have you been keeping up with the latest trends in the digital marketing field? If you want the complete list, watch our webinar on “Paid – Digital Marketing Year End Checklist”. Here Meenu Joshi – the Digital Marketing Manager at LeadSquared talks about the newest updates that have been rolled out on the...

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Facebook Lead Gen Tactics for the Smart Marketer [Webinar]
In our last webinar, we had a great discussion on Facebook Lead Gen Tactics for the Smart Marketer. LeadSquared’s Digital Marketing Manager, Meenu Joshi ran the session. Those of you who missed it, you can find a summary of some session below: View the Recording Here are some of the questions that were asked by...

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How to Optimize your Google Adwords Campaign for Lead Gen Success (Webinar Recording and FAQ)
In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. The attendees had several questions, most of which were answered by Adwords expert and co-founder of AdNabu,...

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Leveraging Webinars for Lead Generation Success [Webinar Recording]
In our last webinar, we talked about what businesses can do to leverage their webinars for lead generation success. Guest panelist Jerry Jose, from BusinessMojos ran the session and talked about the importance of webinars in the marketing process, what role do they play in the marketing funnel, case studies where businesses have benefitted from it, and...

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5 Simple Lead Capture Methods to Increase Your Website Conversion (Webinar Recording and FAQ)
In our last webinar, Meenu Joshi, Lead – Digital Marketing at LeadSquared talked about 5 Simple Lead Capture Methods that can help your business increase website conversions. In case you missed it, you can watch the recording here: View the Recording We have also compiled questions asked by attendees at the session and addressed them...

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How will Google’s mobile-friendly algorithm update affect your business website? [Webinar Recording and FAQ]
Google began to roll out its mobile-friendly algorithm update just over two months ago. What has changed since then and how will this impact your business website – Nilesh Patel, founder and CEO of LeadSquared and Meenu Joshi, Lead – Digital Marketing at LeadSquared discussed just that at the webinar last Friday. Here’s a brief...

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The Minimalist Guide to Hospitality Marketing [Webinar]
Our last webinar threw light on marketing in the hospitality industry. Floyd Tavares, Manager – Business & Digital Marketing, from Deltin Group ran the session. He was joined by Nilesh Patel, Founder and CEO of LeadSquared. In case you missed the webinar, you can watch the recording below. You will also find a short Q&A session...

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How to Spot Trends to Create Content that Gets Discovered [Webinar Recording and FAQs]
Last week, we discussed “How to Spot Trends to Create Content that Gets Discovered!” A number of interesting questions were asked during the webinar. For those of you who missed it, here’s a summary of the questions asked at the session. View the Recording Question 1 Will trending topics generate traffic? It’s really about identifying...

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Discussing Facebook Ad Updates for Lead Gen Success [Webinar Recording and FAQ]
The last webinar on “Facebook Ad Updates for Lead Gen Success” conducted by Meenu Joshi, Lead – Content Marketing at LeadSquared discussed the latest updates with regards with Facebook ads and how you can leverage that for lead gen success for your business. If you missed the webinar, you can watch it below. View the...

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Responsive Design – Modern Marketer’s Holy Grail to Conversion Success [Webinar Recording and FAQs]
Our last webinar on “Responsive Design – Modern Marketer’s Holy Grail to Conversion Success” conducted by LeadSquared founder and CEO, Nilesh Patel, and our Design Lead, Rajat Arora discussed the importance of responsive design for modern marketing success. Those of you who missed it, please access the recording here: View the Recording Question 1 Is there a way to...

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7 Killer Content Marketing Strategies for 2015 [Webinar Recording and FAQ]
The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. We saw a record number of registrations for the webinar. Those of you who missed it, here’s a summary of some of the questions asked during the session. You can...

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How to Increase Email Open Rate, Clicks and Conversions of Your Emails [Webinar Recording and FAQ]
Last week’s webinar on “How to Increase Opens, Clicks and Conversions of Your Emails” threw light on a number of factors that affect the performance of an email. Due to a high volume of questions, we were unable to answer all of them during the session. We have included those in this blog post and...

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Webinar Recording: How to Get the Best Traffic to Lead Conversions from your Website
A number of interesting questions were asked during the webinar on How to Get the Best Traffic to Lead Conversions from your Website. We were happy to see a good number of enthusiastic participants. Those of you who missed the webinar, here’s a summary of some of the questions asked during the session. View the Recording...

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Webinar Recording: Optimizing your Marketing Strategy for a Mobile World
The webinar on “Optimizing your Marketing Strategy for a Mobile World” conducted by Nilesh Patel and Meenu Joshi raised a number of interesting questions. The enthusiasm shown by the attendees is definitely encouraging. Those of you who missed it, here’s a summary of some of the questions asked during the webinar. View the Recording Question...

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Webinar Recording: 5 Landing Page Optimization Tips to Improve Conversion Immediately
Our last webinar on “5 Landing Page Optimization Tips to Improve Conversion Immediately” raised a number of interesting questions. Due to lack of time, we were unable to answer all the questions then. In this post, we have included the rest. Here’s the webinar recording, in case you missed it: View the Recording Question 1...

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Content Marketing Trends [Webinar Recording and FAQs]
Our last webinar, “Content Marketing Trends” conducted on 22.08.2014 saw quite a bit of participation from the audience end. Many interesting questions were asked; we have tried to compile them here for others to benefit as well. If you were unable to attend the webinar, you can access the recording here any time. You can...

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Webinar Recording: 5 Spying Strategies to Stay Ahead of Competition
How much do you know about your competitors? Are they ahead of you in the game, what is it that’s keeping them ahead? Have you ever made an effort to monitor their lead generation strategies – (what keywords are they bidding on, etc)? If not, let me tell you that all your smart competitors are...

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Webinar Recording: 6 Lead Generation Strategies using Social Media (Part I)
The webinar on ‘6 Lead Generation Strategies using Social Media’ conducted by Meenu Joshi and Nilesh Patel was a huge success. We saw a record number of participants and attendees. Over 60 questions were asked during the session, some of which were left unanswered due to lack of time. As there were so many questions,...

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Webinar Recording: 6 Lead Generation Strategies using Social Media (Part II)
Continuing with the FAQ from the previous post, this post includes the rest of the questions asked at the webinar on ‘6 Lead Generation Strategies using Social Media’. You can access the webinar content here: View the Recording Question 24 Can you give a comparison overview with Google AdWords and Facebook? You can find a...

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Webinar Recording: 5 Strategies to Get the Best Website Conversion
A wide range of questions were asked at the webinar on ‘5 Strategies to Get the Best Website Conversion’ conducted by Nilesh Patel, CEO of LeadSquared. Those of you who missed the webinar, here’s a summary of some of the questions asked during that session. You could also listen to the webinar recording on ‘5...

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Webinar Recording: Marketing Challenges Every Multi-Location Business Needs to Overcome
All businesses, no matter how big or small, face different marketing challenges. Multi-location businesses specifically face obstacles at every stage, from lead capture to the point of final conversion. The webinar on “Marketing Challenges Every Multi-Location Business Needs to Overcome” emphasized not only on the what these challenges are, but also provided solutions to tackle each...

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Webinar Recording: Kick Ass Lead Generation Strategy for Travel Businesses
It has been over six months since we started conducting webinars on marketing and lead generation. During this period, we have shared our learnings and trends in online marketing, lead generation, conversion rate optimization and other marketing topics. Our perspective is largely driven by our own experience of marketing LeadSquared, and the experiences and stories...

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Webinar Recording: 11 Marketing Offers for Lead Generation
The webinar “11 Marketing Offers for Lead Generation” emphasized not only on the what the offers are, but also on the best practices and suitable channels for each of them. A number of interesting questions were asked by the attendees. If you missed it, you can watch the webinar here. View the Recording...

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Webinar Recording: Create Conversion Optimized Landing Pages
The webinar on ‘The Habits of Creating Conversion Optimized Landing Pages’ threw light on creating landing pages that convert, using the HABITS framework. A number of interesting questions were asked by the attendees. If you missed it, you can watch the webinar here. View the Recording You could also take a look at the Webinar...

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Webinar Recording: Copywriting Tips for your Website
The webinar on ‘Copywriting Tips for your Website’ is ideal for any marketer looking to invest in content marketing and want to improve the copy of their website. A number of interesting questions were asked by the attendees. If you missed it, you can watch the webinar here. View the Recording...

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Drive Traffic and Generate More Leads with Google Display Ads – Webinar Recording and FAQs
The attendees of the webinar on ‘Drive Traffic and Generate More Leads with Google Display Ads’ raised a number of pertinent questions related to Google Display Ads and the display network. Some of the questions have been answered in this post, for the benefit of those who missed it. View the Recording Question 1 The...

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How to Generate Leads with Facebook Ads? Webinar Recording and FAQs
A bunch of interesting questions were asked by the attendees from the latest LeadSquared webinar on ‘How to Generate Leads with Facebook Ads’. Those of you who missed it, here’s an opportunity for you to look back at the proceedings of the webinar. You could also watch the webinar here. Webinar FAQs and Tips Question...

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The New SEO Paradigm – Webinar Recording and FAQs
The webinar on ‘The New SEO Paradigm’ was well received, and some very interesting questions came in during the webinar. Here is a compilation of a few of those queries. If you missed the webinar on the New SEO Paradigm, click on this link to watch it. Question 1 How important are images in the...

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How to Generate Leads with Content Marketing? Webinar Recording and FAQs
The webinar on ‘How to Generate Leads with Content Marketing’ threw light on interesting areas of content marketing and how you can streamline your content to generate better leads. Those of you who missed it, here’s an opportunity for you to go over some of the questions asked by the attendees during the webinar. Alternatively,...

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5 Minute Online Marketing: Daily Tasks to Improve your Digital Footprint – Webinar Recording and FAQs
The webinar on “5 Minute Online Marketing: Daily Tasks to Improve your Digital Footprint”, presented by Nilesh Patel, CEO, LeadSquared and Rob Peck, Director of Client Services at O3M Directional Marketing  was a success, thanks to the active participation and cooperation of the attendees. For the benefit of those who missed it, this post has covered some of...

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Webinar Recording: 5 Minute Online Marketing: Daily Tasks to Improve your Digital Footprint
The webinar on ‘5 Minute Online Marketing: Daily Tasks to Improve your Digital Footprint’ is ideal for any business looking to improve their digital footprint with simple online daily tasks. A number of interesting questions were asked by the attendees. If you missed it, you can watch the webinar here. View the Recording You could...

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Webinar Recording: 9 Lead Generation Sources you may NOT be using
The webinar on ‘9 Lead Generation Sources you may NOT be using’ threw light on the various lead generation sources and emphasized on those which aren’t commonly used. A number of interesting questions were asked by the attendees. If you missed it, you can watch the webinar here. View the Recording...

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Webinar Recording: Simple Facebook Marketing Formula for Email Marketers
The webinar on ‘Simple Facebook Marketing Formula for Email Marketers’ is perfect for email marketers who just want to know the basics of Facebook marketing. A number of interesting questions were asked by the attendees. If you missed it, you can watch the webinar here. View the Recording...

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Website SEO Tips – Webinar Recording and FAQs – Part II
This article is a continuation of my previous blog post on ‘How to get started with website SEO’. You can also take a look at the webinar here.  Question 1 How to rank higher in general Google search? Here are a few things that you should keep in mind to rank better: a.) Provide unique &...

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How to Get Started with Website SEO – Webinar Recording and FAQs – Part I
Our last webinar on “How to get started with Website SEO” was a great success, thanks to the active participation of our attendees. Just in case you missed the webinar, below is a compilation of a few of the most important questions that were asked. Question 1 Can Google’s Hummingbird detect natural patterns in search...

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Creating Compelling Marketing Offers for Lead Generation – Webinar Recording and FAQs
The webinar on ‘Creating and Launching Compelling Marketing Offers for Lead Generation’ was received well, thanks to the enthusiasm showed by the attendees. Those of you, who were unable to attend the webinar or missed out on certain points, here is a brief summary of some of the questions asked and tips suggested at the...

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Webinar Recording: Creating Compelling Marketing Offers for Lead Generation
The webinar on ‘Creating Compelling Marketing Offers for Lead Generation’ threw light on creating marketing offers that are compelling and will help in lead generation. A number of interesting questions were asked by the attendees. If you missed it, you can watch the webinar here. View the Recording You could also take a look at...

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Newsletter Marketing Best Practices – Webinar Recording and FAQs
The webinar on “Newsletter Marketing Best Practices”  was a success, thanks to the support and active participation shown by the attendees. For those of you who missed it, here is a summary of the most asked questions at the “Newsletter Marketing Best Practices” webinar. Webinar FAQs Question 1 How long should each newsletter be? What...

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Landing Page Basics – HABITS Framework Webinar Recording and FAQs
Our last webinar on Best Practices of designing conversion optimized Landing Pages  was a great success. It not only saw outstanding participation, but was such a big hit that we had to do an encore of the same. We recently held another webinar and the topic of discussion was “How to Create Conversion Optimized Landing Pages...

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WordPress Optimization for Lead Generation – Webinar Recording and FAQs
Did you know that, 22% of all new websites are driven by WordPress? More than 1700 free themes, and 25,762 WP plugins (and growing) in the plugin repository are just a few of the reasons behind the popularity of WordPress as a Content Management System. This is why we conducted a webinar on How to...

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Google Remarketing Setup – Webinar Recording and FAQs
You know your business is growing, as the rate of your daily clicks and conversions go higher. But what about the conversions that you have missed? The visitors who came to your website and left without completing a desired action like filling up the inquiry form or making a purchase, how would you bring them...

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Generate Leads using Facebook Ads and Manage them in LeadSquared: Webinar Recording and FAQs
We saw great participation at a webinar that we had recently held. The topic was how to generate leads using Facebook ads & manage them in LeadSquared. Some very interesting queries were made and some important questions have been compiled below as FAQs & tips. This will be highly beneficial for marketers who are stepping...

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Google Adwords FAQ : LeadSquared Webinar Recording
Question 1 For an E-commerce sites, do you think redirecting the visitors to the product page would be a better idea than redirecting them to a signup page for promotion? Visitors who search for online products on E-commerce sites, prefer viewing the product and its details soon after they click on your ad. So, it...

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Lead Generation with Google Adwords Tips and FAQs of the Webinar Recording
Yet another successful webinar! On 18th July, we conducted a webinar- ‘Lead Generation with Google Adwords and Manage them with LeadSquared’ which discussed essential tips, to help marketers begin with leads generation through Google Adwords. Many interesting queries were asked by our attendees; some of which have been summarized here as FAQs & tips. It...

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Landing Page Tips and FAQs – Webinar Recording
We had a wonderful webinar last week (thanks to the active participation of the attendees) on Landing Page Tips (HABITS framework, to be specific). A number of questions came in about landing pages; we have tried to summarize the most asked ones in this post, for the benefit of beginners who could not attend the...

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