Here is why it is important for educational institutions to respond to students quickly and to send personalized messaging – it increases their chances to convert students by 47%.
We asked a few of our fellow counsellors and admission teams on the impact of omnichannel communication on conversions. Here’s what they shared –
- Segmentation helped them improve revenue by 760%
- They saw 60% more clicks on mobile-friendly emails
- Calling their student inquiries under 10 minutes improved chances of conversions by 5x
For this session, we have partnered with MyOperator, a leading cloud communication system to understand how various channels improve student conversions
Key Discussion Points:
- Building an easy and approachable process for student applications
- Activating mutliple channels: cost and human resource implications of the services
- Qualitative impacts of tracking communication channels
- Role of technology in building an omnichannel process of communication
Speakers
Shivam Dixit
Director – Enterprise Business, MyOperator
Murali Krishna
Vice President – Sales, LeadSquared
