Shibani Roy

Shibani Roy works with the Content Marketing Team at LeadSquared. She knows a lot about email and webinar marketing. You can connect with her on Twitter or Google Plus

More From Shibani Roy

Latest Articles

Commercial Lending 2021: Decoding the Financial Market


According to a recent report by CRIF High Mark, the Indian lending market has grown 100% between FY-17 and FY-21. Furthermore, commercial lending in India has grown 93% in the same timeline.  While the above data shows an overall growth, the past two years have been difficult for the commercial lending segment. For instance, the...

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6 Essential Tips for Cross-Selling Insurance

Jessica La

80% of your future profits will come from 20% of your existing clients. The 80/20 rule can help you focus your efforts in the right direction when attempting to grow your business. You may already be familiar with the term “bundling.” For example, if you write an auto policy for the customer, offer to quote...

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Healthcare Digital Marketing, Personalized

Eleni Hagen

About five years ago, Adobe cited personalization as a marketing trend poised to transform businesses. Three years later, McKinsey & Company consultants hailed personalization as the “prime driver of marketing success” for the coming era. Today, the power of personalization shows no signs of slowing down. In fact, with 98% of enterprise marketers pointing to...

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52 Best Sales Productivity Tools for 2021 and Beyond

Padma Ramakrishna

Companies are always on the lookout for ways to boost their sales productivity. Sales productivity is crucial to building a stable source of revenue. The right tool at the right time can make or break a sale. High-performing sales teams use three times as much technology as low-performing sales teams. With several popular products available, it’s increasingly...

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