Scaling an EdTech Business in a Competitive Market

Indian EdTechs raised over $1.4bn across 100 deals in 2020. The segment is projected to have a CAGR of 40% by 2025. In such a hyper-competitive and price-sensitive market, it is important for businesses to carve their niche.

In this webinar, we bring forth the story of a start-up that has found a way to scale in the test-prep sector – Adda247.

Key Discussion Points:

  1. Key sales strategies of 2021
  2. Allocating budgets for the right mix of MarTech tools
  3. Sales team onboarding and retention strategies    
  4. Competitive advantage and pricing strategies
  5. Role of a CRM to drive sales conversions


Anil Nagar

Anil Nagar​
CEO and Founder, Adda247

Anil Nagar is the CEO and Founder of Adda247, India’s leading online test prep learning platform that caters to the educational needs of over 40 million students and aspirants across the country. Under his leadership, the company has grown to become the largest multilingual edtech platform in India. His beliefs in building accessible educational resources hail from his own humble background. He continues to make breakthroughs in the field of learning with Adda247.

Pallavi Venkateshan

Pallavi Venkateshan
Director – EdTech Growth Initiatives, LeadSquared

Pallavi is a seasoned business professional with 9 years of work experience across various sales and P&L roles. She has worked with senior leaders and CXOs across internal and external organizations with the end goal of ensuring customer success. She is currently driving growth initiatives for the EdTech vertical at LeadSquared.

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