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“With LeadSquared in place, we can track end-to-end student journeys. Automation enables us to constantly build rapport with the students and make data-driven decisions on marketing campaigns and product pitches. All of this is based on quality insights from custom reports.”
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Lead Leakage
Increase in Conversions
More Calls Connected
Counsellor Productivity
Irish Expert is a pan India study abroad consultancy helping students achieve their goals to study abroad in their dream university. They offer complete overseas education guidance—from admission, visa processing to post-landing services. They represent over 50 countries, 1000 universities, and 100,000+ courses abroad.
When Sangeetha joined the organization, she already had a hands-on experience with various CRMs. Their CEO was already looking to implement a CRM for overseas education—because in-house systems and manual processes were time-consuming and lacked analytical capabilities.
Before LeadSquared, the student database was maintained in Excel and manually uploaded to an in-house system. This meant a lot of effort, human resources, and time was consumed in bringing the data to a centralized location.
Because the records were maintained manually, the management lacked visibility on how leads moved down the funnel. Counsellor records and data was the only source of information for them.
Communication with students was maintained on different platforms, and there was no way to track the conversations between counsellors and students.
All incoming inquiries were qualified and distributed manually, which meant a lot of time had passed before the initial contact was made with the student. And the counsellor had minimal context before making the first call.
Due to the sheer volume of incoming inquiries, calls not connected, and no answers, counsellors had to track their follow-ups manually. This meant a few queries would go cold due to non-follow-ups.
After implementing LeadSquared, the team at Irish Expert, now has a central database of incoming student inquiries, automated inquiry distribution, and omnichannel communication.
With records and conversations being maintained offline, managers couldn’t track and extract quality insights that helped convert the student faster.
After LeadSquared, all processes and updates are being maintained on the CRM, thus helping the team to understand the messaging, pitches, and conversations that works for them.
With LeadSquared in place, right from inquiry capture to follow-up, the process got more organized and streamlined.
The counsellors now have smart views to prioritize inquiries and with automated distribution student response times have gotten faster. Marketing teams are now able to segment and nurture cold & prospective leads. The management too has gained end-to-end visibility into marketing spends, counsellor performance, and student progression.
Would you like to achieve such results too? Schedule a call with our experts.
Amrita Vishwa Vidyapeetham Improved Student Conversions by 20%!
