Insurance Sales Strategies and Resources

Learn how to increase policy sales and renewals from bancassurance, agencies and other channels, with these tips, trends and techniques from industry experts

Recorded Webinars

    [Insurance Roundtable Episode 2] Digital Footprint – Reality or Resistance

    The Insurance industry constantly hears about the digital evolution. Be it digital marketing, digital IT architecture, digital distribution, or digital technologies, all have impacted the Indian finance market in one way or the other. What is harder for them to discern is the bigger picture. In this roundtable, we will discuss if insurers are open […]

    [Insurance Roundtable Episode 1] Insurance 2.0: Defining a New Insurance Experience in the Digital Age

    More than 50% of the insurance customers have a preference for using digital channels when looking for product information or updating personal information with their insurer. Not surprisingly, additional research has shown that smartphone traffic to auto, home, and life insurance websites has increased by 84% over the past two years. ​Taking a cue from […]

    [Webinar] Rise of InsurTech: Evolving Technology and Customer Expectations

    With its burgeoning middle-class population and increasing mobile and internet penetration, India has become the second-largest InsurTech market in the Asia Pacific region and one of the fastest-growing markets in the world. A tremendous opportunity is waiting to be realized as InsurTech players paint a promising picture. Key Discussion Points: Technology disruption in a legacy […]

    [Webinar] Attract, Grow, and Retain Customers with Intelligent Automation

    The insurance industry has been drenched in never-ending paperwork for as long as you can imagine. From data entry and underwriting to claims processing, there’s always a looming risk of process inaccuracies due to human error. With automation becoming more commonplace in insurance, insurers are looking for ways to streamline their most mundane and repetitive […]

    [Webinar] Reducing closure cycles through data-driven sales in insurance

    Key Discussion Points: Insurance Sales – how it is different in a different context? Data – old oil in a new bottle (especially why from insurance parlance?) The world of data (structured/unstructured) – how data drives the world & why there is a need to embrace data in selling insurance? Tools to rely upon at no […]

    [Webinar] How to run successful lead generation campaigns in insurance

    Key Discussion Points: Creating an effective content strategy to drive more traffic Lead generation via emails, content, social media & SEO Tools, tips, and tricks to manage leads efficiently Creating effective customers journeys – from capture to conversion Using marketing automation to create a personalized customer experience Speaker Suren PillaiDigital Marketing Lead, SOMPO Insurance Suren has vast […]

Case studies

    An advisor for your insurance woes—Ditto increases leads by 30% with LeadSquared

    Ditto Insurance improves communication and lead tracking and improves sales workflows with LeadSquared's sales automation platform.

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    Max Life Insurance increases Process Efficiency by 75%

    Max Life Insurance achieves 360 degree customer view and increases process efficiency by 75% with LeadSquared.

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    How Universal Sompo Increased New Lead Acquisition by 35%

    Universal Sompo increases their renewal ratio and new lead acquisition with LeadSquared.

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    Acko Increases Their Daily Insurance Sales by 40% with LeadSquared

    LeadSquared enables Acko, a new age general insurance company to increase conversions and average sales per day per agent.

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