Vidyakul Increases Student Retention to 90% with LeadSquared

Tarun-Saini

“In B2C that’s the game – knowing what users are doing on your app. That has helped us reduce churn from 50% to 10% and improve retention to 90%. We use LeadSquared to improve our product, student retention, and to identify how our student becomes a power user of our app.”

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Increased

Lead Volume to 8000/day

Improved

Retention to 90%

Increased

Conversions to 7%

1.5 million

App Downloads

The EdTech Loves LeadSquared for Its:

  • Lead prioritization capabilities
  • Student activity tracking
  • Flexibility to customize the platform
  • Integrations with communication tools
Increased

Lead Volume to 8000/day

Improved

Retention to 90%

Increased

Conversions to 7%

1.5 million

App Downloads

Ready to get started?

About Vidyakul

Vidyakul is India’s first vernacular e-learning platform that makes education more accessible in tier-II, III cities. They offer live lectures and pre-recorded courses (from Class 9th- 12th in Hindi, Gujarati, Marathi, and Hinglish) to help state board students learn academics.

Started in 2021, the team had developed a basic in-house CRM to help manage the low volume of incoming leads. But as they began to grow, it was difficult for them to build a personalized approach to help onboard students.

That’s what led them to LeadSquared’s EdTech CRM—a customizable platform to help them scale faster.

Stupid Skills

Challenges

Initially, their in-house CRM could manage a lead inflow of 100-250 leads per day. But with scale, they needed a more robust platform that could help them provide a unified experience to students. They faced certain challenges before implementing LeadSquared.

1. Inability to send out personalized communication

Having built a basic CRM, it wasn’t possible for them to integrate and send out personalized communications to students to nurture them. To grow sustainably, they needed to automate student nurture, so the team could focus on converting priority leads and not spend time on helping them get ready for purchase.

2. Unable to visualize student journeys

It was important for the team to understand how each student interacted with the courses, where they got stuck in their journeys, and map activities that had higher chances of conversion. Without a CRM, they weren’t able to visualize student journeys and strategize around the high-converting activities.

3. Improper follow-up cadences

The team couldn’t set up follow-up sequences or lead stages to bifurcate priority students that needed to be called back. This meant missed follow-ups and a leaky funnel. The team had a huge inflow of leads every day and needed a reminder process to call back students who needed some more help in getting converted.

4. Team productivity was getting compromised

Experiencing a growth spurt, it was necessary for the team to work productively. But managing a high volume of leads with manual interventions, lack of student activity tracking, and impersonal communication lowered sales productivity.

5. Lead prioritization was not possible

Not every student that came to the platform was ready to buy or convert. It was important for the team to prioritize leads that were “hot”. Their existing solution couldn’t divide various leads into buckets based on the actions they had undertaken on their application.

After trying out a couple of CRMs, they zeroed in on LeadSquared because of its automation and customization capabilities that helped fuel their growth further.

“We tried 3-4 CRMs to overcome these challenges. We chose LeadSquared for 2 reasons – it could fulfil our requirements and its customization capability helped us scale to where we are today.”

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LeadSquared Helps with Higher Conversions and Retention Rates

It took almost a year to build processes around the data that helped with higher conversions, but Vidyakul could achieve higher conversion rates even while scaling their teams and product. After implementing LeadSquared, they were able to deliver better student experiences and maintain higher retention.

“Being in sales, delivering best content and student experience is our priority. With 1.5 million app downloads, 5 million subscribers, 7K-8K lead volumes a day, the journey so far has been amazing.”

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Integrated communication platforms

With LeadSquared, they were able to integrate communication platforms and send out messages, emails, and WhatsApp texts to nurture students. They were able to build self-serve journeys with automated messaging and convert students at a faster pace.

“LeadSquared has helped us build a self-serve journey as well, where students are nurtured through automation and then convert without human interventions.”

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End-to-end student journey visibility

While implementing the platform, the team divided student journeys into various stages and activities. LeadSquared maps these activities to build overall visibility as well as assign quality scores based on journeys. The team can track and personalize conversations without having to move out of the platform.

“We built the platform around activity stages to capture how student moved down the funnel. And this has throttled our scaling capability.” 

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High-converting sales processes

With the ability to track activities and map how the student interacted with their platform, the team was able to build follow-up cadences to deliver better student experiences. Setting up automated reminders, 1-click email communication, and sequences helps the team to not miss out any leads.

Increase sales productivity through automation

It was important for the team to utilize their time in driving quality content and build student relationships. For that, the team needed LeadSquared to automate communication and nurturing so they could focus only on priority leads and increase student retention.

Improving prioritization through lead stages

Although the team has scaled quite a bit, it was a priority to maximize utilization. With LeadSquared, they were able to build smart views that helped sales to call maximum number of leads, improve conversions to 7%, and resolve queries faster.

“We have divided our calling teams also based on various stages. So, we are ability to utilise the manpower better.”

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Leadsquared Is Not Just a Sales CRM

With LeadSquared, the team saw tremendous growth not only in terms of student conversions, but it also helps them build a better product to ensure higher retention rates.

“We use LeadSquared not only as a sales tool but also as a product refinement tool. Since we have mapped our student activities, we can identify where the student gets stuck and are able to improve our product.”

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If you too are a fast-growing EdTech and looking to expand further, talk to our experts to experience LeadSquared in action.