Shibani Roy

Shibani Roy

Shibani has been driving the webinar program at LeadSquared for more than 6 years, bringing in experts from around the world, to share their expertise on different topics. She is also a writer and an email marketing expert, having sent over 7 million emails till date. She currently leads the brand marketing initiatives at LeadSquared.

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How to Build a Marketing Automation Strategy That Works

Disha Bhuyan

Forrester predicts that the spending on marketing automation technology will grow from USD 11.4 billion to USD 25.1 billion by 2023.  However, despite the battery of tools, it’s easy to get lost in a sea of leads. While you might be scrambling for the right lead, your prospects will be barraged by competitors.  So, how do...

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Smart Digital Marketing Testing Tips for Higher Education Marketing

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How do you ensure the changes you make to your website produce positive results? Meet Joy McClure from Tricoci University. She’s the school’s chief admissions officer—and she knows how to make effective decisions about digital marketing. Her secret is testing, that is, what’s commonly called split testing or A/B testing. It’s a simple concept where...

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The Top Insurance Agency KPIs For Bottom Line Growth

Michael Healey

When monitoring the performance of an insurance agency, most turn to key performance indicators (KPIs) for data points and information that clearly identifies where they are doing well, and more importantly, what areas of the practice require more attention.  In addition to using KPIs as an internal evaluation tool, KPIs are also often used by...

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Hybrid Healthcare: 6 Ways Providers Can Adapt

Jamie McCrary

The US telehealth market continues to flourish, with an estimated annual growth rate of nearly 40% over the next five years. Moving forward, Deloitte predicts at least 1 in 4 clinician visits will become virtual. To offer effective care, healthcare providers must adapt workflows, patient communications, and care expectations. Hybrid healthcare is the “new normal.”...

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