Preferences and expectations of students have changed, requiring a new model for attracting, engaging, enrolling, and retaining them. This session will uncover the major shifts among the student population and key strategies to stay relevant and ahead of the competition.
Key Discussion Points:
- Priorities, expectations. and preferences of the next-gen students
- A new landscape for educational institutions to navigate
- Consumer experiences with seamless automation
- Student expectations of personalization
- The student journey from the first inquiry to the completion of a program (and beyond)
Managing Partner and CEO, Flipp.ed Ventures LLC
Bobby Babbrah is a software, education, and digital media executive with experience driving growth, innovation, and transformations for the education sector and SaaS companies. He serves as an active strategy advisor for LeadSquared. As managing partner of Flipp.ED Ventures, Bobby serves as an advisor, investor, and operating partner with private equity firms and Education sector portfolio companies.
Chief Growth Officer, American College of Education
Monica Carson oversees the functions related to partnership development and new student recruitment for ACE. Carson’s professional experience spans more than 20 years of service in enrollment operations for higher education. During her career, Carson has worked for the University of Phoenix, Grand Canyon University, Orbis Education, and Dream Center Education Holdings.
VP – Brand and Strategy, Universal Technical Institute
With 23 years of marketing experience, Jon Lewis currently serves as Vice President of Brand & Content Strategy where he leads a performance-driven internal advertising agency at Universal Technical Institute. He is also a published author with nine novels published by Little Brown, Scholastic, and Thomas Nelson. He has also written comic books for DC Comics and WildStorm.
Key Accounts Manager, LeadSquared
Loren Ellison is the Key Accounts Executive for LeadSquared, Inc. She has a wide breadth of knowledge in Higher Education holding positions in Admissions, Student Success, Reporting and Analytics, and Strategic Planning over the past decade. She acts as a trusted advisor to customers by using her expertise to solve their business problems and achieve their organizational goals.