O2 Spa is luxury Spa Chain specializing in spa and wellness. It is the only spa chain operating across 15 cities in multiple formats such as airports, Five Star Hotels, malls and villas. With over 500 highly trained therapists and beauticians, the luxury spa chain caters to over 1000 customers every single day at over 43 world class spas.
With their existing marketing system not being able to cope up with the different needs of the business, O2 Spa decided to look for a platform that could do it all, from lead capture to lead nurturing to lead management. Digital Marketing Manager at O2 Spa, Adnan Syed talks about how LeadSquared simplified their spa marketing process.
What is your business about?
We sell spa services such as aroma therapy, Thai massage and other body messages. This also includes wraps and scrubs. We also offer beauty services. Our USP is into foot reflexology. We are located in 15 cities all across India. We also have a branch in Fujairah, Dubai. We are extending our operations to other places in UAE and USA.
The 43 outlets in India are in 15 cities, which include Hyderabad, Bangalore, Chennai and Delhi etc. We are divided into 4 slabs where we are located in airports, major malls, 5-star hotels and villas (high street standalones).
How old is it?
It has been around since 2008.
What is the size of the business?
We have around 700 employees all over India.
How do you generate leads?
As of now, we are running most of our campaigns digitally. Our major channels are
With respect to investment and with respect to leads which we get, social media and Google ads are the main ones.
In case of Google ads, we do display and search (where we are getting good results). We are also planning to launch video ads.
We run traditional lead generation campaigns (offline) as well. We run ads in newspapers. However, we are not very strong with respect to traditional marketing. It was working well in the past. But now we are investing more on digital platforms because it is giving us proper calculated returns unlike traditional marketing efforts which have a blurred return on investment.