We aim to build truly connected, empowered, and self-reliant sales organizations, with the power of automation. Our sales tech stack – sales execution, digital onboarding, and marketing + process + field force automation, currently empowers 200,000 users worldwide.
To offer the best sales execution platform for high-velocity sales teams.
We are purely focused on reducing the total time a sales rep spends on any operational task that doesn’t involve directly interacting with customers. We do this with hyper-automation, customer journey designer, and regimentation. Zero distractions and 100% productivity for sales reps – that’s our aim.
It’s 2013. 15 months into working with dozens of clients for our agency MarketXpander Services, we realize something. The market is full of horizontal CRMs built solely for tracking sales reps; empowering them and driving sales productivity is a mere afterthought. Businesses are forced to choose horizontal, inflexible sales solutions and add a layer of customization to make them work, leading to high TCO and high implementation timelines. We wanted to change this.
That’s how the idea for LeadSquared is born.
LeadSquared has been built using a vertical-centric, use-case first approach, instead of keeping features at the center of the software.
The Result: A configurable, scalable, industry-first solution (that adapts to the customers’ processes, not the other way round) with sales empowerment at its core.
We continue to reimagine high-velocity sales execution as we raised $32 million in our Series B led by Gaja Capital. Existing investors Stakeboat Capital and Jyoti Bansal also participated in the round. Our mission to empower salespeople and digitize remote work continues to guide our product roadmap. Carter, our very own AI sales assistant was launched, as was Converse – our seamless conversation platform.
As remote work became the new normal, we doubled down on building products that empower businesses for business continuity, digital customer onboarding, paperless processes, and enhancing the efficiency of remote workers. We launched several self-serve portals (application portal for admissions, digital applications for financial institutions, and partner relations
As we won the Deloitte Fast 50 award 5th time in a row and raised Series A from Stakeboat Capital, the product continued its evolution towards helping build digital customer interactions with Customer Portals. LAPPS, our very own Developer Platform was also launched, allowing developers to build custom solutions for their companies without the need to learn a new coding language.
Forms & Processes feature goes live, which helps drive process automation at the user level. LeadSquared wins Frost and Sullivan’s Marketing Automation Company of the Year. The higher education vertical grows by leaps and bounds, with more than 500 institutions now relying on LeadSquared to run their admissions process.
As we continue to enable sales execution for mid and large enterprises, we add several important Contact Center integrations. Smart Views for salespeople is launched that allows people to work on their tasks without ever switching screens.
Automation Platform is officially launched, App Marketplace gets bigger and better, allowing businesses to connect their different lead generation channels in one place. With the growing number of enterprises adopting LeadSquared, our very first Customer Success team is also formed.
LeadSquared’s mobile app that would go on to empower 200,000 feet-on-street users is launched officially. Rich with features like the workday planner, sales notifications, geo-tracking, the app is an instant hit with B2C businesses that employ 1000s of field users. Come 2021, the app would ensure business continuity for 1000s of businesses and allow alternate distribution channels for products selling in tier-3 and tier-4 cities.
As NASSCOM names LeadSquared as “Exemplar” in their Enterprise Software Matrix, we continue to add features to empower sales teams – Sales Automation for larger teams, Open APIs, Webhooks, Apps Marketplace, Custom Reports, and more are launched.
LeadSquared, the product, is officially launched. The idea comes from serving multiple clients under MarketXpander Services. We found that businesses were using multiple tools to run their marketing, lead generation and sales operations and struggled to make all this work together. Addressing these challenges was what drove us forward. We wanted to build easy-to-use yet powerful software that can help businesses streamline their sales and marketing operations.
MarketXpander Services is born.
In 2011, fresh after the acquisition of Proteans, their last startup – by Symphony Teleca Corporation – Nilesh Patel, Sudhakar Gorti, and Prashant Singh, jumped into their next venture – an agency aimed at solving sales and customer acquisition challenges for businesses worldwide. The small team of a handful of individuals generated tens of thousands of leads for clients around the globe, running several hundred marketing campaigns through inbound and outbound channels.
SVP, Product Development
VP – Marketing
VP – Sales
VP – Partnerships & Key Account Management
VP – Sales
VP – Business Development
VP – Talent Acquisition
VP – Strategic Accounts
VP – Analytics and Transformations
VP – Key Accounts
VP – Product Management