AdmitKard Improves Scalability & Structures Operations Through LeadSquared Automation Platform

Vishal Srivastava

LeadSquared has played a critical role in structuring the operations, increasing efficiency, and reducing lead leakage. Automation has helped us reduce the manual effort, improve conversions, and increase customer satisfaction

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10x your admissions with LeadSquared.

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2x

Increase in Revenue

100%

Increase in Team Productivity

2.5X

Increase in Student Conversions

AdmitKard loves LeadSquared for its

  • Rich Integrations & Custom APIs
  • Process Automation
  • Reporting Capabilities
  • 360-degree of Student Journeys
2x

Increase in Revenue

100%

Increase in Team Productivity

2.5X

Increase in Student Conversions

Ready to get started?

About AdmitKard

AdmitKard, a venture capitalist-funded EdTech startup, was founded in 2016 by IIT-IIM Alumni (Piyush Bhartiya & Rachit Agrawal), aiming to mentor students in the college application process. AdmitKard is a one-stop solution for all your study abroad needs. Not just admissions, but they make sure you need no one else. TestPrep, Loan, Visa, Accommodation – they do it all! 

Before LeadSquared, AdmitKard had their own in-house CRM. Maintaining and building that solution took a lot of their tech bandwidth and was not a scalable solution. 

It took away from the company’s core business – serving students, who wanted to study abroad, better.

Challenges

1. Lead capture & leakage issues

With their in-house CRM, it was difficult to capture leads across sources. There were lead leakages & drop from the funnel.

2. In-house CRM couldn’t be scaled

Despite taking a lot of tech bandwidth, the solution couldn’t keep up with the pace & growth of incoming leads & revenue opportunities.

AdmitKard

“We had our in-house CRM which we built to manage the student leads. But we realized it had issues of scalability, lead leakage, data security problems

AdmitKard Improves Scalability & Structures Operations Through LeadSquared Automation Platform

3. Unstructured operations & team silos

Each team had their own process and communication was amiss between various teams. This led to a poor student experience.

4. Scattered reporting & no performance visibility

The managers didn’t have the visibility on the performance of their teams, campaigns, & channels.

Solutions

Structured operations and efficiency across teams

After implementing LeadSquared, the team saw an increase in productivity & calling efficiency. The expert counsellors, managers, and other teams now had visibility across all student activities to take appropriate & prompt action.

Process automation that helped enhance the student experience

The team along with LeadSquared’s tech built complex automation to help streamline the flow of student actions from one step to another. For example, if a student has filled out the interest form, the counsellor was auto assigned based on interests.

AdmitKard

“I’m a fan of LeadSquared’s automation. We’ve worked with the team to build complex logic and requested features that were built for us to take the lead to the right place and at the right time with multiple alerts & notifications”

AdmitKard Improves Scalability & Structures Operations Through LeadSquared Automation Platform

Multiple integrations ensured no lead inquiry was missed

LeadSquared has multiple in-built integrations and rich APIs that helped AdmitKard capture, manage, communicate, and track leads from various sources. It helped break the team silos and built a smoother funnel movement.

AdmitKard

LeadSquared has rich integrations like Facebook, Google calendar that helps you integrate easily with these third-party platforms. It integrates with Whatsapp, and cloud telephony that help us communicate with students more frequently and connect with them at the right time. Each expert is now able to produce 2x the revenue

AdmitKard Improves Scalability & Structures Operations Through LeadSquared Automation Platform

Customized view for each role and user

Expert counsellors had smart views to prioritise & focus on leads assigned to them. Managers had access to reports to visualize team, campaign, & lead movements. Operations had a 360-view of student journeys to deliver a personalized experience.

AdmitKard

Earlier sending notifications to students wasn’t easy. But with LeadSquared we can notify them at multiple time durations. Based on this, we’ve seen improvement in our conversion rates as well. Before LeadSquared if we could convert 200 students then now it has increased to 700 students”

AdmitKard Improves Scalability & Structures Operations Through LeadSquared Automation Platform

Focus on your core business with LeadSquared 

The primary reason for choosing LeadSquared for Vishal was –

AdmitKard

“It is very smooth to integrate anything with LeadSquared. They solved a lot of our problems that we couldn’t. Any business that wants to focus on their core agenda should use LeadSquared so that they can employ all their resources on core needs.”

AdmitKard Improves Scalability & Structures Operations Through LeadSquared Automation Platform