Redefining University Enrolments in Africa

More than 60% of the African population falls under the age bracket of 25 and below. Yet enrolments in tertiary education vary from 2% to 20% (depending on whether you are in Tanzania or Nigeria). The top reasons are lack of access to education, limited availability of seats, and the inability to afford it.

There are efforts on multiple levels to improve higher education and employability with different avenues such as graduate courses, distance learning, executive learning, and the branch campuses of international universities. This webinar discusses how education has evolved and how institutes have leveraged technology.

Key Discussion Points:

  1. Key challenges in enrolments
  2. Evolution and the competitive landscape of Education with alternate education
  3. Understanding admissions and the efforts at increasing the enrolments
  4. Role of technology in the admissions process
  5. Future of enrolments: Seamless student and sales experience


Adam Kelly

Adam Kelly
Group Chief Commercial Officer, GrowthTen

Adam is the Group Chief Commercial Officer at Growth Ten, which aims at increasing access to education across Africa. He heads, Retail and B2B across all Growth Ten brands, namely Richfield and the AAA School of Advertising. Previously, Adam held the role of Commercial Operations Director at SHL, overseeing all financial operations for the Middle East and Africa regions. Adam graduated with an Honours Degree in Financial Management following which he successfully gained his accreditation with the Chartered Institute of Management Accountants.

Chantelle Fraser

Chantelle Fraser
Head – Enterprise Business, LeadSquared

Chantelle heads up the Africa Enterprise business for LeadSquared. She is responsible for new business and market development, amongst other things. She is an experienced business leader and entrepreneur with vast experience in business start-ups, innovation marketing, strategy development, operations, and complex problem-solving. Chantelle has the vast industry experience and is dedicated to helping business leaders create systems that convert leads to happy paying customers by using LeadSquared’s s powerful sales execution and marketing automation platform.

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