Amrita Vishwa Vidyapeetham Improved Student Conversions by 20%!

“I’ve seen a 50% increase in the efficiency of tele-calling teams. Earlier they had to manually dial each number. And now, they can connect with a student multiple times with a single click. Because they could call more students, we eventually saw a 20% increase in conversions based on our analytics.”

Sudhir K Deputy Manager (Counselling/Outreach)

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20%

Increase in Student Conversions

50%

Increase in Call Connectivity

Centralized

Admissions Process

End-to-end

Student Inquiry Management

The Higher-Education Institute Loves LeadSquared for Its:

Prompt customer support
Customizations
Ability to send out omnichannel communication

Integrations with publisher panels and student portal

About Amrita Vishwa Vidyapeetham

Amrita Vishwa Vidyapeetham is a multi-disciplinary, research-intensive, private university with 8 campuses and over 207 courses to offer under the streams of Engineering, Management, and Medical Sciences.

Because they have various campuses, the team was facing a challenge in managing admissions in a centralized manner. That’s when they sought a platform like LeadSquared to streamline the admissions process.

Here’s why they started looking for a CRM.

Challenges faced by Amrita Vishwa Vidyapeetham

1. Delays in inquiry distribution

Without a CRM in place, the team was manually distributing student inquiries which delayed response times.

2. Lack of visibility on counsellor performance

Without a centralized process to track counsellor performance, the management lacked visibility around how conversations are moving ahead with the students.

3. Inability to customize webforms to capture student interests

Webforms and online events were major sources of inquiry capture for the university. They needed a platform to easily create and edit custom forms and landing pages.

4. Using multiple platforms of communication

The team was using different platforms to communicate with students, thus leading to non-contextual and broken conversations. Managers couldn’t manage or control the quality of these conversations across disparate systems.

LeadSquared Helps Them Centralize Admissions

“For every university, that wants to streamline their admissions process, a CRM is absolutely mandatory. It not only helps with better student onboarding, but also ensures the team and management to have complete visibility into the student journey.”

Sudhir K Deputy Manager (Counselling/Outreach)

After building a custom process, integrating multiple communication and publisher platforms, the admissions team at Amrita Vishwa Vidyapeetham was able to centralize the admissions process.

1. Automated student inquiry capture and distribution

They were able to capture inquiries from various sources (like webforms, events, publishers) and bring them on a central platform. The inquiries are distributed in real time based on custom logic like counsellor availability, interested courses, campus of interest, and location.

2. Complete visibility into team performance

Now that the admissions are centralized, the management has end-to-end visibility into how their counsellors, marketing channels, and communication channels perform. They can guide the counsellors better and take faster decisions on how to channelize communication.

“LeadSquared helped us centralize our admissions process by empowering the managers to view the team’s performance in real-time. But it also helped us decentralize because our counselors had complete visibility into how each assigned student moved down the funnel. It has improved our team coordination.“

Sudhir K Deputy Manager (Counselling/Outreach)

3. Build custom forms and landing pages

The team is no longer dependent on technical experts or even the LeadSquared team to customize their landing pages and web forms to capture student inquiries. They can use the same form, add their creatives, and attribute student inquiries to different events and channels.

“We can customise forms and add our own creatives for every new event that we want students to register for. But at the backend, we use the same form to capture inquiries.“

Sudhir K Deputy Manager (Counselling/Outreach)

4. Integrated communication platforms and publishers

With LeadSquared, the team can now hold conversations across different platforms like email, WhatsApp, telephone, and SMS without missing out any information. All conversations are tracked and mapped regardless of the medium used. They can also integrate inquiries from various publishers and monitor how students are moving down the funnel.

“A CRM is essential to communicate with the students and end users. We have integrated a telephony and Whatsapp platform that we operate through LeadSquared itself. In the future, we plan to integrate SMS, to manage all student engagement using the CRM.“

Sudhir K Deputy Manager (Counselling/Outreach)

By streamlining their admissions process and building a centralized team to monitor efforts, Amrita Vishwa Vidyapeetham was able to achieve a 20% increase in student conversions. Their team loves using LeadSquared because the platform is simple to use and customized to their requirements.