Shibani Roy

Shibani has been driving the webinar program at LeadSquared for more than 6 years, bringing in experts from around the world, to share their expertise on different topics. She is also a writer and an email marketing expert, having sent over 7 million emails till date. She currently leads the brand marketing initiatives at LeadSquared.

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Seize the Power of Video for Healthcare Marketing

Remember not too long ago when the phrase, “Content is king” had everyone with a website all a-buzz? Simply posting a new blog post populated with keyword phrases almost guaranteed Google would find your business and rank your website above competitors who were slow to keep their own content refreshed. Today, content is still king,...

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How to Create an Effective Higher Education Social Media Strategy

Social media is central to the success of any student recruitment campaign. Did you know that 83% of students use social media channels to help them make their college choices? Social media is also a crucial tool when it comes to managing student and alumni relations, promoting events, and, as we’ve discovered in recent years,...

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Top 17 CRM Tools for 2022 [Features, Reviews, and Ratings]

CRM is the fastest-growing enterprise software. The market for CRM tools is only expanding: Growing  from $47.6 billion in 2021 to a projected $96.5 billion by 2028. Why is the demand for CRM so high? Well, it’s because of the wide range of CRM applications across several business functions.  These functions include: Sales automation Customer...

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[Webinar] Publisher Partners: Identifying the Right Mix

With the new intake season, Higher Ed marketing & enrollment teams already have their hands full with 100s of tasks. They should not have to perform redundant tasks such as qualifying leads manually. Key Discussion Points: Identify and invest in the most profitable publisher channels. Gain complete transparency on leads from publishers/partners. Use the power...

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