St Andrews Changes the Admissions Game with LeadSquared’s Student Engagement Platform

Rohit Rana

The admissions process at St. Andrew’s is very simple & student-friendly. LeadSquared helped us focus more on how we approach and communicate with the aspirant. The platform not only changed our process but also improved counsellor productivity”

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Inquiries Tracked per day


Inquiry Capture across sources


Counsellor Efficiency

St Andrews loves LeadSquared for its

  • Customization & Flexibility
  • Open APIs & Rich Integrations
  • Advanced Reporting Capabilities
  • 360-view of Admission Funnel

Inquiries Tracked per day


Inquiry Capture across sources


Counsellor Efficiency

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About St Andrews

St. Andrews Institute of Technology & Management is in the industrial hub of India, in Gurgaon, Delhi (NCR). Their mission is to empower the new generation of truly global Indians to enrich thought & lives. They have 5 campuses situated in the NCR region. 

Before using LeadSquared, the college was dependent on manual processes and used a pen-and-paper approach to manage student admissions. 

This led to a major disconnect between counsellor approaching the students.


1. Longer TATs due to scattered data

With manual processes, it took time for them to sort & filter high intent leads. This led to a delay in making the first contact with the student.

2. Complex enrollment & onboarding process

With a pen-and-paper-based approach, inquiries were manually updated on excel sheets. Students had to fill multiple forms and share repeated information while enrolling for a course.

“When our counsellors were approaching students through excel or google sheets, it was a tedious task,”

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3. Lead leakage & duplication

Because the inquiries were scattered across multiple sheets, it was not possible to neither enter all queries nor validate duplicate entries.

4. Lack of data visibility to track team & campaign performance

Admission and marketing heads did not have enough visibility to understand how teams were performing and what campaigns to spend on.


One platform to capture and manage inquiries across sources

After implementing LeadSquared, the institution could capture inquiries from all sources – website visits, social media interactions, offline queries. The counsellors had all the required information about the student even before making the first call.

Self-serve student portals

The enrollment process became less complicated with our admission portals. Students could fill in the application forms, track the status, and get required documents from the same portal. Counsellors could track student drop-offs, movement of applications, and communicate with students in real-time.

“Inquiry capture, counsellor calls, form fill, fee payment, interview, offer letter generation, collecting course fee, enrollment letter generation – everything is handled on LeadSquared,”

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Highly customised and flexible processes

With an array of integrations like publisher panels, messaging, chat, social media connectors – St Andrews could provide a superior student experience and reach them through multiple channels.

“Comparing it to the other CRM I used, we chose LeadSquared because of their customization and the integrations it offered with other platforms. I could easily set-up automations and connect various apps with the rich webhooks available to us.”

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360-view of the admissions funnel

When dealing with 2500+ inquiries per day, it is necessary to track the quality and intent of inquiries that are handled by the counsellors. Having complete visibility of how various channels, counsellors, and movement in applications, is a necessity.

“The report section of LeadSquared is amazing. It not only shows the efficiency of counsellors but also captures the entire behavior of the student’s journey”

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LeadSquared is game-changing for Admissions

When asked how we helped them with their admissions, Rohit was happy to share that – 

LeadSquared changed the entire experience for students that applied here. I would recommend if an institution were to level up its admissions game, then this Admissions CRM would be a definite investment to look into.

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