LearnBay teams operate synchronously on LeadSquared to improve productivity by 120%

Chetna Ahuja

“Before LeadSquared, we used to rely on 3-4 platforms for email marketing, counsellor management, lead tracking, etc. With LeadSquared everything is captured, managed, tracked, and disseminated using the same platform. This has helped the team focus more on the growth aspect of the business rather than managing daily activities.”

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360

Visibility across campaigns

100%

Decrease in TAT

120%

Increase in Counsellor productivity

LearnBay loves LeadSquared for

  • Custom Integrations across platforms
  • Intelligent reporting & analytics
  • Automated lead distribution
  • End-to-end journey tracking
360

Visibility across campaigns

100%

Decrease in TAT

120%

Increase in Counsellor productivity

Ready to get started?

About LearnBay

LearnBay provides IBM-accredited courses in data science, machine learning, and artificial intelligence to working professionals looking to improve their skills and upgrade their careers. It was founded in 2015 with the mission to safeguard professional careers by updating their technology-skills. 

Before LeadSquared, LearnBay teams had to juggle multiple platforms to carry out their sales and marketing activities. This led to breakdowns in processes, tracking leads, and repetitive manual work.

Challenges

1. Lead leakage and duplication

While using Zoho, the team experienced lead leakage from different sources as well as multiple lead duplications. This meant that the sales teams would contact the same lead again because of duplicate entries.

2. Improper lead prioritization

Tracking lead sources and journeys were not possible before LeadSquared. The sales team could not prioritise leads to contact that led to higher turnaround times to make the first call.

3. Longer Sales Cycles

While operating on multiple platforms, the sales team took longer to get in touch with prospects. Delays in communication, manual tasks, and improper lead management led to longer lead-to-conversion cycles.

4. Remarketing was not possible

As teams and leads were distributed on different platforms, the ability to re-engage and remarket disengaged leads proved to be a difficult hurdle. The team couldn’t segregate and retarget leads that had leaked.

Solutions

“With LeadSquared everything is captured, managed, tracked, and disseminated using the same platform. This has helped the team focus more on the growth aspect of the business rather than managing daily activities”

Learnbay

LeadSquared synchronizes teams and processes

LearnBay sales teams are divided into 2 cohorts – 

  1. Team that handles organic leads and inbound inquiries 
  2. Team that handles social & performance marketing inquiries 

LeadSquared captured leads from these various sources and automatically distributed them to the correct teams. This eliminated manual intervention and lead assignment. A counsellor that worked on lead A, now had information on where it had come from, what information it was looking for and how to lead the conversation for the first interaction.

“Our manual work was cut down and each counsellor could easily communicate with prospects through multiple touchpoints – email, whatsapp, telephone”

Learnbay

Marketing Efforts showcases tangible growth

“Before LeadSquared, we used to rely on 3-4 platforms for email marketing, counsellor management, lead tracking, etc”

Learnbay

From the marketing aspect, the team could now send out email acknowledgments, promotional campaigns, and re-engage leads under the same platform. They could effortlessly create beautiful emails, share PDFs, GIFs, etc. The biggest advantage – no code, drag-and-drop functionality. 

Attribution and metrics like email open rates, link clicks, and campaign performance were visible for each campaign. The team also saw improved deliverability rates and a decrease in junk/spam emails.

Integrating different platforms with LeadSquared

LeadSquared’s marketplace and APIs allowed integration with multiple platforms. Various teams used it to their advantage. 

  1. Sales team integrated Calendly to manage counsellor meetings 
  2. Marketing team integrated Whatsapp to send out communications 
  3. Leads from various sources were pushed through Zapier 

This resulted in  

  1. No missed follow-ups 
  2. Omnichannel communication 
  3. Zero lead leakage

LeadSquared’s Ace to achieve scale

One of the key products that the LearnBay team is excited to implement across processes is Ace – the sales performance suite of LeadSquared.

“With ACE we could create an entire business plan with cumulative targets for managers, individual sales targets on LeadSquared. Visualizing & tracking the hierarchy of monthly, quarterly, weekly targets will become easier”

Learnbay

As the team progresses and grows, this key feature will help them get more visibility across teams and metrics.

The future with LeadSquared

When we asked Chetna about what she loved about LeadSquared and how will it help the company in future, she shared –

Easy management. Minimal manual interventions. This has been possible due to LeadSquared. So, I see a very long-lasting relationship with LeadSquared in LearnBay’s growth journey.”

Learnbay