EdTech Sales and Marketing Resources

Learn the tricks of the trade from EdTech sales experts – including strategies, tips to sell more subscriptions faster and the technologies behind EdTech sales success

Free EdTech Resources

Recorded Webinars

    Roadmap to EdTech Sales
    Roadmap to EdTech Sales: How to improve inquiry-to-conversion rates?

    Learn about how to build an ideal roadmap to improve inquiry-to-conversion rates for your EdTech business.

    EdTech Gurukool
    EdTech Gurukool: Super-charge EdTech Sales in 2023

    Despite the turn of recent events, the EdTech sector is still seeing new players enter the market. This year, we’ve had plenty of business learnings – whether it is the recalculation of profit margins or introducing upskilling courses in AI-ML and data science. One prominent learning has been that hybrid and e-learning courses are here […]

    Building a Solid Sales Pipeline
    The Akash BYJU’S Approach to Growing Your EdTech Business 

    How does one differentiate themselves from the plethora of companies offering e-learning courses and develop a qualified sales pipeline? Learn from the experts.  Nitin Golani, Business Head, Akash BYJU’S  Prashant Singh, COO, LeadSquared  In this webinar, we’ll talk about a few practical tactics for creating a steady stream of leads for online learning businesses as […]

    How are African EdTechs Leveraging Technology
    EdTech in Africa: Democratizing education through technology

    Mr. Sharaf Muhammed, senior vice president of operations of uLesson, shares his journey on creating an amazing EdTech platform.    Speakers: Mr. Sharaf Muhammed, senior vice president of operations, uLesson  Mr. Sridhar Sampat, vice president of partnerships and business development, LeadSquared  About 40% of the entire population of the African continent is below 15 years of […]

    Elevate Your Sales Goals
    How to Reduce Edtech Customer Acquisition Cost and Improve Sales Performance

    Online education technology has undergone a paradigm leap since 2021, and this trend is expected to continue. In this webinar, industry professionals:  Will go in-depth into market trends, practical tactics for improving sales performance, and the future of EdTech.  What is the EdTech industry’s response to COVID-19?  Some are wondering whether the acceptance of online […]

    Scaling an EdTech Business in a Competitive Market
    [Webinar] Scaling an EdTech Business in a Competitive Market

    Indian EdTechs raised over $1.4bn across 100 deals in 2020. The segment is projected to have a CAGR of 40% by 2025. In such a hyper-competitive and price-sensitive market, it is important for businesses to carve their niche. In this webinar, we bring forth the story of a start-up that has found a way to […]

Case studies

    Irish Expert
    Irish Expert Achieves 80% Increase in Conversion Rates

    Irish Expert, a premium study abroad consultancy, achieves an 80% increase in conversion rates with the help of LeadSquared’s marketing automation.

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    Yocket Achieves 65% Call Connectivity (1.5X Higher Than Industry Standards!)

    Learn how Yocket achieved 1.5X higher call connectivity than industry standards with LeadSquared and improved lead churn and student conversions

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    How Indonesia’s Fastest Growing EdTech Drove Sales Through Efficient Processes

    We spoke with Marc Irawan, COO, CoLearn to understand the EdTech process and revenue-level improvements after implementing LeadSquared across teams.

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    AdmitKard Improves Scalability & Structures Operations Through LeadSquared Automation Platform

    Read how AdmitKard increased 2X in revenue & improved operational efficiency after implementing LeadSquared.

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    LearnBay teams operate synchronously on LeadSquared to improve productivity by 120%

    Read how LearnBay improved team efficiency by 120% and implemented LeadSquared for teams to work in sync across functions

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    Learn how ITLH Transitioned into a Full-stack Edtech with LeadSquared

    Read how ITLH digitized their lead management to navigate changing industry trends and keep up with growing customer expectations.

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