“I’ve seen a 50% increase in the efficiency of tele-calling teams. Earlier they had to manually dial each number. And now, they can connect with a student multiple times with a single click. Because they could call more students, we eventually saw a 20% increase in conversions based on our analytics.”
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Increase in Student Conversions
Increase in Call Connectivity
Admissions Process
Student Inquiry Management
Amrita Vishwa Vidyapeetham is a multi-disciplinary, research-intensive, private university with 8 campuses and over 207 courses to offer under the streams of Engineering, Management, and Medical Sciences.
Because they have various campuses, the team was facing a challenge in managing admissions in a centralized manner. That’s when they sought a platform like LeadSquared to streamline the admissions process.
Here’s why they started looking for a CRM.
Without a CRM in place, the team was manually distributing student inquiries which delayed response times.
Without a centralized process to track counsellor performance, the management lacked visibility around how conversations are moving ahead with the students.
Webforms and online events were major sources of inquiry capture for the university. They needed a platform to easily create and edit custom forms and landing pages.
The team was using different platforms to communicate with students, thus leading to non-contextual and broken conversations. Managers couldn’t manage or control the quality of these conversations across disparate systems.
After building a custom process, integrating multiple communication and publisher platforms, the admissions team at Amrita Vishwa Vidyapeetham was able to centralize the admissions process.
They were able to capture inquiries from various sources (like webforms, events, publishers) and bring them on a central platform. The inquiries are distributed in real time based on custom logic like counsellor availability, interested courses, campus of interest, and location.
Now that the admissions are centralized, the management has end-to-end visibility into how their counsellors, marketing channels, and communication channels perform. They can guide the counsellors better and take faster decisions on how to channelize communication.
The team is no longer dependent on technical experts or even the LeadSquared team to customize their landing pages and web forms to capture student inquiries. They can use the same form, add their creatives, and attribute student inquiries to different events and channels.
With LeadSquared, the team can now hold conversations across different platforms like email, WhatsApp, telephone, and SMS without missing out any information. All conversations are tracked and mapped regardless of the medium used. They can also integrate inquiries from various publishers and monitor how students are moving down the funnel.
By streamlining their admissions process and building a centralized team to monitor efforts, Amrita Vishwa Vidyapeetham was able to achieve a 20% increase in student conversions. Their team loves using LeadSquared because the platform is simple to use and customized to their requirements.
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