Empowering Organizations to Run High Velocity Sales at Scale

We aim to build truly connected, empowered, and self-reliant sales organizations, with the power of automation. Our sales tech stack – sales execution, digital onboarding, and marketing + process + field force automation, currently empowers 250,000 users worldwide.




Mobile Users





Our Mission

To offer the best sales execution platform for high-velocity sales teams.

We are purely focused on reducing the total time a sales rep spends on any operational task that doesn’t involve directly interacting with customers. We do this with hyper-automation, customer journey designer, and regimentation. Zero distractions and 100% productivity for sales reps – that’s our aim. 

LeadSquared Mission
The LeadSquared Idea

The Idea

It’s 2013. 15 months into working with dozens of clients for our agency MarketXpander Services, we realize something. The market is full of horizontal CRMs built solely for tracking sales reps; empowering them and driving sales productivity is a mere afterthought. Businesses are forced to choose horizontal, inflexible sales solutions and add a layer of customization to make them work, leading to high TCO and high implementation timelines. We wanted to change this.

That’s how the idea for LeadSquared is born.

The Difference

LeadSquared has been built using a vertical-centric, use-case first approach, instead of keeping features at the center of the software.

The Result: A configurable, scalable, industry-first solution (that adapts to the customers’ processes, not the other way round) with sales empowerment at its core.

LeadSquared Differentiation

Our History

Joined the Unicorn Club, Launched ACE – the all-new Sales Performance Suite.

With $153 million in Series C funding led by WestBridge Capital, we join the Unicorn Club!

The year started with a bang as we bagged the National Start-up Award for Enterprise Systems under the Customer Relationship Management category recognized by the Government of India, Department for Promotion of Industry and International Trade (DPIIT).

We also launched ACE – the all-new sales performance suite for defining sales goals and tracking progress through a gamified solution.

  • ACE - the Sales Performance Suite

    ACE - Nudges

  • National Start-up Award - DPIIT

  • Series C Funding

    Series C Funding

Ace page hero image

Funding from IFC, 1200+ Employees, and More.

We expand across New Jersey, Philippines, South Africa, Australia, and Indonesia with support from IFC (International Finance Corporation).

Our mission to empower salespeople and digitize remote work continues to guide our product roadmap. Carter, our very own AI sales assistant was launched, as was Converse – our seamless conversation platform.

  • Carter - the AI-based Sales Assistant

    Carter - the AI based Sales Assistant

  • Converse - the Communication Platform

    Converse - the communication

  • Deloitte Fast 50, 5th time in a row


Carter - the AI-based Sales Assistant

Series B, Helping Businesses Go Remote, Fast

We continue to reimagine high-velocity sales execution as we raised $32 million in our Series B led by Gaja Capital. Existing investors Stakeboat Capital and Jyoti Bansal also participated in the round.

As remote work became the new normal, we doubled down on building products that empower businesses for business continuity, digital customer onboarding, paperless processes, and enhancing the efficiency of remote workers. We launched several self-serve portals (application portal for admissions, digital applications for financial institutions, and partner relations.

  • Self-serve Applications


  • Applications Portal

    Admissions Portal

  • Opportunity Management

    Opportunity Management

  • Integrations for Easy Remote Work

    Remote Work apps

  • Series B Funding



Series A, LAPPS Launch, and More…

As we won the Deloitte Fast 50 award 5th time in a row and raised Series A from Stakeboat Capital and Jyoti Bansal, the product continued its evolution towards helping build digital customer interactions with Customer Portals. LAPPS, our very own Developer Platform was also launched, allowing developers to build custom solutions for their companies without the need to learn a new coding language.

  • Series A by Stakeboat

    Series A

  • LAPPS, the Developer Platform


  • Customer Portals

    Customer Portals

Series A

“Frost and Sullivan Marketing Automation Company of the Year”

Forms & Processes feature goes live, which helps drive process automation at the user level. LeadSquared wins Frost and Sullivan’s Marketing Automation Company of the Year. The higher education vertical grows by leaps and bounds, with more than 500 institutions now relying on LeadSquared to run their admissions process.

  • Frost and Sullivan MA of the Year

    Marketing automation company of the year

  • Forms and Processes

    lending CRM - dynamic forms for your teams

Marketing automation company of the year

Product Launch: Smart Views, Contact Center Integrations, and More…

As we continue to enable sales execution for mid and large enterprises, we add several important Contact Center integrations. Smart Views for salespeople is launched that allows people to work on their tasks without ever switching screens.

  • Smart Views

    Smart views

  • Contact Center Integrations

    Contact Center Integrations

Smart views

Automation + Customer Success Team Launch

Automation Platform is officially launched, App Marketplace gets bigger and better, allowing businesses to connect their different lead generation channels in one place. With the growing number of enterprises adopting LeadSquared, our very first Customer Success team is also formed.

  • Automation Platform

    Customer journey builder - analyze

  • Apps Marketplace

    Apps Marketplace

Customer journey builder - analyze

Mobile App is Launched as We Reach 100 Customers

LeadSquared’s mobile app that would go on to empower 200,000 feet-on-street users is launched officially. Rich with features like the workday planner, sales notifications, geo-tracking, the app is an instant hit with B2C businesses that employ 1000s of field users. Come 2021, the app would ensure business continuity for 1000s of businesses and allow alternate distribution channels for products selling in tier-3 and tier-4 cities.

  • Mobile App Launch

    Field force automation - day and route planning

Field force automation - day and route planning

Featured in NASSCOM’s Enterprise Software Excellence Matrix

As NASSCOM names LeadSquared as “Exemplar” in their Enterprise Software Matrix, we continue to add features to empower sales teams – Sales Automation for larger teams, Open APIs, Webhooks, Apps Marketplace, Custom Reports, and more are launched.

  • Sales Automation for larger teams

    Sales Execution CRM and Marketing Automation - LeadSquared

  • APIs and Webhooks

    APIs and webhooks

  • Apps Marketplace

    Apps Marketplace

  • Custom Reports

    Complete performance Reports - insurance cross-sales solution

The Idea and Launch of LeadSquared

LeadSquared, the product, is officially launched. The idea comes from serving multiple clients under MarketXpander Services. We found that businesses were using multiple tools to run their marketing, lead generation and sales operations and struggled to make all this work together. Addressing these challenges was what drove us forward. We wanted to build easy-to-use yet powerful software that can help businesses streamline their sales and marketing operations.

  • Lead Management for small and micro businesses

    Lead Management

  • Landing Pages

    Personalize Content

  • Email Marketing

    Send Email Campaign

Lead Management

How It All Began

MarketXpander Services is born.

In 2011, fresh after the acquisition of Proteans, their last startup – by Symphony Teleca Corporation – Nilesh Patel, Sudhakar Gorti, and Prashant Singh, jumped into their next venture – an agency aimed at solving sales and customer acquisition challenges for businesses worldwide. The small team of a handful of individuals generated tens of thousands of leads for clients around the globe, running several hundred marketing campaigns through inbound and outbound channels.

  • MarketXpander Services is launched



Our Management Team

Nilesh Patel

Nilesh Patel

Chief Executive Officer
Prashant Singh

Prashant Singh

Chief Operating Officer
Prakashan Manikoth

Prakashan Manikoth

Chief Financial Officer
Siddharth Jain

Siddharth Jain

Chief Strategy Officer
Sukhbir Kalsi

Sukhbir Kalsi

SVP- Product Development
Sudipta Mukherjee

Sudipta Mukherjee

SVP – Sales & Business Development
Bob Cummings

Bob Cummings

SVP - Healthcare
Cheryl M Boeckman

Cheryl M Boeckman

SVP - Education
Pritam Kumar

Pritam Kumar

SVP - Solution Consulting
Varun Khullar

Varun Khullar

Head- BFSI
Abhishek Shukla

Abhishek Shukla

Senior Vice President - Growth
Anand Dev Dhand

Anand Dev Dhand

Head- Alliances & International Markets

Awards and Accolades

Deloitte Fast 50

2020, 19, 18, 17, 16, 14

ET - India’s Growth Champions


G2 - High Performer Enterprise


G2 - High Performer Asia Pacific


Marketing Automation Company of the Year


ContentMoguls50 Award


Financial Times - FT 1000


No. 1 Marketing Automation Software in India


Top Rated CRM Solution

Top Rated CRM Solution

Our Investors

jyoti bansal
Westbridgecap Logo

News From LeadSquared

LeadSquared Admissions Portal is in the News

LeadSquared to Reimagine High-Velocity Sales Execution as it Raises $32 Mn in Series-B

LeadSquared Opens New Office in North America

LeadSquared to hire 100 sales executives through the ‘Rainmaker’ challenge across India

Want to see what LeadSquared can do for you?